club daviron de laval

What club daviron de laval does

Club d'aviron de Laval is a nonprofit amateur rowing club founded in 1956 and headquartered in Laval, Quebec, Canada, operating from a waterfront site on the Rivière des Prairies with 12 km of navigable waterway. The club delivers a continuous program ladder spanning eight distinct offerings: Adoviron (youth summer camp, ages 12-17), Apprendre à ramer (adult beginner learn-to-row), Novice (intermediate consolidation), Récréatif (recreational adult rowing), Sportif PM (structured athletic training), Performance AM (high-performance competitive program), Ergofit (indoor ergometer-based fitness), and Séance privée (personalized hourly instruction). It also organizes the annual Laval 500 regatta, which serves as the first stop of the Coupe Aviron Québec 2026 provincial competitive circuit.

The underlying technology consists of physical rowing assets — a varied fleet from initiation boats through high-performance shells (doubles, fours, eights, skiffs), training ergometers, and motorized safety escort boats — supplemented by the Amilia online registration platform integrated with Rowing Canada Aviron membership processing. Facilities include a renovated clubhouse at 3676 Boulevard Lévesque Ouest and a regatta venue at Berge du Commodore. Governance rests on a seven-member volunteer Board of Directors.

The revenue model blends subscription-based seasonal program fees (Ergofit, Adoviron camp blocks), usage-based private session fees ($45-$100/hour), mandatory annual federation memberships ($60.75 RCA/AQA plus a $25 provident fund contribution), event-related sponsorship (Desjardins as presenting sponsor of Laval 500), and periodic merchandise/apparel sales. GTM is community-led and event-driven: open house 'Portes ouvertes' serve as top-of-funnel discovery with free ergometer and initiation boat trials, complemented by word-of-mouth, municipal and federation partnerships (Ville de Laval, Sports Laval), and the Laval 500 regatta as a brand showcase. The club is the first in Canada to have allowed women to practice competitive rowing and counts five athletes who participated in the 1976 Montreal Olympics, anchoring a multi-decade brand legacy.

Name

club daviron de laval

Legal name

Club d'aviron de Laval

Website

https://avironlaval.com

Company type

Private

Founded year

1956

Operating status

Operating

Short description

Club d'aviron de Laval is a nonprofit rowing club founded in 1956 in Laval, Quebec, serving youth, adult beginners, recreational, competitive, and fitness-oriented members with an eight-program ladder on the Rivière des Prairies.

Ownership category

akta.pro rank

Product category

Sports Club Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

akta.pro secondary industry

Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN)

Keywords

• Rowing instruction
• Recreational rowing
• Youth rowing camp
• Competitive rowing training
• Indoor rowing fitness

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership and Program Fees: Annual memberships through Rowing Canada Aviron and Aviron Québec, plus seasonal program subscriptions for Ergofit, learn-to-row courses, novice, recreational, and competitive programs
2. Private Sessions: Hourly private rowing instruction at $45/h individual, $75/h crew with competent rower, $100/h for group of 3 beginners. Includes prerequisite annual contributions and federation memberships
3. Youth Summer Camp (Adoviron): Two-week camp blocks for youth aged 12-17 during summer months
4. Merchandise and Apparel: Club apparel and promotional items ordered during specific periods for active members and community

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Club d'aviron de Laval provides rowing instruction, recreational programs, and competitive training for members of all ages and skill levels on the Rivière des Prairies. Offerings span a structured progression from beginner (Apprendre à ramer, Adoviron youth camp, Ergofit indoor training) through intermediate and recreational rowing, up to performance-level competitive training (Sportif PM, Performance AM). The club also delivers personalized private rowing sessions and organizes the annual Laval 500 regatta.

Product overview

Club d'aviron de Laval offers a comprehensive suite of rowing programs spanning from beginner to competitive athlete levels, operating as a single unified program portfolio rather than a modular platform. The program progression includes: Adoviron (youth summer camp for ages 12-17), Apprendre à ramer (adult beginner course), Novice (intermediate consolidation), Récréatif (recreational adult rowing), Sportif PM (structured athletic training), Performance AM (high-performance competitive program), Ergofit (indoor ergometer-based fitness), and Séance privée (personalized instruction). The club also organizes the annual Laval 500 regatta. Programs range from free trial sessions during open houses to multi-session courses and seasonal subscriptions, with equipment (boats, oars, life jackets) provided for most programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Apprendre à ramer (Learn to Row)
• Novice Intermediate program for rowers who have completed Apprendre à ramer, focusing on consolidating technique, building confidence, and developing crew rowing habits in preparation for the recreational program.
• Récréatif (Recreational) Recreational rowing program for adults practicing rowing for pleasure, fitness maintenance, and technique improvement. Uses primarily four-rower boats (4x or 4+) with occasional eights and doubles.
• Sportif PM (Athletic PM) Structured training program for junior, senior, and master rowers at moderate to high intensity. Develops physical conditioning, refines technique, and encourages participation in regattas.
• Performance AM Intensive training program for junior, senior, and master athletes seeking high-performance outcomes. Optimizes fitness, technique, and prepares crews for high-level competitions.
• Ergofit Indoor fitness training program using stationary rowing machines (ergometers). Improves cardiovascular endurance and rowing technique without requiring water access. Available in spring, fall, winter seasons.
• Adoviron (Summer Camp) Summer rowing camp for youth ages 12-17. Two-week blocks introducing rowing in various boat types (solo, double, four, eight). Includes activities, BBQs, and optional regatta participation.
• Séance privée (Private Sessions) Personalized one-on-one rowing instruction for initiation, skill development, or technique refinement. Available June to August with flexible scheduling at $45/h individual, $75/h with competent rower, $100/h group of 3 beginners.
• Laval 500 Regatta Annual 500-meter sprint rowing competition held on the Rivière des Prairies. First step of the Coupe Aviron Québec 2026 circuit, attracting athletes from across Quebec with free spectator access.

Quantifiable outcome

• 5 athletes participated in 1976 Montreal Olympics
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Ville de LavalcoreOthersMunicipal government partner providing support for club operations and facilities. The city provides funding and institutional backing for the rowing club located on municipal land.
• Sports LavalcoreStrategic or Co-development PartnerLocal sports federation providing the Fonds d'accessibilité en sport program offering up to 75% financial support for registration fees for families with limited income in Laval.
• Rowing Canada AvironcoreStrategic or Co-development PartnerNational rowing federation providing membership, safety training modules, insurance, and competitive circuit affiliation for all club members.
• Aviron QuébeccoreStrategic or Co-development PartnerProvincial rowing federation providing membership, governance policies, and provincial competitive circuit including Coupe Aviron Québec.
• DesjardinsflagshipGTM or Marketing PartnerPrincipal partner for the Laval 500 rowing regatta, presenting sponsor of the annual competition event.
• Action Sport PhysiominorGTM or Marketing PartnerGold partner for Laval 500 regatta, healthcare/sports physiotherapy partner for the club.
• Céline V. HaytayanminorGTM or Marketing PartnerSilver sponsor for the 2026 Laval 500 regatta.
• Sona Lakhoyan & OlivierminorGTM or Marketing PartnerSilver sponsor for the 2026 Laval 500 regatta.
• Virginie DufourminorGTM or Marketing PartnerSilver sponsor for the 2026 Laval 500 regatta.
• Annie KoutrakisminorGTM or Marketing PartnerSilver sponsor for the 2026 Laval 500 regatta.
• Vasilios KaridogiannisminorGTM or Marketing PartnerBronze sponsor for the 2026 Laval 500 regatta.
• Christine PoirierminorGTM or Marketing PartnerBronze sponsor for the 2026 Laval 500 regatta.
• Christopher SkeeteminorGTM or Marketing PartnerBronze sponsor for the 2026 Laval 500 regatta.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Montreal Rowing Club: Historic English-language rowing club on the St. Lawrence River in Montreal. Directly competes with Club d'aviron de Laval for adult and competitive rowers in the Greater Montreal area.
• McGill University Rowing Club: University-affiliated rowing program in Montreal offering competitive and recreational rowing. Comparable federation affiliation and shared regional rowing market.
• Argonaut Rowing Club: Toronto-based rowing club offering learn-to-row, recreational, and competitive programs. Similar program ladder, federation affiliation, and club-based operating model.
• Hanlan Boat Club: Historic Toronto Island rowing club providing recreational and competitive rowing. Comparable in scale, heritage, and Rowing Canada affiliation.
• Leander Boat Club: Hamilton, Ontario rowing club offering recreational and competitive rowing with a learn-to-row program. Membership-based model and federation affiliation mirror Club d'aviron de Laval.
• Ottawa Rowing Club: Ottawa-based rowing club on the Rideau River offering recreational and competitive programs. Comparable federation affiliation, multi-tier structure, and regatta participation.
• Université Laval Rouge et Or (Rowing): University rowing program sharing the Laval name/region, offering competitive and recreational rowing. Comparable federation affiliation and overlapping demographic footprint in the same metro area.

Broad incumbents

• Rowing Canada Aviron: National rowing federation of which Club d'aviron de Laval is a member. Provides governance, insurance, and competitive circuits across all Canadian rowing clubs.
• Aviron Québec: Provincial rowing federation overseeing competitive circuits (including the Coupe Aviron Québec, where Laval 500 is a step). Sets governance and safety policies for member clubs.

Others

• Concept2: Manufacturer of indoor rowing ergometers used in Club d'aviron de Laval's Ergofit program. Equipment supplier and ecosystem enabler for the indoor and competitive rowing community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/avironlaval

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about club daviron de laval