BODYLAB

What BODYLAB does

BODYLAB is a direct-to-consumer e-commerce retailer of sports nutrition and dietary supplements, operating the bodylab.nl storefront (with a parallel bodylab24.de domain for the German market) on a Shopify platform with DHL fulfillment and Judge.me/Trusted Shops review integration. The legal/manufacturing entity is G & S Sportpower GmbH, based in Meerbusch, Germany, and the careers page is hosted under vitafybrands.de, suggesting affiliation with the Vitafy Brands group. The product range centers on protein supplements — Whey Protein (65+ flavors across concentrate, isolate, and hydro-isolate), Vegan Protein, Clear Whey Isolate, Casein, and a broad assortment of protein snacks including bars, pancakes, pudding, cookies, and liquid egg white — alongside supporting categories such as creatine, amino acids (BCAA/EAA/Glutamine), pre-workout boosters, vitamins, omega-3, collagen, electrolytes, weight-management products, superfoods, spreads, and accessories. The company sells its own BODYLAB24 private label alongside distributed third-party brands such as C.P. Sports.

Revenue is generated entirely through unit-priced direct online sales (no subscriptions visible), with prices ranging from €1.90 sample sachets to €100+ bulk packs, a €85 free-shipping threshold, 30-day returns, and active discount-code use. Go-to-market is multi-channel: influencer/athlete endorsements (Gregori, Denise, Dominik, Teejay), an educational blog/recipe/advisor content library, email marketing with a 30% welcome discount, and organic social presence on Instagram, YouTube, TikTok, and Facebook. The company claims 20+ years of category experience, a 4.6/5 trust rating across 4,367 reviews, and a cumulative base of more than 2 million customers, primarily in the Netherlands and Belgium. Customer segments target fitness enthusiasts, athletes, health-conscious consumers, vegans/vegetarians, and women's fitness buyers.

Name

BODYLAB

Legal name

G & S Sportpower GmbH

Website

https://bodylab.nl

Company type

Private

Operating status

Operating

Short description

BODYLAB is a Dutch direct-to-consumer e-commerce retailer selling sports nutrition, protein supplements, vitamins, and fitness foods through its own Shopify webstore, serving fitness enthusiasts and health-conscious consumers across the Benelux market via the BODYLAB24 private label and third-party brands.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• Sports nutrition supplements
• Protein powder
• Fitness supplements
• Dietary supplements
• Bodybuilding nutrition

Headquarters

HQ city

Katwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Sales: BODYLAB generates revenue through direct online sales of sports nutrition supplements including protein powders, creatine, amino acids, vitamins, and snacks. Products are sold at various price points ranging from €1.90 to over €100, with bulk/volume discounts and promotional bundles. The company also sells third-party brands alongside their own BODYLAB24 private label.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

BODYLAB operates the bodylab.nl online store selling its private-label BODYLAB24 range of sports nutrition products — including protein powders, whey protein, creatine, amino acids, pre-workout boosters, vitamins and protein snacks — alongside third-party brands such as C.P. Sports, with direct-to-consumer delivery across the Netherlands and Belgium.

Product overview

BODYLAB is an online sports nutrition retailer operating across multiple European countries (Netherlands, Germany, Belgium). The product portfolio centers on protein supplements as the core offering, with Whey Protein being the flagship product (available in 65+ flavors as concentrate, isolate, and hydro-isolate variants). The range extends through related protein products including Vegan Protein, Clear Whey Isolate, Casein (for slow nighttime release), and protein snack alternatives like Protein Pancakes, Protein Pudding, Protein Cookies, and Protein Bars (Crunchy, Crispy, Prime Crunchy, Deluxe, Milky Pro). Supporting the protein line are performance supplements including Creatine products (monohydrate, Creapure), Amino Acids (BCAA, EAA, Glutamine, Arginine), Pre-Workout Boosters (caffeinated and caffeine-free), and Fat Burners/Weight Loss products (Mega Burn, L-Carnitine, CLA). Health supplements include Vitamins (B, C, D, multi), Minerals (Magnesium, Zinc, Calcium, ZMA), Omega-3, Collagen, and Ashwagandha. Food products feature Instant Oats, Rice Pudding, Superfoods, ZERO Sirup Bombs (zero-calorie syrups), Spreads, and healthy cooking ingredients. The brand offers bulk value through its BIG PACK line (360-420 capsule quantities) and sells accessories like shakers and bottles. Premium lines and organic/vegan options round out the portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• BODYLAB24 Protein Powder range

Quantifiable outcome

• Whey Protein has a biological value of 104, exceeding any natural protein source
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the BODYLAB webstore. Handles payment processing, cookie consent, and website functionality. Listed in cookie consent as a technology partner.
• DHLcoreChannel Partner/ Reseller/ DistributorPrimary logistics and shipping partner for order delivery. Referenced in footer as shipping partner alongside Trusted Shops integration.
• C.P. SportsminorChannel Partner/ Reseller/ DistributorThird-party sports nutrition brand sold through BODYLAB's e-commerce platform alongside their own BODYLAB24 private label products.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Myprotein: UK-headquartered direct-to-consumer sports nutrition brand and retailer selling whey, creatine, amino acids, vitamins, and snacks online. Closest pure-play peer: same DTC model, same product taxonomy, same target customer (gym/fitness enthusiasts), and overlapping European footprint including Benelux.
• ESN (Elite Sports Nutrients): German sports nutrition brand (designed by athletes) selling protein, creatine, BCAAs, and performance supplements via its own D2C site and retail distribution. Highly comparable as a German-rooted private-label sports nutrition brand competing for the same customer across DACH and Benelux.
• Foodspring: Berlin-based DTC sports nutrition and functional food brand selling protein, vitamins, superfoods, and snacks online. Comparable as a content-heavy, influencer-driven European sports nutrition brand with similar product breadth and target customer.
• Prozis: Portuguese sports nutrition and supplements brand operating a vertically integrated DTC platform across Europe with a wide catalog spanning protein, performance, vitamins, and food. Directly comparable product portfolio, scale, and Pan-European DTC model.
• Bulk Powders: UK-based DTC sports nutrition retailer selling protein, creatine, amino acids, vitamins, and snacks at value pricing online. Closely comparable in business model, product range, and positioning as a value-oriented online sports nutrition specialist.
• XXL Nutrition: Dutch (Venlo-based) DTC sports nutrition brand selling its own-label whey, creatine, pre-workout, and accessories direct to Dutch, Belgian, and German consumers. Highly comparable as a Benelux-rooted private-label competitor targeting the same gym-going demographic.

Others

• Vitafy Brands: German parent/affiliated group referenced on BODYLAB's career page. Included as a relevant ecosystem participant: BODYLAB operates within this multi-brand nutrition platform, and the relationship signals cross-brand distribution, shared infrastructure, and possible cross-sell pathways.

Broad incumbents

• Powerbar: Long-established global sports nutrition brand (originally power bars and endurance products) now owned by a large CPG group. Comparable as a legacy sports nutrition incumbent operating across protein, bars, and performance products, though typically via broader retail rather than as a pure DTC specialist.
• GNC: Global specialty retailer of vitamins, supplements, and sports nutrition with both retail stores and e-commerce. Comparable as a broad incumbent in the supplement category serving overlapping customer needs (protein, creatine, vitamins, weight management).

Regional players

• Body Attack: German sports nutrition retailer selling its own-label and third-party supplements via a German-language D2C site. Comparable as a German-rooted specialist DTC sports nutrition retailer with overlapping assortment; considered regional because it primarily serves the DACH market rather than Benelux.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzJ4QNP5j1__-PZH8ppZ6-Q
• Facebooknl-nl.facebook.com/Bodylab.nl
• Instagraminstagram.com/bodylabnl/?hl=nl
• TikToktiktok.com/@officialbodylab24
• LinkedInlinkedin.com/company/bodyview-bv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BODYLAB