cross country ski association of manitoba

What cross country ski association of manitoba does

Cross Country Ski Association of Manitoba (CCSAM) is a non-profit Provincial Sport Organization (PSO) founded in 1972 that governs and promotes cross country skiing in the province of Manitoba, Canada. The organization operates from the Sport Manitoba building at 145 Pacific Avenue in Winnipeg and is governed by a volunteer board of directors supported by two professional staff: Executive Director Karin McSherry and General Manager Laurie Penton (Windsor Park Nordic Centre). CCSAM coordinates approximately 24 member ski clubs and roughly 2,000 individual members across Manitoba, providing sanctioned competition rules, coaching certification (NCCP), Safe Sport compliance, liability insurance coverage, and athlete development pathways from youth through masters level. The organization is a formal partner of Sport Manitoba and Nordiq Canada (the national governing body), operating under a designated franchise granted by these bodies.

CCSAM's product surface centers on three pillars. First, the Jackrabbits youth skill development program, developed in Winnipeg in 1975, which has scaled nationally to over 10,000 participants and serves as the entry-level pipeline for cross country skiing. Second, the Provincial Development Program (PDP) bridging entry-level racing to regional and national competition, including structured dryland training camps and Canada Winter Games pathways. Third, the Windsor Park Nordic Centre, a directly managed 10km lit-trail urban facility in St. Vital, Winnipeg, operating December through March with ski instruction, rentals, and day/season passes. Supporting these are the Where to Ski Manitoba platform (a crowdsourced trail conditions database covering 61 trail groups across six regions), the Wednesday Night Race Series, Manitoba Cup Race Series, and Provincial Championships.

Revenue is generated through a diversified, small-scale non-profit model with no publicly disclosed financial statements. Income streams include individual membership fees ($20 individual, $38 family), tiered club affiliation fees ($40–$85 based on prior-season member count), event registration fees (~$5 per race plus Zone4 admin fees), trail pass revenue from Windsor Park Nordic Centre, and pass-through funding from Sport Manitoba and Nordiq Canada. Technology infrastructure is non-proprietary, relying on the third-party Zone4 platform for registration, a WordPress-based website, and standard social media channels. The organization has no parent company, subsidiaries, or M&A activity and operates entirely on a volunteer governance model.

Name

cross country ski association of manitoba

Legal name

Cross Country Ski Association of Manitoba

Website

https://ccsam.ca

Company type

Private

Founded year

1972

Operating status

Operating

Short description

Cross Country Ski Association of Manitoba is a non-profit Provincial Sport Organization founded in 1972 that governs cross country skiing in Manitoba, serving approximately 24 ski clubs and 2,000 individual members through youth development programs, competitive racing events, and the directly operated Windsor Park Nordic Centre.

Ownership category

akta.pro rank

Product category

Cross-Country Skiing Programs and Services

NAICS

Skiing Facilities (71392), Professional Organizations (81392)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE)

akta.pro secondary industries

Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)

Keywords

• Cross-country ski programs
• Youth ski development
• Competitive race events
• Nordic ski instruction
• Ski trail access

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Others

Revenue model

1. Club Affiliation Fees: Annual affiliation fees collected from member ski clubs based on total registered club members from the previous season. Fee tiers: $40 (10 or fewer members), $50 (11-25 members), $65 (26-75 members), $85 (over 75 members).
2. Individual Membership Fees: CCSAM collects membership fees through Zone4 from individual club members. Individual membership: $20 per person. Family membership: $38 (intended to increase affordability for families sharing a mailing address).
3. Event Registration Fees: Revenue from competitive events including Wednesday Night Race Series ($5 per race), Provincial Championships, Manitoba Loppet, and other sanctioned races. Additional fees for non-members purchasing Day Licenses (~$5).
4. Trail Passes: Windsor Park Nordic Centre and other club trails sell day passes and season passes for trail access. Fees support trail maintenance and grooming operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Cross Country Ski Association of Manitoba operates as Manitoba's Provincial Sport Organization for cross country skiing, coordinating member clubs and approximately 2,000 individual members. It delivers youth and competitive-athlete development, learn-to-ski instruction, race events, club support, trail information, and seasonal access to the CCSAM-operated Windsor Park Nordic Centre.

Product overview

CCSAM operates as a Provincial Sport Organization providing a unified platform for cross country skiing in Manitoba. The core Where to Ski Manitoba platform connects skiers with approximately 24 ski clubs and 2000 individual members across the province. Supporting programs include the Jackrabbits youth skill development program, the Provincial Development Program for competitive athletes, and Learn to Ski instruction services. The organization operates Windsor Park Nordic Centre and organizes race events including the Wednesday Night Race Series and Manitoba Cup. CCSAM also provides trail design consultation and grooming resources for member clubs.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Club Affiliation Service Annual CCSAM affiliation service for member ski clubs, priced at $40 for 10 or fewer prior-season members, $50 for 11-25 members, $65 for 26-75 members, and $85 for more than 75 members.
• CCSAM Membership Annual membership for individual club members, priced at $20 per person, with a family membership priced at $38 for people sharing a registered mailing address.
• Learn to Ski Programs Instruction for beginner and intermediate cross country skiers, including lessons at Windsor Park Nordic Centre, CANSI-certified instructors, equipment guidance, and waxing tutorials.
• Windsor Park Nordic Centre Trail Access Seasonal access to 10 km of lit trails for classic and skate skiing at the CCSAM-operated Windsor Park Nordic Centre, with day and season passes supporting trail maintenance and grooming.
• Race Events (Wednesday Night Race Series, Manitoba Cup) Competitive race services comprising the Wednesday Night Race Series at Windsor Park Nordic Centre and the Manitoba Cup Race Series for cross country ski clubs and athletes.

Quantifiable outcome

• Over 10,000 Jackrabbits participants nationwide
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Sport ManitobacoreStrategic or Co-development PartnerSport Manitoba is the governing body for sport in Manitoba. CCSAM is a partner of Sport Manitoba and operates as the Provincial Sport Organization (PSO) for cross country skiing. Sport Manitoba provides funding, governance guidance, and institutional support. Located at 145 Pacific Ave in Winnipeg.
• Nordiq CanadacoreStrategic or Co-development PartnerNordiq Canada is the national governing body for cross country skiing in Canada. CCSAM is a partner affiliated with Nordiq Canada and pays $12 per CCSAM club member. Provides competition rules, coaching certification (NCCP), race licensing, Safe Sport policies, and athlete development pathways.
• Windsor Park Nordic CentrecoreStrategic or Co-development PartnerCCSAM maintains and operates the Windsor Park Nordic Centre at 10 Rue Des Meurons in Winnipeg. The facility transforms from a golf course to a nordic ski facility from December to March, offering 10km of lit trails for classic and skate skiing, ski lessons, and rentals.
• Canadian Association of Nordic Ski Instructors (CANSI)minorStrategic or Co-development PartnerCANSI is a non-profit organization that promotes and advances cross country skiing through high quality instruction. Neil Kornberger serves as CCSAM's CANSI representative on the board. CANSI provides instructor certification for ski instructors.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Nordiq Canada: National governing body for cross country skiing in Canada and CCSAM's direct umbrella organization. Comparable because it sets the rules, coach certification, and athlete pathway standards that CCSAM implements at the provincial level.
• Sport Manitoba: Provincial umbrella body that funds and oversees all PSOs in Manitoba, including CCSAM. Comparable because it sets governance, insurance, and Safe Sport requirements that CCSAM must comply with.
• Hockey Manitoba: A larger Provincial Sport Organization operating under Sport Manitoba. Peer for institutional comparison because it demonstrates how a scaled PSO combines membership, governance, and facility operations within the same funding framework CCSAM uses.

Direct peers

• Cross Country BC: Provincial Sport Organization for cross country skiing in British Columbia. Direct peer because it fulfills the same PSO role for a different province, running club affiliations, youth programs, and competitive events.
• Alberta Alpine Ski Association: Provincial Sport Organization operating under the Alberta ski governance framework. Peer because it shares the same Sport Manitoba-equivalent provincial funding and oversight model that CCSAM relies on.
• Cross Country Ski Ontario: Ontario's PSO for cross country skiing. Peer because it operates the same club affiliation, membership, and competitive pathway functions as CCSAM but in a larger market.
• Ski de fond Québec: Provincial governing body for cross country skiing in Quebec. Peer because it fulfills an equivalent PSO role, including regional club support, youth programs, and event sanctioning, within a different provincial funding system.
• Biathlon Manitoba: Provincial Sport Organization for biathlon in Manitoba. Peer because it shares the Sport Manitoba funding framework, volunteer governance model, and overlapping Nordic ski athlete base with CCSAM.
• Alpine Manitoba: Provincial Sport Organization for alpine skiing in Manitoba. Peer because it operates under the same Sport Manitoba framework, shares member-club affiliation structures, and provides lessons and racing pathways comparable to CCSAM's.

Emerging players

• Canadian Association of Nordic Ski Instructors (CANSI): National nonprofit that certifies Nordic ski instructors and partners directly with CCSAM. Peer because it shares the same coaching and instruction mission and overlaps with CCSAM's Learn-to-Ski programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/xcountryskimb
• YouTubeyoutube.com/xcountryskimb
• Facebookfacebook.com/ccski
• Instagraminstagram.com/xcountryskimb
• LinkedInlinkedin.com/company/cross-country-ski-association-of-manitoba

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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