Autohaus Richt

What Autohaus Richt does

Autohaus Richt GmbH is a privately held, family-owned automotive dealership and workshop group headquartered in Mönsheim, Baden-Württemberg, Germany, with a second branch in Leonberg. Founded in 1964 by Horst Richt and now operated by the third generation of the Richt family, the company sells EU-imported new vehicles (Reimporte) from brands including VW, Audi, Skoda, Seat, Cupra, Hyundai, and Kia at price advantages of up to 35% versus German list prices, alongside a broad used-vehicle and day-registration (Tageszulassung) inventory spanning roughly 15 manufacturers. The core product mix combines one-time vehicle sales with recurring workshop revenue: a master workshop offers manufacturer-spec maintenance, accident repair, climate service, tire service, axle measurement, diagnostics, windshield replacement, underbody protection, vehicle detailing, and a €15/day replacement-vehicle program.

The business model is direct-to-consumer, conducted entirely through the two physical retail locations with no e-commerce sales channel disclosed. Ancillary revenue streams include financing facilitation, vehicle trade-in purchase, 9-seater van rental launched in 2023, and a fuel station and car wash at the Mönsheim site. Customers are individual retail buyers from the greater Stuttgart region — Leonberg, Böblingen, Sindelfingen, Ludwigsburg, Pforzheim, Enzkreis, and Esslingen — with a small commercial-customer segment served via replacement-vehicle contracts. Marketing is regional and low-tech: Google Business profiles, a Facebook business page, and a community Facebook group for local drivers.

The company has no disclosed proprietary technology platform, no API, no mobile app, no AI capabilities, no patents or trademarks, no external investors, and no public revenue or headcount figures. Recent capital deployment has focused on physical infrastructure — photovoltaic systems and EV wallboxes installed across both locations in 2024, the 2025 purchase of underground parking spaces in Leonberg for used-vehicle capacity, and the 2020 renovation of the Mönsheim branch. The operating entity is registered as a GmbH at Amtsgericht Mannheim, with managing shareholders Sigmund Richt, Jennifer Boßfert, Tobias Richt, and Raphael Richt.

Name

Autohaus Richt

Legal name

Autohaus Richt GmbH

Website

https://autohaus-richt.de

Company type

Private

Founded year

1964

Operating status

Operating

Short description

Autohaus Richt is a third-generation, family-owned German automotive dealership and workshop group operating two locations in Mönsheim and Leonberg, selling EU-imported and used vehicles alongside full-service repair, financing, and rental services to retail customers across the Stuttgart region.

Ownership category

akta.pro rank

Headquarters

HQ city

Mönsheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales - EU New Cars: Sale of EU-import new vehicles (Reimporte) with up to 35% price advantage compared to German list prices. Brands include VW, Audi, Skoda, Seat, Cupra, Hyundai, Kia and others.
2. Used Vehicle Sales: Sale of pre-owned vehicles across multiple brands including VW, Skoda, Cupra, Seat, Ford, Opel, BMW, Nissan, Renault, Kia, Hyundai, Audi, Mercedes, Mazda, Toyota.
3. Day Registration Vehicles (Tageszulassung): Sale of vehicles with same-day registration, offering immediate availability across multiple brands.
4. Workshop and Repair Services: Master workshop offering maintenance, repair, inspection, tire service, air conditioning service, accident repair, axle alignment, diagnostics, windscreen replacement, underbody protection, and vehicle preparation.
5. Financing Services: Vehicle financing options offered to customers purchasing vehicles.
6. 9-Seater Van Rental: Rental of 9-seater vans from the Mönsheim location for trips, vacations, weddings, and shuttle services.
7. Vehicle Purchase (Trade-in): Purchase of customer vehicles as trade-ins, with on-site inspection and valuation.
8. Fuel Station and Car Wash: Fuel station and car wash services at Mönsheim location.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Autohaus Richt operates as a regional automotive dealership selling EU-imported new vehicles (Reimporte) at up to 35% below German list prices, alongside used cars and day-registration vehicles across multiple brands including VW, Audi, Skoda, Seat, Cupra, Hyundai, and Kia. The company also runs a master workshop providing maintenance, repair, inspection, tire, climate, accident repair, and diagnostic services, plus financing support, trade-in, and 9-seater van rentals.

Product overview

Autohaus Richt operates as a regional automotive dealership and workshop with two locations in Leonberg and Mönsheim, Germany. The core business centers on EU-Neuwagen (imported EU new cars) offering up to 35% savings compared to German list prices, supplemented by used car sales, day registrations (Tageszulassung), and comprehensive workshop services. The product portfolio includes vehicle sales across brands such as VW, Skoda, Seat, Cupra, Hyundai, and Kia, alongside a full-service workshop offering inspection, accident repair, climate service, tire service, windshield replacement, axle measurement, diagnostics, smart repair, underbody preservation, and vehicle detailing. Additional services encompass financing support, trade-in programs, 9-seater van rentals, custom vehicle search requests, and an online vehicle configurator. The company has expanded into electric vehicle infrastructure with photovoltaic installations and wallbox charging stations.

Differentiator

Problem solved

Functional benefit

Products and services

• EU-Neuwagen (EU New Cars / Reimporte) EU-imported new vehicles sourced through a Europe-wide purchasing network and sold to consumers at up to 35% below German list prices, with manufacturer warranty and German registration support.
• Gebrauchtwagen (Used Cars) Sale of pre-owned vehicles from multiple manufacturers, displayed in the showrooms at Mönsheim and Leonberg, with pricing ranging from 5,000€ to 200,000€+.
• Tageszulassung (Day Registration Vehicles) Sale of vehicles with same-day registration, offering immediate availability across multiple brands at reduced prices compared to standard new vehicles.
• Autowerkstatt (Master Workshop Services) Comprehensive vehicle maintenance and repair workshop covering inspection, accident repair, climate service, tire changes, axle alignment, electronic diagnostics, smart repair, windshield replacement, underbody rust protection, and detailing for all vehicle brands.
• Finanzierung (Vehicle Financing) Financing solutions for vehicle purchases, arranged by Autohaus Richt to support customers acquiring EU imports, used cars, or day-registration vehicles.
• Autoankauf / Inzahlungnahme (Vehicle Purchase and Trade-in) Purchase of customer vehicles as trade-ins or direct buyouts, with on-site inspection, valuation, and credit toward a new purchase.
• 9-Sitzer Vermietung (9-Seater Van Rental) Rental of 9-passenger vans at the Mönsheim location for outings, vacations, weddings, and shuttle services, plus replacement vehicle rental at 15€ per day during workshop visits.
• Tankstelle und Waschanlage (Fuel Station and Car Wash) Fuel station and car wash services operated at the Mönsheim headquarters location.

Quantifiable outcome

• Up to 35% price advantage on EU new vehicles
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Autohero: Germany-based online used-car retailer owned by AUTO1 Group, selling multi-brand used vehicles directly to consumers with delivery. Directly comparable to Autohaus Richt's used-car sales business, although Autohero operates purely digitally whereas Richt combines showroom with workshop.
• Heycar: Volkswagen-backed online used-car marketplace in Germany offering certified multi-brand used vehicles. Comparable in product category (used car retail) and target customer (price-conscious German car buyer) to Autohaus Richt, competing for the same regional demand.
• AUTO1.com: Germany-founded online used-car platform operating both B2B (Auto1.com) and consumer (Autohero) channels. Directly competes with Autohaus Richt's used-vehicle and trade-in activities through transparent online car-purchase offers and dealer inventory distribution.
• wirkaufendeinauto.de: Online car-purchase platform (part of AUTO1 Group) that buys vehicles directly from consumers with instant price offers. Directly competes with Autohaus Richt's 'Wir kaufen Ihr Auto' trade-in service, putting pricing pressure on dealer trade-in valuations.
• Vergölst: Continental's multi-brand tire and service network with workshops across Germany offering tire sales, storage, inspection, and general repair. Comparable to Autohaus Richt's tire service and general workshop operations, with similar multi-brand positioning.
• MeinAuto.de: German online new-car configurator and aggregator that enables consumers to configure and price new vehicles from multiple manufacturers, often connecting to dealer partners. Directly comparable to Autohaus Richt's EU-Reimport proposition by offering transparent new-car pricing online.

Broad incumbents

• Mobile.de: Germany's largest online automotive marketplace (owned by Adevinta), aggregating listings from dealers and private sellers across new, used, and commercial vehicles. It is both a channel for Autohaus Richt's inventory and a competitive force that increases price transparency for buyers.
• AutoScout24: Pan-European online automotive marketplace with strong German presence, listing new, used, and lease vehicles from dealers and private sellers. Comparable as a broad incumbent that competes for buyer attention and influences dealer pricing dynamics.
• ATU: Germany's largest multi-brand auto service chain with hundreds of branches offering workshop, tire, and inspection services. Comparable to Autohaus Richt's workshop offering, but at national scale and with stronger brand awareness in the same service categories.

Emerging players

• Carwow: European online car-buying platform (UK-founded) expanding into Germany, connecting consumers with dealers through transparent reverse-auction pricing on new vehicles. Represents an emerging digital channel that competes with traditional dealer-led new-car sales including EU imports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RaphaelundTobiasRicht
• LinkedInlinkedin.com/company/autohaus-richt-ohg

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Richt