bigBox

What bigBox does

bigBOX ALLGÄU is a privately held multi-functional event venue complex headquartered in Kempten, Germany, operating since 2003 as a GmbH & Co. KG. The site combines a 9,000-capacity main hall (bigBOX), a 1,476-seat klassikBOX with proprietary room-in-room acoustic engineering, an intimate kultBOX theater, and a newly added 4,000-capacity Open Air amphitheater, alongside an integrated 4-star hotel, the Restaurant musics, full catering and conference infrastructure. Revenue is generated from ticket sales distributed primarily through CTS EVENTIM, venue rental to event organizers and corporate MICE clients, hotel room revenue, F&B and catering, VIP loges, and marketing services to event partners. The customer base is a mix of B2C ticket buyers, individual hotel and restaurant guests, corporate conference and event organizers, and touring promoters. The technology stack is assembled from third-party SaaS integrations: CTS EVENTIM for ticketing, Synxis for hotel bookings, RESERViSiON for restaurant reservations, Brevo for email marketing, and a Botpress-based BOXi chatbot for website search and guest inquiries. Operational and compliance investments include DEHOGA Umweltcheck Silber sustainability certification, a photovoltaic system, fairpflichtet accreditation, and HinSchG / WCAG 2.1 / BITV 2.0 compliance, with a long-term partnership anchoring the Münchner Symphoniker as Orchestra in Residence from 2026.

Name

bigBox

Legal name

bigBOX ALLGÄU GmbH & Co. KG

Website

https://bigboxallgaeu.de

Company type

Private

Founded year

2003

Operating status

Operating

Short description

bigBOX ALLGÄU is a multi-functional event venue complex in Kempten, Germany, operating a 9,000-seat main hall, acoustic klassikBOX, kultBOX theater, Open Air amphitheater, integrated 4-star hotel, and Restaurant musics. It serves B2C ticket buyers, touring event organizers, corporate MICE clients, and hotel and F&B guests.

Ownership category

akta.pro rank

Product category

Event Venue & Hospitality Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Accommodation and Food Services (72), Restaurants and Other Eating Places (72251)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Integrated Convention & Expo Complex Hotels (THAGALAE)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Venue & Banquet Hall Catering (THAFAIAC), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

Keywords

• Event venue rentals
• Concert hall hosting
• Conference facilities
• Hotel accommodations
• Catering services

Headquarters

HQ city

Kempten

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Ticket Sales: Primary revenue stream from selling tickets for concerts, shows, comedy, theater, and other entertainment events through the Eventim platform and physical box office. Also serves as official Eventim advance sales partner for events nationwide.
2. Hotel Accommodations: 4-star hotel with multiple room categories (Small, Medium, Large, Extra Large, Family, Accessible), offering overnight stays with optional add-ons including early/late check-out, pet accommodation, and room service.
3. Restaurant musics: On-site restaurant offering culinary events, special menus, themed evenings, and limited special events, generating revenue from food and beverage sales.
4. Venue Rental: Rental of venue spaces (bigBOX, kultBOX, klassikBOX, Open Air area) to external event organizers, promoters, and corporate clients for their events.
5. Catering Services: Full-service catering for events, conferences, and meetings held at the venue, including event organization and execution support.
6. VIP Loges: Premium VIP loge experiences for 8-10 persons including tickets, gourmet buffet, and parking, with drinks billed separately.
7. Marketing Services for Organizers: Marketing support services offered to external event organizers including PR packages, billboard bookings, poster campaigns, program flyers, and online marketing.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

bigBOX ALLGÄU operates a multi-functional event venue complex in Kempten, Germany, renting its spaces to event organizers and selling tickets to consumers for concerts, shows, comedy, theater, and festivals. The complex includes the main bigBOX hall (up to 9,000 capacity), klassikBOX concert hall (1,476 capacity), kultBOX intimate venue, and an Open Air amphitheater (up to 4,000), complemented by an integrated 4-star hotel, the "musics" restaurant, full-service catering, conference/meeting facilities, and VIP loge experiences.

Product overview

bigBOX ALLGÄU is a multi-functional event venue complex in Kempten, Germany, operating as a platform-plus-modules architecture. The core offering consists of the bigBOX main hall (capacity up to 9,000), supplemented by specialized venue variants: klassikBOX for classical concerts (1,476 seats), kultBOX for intimate concerts, and the bigBOX ALLGÄU Open Air outdoor amphitheater (up to 4,000). These venue spaces are complemented by integrated hospitality services including a 4-star hotel, the 'musics' restaurant, catering, conference/meeting facilities, VIP loges, and ticket sales (via EVENTIM). Additional services include an AI chatbot (BOXi), newsletter subscriptions, and marketing support for event organizers. The venue positions itself as a one-stop destination for entertainment, accommodation, dining, and corporate events in the Allgäu region.

Differentiator

Problem solved

Functional benefit

Brands

• kultBOX: Venue for intimate concerts and close-up musical experiences.
• klassikBOX
• bigBOX ALLGÄU Open Air

Products and services

• bigBOX (Main Hall) The primary event hall of the complex, rented to event organizers for concerts, shows, comedy, theater, and major events with a capacity of up to 9,000 visitors. Features modern event technology, flexible space configurations, and direct connections to backstage and hotel areas. Targeted at entertainment promoters and corporate event planners.
• klassikBOX A concert hall configuration within the bigBOX that uses a room-in-room concept with variable sound sails, ceiling/wall hangings, and special flooring to achieve concert-hall acoustics (1.9 second reverb at 500 Hz). Capacity of up to 1,476 visitors with setup/breakdown in 10 hours. Targeted at classical music orchestras and acoustic performance organizers.
• kultBOX A smaller, more intimate venue within the complex for close-up concerts and personal performance experiences. Targeted at organizers hosting smaller-scale concerts and cultural events requiring a more intimate atmosphere than the main hall.
• bigBOX ALLGÄU Open Air An outdoor amphitheater-style venue at the Allgäuhalle in Kempten for concerts and festivals with capacity up to 4,000 visitors. Features modern stage, powerful sound system, and direct backstage access to the main venue. Targeted at festival and outdoor concert promoters.
• bigBOX ALLGÄU Hotel A 4-star hotel adjacent to the event venue with multiple room categories including Small, Medium, Large, Extra Large, Family, and Accessible rooms. Offers direct VIP access to event loges and serves event attendees, business travelers, and leisure tourists in the Allgäu region.
• Restaurant 'musics' An upscale restaurant within the complex offering culinary events, special menus, themed evenings, and limited specials. Accepts table reservations via the RESERViSiON platform. Targeted at diners and guests seeking a culinary alternative to on-stage entertainment.
• Catering Services

Quantifiable outcome

• Up to 9,000 attendees for major events in bigBOX main hall
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature4 records

Partnerships

13 partnerships are on record, tiered minor and core.

• BDKV Bundesverband der Konzert- und Veranstaltungswirtschaft e.V.minorOthers · 2 July 2023BDKV serves as the internal reporting body for whistleblower protection under the HinSchG (Whistleblower Protection Act) for bigBOX ALLGÄU GmbH & Co. KG, in cooperation with LegalTegrity GmbH.
• LegalTegrity GmbHminorOthers · 2 July 2023LegalTegrity GmbH provides the whistleblower reporting platform (Whistle Report) for bigBOX in cooperation with BDKV to enable employees and stakeholders to report violations anonymously.
• CTS EVENTIM (EVENTIM)coreTechnology or IntegrationExternal ticket sales support via CTS EVENTIM for ticket sales through their TIC, webshop, and distribution network. bigBOX also operates as an official Eventim advance sales partner for events across Germany. Partnership includes data processing agreement (Art. 28 DSGVO).
• BrevocoreTechnology or IntegrationMarketing automation platform used for newsletter distribution and customer communication. Customer email addresses are processed through Brevo for sending newsletters and promotional content.
• Allgäuer WerkstättenminorStrategic or Co-development PartnerSocial enterprise partnership for upcycling old event banners into creative products like tote bags, pencil cases, and cosmetic bags, supporting regional sustainability and social impact.
• Jameis KäseminorStrategic or Co-development PartnerRegional cheese supplier for Restaurant musics, providing high-quality, sustainable products sourced directly from the Allgäu region.
• Prima Rind (Regional Brand)minorStrategic or Co-development PartnerRegional meat brand partnership for Restaurant musics, bringing high-quality, sustainable regional products directly from Allgäu to guests.
• SynxiscoreChannel Partner/ Reseller/ DistributorHotel booking platform and partner program for online accommodation reservations, enabling guests to book hotel rooms through the Synxis distribution network.
• BookatableminorChannel Partner/ Reseller/ DistributorRestaurant table reservation partner for Restaurant musics through the Bookatable platform.
• Münchner SymphonikercoreStrategic or Co-development PartnerOrchestra in Residence partnership with three concerts per season in the klassikBOX venue, representing a signature classical music programming relationship.
• Too Good To GominorStrategic or Co-development PartnerPartnership against food waste where excess food from Restaurant musics is sold to consumers through the Too Good To Go app instead of being discarded.
• TripAdvisorminorChannel Partner/ Reseller/ DistributorGuest review and rating platform integration displaying TripAdvisor reviews on the hotel section of the website.
• HolidayCheck.deminorChannel Partner/ Reseller/ DistributorSwiss guest review and rating platform integration displaying HolidayCheck reviews on the hotel section of the website.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Estrel Berlin: Europe's largest hotel and convention complex, integrating ~1,125 rooms with the Estrel Congress Center and entertainment venues. Most directly comparable as an integrated venue-plus-hotel-plus-F&B operation, though at significantly larger scale than bigBOX.
• Congress Center Hamburg (CCH): Major German convention and event venue with integrated hospitality infrastructure, hosting conferences, concerts, and exhibitions. Comparable as a multi-format venue operator combining events, conferences, and food service.
• Congress Center Stuttgart: Stuttgart's integrated event and congress complex operated alongside Messe Stuttgart, combining trade fair halls with conference and entertainment programming. Mirrors bigBOX's event-plus-conference business model at larger scale.
• Congress Center Düsseldorf: North Rhine-Westphalia's leading integrated conference and event venue, comparable in offering trade fairs, conferences, concerts, and corporate events. Similar format to bigBOX's combined venue-rental plus conference model.
• Hannover Congress Center: Mid-size German congress and event complex offering conference halls, entertainment venues, and on-site hospitality services. Directly comparable venue-plus-hospitality architecture to bigBOX's integrated complex.
• Congress Center Leipzig: Eastern German event venue combining conference facilities, exhibitions, and entertainment programming. Similar business mix to bigBOX across entertainment, MICE, and consumer event segments.

Regional players

• Kongresszentrum München (Gasteig): Munich's premier concert and congress venue operated by the city. Same Bavarian/Southern German market as bigBOX and serves overlapping concert, conference, and cultural programming audiences.
• Stadthalle Graz: Austrian multi-purpose event venue near the Bavarian border, hosting concerts, conferences, and trade shows. Comparable operating format to bigBOX, but serves the Austrian market rather than competing in the Allgäu region directly.
• MOC Eventcenter München: Munich-based event and conference center operating multiple halls for trade fairs, corporate events, and consumer shows. Same regional market as bigBOX with overlapping B2B event organizer clientele.

Broad incumbents

• Palladium Köln: Major German concert and event venue in Cologne's wider entertainment ecosystem, comparable as a live-entertainment venue operator serving touring acts and corporate events. Broader regional incumbent versus bigBOX's integrated model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/bigboxallgaeu
• YouTubeyoutube.com/channel/UC/example
• Facebookfacebook.com/bigboxallgaeu
• Instagraminstagram.com/bigboxallgaeu
• TikToktiktok.com/@bigboxallgaeu
• LinkedInlinkedin.com/company/bigboxallgaeu

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bigBox