raptor

What raptor does

Raptor is a product brand of Metra Electronics Corporation, a privately held Florida-based company headquartered at 460 Walker St, Daytona Beach, FL 32117. Raptor manufactures car audio installation accessories and electrical hardware for the aftermarket automotive electronics channel, offering fuses, battery terminals, amplifier installation kits, and oxygen-free copper power cables. The line is positioned as a value-tier alternative to higher-priced professional audio brands, with products such as nickel-plated AGU fuses (30 to 80 amp, sold in packs of five at $8.99 MSRP), Pro Series positive and negative battery terminals, and R5 Pro Series OFC amp kits ranging from 8 AWG (600W, $96.99 MSRP) to 1/0 AWG (3800W, $314.99 MSRP).

The brand's core technology is the physical hardware itself: oxygen-free copper conductors, nickel plating for corrosion resistance, and standardized amp-kit configurations matched to common amplifier power ratings. Raptor does not sell direct; products are distributed exclusively through Metra Electronics' authorized dealer network, which installers and retailers enter via an application process on metraonline.com. The same portal handles pricing, ordering, and access to technical resources such as the 2025 Raptor Catalog and a document portal covering instructions and discontinued parts. Primary end users are professional car audio installers, with secondary use cases in Powersports, Marine, and Commercial Fleet installations.

Raptor's go-to-market relies on this dealer channel plus recurring presence at industry events such as KnowledgeFest and SEMA Show, where it combines product demonstrations with installer training. Revenue is generated through one-time wholesale sales of accessory hardware to dealers, with MSRPs published on metraonline.com and wholesale pricing gated behind dealer login. Raptor operates alongside approximately a dozen sibling Metra brands covering dash kits, interfaces, vehicle safety, LED lighting, sound damping, batteries, and marine applications, functioning as the installation-accessories arm of a broader one-stop ordering platform for 12-volt automotive aftermarket professionals.

Name

raptor

Legal name

Metra Electronics Corporation

Website

https://raptor-online.com

Company type

Private

Operating status

Operating

Short description

Raptor is a Metra Electronics sub-brand that manufactures aftermarket car audio installation accessories — fuses, battery terminals, amplifier wiring kits, and power cables — and sells them wholesale through Metra's authorized dealer network to professional installers across the United States.

Ownership category

akta.pro rank

Product category

Car Audio Installation Accessories

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Other Electrical Equipment and Component Manufacturing (3359)

SIC

Electronic Components & Accessories (3670), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Vehicle Wiring Harnesses & Cable Assemblies Manufacturing (IMACAJAA)

akta.pro secondary industry

Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)

Keywords

• Car audio installation accessories
• Amp installation kits
• Oxygen-free copper cables
• Automotive aftermarket parts
• Battery terminals fuses

Headquarters

HQ city

Holly Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Car Audio Installation Accessories: Raptor generates revenue through the sale of car audio installation accessories including fuses, battery terminals, amp kits, power cables, and related hardware. Products are sold to authorized dealers at wholesale pricing who then sell to professional installers and consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Raptor manufactures and sells entry-level priced car audio installation accessories under the Metra Electronics umbrella. The product line includes nickel-plated AGU fuses (30–80 amp), Pro Series battery terminals, OFC amplifier installation kits (1/0, 4, and 8 AWG configurations up to 3,800W), and OFC power cables for car, powersports, marine, and commercial fleet audio installations. Products are developed and overseen by mobile audio professionals and sold exclusively through Metra's authorized dealer network.

Product overview

Raptor is a sub-brand of Metra Electronics specializing in car audio installation accessories. The product line offers superior performance at entry-level prices, developed and overseen by mobile audio professionals. The Raptor portfolio includes AGU fuses (nickel-plated in 30-80 amp ratings), Pro Series battery terminals (positive and negative), Pro Series OFC amp kits (in 1/0, 4, and 8 AWG with power ratings up to 3800W), and Pro Series power cables. These products complement Metra's broader family of 12-volt brands including Metra (dash kits, harnesses), Axxess (interfaces), iBEAM (safety), T-SPEC (competition audio), Heise (LED lighting), and Install Bay (connectors/terminals), serving as installation hardware offerings within Metra's one-stop ordering platform for automotive aftermarket professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Raptor AGU Fuses Nickel-plated AGU fuses in 30, 40, 50, 60, and 80 amp ratings, sold in packs of 5, designed for professional car audio installations requiring corrosion-resistant, reliable power protection.
• Raptor Battery Terminals Pro Series Professional-grade battery terminals including positive (RBT) and negative (RBTN) terminals for car audio power management installations, designed for durability and reliable power delivery.
• Raptor AMP Kits Pro Series Oxygen-free copper (OFC) amplifier installation kits in 1/0 AWG (3800W), 4 AWG (1500W), and 8 AWG (600W) configurations, providing complete wiring solutions for car audio amplifier installations.
• Raptor Power Cable Pro Series Pro Series oxygen-free copper power cables in 1/0 AWG gauge, available in 25ft lengths in black (R51-0-25B) and red (R51-0-25R) colors, designed for high-performance car audio power delivery.

Quantifiable outcome

• 217+ products in catalog covering various installation accessory needs

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Install Bay (Metra Electronics): Direct peer and sister brand under Metra Electronics, focused on installation hardware, connectors, terminals, and fabrication tools. It is the most directly comparable brand to Raptor within the Metra portfolio and competes in the same dealer channel for the same installer customer.
• T-SPEC (Metra Electronics): Sister brand under Metra targeting competition-rated car audio with higher-end amp kits, terminals, and capacitors. Comparable product categories to Raptor (cables, terminals, power hardware) but positioned at a premium price tier within the same Metra dealer network.
• Scosche Industries: Independent aftermarket manufacturer of car audio installation accessories, dash kits, wiring harnesses, and power cables. Closest standalone competitor with overlapping SKUs in amp kits, RCA cables, fuses, and battery terminals sold through similar dealer and retail channels.
• Stinger Electronics: Aftermarket car audio accessory brand owned by AAMP Global, offering power cables, amp installation kits, fuses, and signal processors. Directly competes with Raptor in the same dealer channel at comparable price points targeting professional installers.
• NVX: Direct-to-consumer and dealer-distributed brand specializing in car audio installation hardware including OFC amp kits, RCA cables, and battery terminals. Comparable product mix and price band as Raptor, with strong installer community engagement.
• Knukonceptz: Boutique aftermarket car audio accessory manufacturer focused on power wire, amp kits, distribution blocks, and battery terminals. Comparable in product range to Raptor with similar installer-dealer distribution model.

Broad incumbents

• Rockford Fosgate: Major car audio brand offering amplifiers, speakers, subwoofers and installation accessories. While broader in scope and primarily a speaker/amp manufacturer, its installation hardware line overlaps with Raptor's amp kits and is sold through similar dealer networks.
• Kicker: Established car audio brand offering speakers, subwoofers, amplifiers, and a smaller line of installation accessories including amp kits and wiring. Larger and more recognized than Raptor but overlaps in installation hardware categories.
• JL Audio: Premium car, marine, and powersports audio brand with an accessory line that includes amp installation kits and connection hardware. Overlaps with Raptor's product categories but at a higher price tier and with a brand focused on finished speakers and subwoofers.
• AudioControl: Manufacturer of car audio signal processors, amplifiers, and integration products sold through professional installers. While more focused on DSPs and OEM integration, its distribution model and installer base overlap with Raptor's professional installer target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about raptor