cross country ski association of manitoba
Cross Country Ski Association of Manitoba is a non-profit Provincial Sport Organization founded in 1972 that governs cross country skiing in Manitoba, serving approximately 24 ski clubs and 2,000 individual members through youth development programs, competitive racing events, and the directly operated Windsor Park Nordic Centre.
- Company typePrivate
- Founded1972
- HeadquartersWinnipeg, Canada
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What cross country ski association of manitoba does
Cross Country Ski Association of Manitoba (CCSAM) is a non-profit Provincial Sport Organization (PSO) founded in 1972 that governs and promotes cross country skiing in the province of Manitoba, Canada. The organization operates from the Sport Manitoba building at 145 Pacific Avenue in Winnipeg and is governed by a volunteer board of directors supported by two professional staff: Executive Director Karin McSherry and General Manager Laurie Penton (Windsor Park Nordic Centre). CCSAM coordinates approximately 24 member ski clubs and roughly 2,000 individual members across Manitoba, providing sanctioned competition rules, coaching certification (NCCP), Safe Sport compliance, liability insurance coverage, and athlete development pathways from youth through masters level. The organization is a formal partner of Sport Manitoba and Nordiq Canada (the national governing body), operating under a designated franchise granted by these bodies.
CCSAM's product surface centers on three pillars. First, the Jackrabbits youth skill development program, developed in Winnipeg in 1975, which has scaled nationally to over 10,000 participants and serves as the entry-level pipeline for cross country skiing. Second, the Provincial Development Program (PDP) bridging entry-level racing to regional and national competition, including structured dryland training camps and Canada Winter Games pathways. Third, the Windsor Park Nordic Centre, a directly managed 10km lit-trail urban facility in St. Vital, Winnipeg, operating December through March with ski instruction, rentals, and day/season passes. Supporting these are the Where to Ski Manitoba platform (a crowdsourced trail conditions database covering 61 trail groups across six regions), the Wednesday Night Race Series, Manitoba Cup Race Series, and Provincial Championships.
Revenue is generated through a diversified, small-scale non-profit model with no publicly disclosed financial statements. Income streams include individual membership fees ($20 individual, $38 family), tiered club affiliation fees ($40–$85 based on prior-season member count), event registration fees (~$5 per race plus Zone4 admin fees), trail pass revenue from Windsor Park Nordic Centre, and pass-through funding from Sport Manitoba and Nordiq Canada. Technology infrastructure is non-proprietary, relying on the third-party Zone4 platform for registration, a WordPress-based website, and standard social media channels. The organization has no parent company, subsidiaries, or M&A activity and operates entirely on a volunteer governance model.
cross country ski association of manitoba firmographics
Firmographics- Name
- cross country ski association of manitoba
- Legal name
- Cross Country Ski Association of Manitoba
- Website
- https://ccsam.ca
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Short description
- Cross Country Ski Association of Manitoba is a non-profit Provincial Sport Organization founded in 1972 that governs cross country skiing in Manitoba, serving approximately 24 ski clubs and 2,000 individual members through youth development programs, competitive racing events, and the directly operated Windsor Park Nordic Centre.
- Ownership category
- akta.pro rank
cross country ski association of manitoba industry classification
Industry- Product category
- Cross-Country Skiing Programs and Services
- NAICS
- Skiing Facilities (71392), Professional Organizations (81392)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE)
- akta.pro secondary industries
- Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)
Keywords
Where cross country ski association of manitoba is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
cross country ski association of manitoba business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Others
Revenue model
- Club Affiliation Fees: Annual affiliation fees collected from member ski clubs based on total registered club members from the previous season. Fee tiers: $40 (10 or fewer members), $50 (11-25 members), $65 (26-75 members), $85 (over 75 members).
- Individual Membership Fees: CCSAM collects membership fees through Zone4 from individual club members. Individual membership: $20 per person. Family membership: $38 (intended to increase affordability for families sharing a mailing address).
- Event Registration Fees: Revenue from competitive events including Wednesday Night Race Series ($5 per race), Provincial Championships, Manitoba Loppet, and other sanctioned races. Additional fees for non-members purchasing Day Licenses (~$5).
- Trail Passes: Windsor Park Nordic Centre and other club trails sell day passes and season passes for trail access. Fees support trail maintenance and grooming operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Club Affiliation Fee - Small (10 or fewer members) |
| Subscription | Annual | Club Affiliation Fee - Medium (11-25 members) |
| Subscription | Annual | Club Affiliation Fee - Large (26-75 members) |
| Subscription | Annual | Club Affiliation Fee - Extra Large (over 75 members) |
| Subscription | Annual | Individual Membership Fee |
| Subscription | Annual | Family Membership Fee |
| Unit Pricing | Pay-as-you-go | Wednesday Night Race Entry |
| Unit Pricing | Pay-as-you-go | Trail Pass (Windsor Park Nordic Centre) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
cross country ski association of manitoba product offering
Product offeringCore offering
Cross Country Ski Association of Manitoba operates as Manitoba's Provincial Sport Organization for cross country skiing, coordinating member clubs and approximately 2,000 individual members. It delivers youth and competitive-athlete development, learn-to-ski instruction, race events, club support, trail information, and seasonal access to the CCSAM-operated Windsor Park Nordic Centre.
Product overview
CCSAM operates as a Provincial Sport Organization providing a unified platform for cross country skiing in Manitoba. The core Where to Ski Manitoba platform connects skiers with approximately 24 ski clubs and 2000 individual members across the province. Supporting programs include the Jackrabbits youth skill development program, the Provincial Development Program for competitive athletes, and Learn to Ski instruction services. The organization operates Windsor Park Nordic Centre and organizes race events including the Wednesday Night Race Series and Manitoba Cup. CCSAM also provides trail design consultation and grooming resources for member clubs.
Differentiator
Problem solved
Functional benefit
Products and services
- Ski Club Affiliation Service Annual CCSAM affiliation service for member ski clubs, priced at $40 for 10 or fewer prior-season members, $50 for 11-25 members, $65 for 26-75 members, and $85 for more than 75 members.
- CCSAM Membership Annual membership for individual club members, priced at $20 per person, with a family membership priced at $38 for people sharing a registered mailing address.
- Learn to Ski Programs Instruction for beginner and intermediate cross country skiers, including lessons at Windsor Park Nordic Centre, CANSI-certified instructors, equipment guidance, and waxing tutorials.
- Windsor Park Nordic Centre Trail Access Seasonal access to 10 km of lit trails for classic and skate skiing at the CCSAM-operated Windsor Park Nordic Centre, with day and season passes supporting trail maintenance and grooming.
- Race Events (Wednesday Night Race Series, Manitoba Cup) Competitive race services comprising the Wednesday Night Race Series at Windsor Park Nordic Centre and the Manitoba Cup Race Series for cross country ski clubs and athletes.
Quantifiable outcome
- Over 10,000 Jackrabbits participants nationwide
- +1 more outcomes
Companies that use cross country ski association of manitoba
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
cross country ski association of manitoba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
cross country ski association of manitoba partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Sport ManitobacoreSport Manitoba is the governing body for sport in Manitoba. CCSAM is a partner of Sport Manitoba and operates as the Provincial Sport Organization (PSO) for cross country skiing. Sport Manitoba provides funding, governance guidance, and institutional support. Located at 145 Pacific Ave in Winnipeg.
- Nordiq CanadacoreNordiq Canada is the national governing body for cross country skiing in Canada. CCSAM is a partner affiliated with Nordiq Canada and pays $12 per CCSAM club member. Provides competition rules, coaching certification (NCCP), race licensing, Safe Sport policies, and athlete development pathways.
- Windsor Park Nordic CentrecoreCCSAM maintains and operates the Windsor Park Nordic Centre at 10 Rue Des Meurons in Winnipeg. The facility transforms from a golf course to a nordic ski facility from December to March, offering 10km of lit trails for classic and skate skiing, ski lessons, and rentals.
- Canadian Association of Nordic Ski Instructors (CANSI)minorCANSI is a non-profit organization that promotes and advances cross country skiing through high quality instruction. Neil Kornberger serves as CCSAM's CANSI representative on the board. CANSI provides instructor certification for ski instructors.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
cross country ski association of manitoba competitors and assessment
Company assessmentBroad incumbents
- Nordiq Canada: National governing body for cross country skiing in Canada and CCSAM's direct umbrella organization. Comparable because it sets the rules, coach certification, and athlete pathway standards that CCSAM implements at the provincial level.
- Sport Manitoba: Provincial umbrella body that funds and oversees all PSOs in Manitoba, including CCSAM. Comparable because it sets governance, insurance, and Safe Sport requirements that CCSAM must comply with.
- Hockey Manitoba: A larger Provincial Sport Organization operating under Sport Manitoba. Peer for institutional comparison because it demonstrates how a scaled PSO combines membership, governance, and facility operations within the same funding framework CCSAM uses.
Direct peers
- Cross Country BC: Provincial Sport Organization for cross country skiing in British Columbia. Direct peer because it fulfills the same PSO role for a different province, running club affiliations, youth programs, and competitive events.
- Alberta Alpine Ski Association: Provincial Sport Organization operating under the Alberta ski governance framework. Peer because it shares the same Sport Manitoba-equivalent provincial funding and oversight model that CCSAM relies on.
- Cross Country Ski Ontario: Ontario's PSO for cross country skiing. Peer because it operates the same club affiliation, membership, and competitive pathway functions as CCSAM but in a larger market.
- Ski de fond Québec: Provincial governing body for cross country skiing in Quebec. Peer because it fulfills an equivalent PSO role, including regional club support, youth programs, and event sanctioning, within a different provincial funding system.
- Biathlon Manitoba: Provincial Sport Organization for biathlon in Manitoba. Peer because it shares the Sport Manitoba funding framework, volunteer governance model, and overlapping Nordic ski athlete base with CCSAM.
- Alpine Manitoba: Provincial Sport Organization for alpine skiing in Manitoba. Peer because it operates under the same Sport Manitoba framework, shares member-club affiliation structures, and provides lessons and racing pathways comparable to CCSAM's.
Emerging players
- Canadian Association of Nordic Ski Instructors (CANSI): National nonprofit that certifies Nordic ski instructors and partners directly with CCSAM. Peer because it shares the same coaching and instruction mission and overlaps with CCSAM's Learn-to-Ski programs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
cross country ski association of manitoba social profiles
Digital presencecross country ski association of manitoba compliance and trust
Trust signalCompliance4 records
cross country ski association of manitoba financial estimates
Financial estimateRevenue estimate
Valuation estimate
cross country ski association of manitoba leadership team
Management profileNumber of profiles
Profiles9 records
cross country ski association of manitoba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cross country ski association of manitoba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cross country ski association of manitoba
What does cross country ski association of manitoba do?
Cross Country Ski Association of Manitoba operates as Manitoba's Provincial Sport Organization for cross country skiing, coordinating member clubs and approximately 2,000 individual members. It delivers youth and competitive-athlete development, learn-to-ski instruction, race events, club support, trail information, and seasonal access to the CCSAM-operated Windsor Park Nordic Centre.
Is cross country ski association of manitoba a public or private company?
cross country ski association of manitoba is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was cross country ski association of manitoba founded?
cross country ski association of manitoba was founded in 1972.
Where is cross country ski association of manitoba based?
cross country ski association of manitoba is headquartered in Winnipeg, Canada, in the North America region.
How does cross country ski association of manitoba make money?
Four revenue lines are on record. Club Affiliation Fees are the primary driver. The others are individual Membership Fees, event Registration Fees and trail Passes.
Who are cross country ski association of manitoba's main competitors?
Broad incumbents on record are Nordiq Canada, Sport Manitoba and Hockey Manitoba. Direct peers are Cross Country BC, Alberta Alpine Ski Association, Cross Country Ski Ontario, Ski de fond Québec, Biathlon Manitoba and Alpine Manitoba. Canadian Association of Nordic Ski Instructors (CANSI) is listed as an emerging player.
Does cross country ski association of manitoba have an API?
No public API is recorded for cross country ski association of manitoba.
What industry is cross country ski association of manitoba in?
cross country ski association of manitoba's product category is Cross-Country Skiing Programs and Services. Its primary akta.pro industry code is THAAAJAE, Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails), with a secondary code of THAAAKAI, Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile). Its NAICS code is 71392 and its SIC code is 7997.