Baker's Dozen Brewing

What Baker's Dozen Brewing does

Baker's Dozen Brewing is a two-person microbrewery founded in 2015 in Ketton, Rutland, United Kingdom, operated by co-founders Dean Baker and Jill Baker, who have pub-industry backgrounds.

It produces hop-forward beers in cask, keg, and canned formats, including Electric Landlady, Undertow, Bull Run, and 12 Second Panda. The documented technical focus includes Pale Ales, IPAs, session beers, and a Mosaic single-hop pale ale using American and New Zealand hop varieties.

Its commercial model combines on-trade sales with direct-to-consumer e-commerce. It supplies pubs, bars, and restaurants through refrigerated van deliveries in Rutland, Stamford, Peterborough, Bourne, and Grantham, with every-other-month routes to Leicester, Nottingham, Derby, Newark, and Lincoln, and also lists through Eebria Trade. Consumers can buy beer through the website, with free Friday delivery to PE9 and LE15 and APC Liquid Delivery shipping further afield; selected cans are priced from £4.20 to £4.80, with Landlady X at £6.50.

Name

Baker's Dozen Brewing

Legal name

Baker's Dozen Brewing

Website

https://bakersdozenbrewing.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Baker's Dozen Brewing is a two-person Ketton microbrewery producing cask, keg, and canned beers for regional pubs, bars, restaurants, and direct consumers through refrigerated trade delivery, home delivery, and online sales.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082)

akta.pro industry

PRIMARYTHAFALAC

Microbreweries & Craft Breweries

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYCRADAIAA

Beer Brewing & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYCRANACAF

Taprooms & Brewpubs

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

Keywords

• Craft beer brewing
• Microbrewery operations
• Cask ale production
• Keg beer supply
• Canned craft beer

Headquarters

HQ city

Ketton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Beer Sales: Sale of canned, bottled, and draught beers directly to consumers via e-commerce shop and pop-up tap room events. Includes bag-in-box cask beer deliveries to local customers.
2. Trade/Wholesale: Wholesale distribution of cask and keg beers to on-trade venues (pubs, bars, restaurants) via weekly refrigerated van deliveries. Also sold via Eebria Trade platform.
3. Tap Room Sales: On-site sales at pop-up tap rooms featuring 2 cask beers, 8 keg beers, and full can/bottle selection. Also offers merchandise including t-shirts.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Baker's Dozen Brewing produces modern cask, keg, and canned craft beers from a two-person microbrewery in Ketton, Rutland. The brewery specializes in hop-forward styles including Pale Ales and IPAs, with award-winning flagships such as Electric Landlady, Undertow, Bull Run, and 12 Second Panda. Sales are made directly to consumers via an e-commerce shop, local home delivery, and pop-up tap rooms, as well as to on-trade venues (pubs, bars, restaurants) via refrigerated van delivery and the Eebria Trade marketplace.

Product overview

Baker's Dozen Brewing is a two-person microbrewery producing modern cask, keg, and canned beers from England's smallest county (Rutland). Established in 2015, the company operates as a unified craft brewery with multiple sales channels: on-site pop-up tap room, trade/on-trade supply with refrigerated van delivery, and direct-to-consumer home delivery and online shop. The core product portfolio centers on their award-winning cask beers (Electric Landlady, Bull Run), keg beers (Undertow, 12 Second Panda), and canned beers available in both retail cans and bag-in-box formats for home delivery. Additional revenue streams include branded merchandise (t-shirts, glassware) and gift vouchers. The brewery sells via Eebria Trade to trade customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Landlady Multi-award winning single-hopped Mosaic pale ale at 5% ABV, demonstrating the brewery's mastery of a single hop variety to highlight tropical mango flavor and aroma. Sold in cans, keg, cask, and bag-in-box formats to consumers and on-trade venues.
• Undertow Citra & Nelson Sauvin Hazy IPA at 4.8% ABV. Reigning SIBA National Keg Pale Ale Champion for two consecutive years (2024, 2025). Available in can and keg formats for consumers and trade.
• Bull Run Traditional bitter brewed with First Gold hops. Won the first SIBA National Cask Champion Award in 2025 in the British Best Bitters category. Available in cask for on-trade supply.
• 12 Second Panda Citra-hopped Turbo-Prog IPA at 6% ABV. Winner of SIBA East Region Overall Champion and Gold in IPA category in 2024. Available in can and keg formats.
• Bag-in-Box Cask Beer Fresh cask ale (e.g., Little BIPA at 2.5% and Electric Landlady at 5.0%) packaged in bag-in-box or 5-pint pouch formats for home delivery. Available in 5, 8.8, 17.5, and 35 pint sizes starting from £16.00.
• Canned Beer Range Canned formats of the brewery's hop-forward beer portfolio, including award-winning Undertow, Electric Landlady, 12 Second Panda, Acoustic Landlady, Landlady X Double IPA, Bull Run, Little BIPA, and Agua Fresca Sour. Available as single cans (£4.20-£4.80) and discounted 4, 6, and 12-pack multi-cans via the online shop.
• Cask & Keg Beer (On-Trade Supply) Traditional cask-conditioned ale and pressurized keg beers supplied to pubs, bars, and restaurants. Available at the brewery's pop-up tap room (typically 2 cask and 8 keg beers) and via refrigerated van delivery to on-trade venues.
• Pop-Up Tap Room Experience Monthly pop-up tap room at Unit 5 Ketton Business Estate (12pm-6pm on weekends) offering cask and keg beers on tap, canned beer for takeaway, soft drinks, alcohol-free beer, and food from street food vendors such as Smashing It Burgers. Includes indoor mezzanine seating and outdoor seating.
• Local Home Delivery Service Free local home delivery of canned and bag-in-box craft beer to postcodes PE9 (Stamford) and LE15 (Oakham / Rutland) every Friday evening between 5:30-7:30pm. Orders further afield are shipped via APC Liquid Delivery Service at £6 shipping, free over £50. Minimum order £18.
• Trade / On-Trade Supply with Refrigerated Delivery Door-to-door cold chain delivery service supplying cask and keg craft beer to pubs, bars, and restaurants. Weekly refrigerated van deliveries to Rutland, Stamford, Peterborough, Bourne, and Grantham; bi-monthly to Leicester, Nottingham, Derby, Newark, and Lincoln.
• Eebria Trade Marketplace Listing Listing on the Eebria Trade online B2B marketplace, allowing trade customers (pubs, bars, restaurants) to browse and order Baker's Dozen beers, extending distribution reach beyond the direct refrigerated van delivery radius.
• Baker's Dozen Glassware & Merchandise Baker's Dozen branded merchandise including two-thirds oversized B13 glass with nucleation point (£4.00) and branded t-shirts, sold via the online webshop and at the pop-up tap room.
• Gift Vouchers Gift vouchers redeemable on Baker's Dozen beers and merchandise, available for purchase through the brewery's online shop.

Quantifiable outcome

• SIBA National Keg Pale Ale Champion for 2 consecutive years (2024, 2025)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Artefact BrewingminorStrategic or Co-development PartnerCollaboration brewing partnership. Baker's Dozen Brewing collaborated with Artefact Brewing on a beer project, with a sneak preview shared on Instagram showing the beer in progress at the brewery.
• Indie Beer CampaigncoreGTM or Marketing PartnerProud supporter of the Indie Beer campaign, helping beer drinkers find great beer from truly independent breweries. The campaign features Baker's Dozen Brewing's beers with the Indie Beer logo, and a 13% discount was offered on cans to celebrate the partnership.
• Eebria TradecoreChannel Partner/ Reseller/ DistributorEebria Trade is an online B2B marketplace where trade customers can browse and order Baker's Dozen beers. This provides access to trade customers beyond their direct delivery radius.
• Smashing It BurgersminorGTM or Marketing PartnerFood vendor partnership for pop-up tap room events. Smashing It Burgers provides food service at select pop-up tap room weekends.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Five Points Brewing: Independent East London craft brewery producing cask, keg, and canned hop-forward beers with a strong on-trade and tap room presence. Directly comparable as a UK regional craft brewery operating across multiple formats with trade and direct channels.
• Thornbridge Brewery: Award-winning UK craft brewery with a multi-format cask/keg/canned portfolio and strong tap room presence. Comparable scale trajectory and award-led reputation building, similar to Baker's Dozen's SIBA/CAMRA wins.
• Anspach & Hobday: Independent London craft brewery known for award-winning porters and pale ales, with pubs, brewery tap, and national wholesale distribution. Highly comparable as a multi-format microbrewery building a brand through competitive awards.
• Hackney Brewery: East London craft brewery producing cask, keg, and canned beers with a tap room and on-trade focus. Comparable as a small, independently owned UK craft brewery with a multi-format portfolio and direct-to-trade sales.
• Verdant Brewing: Cornwall-based craft brewery specializing in hop-forward IPAs and pale ales with national can distribution and on-trade presence. Comparable as a UK craft peer with a hop-forward specialization and strong award profile.
• Pressure Drop Brewing: London-based craft brewery producing cask, keg, and canned beers with a tap room and a hop-forward, modern cask philosophy. Highly aligned with Baker's Dozen's positioning of bridging traditional cask and modern craft formats.
• Marble Beers: Manchester-based independent craft brewery with a focus on hop-forward cask and keg beers and a tap room. Comparable regional UK craft peer with on-trade emphasis and award-winning reputation.

Broad incumbents

• Camden Town Brewery: Larger London craft brewery with national distribution across keg and can formats and a flagship tap room. Comparable as a UK craft incumbent operating across similar formats and channels, though at meaningfully larger scale.
• Northern Monk: Leeds-based craft brewery with a major tap room, national can distribution, and brand-led hop-forward portfolio. Comparable as a UK craft incumbent across cask/keg/canned formats, though at materially larger scale.

Others

• Eebria Trade: Online B2B marketplace for independent breweries to reach trade customers. Relevant as Baker's Dozen actively uses Eebria Trade as a distribution channel, and the platform serves a comparable set of independent craft producers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bakersdozenbrewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baker's Dozen Brewing