village vacances valcartier

What village vacances valcartier does

Village Vacances Valcartier is a privately held, family-owned recreational resort complex located in Saint-Gabriel-de-Valcartier, Quebec, approximately 20 minutes north of Quebec City. Founded in 1963 as a small winter tubing playground by Adrien Drouin and substantially expanded under his son Guy Drouin, the resort now operates as an integrated, four-season destination combining lodging, waterparks, winter attractions, an ice hotel, and event venues. Core infrastructure includes a 35+ slide outdoor waterpark, the 102,000 sq. ft. year-round Bora Parc indoor waterpark, the seasonally rebuilt 53,000 sq. ft. Hôtel de Glace (North America's only ice hotel), the 153-room four-star Hôtel Valcartier, an approximately 600-site campground with CoolBox ready-to-camp units, the Aroma Spa, and a 10,000 sq. ft. digital games room. Annual construction of the ice hotel involves ~45 artisans and sculptors working with 45,000 tons of snow and 3,000 blocks of ice over six weeks.

The business model is a hybrid direct-to-consumer and B2B event operation. Day-to-day revenue is generated through waterpark day passes ($44-$60), multi-tier season passes ($84.99-$254 for the 2- and 4-season options), lodging (hotel rooms from $179/night, ice hotel suites from $485/night, campground sites from ~$50/night, CoolBox units from $284/night), spa services, F&B including the ice restaurant and ice bar, gift cards, and packaged bundles such as Tropical Stay and the VVVIP. B2B channels include a dedicated group sales team for 20+ visitors, school and youth groups at discounted rates ($27-$49), corporate events, weddings (notably at Hôtel de Glace), and team-building programs. Distribution is anchored by the company's own e-commerce platform at valcartier.com, supported by a call center, on-site retail, and partnerships including Fairmont Le Château Frontenac, La Ronde (Six Flags), and Calypso Waterpark via the new 3-Park Pass.

The company is currently led by the second generation of the Drouin family (Mathieu, Simon, and Jérôme) following Guy Drouin's death in November 2016, with Pierre Thivierge as General Manager and Maude Barrette Desjardins as Director of Communications, Sales and Marketing. Operating geographies are concentrated in Quebec, with the 2026 3-Park Pass extending commercial reach into Montréal and Ontario. The resort has received over 30 industry awards since 1985 and the Hôtel de Glace alone has welcomed more than 2 million visitors since 2001.

Name

village vacances valcartier

Legal name

Village Vacances Valcartier

Website

https://valcartier.com

Company type

Private

Founded year

1963

Operating status

Operating

Short description

Village Vacances Valcartier is a family-owned, year-round recreational resort near Quebec City operating outdoor and indoor waterparks, the only ice hotel in North America, a 153-room hotel, a 600-site campground, spa, and event venues serving families, groups, and corporate clients.

Ownership category

akta.pro rank

Product category

Family Recreation Resort

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Nature Parks and Other Similar Institutions (71219)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Mountain & Wilderness Lodges (THAAAHAE)

Keywords

• Water park attractions
• Family resort lodging
• Ice hotel experiences
• Winter playground activities
• Corporate event venues

Headquarters

HQ city

Saint-gabriel-de-valcartier

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Waterpark Tickets: Day passes to outdoor waterpark and Bora Parc indoor waterpark, with online discounts and group pricing for 20+ visitors.
2. Season Passes: Multi-tier season passes including single park, 2-season, and 4-season platinum passes with varying perks and partner park access.
3. Lodging - Hôtel Valcartier: 153-room 4-star family hotel with various suite types (King, Queen, Family), starting at $179 per night. Includes 3rd night at 50% off promotions.
4. Hôtel de Glace: Overnight stays in hand-sculpted ice suites starting at $485, including access to Nordic area with hot tubs and saunas.
5. Campground Sites: Nearly 600 campsites accommodating RVs, trailers, and tents with various amenities, plus Ready-to-Camp CoolBox units.
6. Aroma Spa Services: Thermal experiences, massages, beauty treatments, and aromatherapy services at the on-site spa.
7. Gift Cards: Rechargeable gift cards valid for all activities, accommodations, restaurants, and boutiques on site.
8. Hôtel de Glace Restaurant: Gourmet three-course dinner at $255 per person, including shuttle from Fairmont Le Château Frontenac, guided tour, and welcome cocktail.
9. Corporate Events and Weddings: Event hosting for corporate meetings, team building, weddings, and celebrations at various venues including the Ice Bar and Hôtel de Glace.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Village Vacances Valcartier operates a multi-attraction family resort near Quebec City featuring year-round waterparks (the indoor Bora Parc and a seasonal outdoor waterpark), North America's only ice hotel (Hôtel de Glace), a 4-star 153-room family hotel (Hôtel Valcartier), a 600-site campground, the largest winter playground in North America, the Aroma Spa, an on-site digital games room, plus restaurants and the Ice Bar for guests and event hosting.

Product overview

Village Vacances Valcartier is an all-season resort destination near Quebec City featuring multiple distinct attractions and lodging options. The resort's core products include the Outdoor Waterpark (summer) with 35+ heated slides and wave pool; Bora Parc, a 102,000 sq. ft. year-round indoor Polynesian-style waterpark; the Winter Playground (winter), the largest in North America; and Hôtel de Glace, North America's only ice hotel rebuilt annually with ice and snow. Accommodations include the 4-star Hôtel Valcartier (153 rooms/suites plus private dorms), the 600-site Valcartier Campground with CoolBox ready-to-camp units, and overnight stays at the ice hotel. Additional offerings include Aroma Spa, Digital Games Room, multiple restaurants and bars, Children's Birthday Parties, Group Events, and Wedding Packages. The resort also offers bundled packages like Tropical Stay and the 3-Park Pass (including La Ronde and Calypso Waterpark), plus Gift Cards valid for all on-site services.

Differentiator

Problem solved

Functional benefit

Brands

• Hôtel de Glace: The only ice hotel in North America, an ephemeral attraction rebuilt each winter with ice and snow.
• Hôtel Valcartier
• Bora Parc
• Outdoor Waterpark
• Winter Playground
• Aroma Spa
• Espace Jeux
• Valcartier Campground

Products and services

• Outdoor Waterpark
• Bora Parc Indoor Waterpark
• Hôtel de Glace (Ice Hotel) Seasonal ice hotel, the only one in North America, offering unique ice-constructed rooms and suites to overnight guests during winter, plus an on-site Ice Restaurant and Ice Bar.
• Hôtel Valcartier 4-star family hotel with 153 rooms located on the resort property, available year-round and offering multiple room tiers, private dorms, and stay packages.
• Valcartier Campground On-site campground with 600 sites for tents and RVs, including CoolBox ready-to-camp accommodations, available seasonally to guests visiting the resort.
• Winter Playground Largest winter playground in North America with snow tubing, snow rafting, and other snow-based activities operated during the winter season for families, schools, and group outings.
• CoolBox (Ready-to-Camp) Pre-equipped ready-to-camp units located within the Valcartier Campground, offering camping visitors a turnkey overnight lodging option.
• Aroma Spa On-site spa offering spa services, available to resort guests and day visitors as a standalone service or add-on to lodging and attraction visits.
• Espace Jeux (Digital Games Room) On-site digital games room with prepaid chip-card based access to electronic and skill games, available year-round to guests and day visitors.
• Wedding and Corporate Event Hosting Event hosting service offering wedding packages, corporate retreats, team-building events, receptions, and group bookings across the resort's unique venues including the Hôtel de Glace.
• 3-Park Pass Multi-park subscription pass offering access to Village Vacances Valcartier, La Ronde, and Calypso under a single membership, sold as a partnership product across the three parks.
• Group Tickets and Outings (20+) Group ticketing and outing packages for schools, youth organizations, sports teams, and tour operators with 20 or more participants, coordinated through the resort's dedicated group sales team.

Quantifiable outcome

• Hôtel de Glace has welcomed over 2 million visitors since 2001
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core, flagship and minor.

• La RondecoreStrategic or Co-development Partner · 15 May 2026La Ronde, Quebec's largest Six Flags amusement park, is included in the 3-park season pass offering unlimited access to Village Vacances Valcartier, La Ronde, and Calypso Waterpark for the 2026 season. The partnership was announced May 15, 2026 as a shared operator arrangement.
• Calypso WaterparkcoreStrategic or Co-development Partner · 15 May 2026Canada's largest themed water park, located approximately 75 minutes from Montreal, is included in the 3-park season pass. Part of the new multi-park offering announced in May 2026.
• Fairmont Le Château FrontenacflagshipStrategic or Co-development PartnerFairmont Le Château Frontenac provides the culinary team for the Hôtel de Glace Restaurant, crafting a three-course gourmet dinner inspired by Nordic flavors. Includes round-trip shuttle from the hotel to the ice hotel. This is a flagship partnership for the unique ice dining experience.
• Indigenous Tourism Quebec (Tourisme Autochtone Québec)coreStrategic or Co-development PartnerCollaboration with Indigenous Tourism Quebec to highlight Indigenous cultures. A Shaputuan (traditional tent) is installed outside the Hôtel de Glace showcasing Quebec's 11 Indigenous Nations. Part of the Grand Hall celebration.
• Tourisme WendakecoreStrategic or Co-development PartnerPartnership with Tourisme Wendake for cultural collaboration at the Hôtel de Glace. Special tribute to the Wendat people and neighboring community of Wendake. Three exclusive cultural days highlighting traditions, art, and stories of the Wendat Nation.
• Coca-ColaminorGTM or Marketing PartnerBrand partnership with Coca-Cola for beverages at Village Vacances Valcartier and Hôtel de Glace.
• Coors LightminorGTM or Marketing PartnerBrand partnership with Coors Light for the Hôtel de Glace.
• Slush PuppieminorGTM or Marketing PartnerBrand partnership with Slush Puppie for frozen treats at Village Vacances Valcartier.
• Rouge FMminorGTM or Marketing PartnerRadio media partnership for promotions and events.
• Société de Sauvetage du QuébecminorOthersWater safety partnership with Société de Sauvetage du Québec for aquatic activities.
• Jacques-Cartier TourismminorGTM or Marketing PartnerRegional tourism partnership promoting the Jacques-Cartier area.
• Capital PropaneminorOthersPropane supply partnership for the Hôtel de Glace operations.
• Don BarminorGTM or Marketing PartnerBar supplies partnership for Hôtel de Glace Ice Bar.
• ManuliftminorOthersEquipment rental partnership for construction operations.
• Pageau MorelminorOthersProfessional services partnership.
• Quebec City Tourism (Québec Cité)minorGTM or Marketing PartnerRegional tourism marketing partnership.
• SimplexminorOthersEquipment partnership for operations.
• FinlandiaminorGTM or Marketing PartnerVodka brand partnership for Ice Bar cocktails.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Calypso Waterpark: Canada's largest themed waterpark located in Limoges, Ontario (~75 minutes from Montreal). Directly comparable as a Canadian waterpark operator and is now a bundled partner in Valcartier's 3-Park Pass.
• Great Wolf Lodge: Indoor waterpark resort chain with hotel and family entertainment under one roof. Directly comparable to Valcartier's Hôtel Valcartier + Bora Parc combination as a destination family resort with indoor waterpark.
• Kalahari Resorts: U.S. indoor waterpark resort chain with hotels, convention space, and spa. Directly comparable as a multi-attraction destination resort competing for the same family vacation segment.
• ICEHOTEL (Sweden): Original ice hotel in Jukkasjärvi, Sweden. The most direct comparable for Hôtel de Glace — both are annually rebuilt ice hotels targeting experiential travelers, though ICEHOTEL pioneered the category and operates 365 days with a permanent ice wing.

Regional players

• La Ronde: Quebec's largest Six Flags amusement park in Montreal. Comparable as a major Quebec amusement destination and bundled partner in Valcartier's 3-Park Pass; however, La Ronde is rides-focused rather than waterpark/lodging-based.
• Mont-Tremblant Resort: Major Quebec ski resort with village, lodging, and activities. Comparable as a Quebec-based multi-season destination resort targeting families and tourists in Eastern Canada, though Tremblant is more ski-focused.
• Blue Mountain Resort: Ontario's largest ski resort with lodging, waterpark, and village. Comparable as an Eastern Canadian four-season destination resort with both winter sports and water-based attractions.

Emerging players

• SnowVillage (Lapland Hotels): Snow and ice hotel and village in Finnish Lapland. Comparable as an experiential winter accommodation concept competing for the same international cold-weather tourism guest as Hôtel de Glace.
• Center Parcs: European family short-break resort operator with forest lodges, indoor waterparks (Aqua Mundo), and on-site activities. Comparable as a multi-day family resort with bundled lodging and waterpark experiences.

Broad incumbents

• Atlantis Paradise Island: Large-scale destination resort combining luxury hotel, waterpark (Aquaventure), and marine attractions. Comparable as a destination resort mixing lodging with waterpark and unique signature attractions at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/valcartier
• YouTubeyoutube.com/user/VillageValcartier
• Facebookfacebook.com/VillageVacancesValcartier
• Instagraminstagram.com/villagevacancesvalcartier
• LinkedInlinkedin.com/company/village-vacances-valcartier

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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