claas iberica sa

What claas iberica sa does

CLAAS Iberica SA is the regional sales and distribution subsidiary of CLAAS KGaA mbH for the Iberian Peninsula (Spain and Portugal). The entity traces its origin to Agro-Mecanica, which obtained a CLAAS import license in 1954 and was renamed CLAAS Iberica in 1969; it is headquartered in Meco, Madrid. It functions as the in-country channel for CLAAS's combine harvesters (JAGUAR, TRION), tractors (AXION, ARION), balers and loader wagons, plus digital farming services, parts and aftersales support, serving professional arable farmers, contractors and large livestock/dairy operations across Iberia.

The company's product surface is built on proprietary CLAAS platforms, including the patented APS HYBRID threshing system, the SHREDLAGE maize-conditioning process, the L-shaped crop-flow cutterbar, the CEMOS operator-assistance and automation system, and the CLAAS connect digital platform with Remote Service predictive maintenance. CLAAS E-Systems, founded in 2017 in Nivå, Denmark, supplies camera-based crop analytics and automation electronics that feed into these machines. The group's R&D footprint spans Harsewinkel, Bad Saulgau and Nivå.

CLAAS Iberica earns revenue through (i) capital-equipment sales of new machinery to professional farmers and contractors, (ii) recurring parts and service revenue via FARM PARTS logistics and the dealer network, and (iii) emerging digital subscriptions tied to CLAAS connect and precision-agriculture services. The parent CLAAS group operates in roughly 27 countries with a global workforce of about 12,000 and a dealer footprint that has supported production of more than 500,000 combine harvesters; Iberica is one regional node within that distribution architecture rather than a standalone OEM.

Name

claas iberica sa

Legal name

CLAAS KGaA mbH

Website

https://claas.es

Company type

Private

Founded year

1913

Operating status

Operating

Short description

CLAAS Iberica SA is the Madrid-headquartered regional sales and service subsidiary of German agricultural-machinery OEM CLAAS KGaA mbH, distributing combines, tractors, balers and precision-farming systems to professional farmers, contractors and large livestock operations across Spain and Portugal.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Farm Machinery & Equipment (3523), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Harvesting & Forage Equipment (IMAHACAD)

akta.pro secondary industries

Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

Keywords

• Agricultural machinery
• Combine harvesters
• Forage harvesters
• Farm tractors
• Precision farming equipment

Headquarters

HQ city

Meco

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of combine harvesters, forage harvesters, tractors, and agricultural equipment directly to farmers and contractors through dealer networks.
2. Spare Parts and Accessories: CLAAS ORIGINAL spare parts, consumables, and accessories sold through Parts Shop and FARM PARTS Shop with over 12 million articles available.
3. Service and Maintenance: Technical service, maintenance contracts (MAXI CARE), post-harvest checks, and repair services through authorized dealerships.
4. Digital Services: CLAAS connect platform services and digital documentation through the connected services ecosystem.
5. FARM PARTS Shop: E-commerce platform offering over 12 million agricultural items including workshop and farm equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

CLAAS Iberica SA distributes CLAAS-brand agricultural machinery — combine harvesters (LEXION, TRION, DOMINATOR), forage harvesters (JAGUAR), tractors (XERION, AXION) and forage harvesting equipment — to farmers and contractors in Spain and Portugal through authorized dealer networks. The company also supplies CLAAS ORIGINAL spare parts, consumables, and accessories, alongside maintenance and warranty services (MAXI CARE Protect and Flex) and connected digital services through the CLAAS connect platform.

Product overview

CLAAS is a leading global agricultural machinery manufacturer offering a comprehensive portfolio of farm equipment organized around three core product lines: tractors (AXION, XERION, ARION series), combine harvesters (LEXION, TRION, DOMINATOR, JAGUAR forage harvesters), and forage equipment (balers, mowers, tedders). The product range is supported by digital services centered on the CLAAS connect platform, which provides fleet management, technical documentation, parts identification (Parts Doc), and precision farming capabilities. Additional services include Remote Service for predictive diagnostics, MAXI CARE maintenance contracts, and the Parts Shop and FARM PARTS Shop e-commerce platforms. The company also operates specialized subsidiaries including CLAAS E-Systems (electronics and guidance systems), 365FarmNet (farm management software), and CLAAS Industrietechnik (drive technology and hydraulics). CLAAS holds strategic technology partnerships across sensor systems, connectivity, analytics, assistance automation, AI, electrification, and lightweight design. The company maintains production facilities across Germany, France, Hungary, USA, China, and other regions, with sales operations serving global agricultural markets.

Differentiator

Problem solved

Functional benefit

Brands

• CLAAS connect: Digital platform for connecting with CLAAS machines and accessing personalized CLAAS world, including operations management, fleet management, and precision farming.
• 365FarmNet
• Claas-Stiftung
• CHUNYU

Products and services

• AXION Series Tractors High-performance tractors for agricultural operations, including the AXION 8 CMATIC and the AXION 9.450 TERRA TRAC (Tractor of the Year 2026 in HighPower category). Distributed to farmers and contractors in Spain and Portugal through CLAAS Iberica's dealer network.
• XERION Series Tractors Versatile high-power tractors with four equally sized wheels and continuously variable transmission. XERION 12 series offers up to 650 hp and won five international awards in 2024. Distributed in Spain and Portugal via CLAAS dealers.
• JAGUAR Forage Harvesters Self-propelled forage harvesters including JAGUAR 1200 (FARM MACHINE AWARD winner) and JAGUAR 900 with up to 925 hp and 400 t/h throughput. Feature SHREDLAGE technology for intensive maize silage processing. Marketed to contractors and large farms in Spain and Portugal.
• LEXION Combine Harvesters Premium combine harvesters featuring APS HYBRID SYSTEM (APS threshing system combined with ROTO PLUS grain separation). Sold through CLAAS Iberica dealers to large-scale farmers and contractors in Spain and Portugal.
• TRION Combine Harvesters Versatile combine harvester series with 20 models tailored to different crops, grain types and market segments, including straw walker, hybrid, TERRA TRAC and MONTANA variants. Distributed in Spain and Portugal.
• DOMINATOR Combine Harvesters International combine harvester series with modular design based on a building-block principle, featuring multi-crop threshing concaves adaptable to different vegetation types. Distributed globally through CLAAS dealer networks including CLAAS Iberica.
• QUADRANT Large Balers Large square balers including QUADRANT 1200 producing bales up to 360 kg and 2.50 m long. Distributed via CLAAS Iberica's dealer network in Spain and Portugal.
• Forage Harvesting Equipment

Quantifiable outcome

• 90%+ parts availability with 150-minute delivery in Germany and Austria
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered major, core and strategic.

• Renault AgriculturemajorStrategic or Co-development Partner · 1 January 2003CLAAS acquired Renault Agriculture and tractor plant in Le Mans in 2003, expanding from harvesting specialist to full-line tractor manufacturer.
• Claas-StiftungcoreStrategic or Co-development Partner · 1 January 1999Foundation established by Helmut Claas in 1999 to promote development of agricultural technology and agriculture worldwide. Awards annual Helmut Claas Prize for outstanding project work in agricultural engineering, general engineering, and business management.
• CaterpillarmajorStrategic or Co-development Partner · 1 January 1997CLAAS merged with Caterpillar in 1997 and operated joint venture in Omaha, USA. CLAAS took full ownership of the Omaha plant in 2002.
• AgXeedcoreTechnology or IntegrationAgXeed offers intelligent, sustainable, and fully autonomous agri-robotics solutions with scalable hardware, virtual planning tools, and comprehensive data models. They are a startup investment through Seed Green Innovations GmbH representing CLAAS's venture capital activities in agricultural robotics and autonomy.
• e-farmcoreTechnology or IntegrationA digital marketplace for certified, used agricultural machinery that simplifies complex transactions for dealerships and farmers worldwide. They represent CLAAS's startup investment through Seed Green Innovations GmbH in digital marketplace technology.
• Technology Partners (Various)strategicTechnology or IntegrationCLAAS seeks technology partners across specific fields including Sensor Systems, Connectivity, Analytics/Data Management, Assistance/Automation, Ergonomy/HMI, Electrification, Powertrain Optimization, Lightweight Design, Artificial Intelligence, and Agricultural Process Technologies.
• CLAAS Supplier.Net PartnersstrategicChannel Partner/ Reseller/ DistributorSupplier portal providing information about CLAAS Group Purchasing, supplier applications, and downloadable resources including purchasing terms.
• ISOBUS Standard PartnersstrategicTechnology or IntegrationCLAAS establishes data-transfer compatibility between machines, implements, and back-end based on ISOBUS industry standards for agricultural equipment interoperability.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deere & Company: World's largest agricultural machinery manufacturer (John Deere brand) and direct competitor across tractors, combine harvesters, and precision farming. Most comparable peer in scale, product breadth, and integrated digital farming strategy.
• CNH Industrial: Parent of Case IH and New Holland Agriculture, two of CLAAS's closest direct competitors in combines, tractors, and hay/forage equipment. Competes head-to-head in European and global dealer networks.
• AGCO Corporation: Manufacturer of Fendt, Massey Ferguson, and Valtra tractors plus combines and hay tools. Closest peer to CLAAS in premium tractor positioning (Fendt vs XERION/AXION) and European market focus.
• Kubota Corporation: Major Japanese ag machinery maker competing in tractors, implements, and increasingly in combines and precision farming. Comparable in breadth of product portfolio and global footprint.
• SAME Deutz-Fahr: European-based tractor and harvester manufacturer (SAME, Deutz-Fahr, Lamborghini Trattori brands). Direct competitor in mid-to-large horsepower tractors and harvesting equipment, particularly in Europe.
• Maschinenfabrik Bernard Krone: German family-owned manufacturer specializing in forage harvesting equipment, balers, and grassland machinery. Most direct peer to CLAAS in forage harvesters (JAGUAR vs BiG X) and large square balers.
• Pöttinger Landtechnik: Austrian family-owned manufacturer of hay/forage equipment, tillage implements, and seed drills. Overlapping product line with CLAAS in mowers, tedders, rakes, and loader wagons.
• Amazonen-Werke (Amazone): German manufacturer of crop protection equipment, seed drills, tillage implements, and fertilizer spreaders. Adjacent peer in the broader agricultural machinery category, sharing German family-owned DNA and European dealer channels.
• Mahindra & Mahindra (Farm Equipment): World's largest tractor manufacturer by volume. Comparable as a global agricultural machinery player with strong emerging-market presence and broad tractor portfolio.
• Kverneland Group: Now part of Kubota, manufacturer of tillage equipment, seeding systems, crop protection sprayers, and forage equipment. Direct peer to CLAAS in implements and forage harvesting product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/claassoutheastasia
• Facebookfacebook.com/CLAAS.SouthEastAsia
• Instagraminstagram.com/claas_sea

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about claas iberica sa