E-Farm
- Company typePrivate
- Founded2015
- HeadquartersHamburg, Germany
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What E-Farm does
E-FARM GmbH is a Hamburg-based digital marketplace operator founded in 2015 that intermediates the cross-border trade of used agricultural machinery across Europe and, increasingly, the Americas. The platform lists more than 300,000 machines supplied by a network of over 1,100 dealers, organized into 14 main equipment categories including tractors, combine harvesters, balers, and telehandlers, with more than 80 additional sub-categories. The customer base is overwhelmingly individual farmers and small-to-mid agricultural businesses purchasing used equipment with savings claims of up to 50% versus new machinery. Buyer experience is supported in more than 20 languages via Weglot translation infrastructure and a regional team of expert sales managers.
The platform's core technology is a web-based two-sided marketplace with integrated services: an auction channel operated through Bidlogix for pre-selected dealer inventory in Denmark, Germany, and Austria, alongside a fixed-price listings channel. E-FARM wraps transactions with five add-on modules: DEKRA-certified independent machine inspections conducted at dealer premises, secure cross-border payment processing with payment due within five business days of contract, insurance-covered international transport, flexible warranty plans, and buyer financing options. The company claims sole-sector status for DEKRA-certified inspections as a trust mechanism on used-equipment condition.
The revenue model is primarily transactional: a 2.0% service fee with a €395 net minimum is charged to buyers on each machine sale, supplemented by professional-services revenue from inspections and logistics and recurring revenue from warranty subscriptions. Distribution is direct through e-farm.com with multilingual assisted sales; there is no third-party reseller layer. Customers are segmented horizontally by persona (farmers/agricultural businesses; commercial auction buyers with valid VAT IDs) rather than by industry vertical.
E-Farm firmographics
Firmographics- Name
- E-Farm
- Legal name
- E-FARM GmbH
- Website
- https://e-farm.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
E-Farm industry classification
Industry- Product category
- Used Agricultural Machinery Marketplace
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700)
- akta.pro primary industry
- Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)
- akta.pro secondary industries
- Tractors & Power Units (IMAHACAA), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)
Keywords
Where E-Farm is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
E-Farm business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Machine transaction commissions: E-FARM earns a commission on each machine sale completed through its platform. A 2.0% service fee (minimum €395 net) is charged to buyers, which includes personal assistance, secure payment processing, and document handling. This is the primary revenue stream.
- Online auction fees: E-FARM generates revenue through its online auction channel powered by Bidlogix. Machines from authorized pre-selected dealers in Denmark, Germany, and Austria are auctioned, with individual minimum prices and predefined bid intervals per machine type.
- Inspection services: E-FARM offers DEKRA-certified independent machine inspections as an additional paid service, providing detailed condition reports, photos, and videos to buyers for a confident purchase decision.
- Transport and logistics services: E-FARM arranges and coordinates international transport of agricultural machinery from dealers to buyers' farms, including insurance-covered delivery, as part of its end-to-end service offering.
- Warranty services: E-FARM offers comprehensive warranty options for used agricultural machinery, covering unexpected repairs and breakdowns with flexible coverage plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Machine purchases with service fee |
| Unit Pricing | Pay-as-you-go | Certified machine inspection |
| Unit Pricing | Pay-as-you-go | Transport services |
| Subscription | Multi-year contract | Warranty plans |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
E-Farm product offering
Product offeringCore offering
E-FARM operates an online marketplace connecting buyers and sellers of pre-owned agricultural machinery across Europe and beyond, featuring over 300,000 machines from 1,100+ dealers. The platform offers end-to-end transaction services including DEKRA-certified independent inspections, secure cross-border payment processing, insurance-covered worldwide transport, warranty options, and flexible financing. Revenue is primarily generated through a 2.0% service fee (minimum €395 net) on each completed machine transaction.
Product overview
E-FARM operates as a unified online marketplace and service platform for used agricultural machinery, combining a listing marketplace with an auction channel, backed by ancillary services. The core product is the E-FARM Marketplace, which lists over 300,000 machines from a network of 1,100+ dealers across Europe and four continents. Alongside the marketplace, E-FARM offers dedicated sub-products including E-FARM Auctions (conducted via Bidlogix) for competitive bidding on selected machinery, and E-FARM Exclusive Machines featuring inspected machines at special prices. The platform provides five integrated add-on services: Inspection (independent DEKRA-certified checks), Secure Payment (safe transaction handling), Transport (insurance-covered delivery), Warranty (repair coverage), and Financing (flexible payment options). The machine portfolio spans 14 main categories including tractors, combine harvesters, balers, telehandlers, and over 80 additional categories ranging from mowers and ploughs to construction and forestry equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- E-FARM Marketplace
Quantifiable outcome
- Savings of up to 50% compared to buying new machinery
- +3 more outcomes
Companies that use E-Farm
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
E-Farm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
E-Farm partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BidlogixcoreE-FARM conducts its online auctions through Bidlogix, a provider for online agricultural machinery auctions. Bidlogix runs the auction platform on behalf of sellers, handling registration, bidding, and outbid notifications. E-FARM is the operator running the auctions.
- DEKRAcoreDEKRA conducts independent machine inspections on behalf of E-FARM. E-FARM is the only company in its sector to offer DEKRA-certified inspections, with certified experts evaluating machines at dealers' premises and providing detailed condition reports with photos and videos.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
E-Farm competitors and assessment
Company assessmentDirect peers
- Agriscope / Agriaffaires: Leading European online classifieds marketplace for new and used agricultural machinery (tractors, harvesters, implements). Directly competes with E-FARM on cross-border used-equipment discovery across Europe, though it relies more on listings than E-FARM's end-to-end inspection/payment/transport stack.
- Mascus: Europe-headquartered online marketplace for used heavy machinery (agriculture, construction, forestry, transport), owned by Ritchie Bros. Closest direct competitor to E-FARM in used ag/construction equipment marketplace with cross-border transaction support.
- TractorHouse: North America's largest online marketplace for new and used farm equipment, including tractors, combines, and implements. Directly comparable used-ag-marketplace model to E-FARM, though predominantly U.S./Canada focused rather than European.
- Machinery Pete: Long-running U.S. marketplace and pricing database for used farm and construction equipment. Strong direct analog to E-FARM in used-equipment discovery, dealer network curation, and trust signals around condition/pricing.
- Euro Auctions: Pan-European auction house for construction and agricultural machinery running live and timed online auctions with multi-country buyer reach. Comparable to E-FARM's Bidlogix-powered auction channel on used ag equipment.
- Truck1.eu: European online marketplace for used trucks, trailers, and agricultural vehicles with cross-border listings across multiple countries. Closely comparable marketplace model and geographic footprint to E-FARM.
Emerging players
- Tractor Zoom: U.S.-focused digital marketplace for used farm equipment with dealer connections and valuation data, increasingly overlapping with E-FARM's dealer-network-driven marketplace thesis in a North American context.
Broad incumbents
- John Deere Used Equipment (deere.com Used / dealer certified programs): OEM-operated certified used-equipment channels and dealer networks that increasingly offer cross-border listing, inspection-backed warranties, and financing — directly competing with E-FARM's full-service bundle from the supply side.
- Ritchie Bros. Auctioneers: Global marketplace and auction operator for used heavy equipment, with agricultural machinery as a major category. Incumbent used-equipment marketplace with broader geographic and category coverage, including Mascus under its umbrella.
Others
- Auto Trader UK: UK vertical marketplace for used vehicles that pioneered trust, pricing, and dealer-tool features at scale. Relevant as a horizontal blueprint for used-asset marketplace monetization, not a direct ag-equipment competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
E-Farm social profiles
Digital presenceE-Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
E-Farm leadership team
Management profileNumber of profiles
Profiles8 records
E-Farm funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E-Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E-Farm
What does E-Farm do?
E-FARM operates an online marketplace connecting buyers and sellers of pre-owned agricultural machinery across Europe and beyond, featuring over 300,000 machines from 1,100+ dealers. The platform offers end-to-end transaction services including DEKRA-certified independent inspections, secure cross-border payment processing, insurance-covered worldwide transport, warranty options, and flexible financing. Revenue is primarily generated through a 2.0% service fee (minimum €395 net) on each completed machine transaction.
Is E-Farm a public or private company?
E-Farm is a private company. It is classified as venture growth investor backed and is currently operating.
When was E-Farm founded?
E-Farm was founded in 2015. It employs 51 to 100 people.
Where is E-Farm based?
E-Farm is headquartered in Hamburg, Germany, in the Europe region.
How does E-Farm make money?
Five revenue lines are on record. Machine transaction commissions are the primary driver. The others are online auction fees, inspection services, transport and logistics services and warranty services.
Who are E-Farm's main competitors?
Direct peers on record are Agriscope / Agriaffaires, Mascus, TractorHouse, Machinery Pete, Euro Auctions and Truck1.eu. Tractor Zoom is listed as an emerging player. Broad incumbents are John Deere Used Equipment (deere.com Used / dealer certified programs) and Ritchie Bros. Auctioneers. Auto Trader UK is listed as an others.
Does E-Farm have an API?
No public API is recorded for E-Farm.
What industry is E-Farm in?
E-Farm's product category is Used Agricultural Machinery Marketplace. Its primary akta.pro industry code is CRAFAHAL, Agriculture Inputs & Farm Supply Marketplaces, with a secondary code of IMAHACAA, Tractors & Power Units. Its NAICS code is 42382 and its SIC code is 3523.