boeijende zaken vof

What boeijende zaken vof does

Boeijende Zaken VOF is a Dutch general partnership (VOF) operating as a marketing, branding, and communication consultancy from offices in Oosterbeek and Aalten, Netherlands. The firm is led by two founders, Gert Boeijen and Natalie Boeijen van der Burg, and delivers an integrated service portfolio organized around three pillars: Organisatie (strategy and project management), Communicatie (strategic marketing, branding, internal/external communication, proposition marketing), and Creatie (logo, house style, brand and media design). Its flagship process is the proprietary Boeijende Branding Methode, a phased approach that moves from target group and context exploration through core value definition to translation into a consistent visual and textual identity.

The firm makes money through project-based, quote-driven professional services engagements rather than subscriptions or product sales. GTM is sales-led and direct: intake conversations, brown-paper exercises, and collaborative workshops with clients, primarily small to mid-sized Dutch businesses and a handful of larger healthcare-sector engagements. Customer concentration is diversified across verticals including veterinary care, food and beverage, hospitality, retail, psychology, and wellness, with episodic enterprise work in VVT healthcare via BIZI (with Brabantzorg, Zorggroep Elde Maasduinen, and Laverhof) and Siza, often in collaboration with partners such as Studio Sterck, Arcadis, and Zorgkantoor VGZ.

There are no disclosed financials, funding rounds, headcount beyond the two founders, patents, trademarks, certifications, or proprietary technology platform. Marketing is conducted through the company website used as a portfolio, project case studies, and organic social media (Instagram, Facebook, Twitter). The firm is privately held and founder-operated with no parent company or institutional investors indicated.

Name

boeijende zaken vof

Legal name

Boeijende Zaken VOF

Website

https://boeijendezaken.nl

Company type

Private

Operating status

Operating

Short description

Boeijende Zaken VOF is a Dutch two-founder consultancy offering strategic marketing, branding, communication, design, and project management services to small and mid-sized businesses, with episodic healthcare-sector engagements, primarily in the Netherlands.

Ownership category

akta.pro rank

Product category

Marketing and Branding Consultancy

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161), Graphic Design Services (541430)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Strategic marketing consulting
• Brand identity development
• Communication consultancy
• Project management services
• Graphic design services

Headquarters

HQ city

Aalten

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services: Service-based consultancy providing strategic marketing, organizational strategy, branding, communication, and creative services to businesses and organizations on a project basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Boeijende Zaken VOF is a Dutch marketing and communication consultancy that provides strategic marketing, organizational strategy, internal and external communication, branding, project management, and creative design services. The firm helps businesses define their strategic direction, develop recognizable brand identities, position their products and services in the market, and execute innovation and collaboration projects through an integrated approach across strategy, communication, and creation pillars.

Product overview

Boeijende Zaken VOF is a Dutch marketing and communication consultancy offering an integrated service portfolio centered around three core pillars: Organisatie (Organization/Strategy), Communicatie (Communication), and Creatie (Creation). The Strategie Bepaling service provides strategic direction through research and analysis, while Strategische Marketing and Propositie Marketing help position offerings in the market. Branding services use the proprietary Boeijende Branding Methode for identity development, complemented by Interne & Externe Communicatie for internal/external messaging. The Creatie service delivers logo design, house style materials, websites, and campaigns. Project Management ties these services together for execution. The firm serves diverse sectors including healthcare, retail, hospitality, and professional services.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie Bepaling Strategic consulting service that helps organizations determine their strategic direction through market and practice research, stakeholder engagement, and interactive sessions to develop clear principles and justified choices.
• Strategische Marketing Marketing strategy service that determines how organizations, services, and products can be positioned in the market. Includes market and stakeholder analysis, target group analysis, and developing a clear strategic framework.
• Branding (Boeijende Branding Methode) Identity development service using the proprietary Boeijende Branding Methode. A phased approach explores target groups and context, defines core values and style characteristics, and translates them into visual and textual identity.
• Interne & Externe Communicatie Communication support service that informs and influences attitudes and behavior to support change. Develops appropriate approaches from communication needs analysis to coordinating communication activities.
• Propositie Marketing Service for positioning specific products and/or services in the market. Maps core needs and offerings and translates them into clear propositions and messaging, worked out in copy, campaigns, and communication materials.
• Project Management Project leadership and realization service that guides projects focused on innovation, collaboration, and visibility. Organizes and realizes projects where new concepts, collaborations, or initiatives are developed into concrete approaches.
• Creatie Design and realization service for logos, house styles, brands, and media. Includes identity development, social media setup, campaign development, and visual communication materials.

Quantifiable outcome

• Event attendees rated the 'Van Inspiratie naar Innovatie' event with an 8.5

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Studio SterckminorStrategic or Co-development PartnerStudio Sterck collaborated with Boeijende Zaken on various design projects, including work for BIZI and Mijn Slijter where Studio Sterck provided photography and design services alongside Boeijende Zaken's strategic and branding work.
• SizaminorStrategic or Co-development PartnerBoeijende Zaken provided project leadership for Siza's Freestyle Robopark (2015/2016) developing a network and event around robotics in social care, and Siza Matchpoint (2012) developing a bundle and event in collaboration with Arcadis.
• ArcadisminorStrategic or Co-development PartnerCollaborated with Boeijende Zaken and Siza on the Matchpoint project (2012) for the development and realization of a bundle and event.
• Zorgkantoor VGZcoreStrategic or Co-development PartnerZorgkantoor VGZ provided funding enabling VVT organizations in Noordoost-Brabant to implement large-scale healthcare technology, with Boeijende Zaken providing project leadership and communication services.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Total Design: Amsterdam-based design and branding agency offering strategy, identity, and communication services to Dutch and international clients; directly comparable as a Dutch design/branding consultancy with overlapping strategy-to-execution capabilities.
• Fabrique: Dutch brand, design, and digital agency working on strategy, identity, and campaigns; comparable to Boeijende Zaken because it provides integrated strategy + branding + creative services to Dutch and European clients.
• Studio Dumbar: Rotterdam-based design studio specializing in visual identity, branding, and communication; directly comparable as a Netherlands-based branding and design house competing in the same regional market.
• Lava Design & Strategy: Amsterdam-based agency combining design and strategy for brand, identity, and innovation projects; closely comparable to Boeijende Zaken's integrated strategy-plus-execution model serving Dutch and international clients.
• Thonik: Amsterdam design studio with a strong identity and branding practice for cultural, public, and commercial clients; comparable as a Dutch boutique competing on distinctive brand identity work.
• Bureau Bek: Dutch creative/branding studio producing identity, campaigns, and visual communication; relevant direct peer in the Netherlands branding-agency segment.

Broad incumbents

• Dept Agency: Large international digital and creative agency with Dutch roots offering marketing, branding, technology, and experience services; comparable as a broader incumbent that absorbs mid-market Dutch branding and marketing work Boeijende Zaken targets.
• Kantar: Global research, analytics, and marketing consulting firm with a Dutch presence; comparable as a broad incumbent offering adjacent marketing strategy, brand, and customer research services to large clients.
• McKinsey & Company: Global management consultancy with a Dutch office and dedicated marketing & sales practice; comparable as a broad incumbent whose marketing strategy and customer experience work overlaps Boeijende Zaken's strategy and proposition marketing services.

Emerging players

• Valtech: Digital transformation agency with Dutch operations offering strategy, experience design, and marketing technology; relevant adjacent peer for clients that move from pure branding into digital/marketing-tech execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BoeijendeZaken/status/383645788628193280
• Facebookfacebook.com/BoeijendeZaken
• Instagraminstagram.com/boeijendezaken
• LinkedInlinkedin.com/company/boeijendezaken

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about boeijende zaken vof