faxe kondi

What faxe kondi does

Faxe Kondi is a Danish carbonated soft drink brand owned by Royal Unibrew A/S, a publicly traded beverage conglomerate headquartered in Faxe, Denmark (Nasdaq Copenhagen: RBREW). The brand's product portfolio centers on a flagship lemon-lime flavored soda (Faxe Kondi) and extends to orange (Appelsin), sparkling water (Bobler), and an expanding zero-calorie line covering exotic fruit, lemonade, pink lemonade, and orange variants. Beyond beverages, the brand operates a direct-to-consumer merchandise business through royal4you.com, selling hoodies, footballs, socks, towels, water bottles, and football goals. The underlying commercial mechanism is conventional CPG distribution: beverages move through Royal Unibrew's nationwide Danish retail network, while merchandise and event packages are sold directly online. There is no proprietary technology platform or software product; the "technology" of the business is Royal Unibrew's physical distribution infrastructure and an e-commerce storefront.

The business model operates across three revenue streams: (1) beverage product sales via retail/D2C channels, (2) branded merchandise sales through royal4you.com, and (3) event participation packages tied to the Copenhagen Sprint cycling sponsorship (Team Kondi packages priced at DKK 250 per person, bundling branded sportswear, cycling accessories, and exclusive beverages with personalized labels). Pricing across all streams is unit-based with no subscription or recurring component; merchandise items range from DKK 29 (water bottle) to DKK 1,400 (large football goal). The go-to-market motion is event-driven and community-led, with social media (Instagram @faxe_kondi, Facebook @faxekondi) as the primary digital channel and major sporting events as the activation layer.

Faxe Kondi targets two customer segments: general Danish consumers seeking refreshment (primary) and amateur cycling/sports enthusiasts engaging with Team Kondi and Copenhagen Sprint (secondary). Geographic scope is Denmark-only. The brand does not disclose independent revenue, headcount, or founding date, and operates as a non-listed sub-brand within Royal Unibrew's consolidated group rather than as a standalone investable entity. Strategic direction in the observed period emphasizes zero-calorie portfolio innovation, sports sponsorship deepening, and D2C channel expansion rather than geographic or category diversification.

Name

faxe kondi

Legal name

Royal Unibrew A/S

Website

https://faxekondi.dk

Company type

Private

Operating status

Operating

Short description

Faxe Kondi is a Danish carbonated soft drink brand owned by Royal Unibrew A/S, offering original and zero-calorie lemon-lime, orange, and sparkling beverages, branded merchandise, and sports event experiences to Danish consumers.

Ownership category

akta.pro rank

Product category

Carbonated Soft Drinks

NAICS

Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Carbonated soft drinks
• Zero-calorie beverages
• Lemon-lime soda
• Branded merchandise
• Danish beverage brand

Headquarters

HQ city

Faxe

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Beverage Product Sales: Sale of Faxe Kondi soft drink variants including original, zero-calorie options, lemonade, and sparkling varieties through retail distribution.
2. Merchandise Sales: Direct-to-consumer sales of branded merchandise including hoodies, footballs, socks, towels, water bottles, and football goals through the online shop.
3. Event Participation Packages: Sale of Team Kondi packages for Copenhagen Sprint folk cycling event, including sports shirts, exclusive beverages with personalized labels, cycling gear, and event access.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Faxe Kondi is a Danish carbonated soft drink brand owned by Royal Unibrew A/S that sells lemon-lime soda and flavor variants (orange, lemonade, pink lemonade, exotic fruit, zero-calorie, and sparkling water) through Danish retail channels. The brand also sells co-branded merchandise (hoodies, footballs, socks, towels, water bottles, football goals) and event participation packages for the Copenhagen Sprint cycling event via the Royal4You e-commerce platform.

Product overview

Faxe Kondi is a Danish carbonated soft drink brand owned by Royal Unibrew. The product portfolio consists of a core flavored soda (Faxe Kondi) with multiple variants including zero-calorie options (Faxe Kondi 0 Kalorier), orange-flavored variants (Faxe Kondi Appelsin and Faxe Kondi Appelsin 0 Kalorier), and newer zero-calorie innovations (Faxe Kondi Lemonade 0 Kalorier, Faxe Kondi Pink Lemonade 0 Kalorier, and Faxe Kondi Eksotisk 0 Kalorier). The lineup also includes Faxe Kondi Bobler (sparkling water). The brand extends beyond beverages into merchandise including apparel (hoodies), sports equipment (footballs, goals), accessories (socks, towels, water bottles, caps, glasses, tote bags), and sponsored event experiences such as the Copenhagen Sprint cycling event.

Differentiator

Problem solved

Functional benefit

Brands

• Faxe Kondi 0 Kalorier: Zero-calorie variant of the Faxe Kondi soft drink, available in Exotisk, Lemonade, Pink Lemonade, and Appelsin flavors.
• Faxe Kondi Appelsin
• Faxe Kondi Lemonade
• Faxe Kondi Pink Lemonade
• Faxe Kondi Bobler
• Team Kondi

Products and services

• Faxe Kondi (original)
• Faxe Kondi 0 Kalorier

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Copenhagen SprintcoreStrategic or Co-development Partner · 13 June 2026Faxe Kondi is an official partner of Copenhagen Sprint, a World Tour cycling event held June 13-14, 2026. The partnership includes the Team Kondi community cycling program where participants receive branded merchandise, exclusive beverages with personalized labels, and guaranteed starting positions in the folk cycling race through Copenhagen. Faxe Kondi also sponsors the event village and branded activations.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Fanta: Coca-Cola's fruit-flavored carbonated soft drink range (including orange) competing directly with Faxe Kondi Appelsin and Pink Lemonade variants in Danish retail.
• Schweppes: Established carbonated soft drink and mixer brand competing in the premium carbonated beverage space alongside Faxe Kondi Bobler sparkling water variants.
• Tuborg Squash: Lemonade-style soft drink brand under Carlsberg Group targeting the Danish/Nordic market with similar flavor variants and family positioning. Directly comparable as a competing carbonated soft drink in the same Danish retail landscape.
• Harboe: Danish family-owned beverage company producing soft drinks, beer, and energy drinks for the Nordic market. Direct peer operating in the same Danish soft drink category with overlapping retail distribution.
• 7-Up: Iconic lemon-lime carbonated soft drink brand under Keurig Dr Pepper / PepsiCo. Closest flavor-profile competitor to Faxe Kondi's flagship lemon-lime SKU in retail carbonated soft drinks.

Broad incumbents

• Coca-Cola: Global carbonated soft drink incumbent that dominates Danish retail shelf space. Overlaps directly with Faxe Kondi's category but operates as a much larger portfolio with vastly greater marketing and distribution leverage.
• PepsiCo: Global beverage and snacks incumbent with Pepsi, 7UP, and Mountain Dew competing directly with Faxe Kondi's lemon-lime and fruit-flavored SKUs in the Danish market.

Others

• Faxe (Royal Unibrew beer brand): Sibling brand under the same parent company (Royal Unibrew). Comparable as a portfolio peer within the parent's brand architecture but operates in beer rather than soft drinks — useful benchmark for parent-level brand management.
• Nikoline (Royal Unibrew): Other Royal Unibrew soft drink/soda sub-brand competing for internal portfolio attention and shelf space alongside Faxe Kondi within the parent's distribution and marketing budget.
• Faxe Kondi Cycling (Team Kondi): Internal community/cycling sub-brand built around the Copenhagen Sprint sponsorship. Adjacent ecosystem brand rather than competitor — represents the lifestyle extension strategy of the core brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/faxekondi
• Instagraminstagram.com/faxe_kondi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about faxe kondi