What cw-mobile.de does

cw-mobile GmbH (operating as cw-mobile.de) is a privately held German online retailer headquartered in Grafenau, Germany, founded in 1997 originally as a mobile phone shop and since expanded into a broad multi-category e-commerce platform. The company operates two Magento-based storefronts: the main B2C shop at cw-mobile.de selling smartphones, tablets, notebooks, PC components, printers, networking equipment, TV/multimedia, photo/video, DIY and garden tools, and household/living products to private consumers; and a dedicated B2B portal at b2b.cw-mobile.de serving business customers, government agencies, and public sector buyers with VAT-exclusive pricing, project quotations, invoice purchasing, and personalized consulting. The company holds AVPQ pre-qualification (since 2023) via DIHK for participation in public procurement tenders and Trusted Shops certification for consumer buyer protection.

The business operates on a standard unit-pricing, transactional revenue model with no subscription component, generating revenue through one-time product sales across price tiers including discounted '2nd choice' and B-Ware categories. Distribution is exclusively online with no physical retail; fulfillment is handled via DHL (including DHL GoGreen climate-neutral shipping and Sperrgut for bulky goods) to Germany, Austria, and other EU countries. Marketing is driven by owned digital channels — an editorial blog ('Upgrade your Life'), Instagram under #upgradeyourlife, email newsletter, dedicated brand shops for partners including LEGO, GARDENA, Kärcher, Krinner, Samsung, and Apple, and presence on price comparison platforms (idealo, Geizhals, testsieger.de). The company self-describes as one of Germany's 1,000 largest online shops; no revenue, headcount, or funding figures are publicly disclosed, and there is no evidence of external institutional investment.

Name

cw-mobile.de

Legal name

cw-mobile GmbH

Website

https://cw-mobile.de

Company type

Private

Founded year

1997

Operating status

Operating

Short description

cw-mobile GmbH is a privately held German online retailer founded in 1997, operating Magento-based B2C and B2B storefronts (cw-mobile.de and b2b.cw-mobile.de) selling consumer electronics, household, garden, and DIY products to private consumers, businesses, and public sector buyers via DHL fulfillment.

Ownership category

akta.pro rank

Product category

Online Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (44921), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Consumer electronics retail
• Online electronics shop
• Household goods retail
• DIY garden equipment
• B2B office procurement

Headquarters

HQ city

Grafenau

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time sale of consumer electronics, household goods, garden equipment, and office products through the online store. Revenue is generated per transaction with no stated subscription component. The store also sells second-choice (2nd choice) and like-new products at discounted prices, broadening the revenue mix across price tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

cw-mobile.de operates an online retail shop selling consumer electronics (smartphones, tablets, notebooks, PCs, TVs, multimedia, cameras), household goods, DIY and garden equipment (power tools, garden tools, pressure washers), and office supplies (printers, monitors, networking) via two storefronts: a B2C shop (cw-mobile.de) with VAT-inclusive pricing and a B2B shop (b2b.cw-mobile.de) with VAT-exclusive pricing, project quotations, and invoice purchasing. The company ships via DHL domestically and across the EU, holds AVPQ pre-qualification for public sector procurement, and offers 2nd-choice/B-Ware discounted products alongside main assortment.

Product overview

cw-mobile.de is a German online retailer for consumer electronics, household products, and DIY/garden equipment. The company was founded in 1997 as a mobile phone shop and has expanded into a comprehensive e-commerce platform. It operates two storefronts: a B2C shop (cw-mobile.de) for private customers and a B2B shop (b2b.cw-mobile.de) for business customers. The product portfolio spans six main categories: Smartphones & Mobile Phones (including iPhones, Android phones, and accessories), Notebooks & PCs (including business and gaming laptops, PC components), Printers & Office Equipment (including monitors and networking), TV & Multimedia (including 4K TVs, projectors, and home theater), Household & Garden (including kitchen appliances, power tools, and garden equipment), and Baby & Toys (including LEGO and children's products). The company offers AVPQ pre-qualification for public sector procurement and holds Trusted Shops certification.

Differentiator

Problem solved

Functional benefit

Brands

• Upgrade your Life: Company blog featuring trends and tips related to technology, gardening, grilling, and lifestyle products.

Products and services

• B2C Online Shop (cw-mobile.de) Primary consumer e-commerce storefront selling consumer electronics (smartphones, tablets, laptops, PCs, TVs, multimedia), mobile accessories, household goods, DIY/garden equipment, and office supplies to private consumers across Germany and the EU, with VAT-inclusive pricing, SSL-encrypted payment, and DHL shipping including GoGreen climate-neutral delivery.
• B2B Online Shop (b2b.cw-mobile.de) Dedicated business-to-business procurement portal providing VAT-exclusive pricing, project quotations, individual offers, invoice purchasing, and personalized consulting with dedicated account managers for businesses purchasing office equipment, IT hardware, telecommunications equipment, and office supplies.
• Public Sector Procurement (AVPQ Pre-qualified Supply) AVPQ-certified procurement service for German public sector and government organizations, providing supply and service sector offerings with simplified tender participation due to pre-qualified status in the official directory of pre-qualified companies.
• 2nd Choice / B-Ware Discounted Products Discounted assortment of like-new, second-choice, and B-Ware consumer electronics and household products sold at reduced prices through the main storefront, providing budget-conscious shoppers an alternative price tier within the standard product catalog.

Quantifiable outcome

• One of the 1,000 largest online shops in Germany (self-described)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, key and supporting.

• DIHK (German Chamber of Industry and Commerce)coreOthers · 1 January 2023DIHK maintains the official AVPQ registry (Amtliches Verzeichnis präqualifizierter Unternehmen) administered through regional Chambers of Commerce. cw-mobile GmbH obtained AVPQ pre-qualification through this process in 2023, enabling the company to be listed as a verified supplier for public sector procurement.
• DHL (Deutsche Post DHL Group)coreOthersDHL is the primary logistics partner for all shipments. cw-mobile.de ships via DHL Standard National (parcel), DHL Warenpost, DHL Spedition (bulky items), and DHL GoGreen (climate-neutral shipping option). DHL also handles international delivery to Austria and other EU countries.
• Trusted ShopscoreOthersTrusted Shops provides independent buyer protection certification, customer review systems, and the Trusted Shops badge displayed across the storefront. This provides consumer trust and dispute resolution services for customers.
• GARDENAkeyOthersGARDENA is featured as a key brand partner with a dedicated brand shop page within the cw-mobile.de storefront. The partnership provides customers access to GARDENA garden tools, irrigation systems, and lawn care products, highlighting GARDENA as a top brand in the garden category.
• KärcherkeyOthersKärcher is featured as a prominent brand partner in the garden and cleaning equipment categories. The partnership provides customers with access to Kärcher pressure washers, vacuum cleaners, and cleaning devices, highlighted as a top brand in the Baumarkt & Garten section.
• LEGOkeyOthersLEGO is featured as a brand partner with a dedicated LEGO brand shop page on the storefront, including both B2C and B2B listings. The partnership targets toy/gaming enthusiasts and parents as part of the product assortment expansion.
• KrinnerkeyOthersKrinner is featured as a brand partner with a dedicated product page for Christmas decorations. The partnership targets seasonal shoppers and holiday decoration enthusiasts as part of the lifestyle product range.
• idealo.desupportingGTM or Marketing Partnercw-mobile.de maintains an active product listing on idealo.de, a leading German price comparison platform. This partnership increases product visibility among price-conscious consumers who compare retailers before purchasing.
• Geizhals PreisvergleichsupportingGTM or Marketing Partnercw-mobile.de is listed on Geizhals, a European price comparison platform popular in German-speaking markets, providing additional price visibility and discovery for tech-savvy consumers.
• testsieger.desupportingGTM or Marketing Partnercw-mobile.de is featured on testsieger.de, a product review and rating platform that aggregates customer reviews and expert ratings, enhancing brand credibility and trust signals on the storefront.
• SophossupportingTechnology or IntegrationSophos IT-Security products are sold through the Systemwelten section of the storefront as a specialized product category, targeting business customers looking for IT security solutions.
• AVM FRITZ!supportingTechnology or IntegrationAVM FRITZ! products (routers, mesh systems, home automation) are sold through the dedicated FRITZ! brand shop within the Systemwelten category, targeting consumers and businesses needing networking equipment.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Notebooksbilliger.de: German online retailer specializing in notebooks, PCs, and consumer electronics with strong price positioning. Direct competitor to cw-mobile's computing and CE category with overlapping target customers and similar e-commerce-only model.
• Cyberport: German online retailer for consumer electronics, Apple products, and household gadgets. Directly comparable to cw-mobile on assortment breadth, B2C focus, and German-language online-only fulfillment model.
• Mindfactory: German online retailer focused on PC components, hardware, and consumer electronics with strong price-comparison presence. Directly comparable on the PC components, networking, and DIY/tech categories that cw-mobile carries.
• Alternate: German online retailer offering IT hardware, PC components, gaming, and consumer electronics. Closely comparable to cw-mobile's PC components, networking, and B2C/B2B hybrid motion.
• Reichelt Elektronik: German online retailer for electronics, IT, and components serving both B2C and B2B customers. Comparable assortment breadth and B2C/B2B split mirrors cw-mobile's dual-storefront strategy.
• Conrad Electronic: German electronics and technology retailer (formerly catalog, now online-first) with broad assortment across CE, tools, and office. Comparable on multi-category electronics-plus-tools assortment and B2B/B2C motion.

Broad incumbents

• Amazon.de: Germany's largest online marketplace and direct competitor across every category cw-mobile sells, from smartphones to garden tools. Sets the price-discovery baseline via idealo/Geizhals listings and dominates consumer electronics traffic.
• Otto: Major German generalist online retailer with a broad assortment including electronics and household goods. Competes with cw-mobile across consumer electronics, household, and garden categories at a much larger scale.
• MediaMarkt: Germany's largest consumer electronics retailer with omnichannel presence (stores + online). Overlaps directly with cw-mobile's CE, TV/multimedia, and appliance categories, but with significantly larger scale and marketing budget.

Regional players

• Jacob Elektronik: German online electronics retailer (formerly Computer Discount) focused on consumer electronics and IT. Smaller-scale regional/specialist player with comparable assortment in CE, computing, and household categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/cwmobile.de
• YouTubeinstagram.com/cwmobile.de
• Facebookfacebook.com/cwmobile
• LinkedInlinkedin.com/company/cw-mobile

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cw-mobile.de