caves de france

What caves de france does

Caves de France is a privately held Belgian specialty wine retailer headquartered in Dendermonde (Schoonaarde), Belgium. It sells wines, fortified wines and spirits (Sherry, Porto, Cognac), olive oil, gift packages, and gift vouchers, alongside a structured wine education program of five-evening courses, winemaker dinners, and masterclasses. The catalog comprises approximately 595 SKUs sourced from 13 countries, with French wines representing the largest share (around 418 SKUs) and additional sourcing from Italy, Spain, Austria, Germany, South Africa, Argentina, Chile, the United States, New Zealand, Portugal, and Greece. A Bordeaux Primeur 2025 program extends the assortment into en primeur allocations across major appellations such as Margaux, Pauillac, Saint-Julien, Pomerol, Saint-Estèphe, Saint-Emilion, Péssac-Léognan, and Sauternes-Barsac.

The business operates a direct-to-consumer go-to-market model through a Shopify-powered e-commerce storefront and a single physical retail showroom with a tasting room. The storefront is presented in Dutch, French, and English and accepts Bancontact, Visa, Mastercard, and Maestro. The company has integrated an AI Sommelier Assistant chatbot into the website for product guidance and customer support. Pricing is per-bottle from approximately €7 to €2,026, with a roughly 8–10% volume discount on orders of 12 or more bottles, and seasonal promotions such as the 5+1 Free spring campaign. Marketing is conducted through email newsletters (with a 10% first-order incentive), content/blog, Facebook/Instagram/LinkedIn, and experiential events including winemaker dinners and masterclasses.

Caves de France generates revenue through three principal streams: direct wine retail sales (transaction-based), gift packaging and gift cards (one-time), and wine courses and events (professional services). The company is registered in Belgium (VAT BE406 208 977), operates as an independent private business with no disclosed parent, institutional investors, or venture backing, and is not listed on any public exchange.

Name

caves de france

Legal name

Caves de France

Website

https://cavesdefrance.be

Company type

Private

Operating status

Operating

Short description

Caves de France is a Belgian specialty wine retailer operating a Shopify e-commerce storefront and a physical shop in Dendermonde, selling a curated 595-SKU assortment of wines, spirits, olive oil, gifts, and wine courses to Belgian consumers, with multilingual support and an AI sommelier chatbot.

Ownership category

akta.pro rank

Product category

Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine retail
• E-commerce wine
• Bordeaux wine
• Wine education
• Gift packaging

Headquarters

HQ city

Dendermonde

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Retail Sales: Direct retail sales of wines across multiple categories including red, white, rosé, sparkling, fortified, and orange wines. Products are sourced from producers across France, Italy, Spain, and other wine regions worldwide.
2. Gift Packages and Gift Cards: Sale of gift packaging services and gift cards for wine purchases, targeting customers seeking gifting solutions.
3. Wine Courses and Events: Educational wine courses and tasting events including winemaker dinners and masterclasses, providing revenue from event participation fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Caves de France is a Belgian wine retailer that curates and sells a selection of approximately 595 wines sourced from 13 countries (with a strong focus on French regions such as Bordeaux, Burgundy, Loire, and Rhône), alongside fortified wines, spirits (Sherry, Porto, Cognac), and olive oil. The company also offers wine gift vouchers, gift packaging, structured wine courses (5 evenings), Bordeaux Primeur (wine futures) campaigns, and winemaker events, sold through a Shopify-powered online store and a physical shop with tasting room in Dendermonde, Belgium.

Product overview

Caves de France is a Belgian e-commerce wine retailer offering a curated selection of quality wines from wine-producing regions worldwide. The core product is wine, sold through an online Shopify-powered store with various subcategories including red, white, rosé, sparkling (mousserend), orange, sweet, and alcohol-free wines. The business also offers fortified wines and spirits (Sherry, Porto, Cognac) and olive oil. Additional services include gift packaging, gift vouchers, and wine education courses. The company runs a Bordeaux Primeur (wine futures) program for 2025, offering pre-release wines from prestigious Bordeaux appellations. Seasonal promotions such as the 5+1 Free spring campaign drive sales. The store operates from a physical location in Dendermonde, Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine (Wijn) Core product category including red, white, rosé, sparkling, orange, sweet, and alcohol-free wines sourced from wine-producing regions worldwide (catalog of approximately 595 wines from 13 countries, with strong focus on French regions).
• Fortified Wines & Spirits Includes Sherry, Porto, and Cognac from various producers, sold alongside the main wine assortment.
• Olive Oil (Olijfolie) Olive oil products available in the assortment, sold alongside wines.
• Gift Voucher (Cadeaubon) Gift vouchers available for purchase, ideal for gifting wine experiences to Belgian consumers.
• Wine Courses (Wijncursus) Educational wine courses teaching wine production, tasting, and wine recognition over 5 evenings.
• Bordeaux Primeur 2025 Wine futures program offering pre-release Bordeaux wines from prestigious Bordeaux appellations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify powers the e-commerce platform for Caves de France, providing the storefront, payment processing, checkout functionality, and analytics infrastructure for the online wine store.
• Flanders Investment and TrademinorOthersCaves de France appears to have received subsidies or support from Flanders Investment and Trade (FIT), a Flemish government agency supporting international business.
• Various Wine ProducerscoreStrategic or Co-development PartnerCaves de France partners with numerous wine producers including G.D. Vajra (Barolo), Château properties, Domaine producers, and others. Hosts winemaker dinners and masterclasses featuring these producers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Berry Bros. & Rudd: Long-established UK specialist wine merchant with curated international wines, education events and fine-wine allocations, comparable to Caves de France across curation, events and Bordeaux-style premium offerings.
• Laithwaites: UK-based direct-to-consumer wine merchant with curated international wines and customer events, comparable in operating model and customer segment to Caves de France's enthusiast focus.
• Ventealapropriete: French online wine retailer selling directly from producers to consumers across multiple European countries, comparable to Caves de France in DTC wine specialist model and producer-direct sourcing.
• Majestic Wine: UK specialist wine retail chain with in-store tastings and education programs, comparable to Caves de France's combination of retail, tasting and educational offerings.
• Drankenwereld: Belgian online drinks retailer offering wines, spirits and gifts with home delivery across Belgium, overlapping directly with Caves de France's product mix and DTC channel.
• Bottles & More: Belgian online wine and spirits retailer serving Belgian consumers with a broad multi-country catalog and DTC delivery, directly comparable to Caves de France's omnichannel Belgian model.

Broad incumbents

• Wine.com: Large US online wine retailer offering curated international wines with educational content, comparable to Caves de France in DTC breadth and content-led wine discovery.
• Colruyt Group: Belgium's largest supermarket retailer with extensive wine assortment and own-label programs; competes with Caves de France across price tiers within the Belgian market.
• Carrefour Belgium: Belgian hypermarket operator with extensive wine departments including French appellations, comparable to Caves de France at the price-driven end of the Belgian wine market.
• Delhaize Belgium: Major Belgian supermarket chain with a broad wine category and private-label offering, a primary price-driven competitor to Caves de France for everyday wine purchases in Belgium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cavesdefrance
• LinkedInlinkedin.com/company/caves-de-france-world-quality-wines
• Instagraminstagram.com/cavesdefrance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about caves de france