What Hollandbikeshop does

Hollandbikeshop.com is a privately held Dutch e-commerce retailer founded in 2008 and headquartered in Wateringen, Netherlands, specializing in the online distribution of bicycles, bicycle parts, accessories, and cycling clothing. The company operates a single proprietary direct-to-consumer webstore at hollandbikeshop.com offering more than 100,000 SKUs across four primary categories — Fietsonderdelen (parts), Fietsaccessoires (accessories), Fietskleding (clothing), and Fietsen (complete bicycles) — with subcategories spanning MTB, road, city, e-bike, cargo, folding, children's, and BMX segments. The platform supports 20 languages and 20+ currencies and ships internationally via PostNL within the Netherlands and DHL abroad, with select product-level shipping restrictions to certain markets such as the United States.

The underlying technology is a legacy osCommerce-based e-commerce platform with session-based catalog navigation, multi-language URL structures, and integrated returns processing through Returnless. The company also operates an HBS private label brand covering commodity consumables (lighting, covers, bells, inner tubes, insertion chains), and curates technical content including e-bike error code databases and bike repair guides that function as pre-sales support. No public API, SDK, or AI/ML capabilities are documented. Trust infrastructure includes Webshop Keurmerk certification, a Forus-P security badge, and independent reviews via The Feedback Company (10,103 reviews, 8.9/10 rating).

The business model is purely transactional retail with one-time unit pricing, free shipping above €75, a 30-day return policy, and a 2-year warranty. Revenue is generated through three streams: complete bicycle sales, parts and accessories (the dominant assortment), and a discounted Sale section offering 30–70% off regular pricing. GTM is DTC e-commerce with a self-serve webstore augmented by phone and email support; a B2B account tier supports VAT-verified business buyers. Customer segments span individual consumers (commuters, recreational and sport cyclists, families, elderly riders), DIY repair enthusiasts, e-bike owners seeking replacement components, and corporate/institutional buyers. The company is independently owned with no disclosed external funding, parent company, or M&A history.

Name

Hollandbikeshop

Legal name

Hollandbikeshop.com

Website

https://hollandbikeshop.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Hollandbikeshop.com is a privately held Dutch e-commerce retailer founded in 2008, selling more than 100,000 bicycles, parts, accessories, and cycling clothing SKUs direct to consumers in 20+ languages and 20+ currencies worldwide.

Ownership category

akta.pro rank

Product category

Bicycle Parts & Accessories Retail

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), Bike Parts & Components Retail (CRAMAHAB), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), E-Bike Retail (CRAMAHAE)

Keywords

• Bicycle parts retail
• Cycling accessories
• Electric bike components
• Cycling apparel
• Online bike shop

Headquarters

HQ city

Wateringen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales - Bicycles: Retail sale of complete bicycles including electric bikes, city bikes, cargo bikes, folding bikes, children's bikes, and specialty bikes.
2. Product Sales - Bicycle Parts & Accessories: Retail sale of bicycle components (drivetrain, brakes, wheels, saddles, handlebars, e-bike motors/displays), accessories (bike computers, locks, trailers, child seats, bike bags, trainers), cycling clothing (jerseys, shorts, jackets, helmets, gloves, shoes, rainwear), and maintenance products.
3. Sale / Promotional Products: Discounted sale items across categories driving incremental revenue, with discounts ranging from ~30% to 70% off regular prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hollandbikeshop is an online retailer distributing more than 100,000 bicycles, bicycle parts, cycling accessories, and cycling clothing through its own e-commerce webstore. The company sells directly to consumers worldwide and supports VAT-verified business accounts, shipping internationally with multi-language and multi-currency storefronts.

Product overview

Hollandbikeshop is a Dutch e-commerce platform offering over 100,000 bicycle parts, accessories, clothing, and complete bicycles. The product portfolio is organized into four main categories: Fietsonderdelen (bicycle parts) covering drivetrain, brakes, wheels, E-bike components, and general parts; Fietsaccessoires (bicycle accessories) including bags, locks, lighting, computers, and trailers; Fietskleding (cycling clothing) with apparel for men, women, and children including helmets and rain gear; and Fietsen (bicycles) including electric bikes, city bikes, transport bikes, children's bikes, and folding bikes. The platform also features a private label brand (HBS) for basic components and a dedicated Sale section. Hollandbikeshop operates as a pure e-commerce platform with no technical integrations, APIs, or AI capabilities documented on their website.

Differentiator

Problem solved

Functional benefit

Products and services

• Fietsonderdelen (Bicycle Parts) Extensive range of bicycle parts including drivetrain components (gears, chains, cranksets, derailleurs), brakes, wheels, tires, handlebars, seats, E-bike components (batteries, motors, displays), and general maintenance parts (bolts, nuts, lights). Targeted at cyclists, DIY mechanics, and repair shops.
• Fietsaccessoires (Bicycle Accessories) Bicycle accessories including water bottles, bike computers, carriers, tools, covers, trailers, locks, child seats, baskets, panniers, trainers, cleaning supplies, lubricants, and sport nutrition. Targeted at general consumers and cycling enthusiasts.
• Fietskleding (Cycling Clothing) Cycling apparel for men and women including jerseys, shorts, jackets, underwear, socks, helmets, shoes, gloves, glasses, reflective clothing, and rain gear. Targeted at sport cyclists, commuters, and recreational riders.
• Fietsen (Bicycles) Complete bicycles including electric bikes, men's bikes, women's bikes, children's bikes, folding bikes, city bikes, transport bikes, and specialty bikes like BMX. Targeted at consumer riders across commuting, recreation, family, and sport segments.
• Fietsonderdelen Elektrischefiets (E-Bike Parts) Electric bicycle specific parts including E-bike batteries, battery chargers, motors, displays, display parts, and electrical connectors. Targeted at electric bicycle owners needing replacements and upgrades.
• Kinderfiets (Children's Bicycles) Children's bicycles including boys' bikes, girls' bikes, tricycles, balance bikes, scooters, and trailers. Targeted at families with children.
• HBS (Hollandbikeshop) Private Label Products Hollandbikeshop's own brand products including HBS lighting, HBS bike covers, HBS bells, HBS inner tubes, and HBS insertion chains for Trelock locks. Targeted at value-oriented consumers.
• Sale (Discounted Products) Sale section featuring discounted bicycle parts, accessories, clothing, and complete bikes across all categories, with discounts ranging from approximately 30% to 70% off regular prices. Targeted at price-sensitive consumers.

Quantifiable outcome

• 8.9/10 customer satisfaction rating
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• ABN AmrominorOthersBanking partner providing business account services. ABN Amro account: 54.22.98.961. Used for business banking and financial transactions.
• PostNLminorOthersPrimary logistics and parcel delivery partner for shipping orders to customers within the Netherlands.
• DHLminorOthersInternational logistics and parcel delivery partner for shipping orders to customers outside the Netherlands.
• PayPalminorOthersPayment processing partner enabling customers to pay securely via PayPal.
• KlarnaminorOthersBuy-now-pay-later payment solution partner offering installment payment options to customers.
• iDEALminorOthersDutch online payment method integration for Dutch customers to pay directly via their bank.
• ReturnlessminorOthersReturns management platform partner enabling customers to initiate and manage product returns online.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bike-Components: Bike-Components is a German specialty bike e-commerce retailer selling parts, accessories, and complete bikes to enthusiasts across Europe. Comparable to Hollandbikeshop in its parts-first assortment depth, premium-brand positioning, and focus on technically engaged DIY cyclists.
• Wiggle: Wiggle is a UK-headquartered cycling and tri-sport online retailer offering bikes, components, apparel, and accessories globally. It mirrors Hollandbikeshop's broad cycling assortment plus apparel focus and international multi-currency commerce model.
• Bike24: Bike24 is a large Germany-headquartered pure-play online retailer of bicycles, parts, accessories and cycling apparel serving Europe and beyond. It is the most directly comparable European bike-DTC operator to Hollandbikeshop in catalog structure, category taxonomy, and target customer.
• Chain Reaction Cycles: Chain Reaction Cycles is a Northern Ireland-based global bike e-commerce retailer offering bikes, parts, accessories, and clothing to a worldwide audience. It directly parallels Hollandbikeshop's mix of complete bikes plus deep parts/accessories catalog and international shipping orientation.
• Probikekit: Probikekit is a UK-based cycling e-commerce retailer selling bikes, parts, accessories and apparel, with an emphasis on performance cycling categories. Comparable to Hollandbikeshop in its mix of road, MTB and parts focus and direct-to-consumer European fulfillment.
• Bike Discount: Bike Discount is a German online bike retailer with extensive parts, accessories and complete-bike assortment at competitive price points, including a substantial own-brand line. Closely comparable to Hollandbikeshop's promotional pricing posture and broad catalog positioning.
• Merlin Cycles: Merlin Cycles is a UK-based online bike retailer specializing in bikes, components, accessories, and clothing at competitive price points. It is a relevant direct peer given the overlapping continental-European shipping reach and component-heavy catalog.

Broad incumbents

• Decathlon: Decathlon is a global omnichannel sporting-goods retailer with a strong cycling category including bicycles, parts, accessories, and apparel under its own B'Twin/Triban brands. Comparable as a broad incumbent that competes with Hollandbikeshop across multiple price tiers and geographies, especially in Europe.
• Amazon: Amazon's marketplace is a broad incumbent competitor across virtually every bicycle parts, accessory, and apparel category that Hollandbikeshop carries. Comparable as the dominant generic e-commerce platform setting baseline pricing and delivery expectations for online cycling retail.

Regional players

• REI: REI is a US-based member-owned outdoor and cycling co-operative retailing bicycles, parts, accessories, and apparel primarily in North America. Comparable as a broad cycling retailer competing for enthusiast share, though geographically distinct from Hollandbikeshop's European core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollandbikeshop