boertiengroep

What boertiengroep does

Boertien Vergouwen Overduin (BVO) is a Dutch professional training provider established in 1975 and headquartered in Hilversum, Netherlands. It is part of Salta Group, one of the largest private education providers in the Netherlands, and operates alongside sister brands including NCOI, Hogeschool Bestuursacademie Nederland, Computrain, and MBO College NCOI. The company was founded by André Boertien, Hinke Vergouwen, and Boudewijn Overduin, recognized as pioneers of the Dutch training profession, and has operated continuously for more than 45 years.

BVO delivers training across personal effectiveness, communication, leadership, sales, training, HR, coaching, and project management through a tri-modal channel mix of physical classroom, virtual classroom, and e-learning. Delivery is run on a hybrid model of four permanent trainers supported by a large freelance trainer network, allowing the company to scale capacity without a fully employed roster. The portfolio is anchored by a proprietary "High Impact Performance" methodology and integrated use of the Birkman behavioral assessment framework, supported by an average participant rating of 8.6.

The company operates a dual go-to-market: B2C open enrollment for individual professionals and B2B incompany programs for corporate clients, with individual programs priced from approximately €1,100 to over €3,300. Physical delivery is supported by training venues across at least seven Dutch cities via partnerships with BCN and Aristo, alongside a digital channel for remote participants.

Name

boertiengroep

Legal name

Boertien Vergouwen Overduin B.V.

Website

https://boertiengroep.nl

Company type

Private

Founded year

1975

Operating status

Operating

Short description

Boertien Vergouwen Overduin (BVO) is a Dutch professional training provider founded in 1975 and part of Salta Group, delivering open-enrollment and incompany programs in leadership, communication, sales, HR, and project management across multiple Dutch cities.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Learning & Development (L&D) & Training Management (EDABAIAC)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH), Operational Excellence (OPEX) & Performance Management (KPI/OKR) (EDABAKAH), Negotiation & Closing Skills (EDABABAE)

Keywords

• Professional training services
• Classroom and virtual training
• Leadership and coaching programs
• Personal effectiveness courses
• Corporate incompany training

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Training Programs: Classroom, virtual classroom, and e-learning training programs for individuals. Programs range from 1-4 days, with pricing including course fees, materials, arrangement costs, and location fees. VAT of 21% applies to training, 9% to study materials.
2. Incompany and Custom Training: Tailored training programs designed for specific organizational needs. Intake interviews are conducted to align learning objectives with organizational goals.
3. Installment Payment Plans: Payment in installments available for most programs with an 8% surcharge on course fees. Payment terms cannot exceed the duration of the program.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Boertien Vergouwen Overduin (BVO) provides short-duration professional training programs for adult working professionals in the Netherlands, covering personal effectiveness, communication, leadership, coaching, sales, HR, and project management. Courses are delivered via classroom, virtual classroom, and e-learning formats, with the company's signature High Impact Performance methodology that uses professional training actors for behavioral practice. The company also offers customized incompany training tailored to specific organizational needs.

Product overview

Boertien Vergouwen Overduin (BVO) is a Dutch professional training provider operating since 1975, offering a multi-format portfolio centered on classroom and virtual classroom training programs for adult professionals. The core offering consists of instructor-led training in seven subject areas: Persoonlijke Effectiviteit (Personal Effectiveness), Communicatie en Presentatie (Communication and Presentation), Effectief Leiderschap (Effective Leadership), Sales en Klantgerichtheid (Sales and Customer Focus), Trainen en Opleiden (Training and Development), Personeel en Organisatie (HR), and Coachen (Coaching). Delivery formats include traditional classroom at venues across the Netherlands, Virtual Classroom for live online instruction, and e-learning for self-paced study through partner NCOI. The company also provides Incompany en Maatwerk (custom corporate training) with tailored content. Supporting infrastructure includes the E-Connect online learning portal, the BVO Summerschool short intensive program, the Lift Up! podcast, and downloadable whitepapers. Training methodology emphasizes the High Impact Performance approach using professional training actors for behavioral practice. All training is delivered by vetted trainers, with four staff trainers profiled on the website.

Differentiator

Problem solved

Functional benefit

Products and services

• Classroom Training Programs In-person instructor-led training programs for adult professionals covering seven core subject areas: Persoonlijke Effectiviteit, Communicatie en Presentatie, Effectief Leiderschap, Sales en Klantgerichtheid, Trainen en Opleiden, Personeel en Organisatie, and Coachen. Delivered at venues across the Netherlands.
• Virtual Classroom Training

Quantifiable outcome

• 8.6 average participant satisfaction rating
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered parent company, core and operational.

• Salta Groupparent companyOthersBVO is part of Salta Group, one of the largest education and training providers in the Netherlands. Salta Group encompasses over 50 education brands including NCOI, Luzac, Hogeschool Schoevers, Bestuursacademie Nederland, and many others. The group is headquartered in the Netherlands and serves as the parent organization for BVO.
• NCOI University of Applied SciencescoreStrategic or Co-development PartnerBusiness partner for higher education programs. The Toelatingscommissie (admissions committee) processes applications for Master programs in collaboration with NCOI University of Applied Sciences. BVO refers candidates to NCOI for certain specialized programs.
• Hogeschool Bestuursacademie NederlandcoreStrategic or Co-development PartnerBusiness partner for government and public administration programs. BVO offers programs in collaboration with Hogeschool Bestuursacademie Nederland, including Uitvoeringsreglement and Onderwijs- en Examenregeling for 2026/2027.
• ComputraincoreStrategic or Co-development PartnerBusiness partner for IT and technology training programs. BVO offers Computrain programs with their own Uitvoeringsreglement and Onderwijs- en Examenregeling for 2026/2027.
• MBO College NCOIcoreStrategic or Co-development PartnerBusiness partner for MBO (secondary vocational education) programs. BVO offers MBO College NCOI programs with their own Uitvoeringsreglement and Onderwijs- en Examenregeling for 2026/2027.
• BCN Training VenuesoperationalOthersBCN is a major training venue provider in the Netherlands. BVO conducts training sessions at BCN locations in Amsterdam, Rotterdam, and Utrecht. BCN provides modern facilities with restaurants, coffee service, and convenient locations.
• Aristo Training VenuesoperationalOthersAristo provides training venue facilities at locations in Amsterdam, Utrecht, and Eindhoven, used by BVO for classroom training delivery.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Schouten & Nelissen: One of the largest Dutch corporate training bureaus, offering open-enrollment and incompany programs across communication, leadership, coaching, and personal effectiveness — directly overlapping BVO's core curriculum and serving the same Dutch professional and corporate audience.
• NCOI Group: Sister company within Salta Group providing professional degree and short-program training in the Netherlands, with overlapping delivery channels (e-Connect platform is shared) and competing for the same working-professional segment as BVO.
• ICM Opleidingen: Major Dutch training provider offering short professional courses in leadership, communication, coaching, sales, and HR — directly competing with BVO across nearly all of BVO's subject areas and serving the same Dutch professional market.
• SRM (Stichting Registratie en Marketing): Dutch provider of training programs in communication, management, sales, and personal effectiveness with classroom and incompany formats, directly comparable to BVO's open-enrollment and custom programs.
• De Baak Management Development: Established Dutch management and leadership development institute offering executive and professional training programs; comparable to BVO's leadership and personal effectiveness tracks and serving mid-senior Dutch professionals.

Regional players

• Hogeschool Schoevers: Sister brand within Salta Group offering professional higher-education programs in the Netherlands with adjacent communication and management curricula, comparable as a peer within the same Dutch ecosystem.

Broad incumbents

• Dale Carnegie Training: Global corporate training franchise with Netherlands operations offering established programs in communication, leadership, and sales effectiveness — directly overlapping BVO's core offerings with a much broader international footprint.
• FranklinCovey: Global leadership and effectiveness training provider with established methodologies (e.g., 7 Habits) and Netherlands delivery partners — comparable to BVO in target market (mid-market and enterprise leadership training) but with significantly broader global brand reach.

Emerging players

• Bakermat Training: Smaller Dutch training boutique focused on short intensive personal effectiveness and communication programs — comparable in curriculum scope to BVO's shorter courses but with a more niche boutique positioning.

Others

• Springest: Dutch training comparison and marketplace platform aggregating offerings from BVO and its competitors — comparable as an adjacent ecosystem player that influences how Dutch professionals discover and compare training providers like BVO.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/bvo_trainingen
• Facebookfacebook.com/boertienvergouwenoverduin
• LinkedInnl.linkedin.com/school/boertiengroep

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about boertiengroep