cushman div textron

What cushman div textron does

Cushman is a manufacturer of light-duty utility vehicles serving commercial, industrial, government, and consumer markets. The company's product portfolio spans utility trucks (Hauler series, Titan XD), personnel transport vehicles (Shuttle series, Minute Miser), burden carriers (Stock Chaser), tow tractors (Tug 8K), and the Refresher Oasis mobile refreshment/utility line. Many models are certified as street-legal Low-Speed Vehicles (LSVs). Cushman has operated continuously since 1901 (some sources cite 1902) and has been part of Textron since 1998; manufacturing and engineering are headquartered at 1451 Marvin Griffin Road in Augusta, Georgia.

The company's electric vehicle lineup is built on proprietary ELiTE Lithium Technology powered by Samsung SDI lithium-ion cells, with select models integrated with Pace Technology fleet management for telematics-based vehicle tracking and operational visibility. Vehicles are sold at MSRPs ranging from approximately $9,263 to $18,499. Product and platform architecture reflects a deliberate convergence of electric powertrain, connected-vehicle data, and embedded financing partnerships.

Cushman runs a dealer-led go-to-market model with distribution across more than 50 countries. Revenue is generated through vehicle sales, parts, and service, supplemented by financing partnerships with Sheffield Financial, Roadrunner Financial, FreedomRoad Financial, and Aqua Plus. The company holds multiple cooperative government procurement contracts, including GSA GS-03F-066DA (expiring 2/28/2031), Buyboard, OMNIA Partners, and Sourcewell. Cushman is a division of Textron Specialized Vehicles Inc., itself a subsidiary of Textron Inc. (NYSE: TXT), a diversified industrial conglomerate with approximately 33,000 employees and roughly $11.7 billion in annual revenue.

Name

cushman div textron

Legal name

Textron Specialized Vehicles Inc.

Website

https://cushman.com

Company type

Private

Founded year

1902

Operating status

Operating

Short description

Cushman, a division of Textron Specialized Vehicles Inc., manufactures electric and gas utility vehicles, personnel transports, burden carriers, and tow tractors for commercial, industrial, and government customers across more than 50 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Direct sales of utility vehicles, personnel transport vehicles, burden carriers, and tow tractors through dealer network and direct factory sales. One-time hardware purchase model with MSRP pricing ranging from $9,263 to $18,499.
2. Financing Services: Partnership with Wells Fargo for commercial leasing (Fair Market Value Lease, $1 Buyout Lease) and consumer financing through Aqua Plus, Sheffield Financial, Roadrunner Financial, and FreedomRoad Financial.
3. Government Contracts: Discounted vehicle sales through federal government (GSA), state government, and cooperative purchasing contracts.
4. Extended Warranty (Cushman 360): Extended warranty program offering up to 72 months of additional protection, stackable with standard factory warranty. Dealer-driven coverage available exclusively through authorized dealers.
5. Genuine Parts and Accessories: Replacement parts and accessories sold through dealer network and factory direct. Customer Care Hotline and parts ordering available.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Cushman manufactures commercial and industrial utility vehicles including the Hauler series of utility vehicles, Shuttle series of personnel transport vehicles, burden carriers (Minute Miser, Stock Chaser, Titan XD), the Tug 8K tow tractor, and the Refresher Oasis food and beverage vehicle. Vehicles are offered with ELiTE lithium electric (Samsung SDI), EFI gas, and lead-acid electric powertrains, including street-legal LSV variants. Pace Technology provides GPS fleet management. Sales are made through an authorized dealer network, government purchasing contracts, international distributors, and a direct Custom Solutions division.

Product overview

Cushman, a division of Textron Specialized Vehicles, manufactures a comprehensive portfolio of industrial and commercial utility vehicles. The product lineup includes: Utility Vehicles (Hauler series: 800, 800X, PRO, PRO-X, PRO LSV, 1200, 1200X, XL, XL LSV ranging from compact to extended-length with gas and lithium powertrain options); Personnel Transport Vehicles (Shuttle series: 2+2, 4, 6, 8, and Tour LSV for 2-8 passengers); Burden Carriers (Minute Miser, Stock Chaser, Titan XD for warehouse and industrial material handling); Tow Tractors (Tug 8K with 8,000 lb capacity); and Food & Beverage Vehicles (Refresher Oasis). Key technology platforms include ELiTE lithium batteries powered by Samsung SDI technology and Pace Technology fleet management. Vehicles are offered in gas (EFI), electric, and lithium configurations, with street-legal LSV variants for on-road use.

Differentiator

Problem solved

Functional benefit

Brands

• Cushman Hauler: Line of utility vehicles including Hauler 1600X, Hauler 800 X models
• Cushman Utility Vehicles

Products and services

• Hauler 800

Quantifiable outcome

• 5-year battery warranty on ELiTE lithium vehicles
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Textron Specialized VehiclescoreOthers · 1 January 1998Cushman became part of Textron Inc. (NYSE: TXT) in 1998. Today Cushman is part of Textron Specialized Vehicles which also includes E-Z-GO golf cars, Ransomes and Jacobsen turf equipment, and Textron GSE aviation ground support equipment.
• Samsung SDIcoreTechnology or IntegrationELiTE Lithium batteries powered by Samsung SDI technology. Samsung SDI provides lithium battery cells for Cushman's proprietary ELiTE powertrain, backed by 5-year warranty.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Taylor-Dunn: Taylor-Dunn manufactures industrial burden carriers, tow tractors, and stock chasers for warehouses, airports, and industrial facilities — directly overlapping Cushman's burden-carrier and tow-tractor lines (Minute Miser, Stock Chaser, Titan XD, Tug 8K).
• Motrec: Motrec builds electric industrial tow tractors and burden carriers for manufacturing, warehousing, and airports. It is one of the closest direct competitors to Cushman's Tug 8K and Titan XD categories, with overlapping dealer channels and end customers.
• Columbia Vehicle Group: Columbia Vehicle Group (a WAV company) manufactures electric utility vehicles, burden carriers, and personnel transports for industrial, commercial, and government customers — directly comparable to Cushman's commercial utility, personnel transport, and burden carrier lines.
• E-Z-GO (Textron Specialized Vehicles): E-Z-GO is a sister brand under Textron Specialized Vehicles producing golf cars, PTVs, shuttles, and utility vehicles. Multiple E-Z-GO SKUs directly overlap Cushman's utility and personnel transport categories, sharing the same parent, distribution, and parts ecosystem.
• Club Car (Platinum Equity): Club Car manufactures golf cars, personal transportation vehicles, and light-duty utility vehicles for commercial, resort, and campus customers. It competes head-to-head with Cushman across golf, resort, and light commercial use cases.

Broad incumbents

• Polaris Inc. Polaris offers the GEM neighborhood electric vehicle and Ranger utility side-by-side line, targeting commercial, government, and resort fleets. Polaris is a much larger incumbent with broader product breadth but overlapping customer use cases for Cushman's utility and personnel transport SKUs.
• John Deere (Gator): Deere & Company's Gator utility vehicles serve commercial, municipal, golf, and resort customers with gas and electric powertrains. Deere's scale, dealer footprint, and brand trust make it a broad incumbent threat in the same end markets Cushman targets.
• Kubota (RTV / Utility Vehicles): Kubota's RTV and utility vehicle lines compete in commercial, agricultural, and grounds-care segments with both gas and electric options. Kubota overlaps Cushman on commercial fleets and turf/resort use cases.
• Yamaha Golf Cars / Utility: Yamaha manufactures golf cars, PTVs, and utility vehicles for golf, resort, and commercial customers. It is a broad incumbent competing with Cushman across golf, resort, and light commercial applications.

Emerging players

• Toro Company (Workman / Outcross): Toro's Workman and Outcross utility vehicles target golf, grounds care, and commercial fleet customers. Toro is a partial-overlap competitor focused primarily on turf and grounds maintenance, intersecting with Cushman's golf/resort and commercial utility segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CushmanVehicles
• Facebookfacebook.com/CushmanVehicles
• LinkedInlinkedin.com/company/cushman-electric

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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