celebes divers

What celebes divers does

Celebes Divers is a privately held Indonesian dive-resort operator founded in 2000 and headquartered in Manado, North Sulawesi. The company runs a direct-to-consumer business that bundles accommodation, meals, boat transfers, and guided scuba diving in the Bunaken National Marine Park, located in the Coral Triangle. Its core physical asset is the Kuda Laut Boutique Dive Resort on Siladen Island (opened July 2017), supplemented by a bundled partnership with Dive Into Lembeh Resort on the Lembeh Strait to offer muck/macro diving. Service offerings include guided boat dives, snorkeling excursions, SSI-certified scuba courses from beginner through instructor level, full equipment rental (including Coltri-compressor Nitrox fills and Horizon-Mares rebreathers), and land tours covering Tangkoko National Park, Minahasa volcanoes, and regional waterfalls.

The operating stack combines a Clock Software booking engine, a multi-language website (English, German, Italian), and a Swiss contact channel for European inquiries. Revenue is generated through per-person holiday packages (€763-€1,029 for a 4-night package), usage-based dive fees, one-time course fees, equipment rental, and add-on land tours, with all-inclusive pricing in Euro and a closed season roughly July-August. Distribution is primarily direct via website and email, with secondary visibility through Kayak and organic social (Facebook, Instagram, Pinterest).

Celebes Divers has no external funding, no parent company, no app, no public API, and no disclosed AI/ML capabilities. Sustainability positioning is anchored by SSI Blue Oceans participation and support for the Trash Waste Solution Indonesia pilot. The customer base is composed of international recreational and certified divers, snorkelers, and course participants, with no enterprise or B2B accounts disclosed.

Name

celebes divers

Legal name

Celebes Divers

Website

https://celebesdivers.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Celebes Divers is an Indonesian dive-resort operator founded in 2000 that runs the Kuda Laut Boutique Dive Resort on Siladen Island in Bunaken National Marine Park, bundling accommodation, guided scuba diving, SSI certification courses, equipment rental, and land tours for international recreational divers and snorkelers.

Ownership category

akta.pro rank

Product category

Dive Resort Services

NAICS

Scenic and Sightseeing Transportation, Water (48721), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (4872)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Water Transportation (4400)

akta.pro primary industry

Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)

akta.pro secondary industries

Dive & Snorkel Equipment Rental, Retail & Boat Services (compressors, gear hire) (THAAAIAL), Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD), Dive & Snorkel Guides / Dive Masters (Boat-Based & Shore-Based) (THAAALAC), Coastal & Marine Nature Lodges (THAGAIAH)

Keywords

• Scuba diving services
• Dive resort operations
• Scuba certification courses
• Snorkeling excursions
• Diving holiday packages

Headquarters

HQ city

Manado

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Resort Accommodation Packages: Full-board accommodation packages at Kuda Laut Boutique Dive Resort (opened 2017) on Siladen Island and Dive into Lembeh Resort. Packages include room, meals, WiFi, and transfers. Priced per person based on double or single occupancy.
2. Diving Services: Boat dive packages (6-9 dives depending on package), guided dives, night dives, and special excursion dives. Nitrox available for certified divers at surcharge.
3. SSI Scuba Courses: SSI certification courses from Try Scuba through Open Water Diver, Advanced Adventurer, specialty courses, and instructor-level training. Pricing varies by course level.
4. Equipment Rental: Full-service valet diving with equipment rental including aluminum tanks (INT/DIN), full dive gear sets, and rebreather rental (Horizon-Mares) for guided dives.
5. Land Tours and Excursions: Land-based tours including Tangkoko National Park, Minahasa Volcanoes, Kali Waterfalls, romantic sunset boat tours, and city tours. Offered as standalone or package add-ons.
6. Special Dive Trips: Day trips to external dive sites including Bangka Island, Lembeh Strait (muck diving), Nain Island (hammerhead sharks), and Manado Bay (shipwreck diving).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Celebes Divers operates a boutique dive resort and dive center in the Bunaken National Marine Park in North Sulawesi, Indonesia, providing scuba diving excursions, guided snorkeling, SSI-certified dive training from beginner to instructor level, dive equipment rental, dive boat charters, and multi-night holiday packages that bundle accommodation, full-board meals, diving/snorkeling activities, and airport transfers. The company runs the Kuda Laut Boutique Dive Resort on Siladen Island and bundles stays with the partner Dive Into Lembeh Resort for macro/muck diving experiences in the Lembeh Strait.

Product overview

Celebes Divers operates as a diving and snorkeling resort operator in North Sulawesi, Indonesia. The core offering consists of the Kuda Laut Boutique Dive Resort (opened 2017) on Siladen Island within the Bunaken National Marine Park, complemented by partnership packages with the Dive Into Lembeh Resort for macro diving experiences. The company offers SSI-certified diving courses from beginner to instructor level, equipment rental, and various excursion packages including diving trips to multiple sites (Bunaken, Bangka, Lembeh Strait, Nain Island, Manado Bay) and land tours to regional attractions. All packages include full board accommodations, transfers, and guided activities.

Differentiator

Problem solved

Functional benefit

Brands

• Kuda Laut Boutique Dive Resort: A boutique dive resort located on Siladen Island in the Bunaken National Marine Park, operated by Celebes Divers. Features include open-space restaurant, lounge with billiard table, swimming pool, beach bar, spa, gym, and modern dive center with air-conditioned camera room. Opened in 2017.
• Dive Into Lembeh Resort

Products and services

• Kuda Laut Boutique Dive Resort

Quantifiable outcome

• Over 23 years of continuous operation in North Sulawesi diving industry
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SSI (Scuba Schools International)coreStrategic or Co-development PartnerCelebes Divers is an authorized SSI Instructor Training Center and part of SSI's Blue Oceans program. They follow SSI's Responsible Diver Code and offer SSI certification courses from beginner through instructor level. This partnership provides training curriculum, certification standards, and environmental guidelines that enhance service quality and brand credibility.
• Trash Waste SolutionminorStrategic or Co-development PartnerCelebes Divers supports the Trash Waste Solution initiative, which is running its first pilot project in Indonesia. This partnership supports the company's sustainability credentials and environmental responsibility positioning.
• Dive Into Lembeh ResortcoreChannel Partner/ Reseller/ DistributorCelebes Divers packages combine stays at their Kuda Laut Resort with Dive Into Lembeh Resort for a complete North Sulawesi diving holiday. Dive Into Lembeh offers 9 sea view bungalows with full board, a dive center, and access to famous muck diving sites in the Lembeh Strait. Celebes Divers resells and bundles these packages with their own services.
• Kuda Laut Boutique Dive ResortcoreStrategic or Co-development PartnerCelebes Divers operates the Kuda Laut Boutique Dive Resort on Siladen Island, which is located in the heart of the Bunaken National Marine Park. The resort opened in 2017 and features Minahasa-style architecture, restaurant, pool, beach bar, spa, gym, and modern dive center with air-conditioned camera room.
• Dive AssureminorOthersRecommended dive insurance provider featured on the website. All divers are required to have recognized dive insurance, and Dive Assure is presented as a preferred option for coverage during diving activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Murex Dive Resorts: Operates multiple dive resorts and dive centers across North Sulawesi (Bunaken and Lembeh), offering the same combination of accommodation, diving, and SSI/PADI courses. Direct head-to-head competitor in Celebes Divers's home market.
• Bunaken Island Resort: Long-standing dive resort located on Bunaken Island within Bunaken National Marine Park, offering wall and reef diving packages to the same European dive tourist segment as Celebes Divers.
• Critters@Lembeh Resort: Boutique macro/muck diving resort on Lembeh Strait, directly comparable to Celebes Divers's partner Dive Into Lembeh offering for the same international underwater-photography and critter-diving clientele.
• Living Colours Diving Resort: Lembeh Strait dive resort focused on muck diving, similar boutique scale and customer profile (macro photographers, repeat divers) to Celebes Divers's Lembeh offering.
• Froggies Divers Bunaken: Dive resort and dive center operator inside Bunaken National Marine Park — same SSI/PADI certification and guided-diving service mix aimed at European traveling divers.
• Siladen Resort & Spa: Upmarket resort on Siladen Island directly adjacent to Celebes Divers's Kuda Laut property, competing for the same luxury diving-holiday segment within Bunaken National Marine Park.

Broad incumbents

• Wakatobi Dive Resort: Premium Indonesian liveaboard and resort diving brand in Southeast Sulawesi, offering similar Coral Triangle diving experiences at a higher price point — comparable premium positioning across the broader Indonesian dive market.
• Sea Bees Diving: Multi-location PADI dive operator across Indonesia (Bali, Gili, Nusa Penida, etc.) offering resort, dive courses, and guided diving — comparable business model at larger scale and broader geography.
• Two Fish Divers: Multi-country dive resort and dive-center operator in Indonesia with SSI/PADI training and resort packages — directly comparable service mix to Celebes Divers, scaled across multiple properties.
• Emperor Divers: International dive operator with multiple resort and liveaboard offerings in Indonesia and across the tropics, providing the same combination of diving services, courses, and accommodation packages at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/celebesdivers.sulawesi
• Instagraminstagram.com/celebes.divers.sulawesi
• Pinterestid.pinterest.com/celebesdivers
• LinkedInlinkedin.com/company/celebes-divers-onong-resort-kuda-laut-boutique-dive-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about celebes divers