Cruz Roja Salvadoreña

What Cruz Roja Salvadoreña does

Cruz Roja Salvadoreña is the Salvadoran national society of the International Red Cross and Red Crescent Movement, founded on March 13, 1885, and headquartered in San Salvador, El Salvador. As a nonprofit humanitarian organization with a legally enshrined auxiliary role to public authorities, it operates a national network of 49 seccionales (chapters) staffed by approximately 1,900 volunteers and supported by a fleet of 50 ambulances. Its service portfolio is organized around six core operational areas: emergency clinic, dental services, respiratory therapy, prehospital ambulance services, a blood center (with mobile collection units), and a Centro de Formación training facility. Beyond clinical operations, the organization runs specialized programs including the K9 Search and Rescue Unit (KSAR) with 49 years of operational history, the Restablecimiento del Contacto entre Familiares (RCF) family tracing service connected to the global Red Cross Movement network, and Early Action Protocols (PAT) for climate-related humanitarian response.

The organization's underlying technology and operational platform comprises pre-hospital emergency response protocols, situational awareness dashboards, blood banking infrastructure, and integration into the international Red Cross Movement's tracing and coordination systems. Auxiliary technical capabilities include a 49-year-old canine search-and-rescue operation, mobile blood collection units with extended operating hours (weekday mornings through early afternoon and weekend morning sessions), and a digital presence spanning a corporate website, Facebook, Instagram, X (Twitter), YouTube, and TikTok used primarily for awareness and volunteer recruitment. The organization is ISO 9001:2015 certified and operates under the protected Red Cross emblem recognized by the Geneva Conventions.

Cruz Roja Salvadoreña's revenue and funding model blends earned income, donations, and grant funding. Direct revenue streams include paid training courses (entry-level 8-hour first aid, CPR, psychological first aid, and biosafety talks priced at $40 per participant; advanced 16-hour Basic First Aid and Basic Life Support certifications with exam requirements), fees from clinical services (emergency clinic, dental, respiratory therapy), and blood product processing and distribution. The remaining operating budget is funded through a diversified international donor base including the German Red Cross, American Red Cross, Spanish Red Cross, IFRC, FAO, FOAL, and bilateral partners such as the Embassy of Japan, alongside domestic donations and contributions from corporate "Alianza con empresas" partners.

Name

Cruz Roja Salvadoreña

Legal name

Cruz Roja Salvadoreña

Website

https://cruzrojasal.org.sv

Company type

Private

Founded year

1885

Operating status

Operating

Short description

Cruz Roja Salvadoreña is the Salvadoran national society of the International Red Cross and Red Crescent Movement, providing prehospital emergency services, blood banking, clinical care, certified first-aid training, and humanitarian aid through 49 local chapters and 1,900 volunteers across El Salvador.

Ownership category

akta.pro rank

Product category

Humanitarian Services

NAICS

Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242), Social Assistance (624), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Emergency Response, Assistance & Medical Evacuation Services (THACAEAC)

akta.pro secondary industries

Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF), Refugee & Immigrant Support Services (BPAGAEAI)

Keywords

• Humanitarian aid services
• Emergency medical response
• Blood donation services
• First aid training
• Disaster relief services

Headquarters

HQ city

San Salvador

HQ country

El Salvador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Training and Capacitation Services: Revenue generation through paid training courses including first aid, CPR, evacuation, psychological first aid, and specialized programs. Courses priced at $40 for basic training up to comprehensive 16-hour certifications.
2. Clinical and Medical Services: Emergency clinic, dental services, respiratory therapy, and blood products provided to patients. Revenue from medical consultations and treatments.
3. Donation Processing: Blood donation services with mobile collection units. While donations are voluntary, the organization processes and distributes blood products.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Cruz Roja Salvadoreña provides humanitarian aid, pre-hospital emergency medical services, ambulance response, blood collection and processing, dental and respiratory therapy, and certified first aid and emergency response training. It also runs family contact restoration services, specialized K9 search and rescue units, and early action disaster protocols. Operations are delivered through 49 nationwide seccionales and more than 1,900 trained volunteers as the Salvadoran representative of the International Red Cross and Red Crescent Movement.

Product overview

Cruz Roja Salvadoreña is a humanitarian organization that provides emergency medical services and community programs. Its service portfolio centers on six core operational areas: Emergency Clinic, Dental Service, Respiratory Therapy, Prehospital Service (ambulances), Blood Center, and a Training Center offering certified first aid and emergency response courses. The Training Center (Centro de Formación) provides structured courses including ELPA (8 hours), BAPA (16 hours), PASVB (16 hours), PAP (8 hours), CEDE (4 hours), CPR, and biosafety talks. Additional programs include the Family Tracing Service (RCF) for reconnecting separated families, specialized KSAR canine search and rescue units, volunteer programs (Socorristas, Guardavidas, Juventud, Damas Voluntarias, Voluntario Social), and Early Action Protocols for disaster preparedness. The organization operates 49+ seccionales (chapters) nationwide with 1,900+ volunteers.

Differentiator

Problem solved

Functional benefit

Products and services

• Clínica de Emergencias Walk-in emergency clinic providing immediate medical care to individuals requiring urgent attention, with on-site diagnostics and treatment.
• Servicio de Odontología Dental clinic providing oral healthcare, preventive care, and dental treatments to community members.
• Terapia Respiratoria Respiratory therapy service providing oxygen therapy, breathing treatments, and continuous oxygen supply to patients.
• Servicio Prehospitalario Ambulance-based pre-hospital emergency medical service providing rapid response, on-scene care, and medical transport across El Salvador.
• Centro de Sangre Blood collection, processing, and distribution center operating a fixed facility plus mobile donation units, supplying blood components for transfusions to patients and hospitals.
• Centro de Formación / Capacitaciones Certified training center delivering first aid, CPR, evacuation, and emergency response courses to individuals and organizations at headquarters or on client sites.
• Curso Elemental de Primeros Auxilios (ELPA) 8-hour first aid course priced at $40 covering initial patient assessment and bleeding control; maximum 20 participants per session.
• Curso Básico de Primeros Auxilios (BAPA) 16-hour basic first aid course covering wounds, hemorrhages, burns, and musculoskeletal injuries through participatory methodology over 2 days.
• Curso de Soporte Vital Básico (PASVB) 16-hour comprehensive course (60% practical, 40% theoretical) covering basic first aid, CPR, psychological first aid, snake bites, and dehydration; requires passing exam with minimum 7.0 score for diploma.
• Curso de Primeros Auxilios Psicológicos (PAP) 8-hour course priced at $40 teaching identification and provision of psychological support, including self-care and stress management.
• Curso Elemental de Evacuación (CEDE) 4-hour theoretical-participative evacuation course covering emergency signals and procedures for earthquakes, fires, and armed attacks, compliant with occupational safety laws.
• Reanimación Cardio Pulmonar (RCP) 8-hour cardiopulmonary resuscitation course priced at $40 covering CPR techniques for adults, children, and infants, plus Heimlich maneuver for airway obstruction.
• Charla de Bioseguridad 2-hour biosafety talk covering pathogens, transmission methods, and biosafety protocols, elements, and equipment for emergency contexts.
• Curso Libre Open enrollment course priced at $40 covering introduction to first aid, patient mobilization, first aid kit usage, wounds, hemorrhages, burns, and musculoskeletal injuries.
• Restablecimiento del Contacto entre Familiares (RCF) International family tracing service reconnecting families separated by migration, disasters, or conflicts through messages, phone calls, Wi-Fi access, and search requests across the Red Cross Movement network.
• Programa de Voluntariado Volunteer programs including Socorristas (rescuers), Guardavidas (lifeguards), Juventud (youth division), Damas Voluntarias (volunteer ladies), and Voluntario Social for disaster response and community service across the national territory.
• Unidad Canina de Búsqueda y Rescate (KSAR) Search and rescue canine unit with trained dogs for locating missing persons in emergency and disaster scenarios, including specialized dogs such as Balto Bernabé.
• Plan de Acción Temprana (PAT) Early Action Protocol activating anticipatory humanitarian interventions to mitigate impacts of forecasted disasters such as drought and extreme weather events.

Quantifiable outcome

• 635 emergency services provided during Fiestas Agostinas 2026
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered secondary and core.

• Universidad Pedagógica de El Salvador (UPED)secondaryStrategic or Co-development Partner · 30 October 2025Collaboration on labor inclusion for people with visual disabilities through ÁGORA project. Joint demonstration events showcasing competencies and employment opportunities.
• Embajada del Japón en El SalvadorsecondaryStrategic or Co-development Partner · 30 October 2025Joint blood donation campaign celebrating 90 years of friendship between Japan and El Salvador. Diplomatic coordination for humanitarian initiatives.
• FAO (Organización de las Naciones Unidas para la Alimentación y la Agricultura)secondaryStrategic or Co-development Partner · 30 October 2025Partnership for food security through anticipatory action projects. Joint funding for early warning and emergency response to climate impacts.
• Ministerio de Trabajo de El SalvadorsecondaryStrategic or Co-development Partner · 30 October 2025Coordination for employment training and job placement support for program participants in social inclusion initiatives.
• Federación Internacional de Sociedades de la Cruz Roja y de la Media Luna Roja (FICR/IFRC)coreStrategic or Co-development Partner · 14 July 2025Technical support through Centro de Referencia en Preparación para Desastres (CREPD) for emergency response training. Early Action Plan development and global movement coordination.
• Wash Hub CentroaméricasecondaryStrategic or Co-development Partner · 8 July 2025Regional cooperation hub for water, sanitation and hygiene emergency management. Training and logistical support for ENI-Wash national teams.
• ANCIESALsecondaryImplementation/ SI/ Consulting Partner · 6 June 2024Training facilitation partner for disability inclusion programs. Technical support for vocational training delivery.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cruz Roja Guatemalteca: National Red Cross society in neighboring Guatemala operating an identical mix of prehospital EMS, blood services, training, and disaster response under the same International Red Cross/Red Crescent Movement mandate — directly comparable in scope, funding model, and auxiliary-to-government structure.
• Cruz Roja Hondureña: Sister national society in Honduras with parallel programs in EMS, blood banking, training, and disaster risk reduction — sharing donor partners and Movement coordination, and jointly participating in the regional climate-risk project that CRS currently leads.
• Cruz Roja Nicaragüense: National Red Cross society in Nicaragua offering the same seven-fundamental-principles mandate, with comparable volunteer-driven ambulance, blood, training, and humanitarian programs in a similar Central American context.
• Cruz Roja Costarricense: Costa Rican national society with overlapping EMS, blood, training, and disaster preparedness operations under the same Movement framework — useful benchmark for service-line monetization and seccionales-style chapter networks in the region.
• Cruz Roja Panameña: Panamanian national society with parallel humanitarian services including prehospital care, blood services, and disaster response — directly comparable in operating model and Movement affiliation in Central America.

Broad incumbents

• Cruz Roja Mexicana: Larger Latin American national society with a much bigger operating budget, blood bank network, and disaster response apparatus — relevant benchmark for scale, professionalization, and revenue diversification that CRS could aspire to over the next strategic cycle.
• Cruz Roja Americana (American Red Cross): Major financial and technical partner of CRS and the largest U.S. humanitarian organization — provides comparable training, blood, and disaster response frameworks, and is the principal donor for CRS's Ilopango RRDI and search-and-rescue programs.
• Federación Internacional de la Cruz Roja (IFRC): Global umbrella for 191 national societies, providing CRS with technical assistance, disaster-response coordination, and the CREPD disaster-preparedness reference center — comparable in humanitarian scope and Movement governance.

Regional players

• Cruz Roja Española: Spanish national society that funds CRS's ÁGORA social-inclusion project for people with visual disabilities; serves as a regional peer on training methodology, social programs, and Movement-funded humanitarian operations.
• Cruz Roja Alemana (German Red Cross): Key European financial partner funding CRS's WASH, climate adaptation, and ENI-Wash team training programs — comparable in institutional sophistication and serves as a regional peer for capacity-building and WASH programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CruzRojaSal
• YouTubeyoutube.com/@CruzRojaSalvadorena
• Facebookfacebook.com/svcruzroja
• Instagraminstagram.com/cruzrojasv
• TikToktiktok.com/@cruzrojasal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cruz Roja Salvadoreña