carlsberg importers

Name

carlsberg importers

Website

https://carlsberg.be

Company type

Private

Operating status

Operating

Short description

Carlsberg Importers is a Belgium-based (Ternat) privately held importer and distributor of beer, cider, functional drinks, and soft drinks from the Carlsberg portfolio, serving the Belgian market.

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Beer and Ale Merchant Wholesalers (424810), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)

akta.pro secondary industries

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB), Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH)

Keywords

• Beer import
• Beverage distribution
• Cider distribution
• Functional drinks
• Soft drinks wholesale

Headquarters

HQ city

Ternat

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales

Core offering

Carlsberg Importers imports and distributes a multi-category beverage portfolio in Belgium, including beer, cider, functional drinks, and soft drinks. The company serves as a brand-aligned importer-distributor, moving physical cases and kegs through wholesale and on-trade channels rather than manufacturing products itself.

Differentiator

Problem solved

Functional benefit

Products and services

• Carlsberg Beer Range Imported Carlsberg-branded beer products distributed to retailers, bars, restaurants, and hospitality accounts in Belgium.
• Cider Range Imported cider products offered as part of the multi-category beverage portfolio to wholesale and on-trade customers.
• Functional Drinks Range Functional drinks distributed alongside beer and cider to broaden the non-alcoholic and wellness-adjacent offering for trade buyers.
• Soft Drinks Range Soft drinks distributed to round out a full multi-category beverage offering for retail and on-trade accounts.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Alken-Maes (Heineken Belgium): Belgian brewer and distributor producing Maes, Affligem, Desperados, and others. Direct comparable as a Belgium-based beer producer/distributor serving the same HORECA and retail channels that Carlsberg Importers targets.
• Duvel Moortgat: Belgian specialty brewer (Duvel, Vedett, Chouffe). Direct comparable as a Belgian-based beer brand owner that combines own-brand production with import/distribution of other specialty labels into Belgium and abroad.
• Haacht Brewery: Independent Belgian brewery with strong domestic distribution (Tongerlo, Vieux Temps). Peer because it operates the same Belgian beer wholesale and on-premise distribution model that Carlsberg Importers uses for the Carlsberg portfolio.
• Martini's Beerventures (Bavik / De Brabandere): Belgian brewing group (Palm, Bavik, Estaminet). Comparable as a mid-sized Belgian brewer-distributor serving similar HORECA and retail accounts with both proprietary and partner/imported brands.

Broad incumbents

• Anheuser-Busch InBev: The world's largest brewer and a Belgian-headquartered brewing incumbent. Comparable as the dominant beer producer and distributor operating in the same Belgian market that Carlsberg Importers serves; sets the competitive baseline on pricing, distribution, and on-premise relationships.
• Heineken: Global premium brewer with significant Belgian presence through its Belgian subsidiary. A peer because it competes for the same Belgian on- and off-premise beer accounts and pursues a similar premium-import positioning in Western Europe.

Others

• Colruyt Group (Fine Wine & Beer wholesale): Belgian retail group with vertical integration into beverage wholesale and distribution. Adjacent comparable — illustrates the channel-power dynamics that any Belgium-based beer importer must navigate when supplying large retail accounts.

Regional players

• Royal Swinkels Family Brewers: Dutch family-owned brewer (Bavaria, De Leckere) with cross-border distribution into Belgium. Comparable as a foreign brewer using an importer/distributor model to access the Belgian market — the inverse of Carlsberg Importers' role.

Market position

Customer concentration

• LinkedInlinkedin.com/company/carlsberg-importers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about carlsberg importers