Textron Specialized Vehicles
Textron Specialized Vehicles Inc., a wholly-owned subsidiary of Textron Inc., manufactures E-Z-GO and Cushman golf carts, low-speed vehicles, and Cushman utility vehicles from its Augusta, Georgia plant, serving commercial golf courses, individual consumers, and government agencies through an authorized dealer network and procurement contracts.
- Company typePrivate
- Founded1954
- HeadquartersAugusta, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Textron Specialized Vehicles does
Textron Specialized Vehicles Inc. is a wholly-owned subsidiary of Textron Inc. (NYSE: TXT) that manufactures low-speed personal transportation vehicles under the E-Z-GO and Cushman brands, plus the connected fleet platform Pace Technology. Founded in 1954 in Augusta, Georgia, the company operates a single manufacturing facility in south Augusta producing golf carts (RXV 2, RXV 4, Liberty 4, Liberty 4F, Express 6, Freedom RXV), street-legal low-speed vehicles (Liberty LSV compliant with FMVSS 500 and SAE J2358), and neighborhood electric vehicles (Valor series), with model year 2026 launches adding forward-facing configurations and improved suspension. Its technology stack centers on the ELiTE Lithium powertrain (exclusive Samsung SDI partnership since 2017, with 8-year battery warranty and 2x faster charging), the IntelliBrake automatic parking brake (industry-first 2008, with regenerative braking returning 21% energy), the IntelliGauge digital display, 48V AC drivetrains, the EX1 13.5-HP gas engine with closed-loop EFI, and the ECOXGEAR Technology Package integrating Apple CarPlay, Android Auto, Bluetooth, and a 28-inch marine-grade soundbar.
The business model is hardware-sales driven, with vehicle MSRPs ranging from $8,649 (Valor 2-passenger) to $13,499+ (Liberty 4F), distributed through an authorized North American dealer network with 400+ certified technicians plus a Dealer-to-Driveway home delivery program. Three primary customer segments are served: commercial golf courses and resorts (3,750+ courses globally, 200,000+ active ELiTE fleet vehicles, 180M+ field hours logged), individual consumers (street-legal LSVs and personal golf carts for neighborhood transportation), and government/municipal agencies (federal via GSA Schedule GS-03F-066DA through 2/28/2031, plus BuyBoard, OMNIA Partners, Sourcewell, and 10+ state contracts). Supplementary revenue streams include aftermarket parts and accessories (ShopE-Z-GO e-commerce), the E-Z-GO 360 extended warranty (up to 72 months), and a certified pre-owned program starting at $5,995. Affinity-channel promotions include USAA $500 gift card and Fairway to Driveway $500 golf course member rebate.
The company is undergoing a major structural transition: in May 2026, Textron Inc. announced plans to separate the Industrial segment (Kautex + Textron Specialized Vehicles, combined 2026 revenue guide $3B+) via sale or tax-free spin-off within 12-18 months. Concurrently, Jörg Rautenstrauch was named President and CEO of Textron Specialized Vehicles Inc. effective January 4, 2026, while retaining his Kautex and Industrial segment roles; predecessor Rob Scholl moved to Bell as Chief Commercial Officer. Active trade protection from the EAPA investigation on Chinese low-speed vehicle importers (antidumping duties 119-478%, countervailing 31-679%) materially insulates the domestic competitive position.
Textron Specialized Vehicles firmographics
Firmographics- Name
- Textron Specialized Vehicles
- Legal name
- Textron Specialized Vehicles Inc.
- Website
- https://ezgo.txtsv.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Textron Specialized Vehicles Inc., a wholly-owned subsidiary of Textron Inc., manufactures E-Z-GO and Cushman golf carts, low-speed vehicles, and Cushman utility vehicles from its Augusta, Georgia plant, serving commercial golf courses, individual consumers, and government agencies through an authorized dealer network and procurement contracts.
- Ownership category
- akta.pro rank
Textron Specialized Vehicles industry classification
Industry- Product category
- Golf Carts and Utility Vehicles
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)
- SIC
- Miscellaneous Transportation Equipment (3790), Motors & Generators (3621)
- akta.pro primary industry
- Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG)
- akta.pro secondary industries
- Light Electric Vehicles (NEVs/LSEVs/Quadricycles) Manufacturing (IMACAOAC), E-Mobility Controllers, Motors & Drivetrains (Consumer aftermarket/OEM) (CRACASAK)
Keywords
Where Textron Specialized Vehicles is headquartered
LocationHeadquarters
- HQ city
- Augusta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Textron Specialized Vehicles business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sale of golf carts and personal transportation vehicles to consumers, golf courses, and commercial operators. Both electric (ELiTE lithium, 48V AC) and gas-powered models available. Revenue generated through dealer network with MSRP pricing.
- Parts & Accessories: Aftermarket parts and accessories sold through ShopE-Z-GO (shopezgo.com) and authorized dealers. Includes tires, wheels, seating, sound systems, LED lighting kits, and customization options.
- Extended Warranty (E-Z-GO 360): Extended warranty program offering up to 72 months of additional component coverage beyond standard warranty. Available exclusively through certified dealers.
- Certified Pre-Owned Vehicles: Factory-certified pre-owned vehicles renewed at Augusta facility with comprehensive inspection, component replacement and upgrade, and 1-year warranty on parts and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 2027 RXV 2 - 2-passenger golf cart starting at $9,274 |
| Unit Pricing | Pay-as-you-go | 2027 RXV 4 - 4-passenger golf cart starting at $10,349 |
| Unit Pricing | Pay-as-you-go | 2027 Liberty 4 - 4-passenger golf cart starting at $11,999 |
| Unit Pricing | Pay-as-you-go | 2027 Liberty 4F - 4-forward-facing passenger golf cart starting at $13,499 |
| Unit Pricing | Pay-as-you-go | 2027 Express 6 - 6-passenger golf cart starting at $12,149 |
| Unit Pricing | Pay-as-you-go | 2026 Liberty Summit X ELiTE Lithium - Starting MSRP $12,999 |
| Unit Pricing | Pay-as-you-go | 2026 Liberty - Starting MSRP $12,999 with Fairway to Driveway discount |
| Unit Pricing | Multi-year contract | E-Z-GO 360 Extended Warranty - up to 72 months additional coverage |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Textron Specialized Vehicles product offering
Product offeringCore offering
Textron Specialized Vehicles manufactures the E-Z-GO line of golf carts and personal transportation vehicles and Cushman utility vehicles at its Augusta, Georgia plant, offering both electric (ELiTE lithium and 48V AC) and gas powertrains across personal, fleet, and street-legal LSV configurations. The company sells through an authorized dealer network to individual consumers, golf courses, commercial operators, and government agencies, and provides related parts, accessories, extended warranty (E-Z-GO 360), certified pre-owned vehicles, and Factory Direct Service.
Product overview
Textron Specialized Vehicles Inc. (a subsidiary of Textron Inc.) manufactures the E-Z-GO brand of golf carts and personal transportation vehicles, along with Cushman utility vehicles. The product portfolio spans personal golf carts (RXV 2, RXV 4, Liberty 4, Liberty 4F, Express 6), fleet golf carts (RXV, Freedom RXV), street-legal low-speed vehicles (Liberty LSV), and neighborhood vehicles (Valor, Valor 6). Key technology modules include ELiTE Lithium powertrain (powered by Samsung SDI), IntelliBrake regenerative braking, IntelliGauge digital display, and the ECOXGEAR Technology Package for infotainment. The company also offers Pace Technology connected vehicle platform for fleet management with GPS geofencing. Products are sold through authorized dealers and support services include Factory Direct Service for fleet maintenance.
Differentiator
Problem solved
Functional benefit
Brands
- ELiTE Lithium: Lithium battery technology powered by Samsung SDI, offering zero maintenance, fast charging, and consistent long-lasting power for E-Z-GO vehicles.
- IntelliBrake
- IntelliGauge
- 48V AC Technology
- Technology Package
- Pace Technology
- EX1 Gas Engine
Products and services
- E-Z-GO RXV 2 Two-passenger personal golf cart available in electric (ELiTE lithium) or gas powertrain, featuring responsive handling and starting at $9,274. Designed for personal neighborhood and recreational use.
- E-Z-GO RXV 4 Four-passenger personal golf cart with two-forward and two-rear facing seats, IntelliBrake technology, and electric or gas powertrains starting at $10,349.
- E-Z-GO Liberty 4 Four-passenger neighborhood golf cart with rear-facing seating, LED lighting, and expanded storage; available in electric, gas, or LSV configurations starting at $11,999.
- E-Z-GO Liberty 4F Four-passenger forward-facing golf cart for social driving with connected technology, comfort features, and shared seating; available in electric or LSV starting at $13,499.
- E-Z-GO Express 6 Six-passenger golf cart with added seating capacity, suspension, and lifted options; four-forward and two-rear facing seats; electric or gas starting at $12,149.
- E-Z-GO Valor Two-passenger neighborhood electric vehicle (48V) or gas-powered golf cart featuring independent front suspension, LED headlights and taillights, and IntelliBrake technology on electric models. Starting at $8,649.
- E-Z-GO Valor 6 Six-passenger golf cart with 48V AC lead-acid powertrain, rear-facing flip seat with drop-in bucket storage, and modular canopy. Load capacity of 1,200 lbs. Starting at $10,715.
- E-Z-GO Liberty LSV (Low-Speed Vehicle) Street-legal golf cart conforming to FMVSS 500 and SAE J2358 standards. Features DOT-certified seatbelts, windshield, headlights, taillights, turn signals, rearview mirror, backup camera, and pedestrian warning system. Maximum speed 25 mph.
- E-Z-GO RXV (Fleet) Fleet golf cart available in ELiTE lithium or 13.5-hp gas powertrain for golf course and commercial operators. Features IntelliBrake technology and supports 2-4 passenger configurations.
- E-Z-GO Freedom RXV Fleet golf cart available in ELiTE lithium or gas powertrain, designed for golf course operations and commercial fleet buyers.
- Cushman Utility Vehicles and Shuttles Utility vehicle and shuttle brand under Textron Specialized Vehicles serving commercial, industrial, and government applications for staff transportation, security, and facility operations.
- E-Z-GO Certified Pre-Owned Vehicles Factory-certified pre-owned vehicles renewed at the Augusta facility with comprehensive inspection, component replacement and upgrade, and 1-year warranty on parts and accessories. Starting at $5,995.
- E-Z-GO 360 Extended Warranty Extended warranty program offering up to 72 months of additional component coverage stackable with the standard factory warranty and 8-year ELiTE lithium battery coverage. Available exclusively through certified dealers.
- Factory Direct Service Nationwide network of factory-trained technicians providing maintenance and repair services for E-Z-GO fleets, with mobile parts inventory and quick response times.
- ShopE-Z-GO Parts and Accessories Aftermarket parts and accessories sold through shopezgo.com and authorized dealers, including tires, wheels, seating, sound systems, LED lighting kits, and customization options for E-Z-GO vehicles.
- Pace Technology Fleet Management Platform Connected vehicle management platform enabling GPS-based geofencing for speed control and zone restrictions, allowing fleet operators to control vehicle speeds in designated areas and restrict usage in sensitive locations.
Quantifiable outcome
- 95% less harmful waste compared to lead-acid batteries
- +5 more outcomes
Companies that use Textron Specialized Vehicles
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Textron Specialized Vehicles technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Textron Specialized Vehicles partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Samsung SDIcoreExclusive partnership since 2017 for lithium battery technology powering ELiTE lithium vehicles. Samsung SDI brings 1998 lithium expertise. Partnership fuels 200,000+ active fleet vehicles across 3,750+ courses in 70 countries with 180M+ field hours logged. Purpose-built Battery Management System engineered specifically for E-Z-GO vehicles.
- ECOXGEARcorePartnership for Technology Package featuring 10-inch ECOXGEAR touchscreen with Bluetooth, Apple CarPlay, Android Auto integration, and 28-inch SoundExtreme Elite soundbar. Components designed rugged and weather-resistant for golf cart applications.
- GSA (General Services Administration)coreFederal government contract (GS-03F-066DA) enabling discounted vehicle purchases for federal agencies. Contract valid through 2/28/2031.
- BuyBoard Purchasing CooperativemajorCooperative purchasing program (Contract 706-23) for government procurement. Expiration 5/31/2026.
- OMNIA PartnersmajorPublic sector purchasing program (Contract R210201) for government agencies. Expiration 9/30/2026.
- SourcewellmajorCooperative purchasing contract (091024-JCS) for government and education. Expiration 11/13/2028.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Textron Specialized Vehicles competitors and assessment
Company assessmentEmerging players
- ICON EV: ICON EV is an emerging LSV/golf cart manufacturer named in the U.S. Customs EAPA trade investigation. It targets similar consumer LSV and golf cart segments with more aggressive pricing, making it a direct emerging competitor particularly in the Liberty LSV category.
- STAR EV: STAR EV manufactures electric golf carts, LSVs, and utility vehicles competing with E-Z-GO across both personal and commercial applications. Comparable product breadth at lower price points makes it a relevant emerging competitor in the value segment.
- Denago EV Corporation: Denago EV is a newer LSV/golf cart brand also named in the CBP EAPA trade investigation. It targets similar street-legal and recreational LSV segments with competitively-priced products, representing a growing threat from non-traditional entrants.
- Tomberlin: Tomberlin manufactures low-speed vehicles and golf carts targeting similar neighborhood, residential, and street-legal consumer segments as E-Z-GO Liberty. Comparable price points and customer demographics create direct overlap in dealer channels.
Broad incumbents
- John Deere (Golf & Utility Vehicles): John Deere's golf and turf division supplies utility vehicles and turf maintenance equipment to golf courses that overlap with E-Z-GO's fleet customer base. While Deere's products are broader and heavier (pro-grade equipment), it competes for the same fleet operator wallet share.
- Columbia Vehicle Group: Columbia Vehicle Group manufactures industrial utility vehicles, burden carriers, and personnel carriers that compete with Cushman's commercial offerings. Long-standing presence in industrial/fleet applications makes it a relevant comparable for Cushman's commercial utility business.
- Polaris (GEM & commercial): Polaris owns the GEM low-speed vehicle brand and commercial utility vehicle lines that compete with Cushman and E-Z-GO's Liberty LSV across commercial, hospitality, and government applications. Larger portfolio gives Polaris broader reach but less focus on golf-specific fleet.
Direct peers
- Taylor-Dunn: Taylor-Dunn manufactures industrial burden carriers, personnel carriers, and stock chasers that directly overlap with Cushman's commercial utility vehicle lineup. Both target warehouses, airports, and government facilities with similar electric and gas-powered industrial carts.
- Yamaha Golf Cars: Yamaha Golf Cars is one of the three major golf cart manufacturers, directly competing with E-Z-GO for fleet and personal golf car sales in North America. Launched lithium power in 2022, narrowing the technology gap.
- Club Car: Club Car is the closest direct competitor to E-Z-GO in golf carts and consumer LSVs, with overlapping dealer networks, lithium powertrains (introduced 2019), and competing fleet/utility products. Comparable product line breadth and target customers make it the standard head-to-head competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Textron Specialized Vehicles social profiles
Digital presenceTextron Specialized Vehicles compliance and trust
Trust signalCompliance3 records
Textron Specialized Vehicles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Textron Specialized Vehicles leadership team
Management profileNumber of profiles
Profiles4 records
Textron Specialized Vehicles subsidiaries and ownership
Company hierarchySubsidiaries2 records
Textron Specialized Vehicles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Textron Specialized Vehicles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Textron Specialized Vehicles
What does Textron Specialized Vehicles do?
Textron Specialized Vehicles manufactures the E-Z-GO line of golf carts and personal transportation vehicles and Cushman utility vehicles at its Augusta, Georgia plant, offering both electric (ELiTE lithium and 48V AC) and gas powertrains across personal, fleet, and street-legal LSV configurations. The company sells through an authorized dealer network to individual consumers, golf courses, commercial operators, and government agencies, and provides related parts, accessories, extended warranty (E-Z-GO 360), certified pre-owned vehicles, and Factory Direct Service.
Is Textron Specialized Vehicles a public or private company?
Textron Specialized Vehicles is a private company. It is classified as corporate owned and is currently operating.
When was Textron Specialized Vehicles founded?
Textron Specialized Vehicles was founded in 1954. It employs 1,001 to 5,000 people.
Where is Textron Specialized Vehicles based?
Textron Specialized Vehicles is headquartered in Augusta, United States, in the North America region.
How does Textron Specialized Vehicles make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are parts & Accessories, extended Warranty (E-Z-GO 360) and certified Pre-Owned Vehicles.
Who are Textron Specialized Vehicles's main competitors?
Emerging players on record are ICON EV, STAR EV, Denago EV Corporation and Tomberlin. Broad incumbents are John Deere (Golf & Utility Vehicles), Columbia Vehicle Group and Polaris (GEM & commercial). Direct peers are Taylor-Dunn, Yamaha Golf Cars and Club Car.
Does Textron Specialized Vehicles have an API?
No public API is recorded for Textron Specialized Vehicles.
What industry is Textron Specialized Vehicles in?
Textron Specialized Vehicles's product category is Golf Carts and Utility Vehicles. Its primary akta.pro industry code is IMAHAIAG, Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides), with a secondary code of IMACAOAC, Light Electric Vehicles (NEVs/LSEVs/Quadricycles) Manufacturing. Its NAICS code is 33632 and its SIC code is 3790.