alpinschule innsbruck asi wirklichreisen

What alpinschule innsbruck asi wirklichreisen does

ASI Reisen (legal entity: AlpinSchule Innsbruck GmbH) is a second-generation, family-owned active-travel company founded in 1963 and headquartered in Natters near Innsbruck, Austria, led by CEO Ambros Gasser. The company curates and operates guided and self-guided hiking, trekking, cycling, winter, ski-touring, and via ferrata experiences across more than 100 countries, with approximately 4,500 trip products in its portfolio and a network of 400+ certified mountain and hiking guides. Over its 60+ year history, ASI has served more than 350,000 guests, primarily in the DACH market (Germany, Austria, Switzerland), and in 2024 became the first B Corp-certified travel company in the German-speaking region.

The underlying technology consists of a web-based direct booking platform (asi-reisen.de, asi.at) supplemented by three proprietary operational systems: ASI Guidenet (a digital guide planning portal), TripMate (a guide and partner login), and ASI Reisebüro Net (a B2B portal for travel-agency partners). ASI monetizes primarily through one-time package-tour sales priced between approximately €955 and €8,475 per booking, with tiered cancellation fees, a 20% deposit requirement, and an optional ASI Flex tariff for flexible rebooking. Revenue is also generated through travel insurance distribution, rail/carpool ancillary services, and white-label tour production for other operators.

Go-to-market is hybrid: direct-to-consumer through owned websites and customer-service phone/email support (7 days/week), combined with channel sales through major travel-agency chains (QTA, DER Touristik, BEST, Schmetterling, TUI, LCC), white-label production for enterprise tour operators, and OTA marketplace distribution via TourRadar. Marketing relies on content/SEO on the company website, MailChimp email newsletters, social sign-on, Criteo remarketing, and a Trustpilot-integrated review system. Customer segments are segmented by use case (active outdoor enthusiasts, group travelers, independent travelers, solo travelers, and families) and served with small-group formats (maximum 12-14 participants) or individually planned itineraries with luggage transfer.

Name

alpinschule innsbruck asi wirklichreisen

Legal name

AlpinSchule Innsbruck GmbH

Website

https://asi.at

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

ASI Reisen is a family-owned Austrian active-travel operator founded in 1963, offering guided and self-guided hiking, trekking, cycling, and winter tours across 100+ countries to predominantly DACH-region individual travelers through direct websites, travel-agency partners, and white-label production.

Ownership category

akta.pro rank

Product category

Adventure Travel & Tour Operations

NAICS

Tour Operators (561520), Tour Operators (56152), All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industries

Hiking, Trekking & Mountain Guiding (THAJABAA), Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Adventure & Expedition Travel Agencies (THAKAFAB)

Keywords

• Guided hiking tours
• Adventure trekking trips
• Alpine cycling tours
• Winter snowshoe tours
• Sustainable active travel

Headquarters

HQ city

Natters

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Pauschalreisen (Package Tours): Pre-packaged guided and individual travel tours including accommodation, guide services, and activities. Revenue generated through full trip pricing paid by customers.
2. Travel Consultation Services: Advisory services for trip planning and customization, integrated into the booking process.
3. Travel Insurance Distribution: Partnership with insurance providers to offer travel insurance products to customers.
4. Bahn/Rail Services: Rail & Fly ticket booking services and carpooling coordination for travelers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

ASI Reisen is a tour operator that organizes and sells guided and self-guided hiking, trekking, cycling, winter, alpine, and cultural activity trips across 100+ countries. The company packages accommodation, certified mountain guide services, and activities into pre-bookable travel itineraries sold both directly to consumers and through travel agency partners.

Product overview

ASI Reisen operates as a comprehensive travel platform offering sustainable active and adventure travel experiences. The portfolio includes guided and self-guided hiking tours, trekking expeditions, cycling tours, round trips with hiking components, and winter activities across 100+ countries. The company offers tours in multiple formats including guided group tours, individual/self-guided options, and customized itineraries. Core offerings are organized by activity type (Wanderreisen, Trekkingreisen, Radreisen, Rundreisen) and include specialized products like Alpenüberquerungen (Alpine crossings). The platform also supports B2B channels through the ASI Reisebüro Net portal for travel agencies. Add-on services include ASI Flextarif for flexible booking and travel insurance products. The company positions itself as a first B Corp-certified travel company in the German-speaking region, emphasizing sustainable tourism practices.

Differentiator

Problem solved

Functional benefit

Brands

• ASI Original: Brand designation for ASI's own-curated and operated travel experiences, featuring transparent local value creation.

Products and services

• Guided Hiking Tours (Geführte Wanderreisen) Guided hiking tours led by certified mountain guides, offering group experiences in various destinations worldwide with different difficulty levels.
• Guided Trekking Tours (Geführte Trekkingreisen) Multi-day guided trekking expeditions including popular routes like Alpine crossings and international destinations like Nepal Everest Base Camp.
• Self-Guided Trekking Tours (Individuelle Trekkingreisen) Self-guided trekking tours with pre-planned routes, accommodation bookings, and optional luggage transfer services for independent travelers.
• Guided Round Trips with Hiking (Geführte Rundreisen mit Wandern) Guided round trips combining sightseeing with hiking activities, covering destinations across multiple continents including Africa, Asia, and Europe.
• Cycling Tours (Radreisen & E-Bike-Touren) Cycling tours including the Alpe-Adria-Radweg and other European cycling routes, available as guided or self-guided options.
• Winter Activities (Schneeschuh & Winterwandern) Winter activities including snowshoe hiking and winter walking tours in Alpine destinations, including special offerings like New Year's trips.
• Via Ferrata Tours (Klettersteige) Via ferrata (fixed rope climbing) tours led by certified guides in Alpine regions.
• Ski Touring Expeditions (Skitouren) Ski touring expeditions in Alpine areas, including New Year's tours to mountain huts.
• Custom Trip Planning Service (Maßgeschneiderte Reisen) Custom trip planning service where local experts work with customers to create personalized travel itineraries based on individual preferences.
• Travel Insurance (Reiseversicherung) Travel insurance offerings including annual and single-trip policies for trip cancellation, interruption, and medical coverage.
• ASI Original Proprietary tour offerings developed by ASI with transparent local value creation and unique itineraries.

Quantifiable outcome

• Over 350,000 satisfied travelers served since founding
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Europäische Reiseversicherung AGcoreOthersTravel insolvency insurance provider acting as administrator in case of tour operator insolvency. Located at Kratochwjilestr. 4, 1220 Vienna.
• Travel Agency Chains (QTA, DER Touristik, BEST, Schmetterling, TUI, LCC)coreChannel Partner/ Reseller/ DistributorPartnership network with major German and Austrian travel agency chains for retail distribution of ASI Reisen products.
• TourRadarminorChannel Partner/ Reseller/ DistributorOTA marketplace partnership for online distribution of adventure travel products.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hauser Exkursionen: German adventure and trekking tour operator founded in 1973, offering guided hiking, trekking, and expedition trips worldwide. Closest direct comparable to ASI Reisen in product mix, DACH customer base, and guided small-group model.
• Wikinger Reisen: German active adventure tour operator with a similar portfolio of guided hiking, trekking, and cycling trips across global destinations. Comparable in size, target customer, and product philosophy.
• Djoser Reisen: Dutch-German adventure tour operator offering small-group guided tours worldwide with a focus on hiking, trekking, and cultural active travel. Strong overlap with ASI's small-group guided adventure model.
• explore worldwide: UK-based small-group adventure tour operator offering guided walking, trekking, and discovery trips worldwide. Closely comparable in guided small-group adventure model and active product mix.
• REI Adventures: US-based guided and self-guided active travel provider with hiking, trekking, and cycling itineraries worldwide. Comparable in guided small-group active product, though primarily serving a US customer base.
• Berg Adventures International: Boutique adventure tour operator specializing in guided trekking and mountaineering expeditions worldwide. Comparable in high-altitude guided trekking product and premium small-group positioning.

Broad incumbents

• Schöne Reisen / Studiosus Reisen: Large DACH tour operator offering guided cultural and active trips with a broader cultural-travel emphasis. Larger-scale incumbent in the same guided group travel category with overlapping hiking product.
• Gebeco (Gesellschaft für internationale Begegnung): Major German tour operator with a wide portfolio including active and hiking itineraries. A larger incumbent with adjacent active-travel products rather than a hiking specialist.
• Intrepid Travel: Large publicly listed global small-group adventure tour operator with active, hiking, and trekking itineraries. A much larger incumbent in the same small-group adventure category with comparable sustainability positioning.
• G Adventures: Global small-group tour operator with a strong portfolio of active and hiking trips. Larger-scale incumbent with overlapping product and similar B Corp-aligned sustainability positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alpinschule innsbruck asi wirklichreisen