easy energy station-service

What easy energy station-service does

easy energy station-service is a privately held Belgian regional energy distributor headquartered in Hognoul (Awans), in the province of Liège, supplying heating oil (Mazout Standard and Mazout Extra), gasoil, diesel, AdBlue, and TotalEnergies-branded premium wood pellets to residential and professional customers. The company delivers across 13+ communes in the Liège province (with full Wallonia reach for pellets) using a fleet of compartmented fuel trucks equipped with 60-meter hoses that can reach tanks located in garages or behind buildings without requiring the customer to be present. An alternative Drive-in pickup option for palletized pellets operates from Othée.

The underlying technology stack combines a web-based direct-to-consumer ordering platform with postcode validation, real-time daily-linked pricing, interactive delivery-slot selection, and 30-minute pre-arrival SMS notifications, alongside a WiFi-connected ultrasonic smart probe (Sonde Intelligente) that monitors fuel-tank levels in real time and pushes SMS/email alerts on threshold breaches. The smart probe has up to a 10-year battery life and supports multiple tank adapters (2-inch, 1.5-inch, 1.25-inch). The company is part of a broader Easy brand family that includes Easy Solar (photovoltaic panels, EV charging, batteries, inverters, heat pumps), enabling cross-selling into adjacent energy verticals.

The revenue model spans unit-priced one-off fuel deliveries (priced daily against oil markets, with volume-degressive rates and a €25 surcharge for 24-hour urgent orders), a recurring Abonnement subscription (fixed monthly payments, €0.02/L discount, automatic reordering, minimum 1,000 L/year or 3 pallets, €300 minimum balance), hardware sales of the smart probe, community group buying (Groupage) that batches neighborhood orders for a €0.02/L discount, and a Parrainage referral program (€20 referrer / €10 referee). The go-to-market is hybrid: direct-to-consumer online ordering serves residential homeowners, while enterprise field sales with scheduled recurring deliveries serve agricultural, construction, and industrial professional clients. An environmental Projet Vert initiative plants a tree per subscription via ASBL SRFB and PlantC, functioning as a brand and retention layer rather than a direct revenue stream.

Name

easy energy station-service

Legal name

Easy Energy

Website

https://easyenergy.be

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

easy energy station-service is a privately held Belgian fuel and pellet distributor headquartered in Hognoul (province of Liège) that delivers heating oil, diesel, AdBlue, and TotalEnergies pellets to residential homeowners and trade customers across 13+ communes via an online ordering platform, subscription plans, and IoT-enabled smart tank probes.

Ownership category

akta.pro rank

Product category

Fuel Distribution Services

NAICS

Fuel Dealers (4572), Fuel Dealers (45721)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro industry

PRIMARYEUALAIAD

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Downstream Fuels Marketing & Retail (Service Stations, Branded Fuels)

Keywords

• Heating fuel delivery
• Wood pellet supply
• Fuel distribution services
• Home heating oil
• Diesel fuel supply

Headquarters

HQ city

Hognoul

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Product Sales: EASY Energy sells heating fuels (mazout standard, mazout extra, gasoil extra), diesel, pellets, and AdBlue to residential and professional customers. Products are priced per liter (or per pallet for pellets) with degressive volume pricing. Prices fluctuate daily based on oil market rates. Delivery fees vary by location and order size. For urgent deliveries within 24 hours, a 25€ surcharge applies.
2. Subscription / Abonnement Service: Customers subscribe to a budget plan (abonnement) paying fixed monthly installments for heating energy. The subscription provides a 0.02€/L discount on fuel and 5€/palette discount on pellets. Automatic reordering can be triggered based on tank level or on a scheduled cadence. The company benefits from predictable demand and customer retention.
3. Smart Probe (Sonde Intelligente) Device: Sale and installation of a WiFi-connected ultrasonic fuel tank monitoring probe. The device is sold as a product and enables automatic delivery triggers when combined with an abonnement. This creates upsell opportunities and strengthens recurring revenue by increasing delivery predictability.
4. Groupage (Community Group Ordering) Discounts: While groupage is designed to reduce customer costs, it also enables EASY Energy to optimize logistics by batching deliveries in the same geographic area, reducing per-delivery operational costs and increasing route efficiency.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

easy energy station-service (EASY Energy) distributes and delivers heating oil (Mazout Standard and Mazout Extra), premium boiler diesel (Gasoil Extra), road diesel, wood pellets (in partnership with TotalEnergies), and AdBlue to households and professional customers in the Liège province and surrounding Walloon areas of Belgium. The company complements its fuel products with delivery logistics, a proprietary ultrasonic smart-probe tank sensor for automatic reordering, a community group-buying mechanism (groupage), a subscription/budget-spreading plan, and tree-planting environmental offset programs.

Product overview

EASY Energy is an energy supplier operating in Belgium (primarily Liege province) offering a portfolio of heating and road transportation energy products. Core products include Mazout Standard, Mazout Extra, Gasoil Extra, Diesel, Pellets Premium (from TotalEnergies), and AdBlue. The offering is complemented by technology add-ons (Smart Probe/Level Sensor) and multiple service layers: subscription plans with monthly payments and price discounts, group purchasing programs, referral bonuses, and delivery services (home delivery and construction site delivery). The Smart Probe connects via Wi-Fi to monitor tank levels in real-time. Additional energy products (photovoltaic panels, charging stations, batteries, inverters, heat pumps) are offered through affiliated brand Easy Solar. The company differentiates through competitive pricing, flexible delivery scheduling, and environmental initiatives including tree planting.

Differentiator

Problem solved

Functional benefit

Products and services

• Mazout Standard

Quantifiable outcome

• Subscription discount of 0.02€/L on mazout/gasoil and 5€/palette on pellets
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TotalEnergiescoreOthersEASY Energy sources its premium wood pellets exclusively from TotalEnergies. These pellets are described as PREMIUM, 100% natural, and 100% resinous, certified DINplus and ENplus. TotalEnergies is a major energy company providing the raw material for one of EASY Energy's core product lines.
• SRFB (Société Royale Forestière de Belgique)minorStrategic or Co-development PartnerEASY Energy partners with ASBL SRFB for its tree-planting initiative (Projet Vert). For every subscription customer, EASY Energy plants a tree in Belgian forests via SRFB. Trees are planted exclusively in Belgium as part of EASY Energy's climate and biodiversity commitment.
• PlantCminorStrategic or Co-development PartnerPlantC is the planting partner for EASY Energy's tree-planting initiative (Projet Vert), collaborating with SRFB to plant trees in Belgian forests. Each tree planted through an EASY Energy subscription contributes to local CO2 absorption.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• TotalEnergies Belgium: Major integrated energy company selling heating oil, diesel, and other fuels directly to Belgian households and businesses. Directly competes with EASY Energy in mazout and gasoil delivery across Belgium while also serving as EASY Energy's exclusive pellets supplier.
• Q8 Belgium: Kuwait Petroleum affiliate operating one of Belgium's largest fuel retail and bulk-delivery networks, including heating oil for residential customers. Overlaps directly with EASY Energy's mazout and on-site tank delivery proposition.
• Luminus: Largest Belgian energy supplier (formerly Lampiris) providing electricity, gas, and complementary heating solutions to households and businesses. Competes with EASY Energy for residential heating wallet share and increasingly bundles energy transition services.

Broad incumbents

• Eneco Belgium: Dutch-Belgian integrated energy supplier offering renewable electricity, natural gas, and heating solutions to Belgian households. Competes in residential heating energy and is pushing decarbonization services, broadly comparable to EASY Energy's heating fuel business.
• SHV Energy: Global LPG and heating fuels distributor (parent of Primagaz and Calor) serving residential and commercial customers across Europe. Comparable as a large-scale heating fuel distributor but with much broader geographic and product scope than EASY Energy.
• Antargaz Belgium: Belgian LPG distributor delivering propane and butane to households and businesses as an alternative to heating oil. Competes for residential heating demand but with a different fuel, operating at national scale rather than regional.
• Primagaz Belgium: Established Belgian LPG supplier (subsidiary of SHV Energy) selling propane and heating fuels to residential and professional customers. Offers bulk delivery and tank installation services analogous to EASY Energy's mazout delivery model.
• Colruyt Group: Large Belgian retail and energy group selling heating oil and fuel cards through its DATS 24 brand and OKay stations. Comparable as a multi-channel Belgian fuel provider but operating at national scale with significantly broader retail footprint.

Others

• Easy Solar: Sister brand under the Easy family selling photovoltaic panels, batteries, inverters, EV chargers, and heat pumps. Closely linked to EASY Energy via cross-referrals and shared ownership, and a key channel through which the energy transition is delivered to EASY Energy's existing customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/easyenergy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about easy energy station-service