electric bikes superstore
Australian-owned specialty e-bike retailer operating showrooms in Victoria and South Australia, a national dealer network, an e-commerce channel, and rent-to-own programs serving individual consumers and food delivery riders across Australia.
- Company typePrivate
- Founded-
- HeadquartersBraeside, Australia
- Headcount—
- GTM typeB2C
- OfferingServices
What electric bikes superstore does
Electric Bike Superstore is an Australian-owned specialty retailer of electric bicycles operating physical showrooms in Braeside (headquarters), Glen Huntly in Melbourne, and Adelaide, supplemented by an e-commerce channel shipping Australia-wide and a national dealer network. The company retails a multi-brand portfolio covering entry-level to premium price points between approximately A$1,690 and A$4,990, sourced from manufacturers including Earth, NCM, Ordica, Smartmotion, Corratec, Rilu, BWP, Vamos, Shogun and Orbea, with products compliant to EN15194 European safety standards.
The business model layers four revenue streams: outright unit and accessory sales through owned retail and online channels, electric bike conversion kit distribution into the aftermarket, in-house repair and maintenance services, and emerging rent-to-own and rental programs with stated focus on food delivery riders. Ancillary services (servicing, finance, rentals) increase customer lifetime value beyond a single transaction and create modest switching costs relative to pure e-commerce competitors. The operation is privately held with no disclosed funding rounds and a small core team of approximately five named personnel. A 4.9-star Google rating across 304 reviews signals strong customer satisfaction but also indicates modest absolute transaction volume relative to scaled specialty retail benchmarks.
Strategically, the company is executing an asset-light, multi-channel scaling playbook: company-owned showrooms concentrate brand and service quality in core metros, the dealer network extends geographic reach without proportional capex, and rental/rent-to-own products open price-sensitive and commercial rider segments that do not convert to outright purchase. The conversion kit line monetises existing bicycle owners outside the core e-bike buyer pool. No AI, proprietary software platform, patents, or significant funding events are disclosed, so the investment profile is that of a profitable or near-profitable lifestyle-scale specialty retailer rather than a venture-backed technology business.
electric bikes superstore firmographics
Firmographics- Name
- electric bikes superstore
- Legal name
- Electric Bike Superstore
- Website
- https://electricbikesuperstore.com.au
- Company type
- Private
- Operating status
- Operating
- Short description
- Australian-owned specialty e-bike retailer operating showrooms in Victoria and South Australia, a national dealer network, an e-commerce channel, and rent-to-own programs serving individual consumers and food delivery riders across Australia.
- Ownership category
- akta.pro rank
electric bikes superstore industry classification
Industry- Product category
- Electric Bicycle Retail
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- akta.pro primary industry
- E-Bike Retail (CRAMAHAE)
- akta.pro secondary industries
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where electric bikes superstore is headquartered
LocationHeadquarters
- HQ city
- Braeside
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
electric bikes superstore business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Electric Bike Sales: Retail sale of electric bikes and electric bike conversion kits to consumers through physical stores and online platform. One-time purchase model with product prices ranging from approximately $1,690 to $4,990 AUD.
- eBike Rental: Short-term and medium-term rental of electric bikes for food delivery riders and general consumers. Rent-to-own program available with weekly payments. Minimum rental period of 2 months with refundable deposit.
- Repair & Service: Expert repair and maintenance services for all electric bike brands, including both in-warranty and out-of-warranty repairs. Fixed-price servicing and repairs for customers.
- Accessories & Parts: Sale of e-bike accessories including lights, helmets, bike locks, mirrors, pumps, panniers, tyres, and e-bike tools. Parts and components from Bosch and other brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level e-bikes (e.g., Moscow Standard 29 EMTB) |
| One time/ perpetual license | Pay-as-you-go | Mid-range e-bikes (e.g., Earth Prime S, REX Trekking) |
| One time/ perpetual license | Pay-as-you-go | Premium e-bikes (e.g., Earth T-Rex series, Corratec, Smartmotion) |
| Subscription | Monthly | E-Bike Rental (Standard) |
| Subscription | Pay-as-you-go | Rent-to-Own |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
electric bikes superstore product offering
Product offeringCore offering
Electric Bike Superstore retails electric bicycles, e-bike conversion kits, batteries, parts, and accessories through physical stores in Victoria and South Australia and an Australia-wide online store, complemented by expert repair and servicing, rental programs, and a rent-to-own scheme including a food delivery rider program. Product prices range from approximately AUD $1,690 to $4,990, with online prices inclusive of GST.
Product overview
Electric Bike Superstore is an Australian-owned e-bike retail company offering a comprehensive portfolio of electric bicycles, conversion kits, parts, accessories, and related services. The core offering consists of electric bikes across multiple categories (mountain, cargo, hybrid, fat, folding, commuter, trekking, step-thru, cruiser, vintage/retro, and electric scooters) from brands including Earth, NCM, Ordica, Rilu, Smartmotion, Corratec, Vallkree, and others. The product line also includes eBike conversion kits (front/rear hub and mid-drive) with batteries from Samsung, Panasonic, and Sanyo. Supporting services encompass repair and maintenance workshops, rental programs including rent-to-own options, and food delivery-specific rentals. The company operates physical stores in Melbourne (Braeside and Glen Huntly) and Adelaide, with online sales Australia-wide. Notable product lines include the T-REX series (mountain and fat tire bikes), REX trekking bikes, EARTH PRIME S hardtail, ORDICA urban hybrids, MOSCOW value EMTB range, and Corratec Bosch-powered eMTBs.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Bikes (Multi-Brand Retail Range) Retail sale of electric bicycles across mountain, cargo, hybrid, fat, folding, commuter, trekking, step-thru, cruiser, vintage/retro, and electric scooter categories from brands including Earth, NCM, Ordica, Rilu, Vallkree, Zero, Smartmotion, Corratec, BWP, Vamos, Kj Cycle, Keola, Orbea, Eunorau, T-Rex, and Shogun. Priced from approximately AUD $1,690 to AUD $4,990 inclusive of GST.
- eBike Conversion Kits Kits that transform existing bicycles into electric bikes, including front/rear hub kits, mid-drive kits, mid-crank conversion kits, batteries (Samsung, Panasonic, Sanyo), cables, brakes, and LCD displays.
- Batteries & eKits Standalone battery packs, battery chargers, front hub kits, mid drive kits, mid mount batteries, rear hub kits, and rear rack batteries for electric bike owners.
- eBike Parts & Accessories Replacement parts including bike parts, Bosch parts, e-bike parts, electronic parts, hub motor kits, panniers, tubes, tyres, and pumps, plus accessories such as lights, helmets, bike locks, mirrors, and e-bike tools.
- eBike Repair & Service Workshop repair and servicing for all electric bike brands, including preventative maintenance, checks, and repairs, with fixed-price servicing offered for both in-warranty and out-of-warranty work.
- eBike Rental (Standard) Short-term and medium-term rental of electric bikes including folding (522Wh battery), mountain (504Wh battery), and step-thru (12Ah) models. Pricing from AUD $350/week (folding) to AUD $390/week (mountain), with a minimum 2-month rental period and AUD $1,000 refundable deposit.
- Food Delivery E-Bike Rental Dedicated rental program for food delivery riders offering both short-term rental and rent-to-own options, with weekly payments of AUD $200/week for 5 weeks (Folding Step Thru), AUD $1,000 initial deposit, and two free service checks in the first year.
Quantifiable outcome
- Google Rating 4.9 based on 304 reviews
- +1 more outcomes
Companies that use electric bikes superstore
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
electric bikes superstore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
electric bikes superstore partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
electric bikes superstore competitors and assessment
Company assessmentDirect peers
- 99 Bikes: Australia's largest specialty bike retailer with multi-store footprint and a growing e-bike range. Closely comparable as a multi-brand bicycle retailer serving Australian consumers, though operating at substantially greater scale than Electric Bike Superstore.
- Reid Cycles: Australian bicycle brand and retailer selling both traditional and electric bikes through online and dealer channels. Highly comparable in product category (multi-category bicycles incl. e-bikes) and Australian omnichannel distribution model.
- BikeExchange: Australia's leading online bicycle marketplace connecting consumers with retailers and private sellers across bike categories including e-bikes. Comparable as a digital channel for e-bike discovery and purchase in Australia, but competes on aggregation rather than own-store retail.
- Dyson Bikes: Australian specialty bicycle and e-bike retailer with multi-store presence. Comparable as a regional Australian specialty retailer focused on bicycles and e-bikes, with similar scale and customer segments to Electric Bike Superstore.
Emerging players
- Rad Power Bikes: Large US-based e-bike direct-to-consumer brand shipping to Australia. Competes in the same product category with a similar multi-category e-bike range, but operates without Australian physical retail presence — a gap Electric Bike Superstore exploits via its stores and dealer network.
- Aventon: US-based e-bike brand growing rapidly in Australia through DTC channels. Comparable as a multi-category e-bike brand with strong digital marketing presence targeting similar commuter and recreational segments.
Broad incumbents
- Specialized Bicycle Components: Global premium bicycle and e-bike brand with authorised dealer network across Australia. Comparable in e-bike category breadth but operates at global scale with proprietary brand IP, contrasting with Electric Bike Superstore's multi-brand retailer model.
- Trek Bicycle Corporation: Global bicycle and e-bike brand with extensive Australian dealer footprint. Overlaps with Electric Bike Superstore in mountain, commuter, and trekking e-bike segments but competes primarily through proprietary brand power rather than retail curation.
- Giant Bicycles: World's largest bicycle manufacturer with significant e-bike range distributed through Australian dealers. Comparable in e-bike product breadth and Australian market presence, but operates as a manufacturer-distributor rather than multi-brand retailer.
Others
- Bosch eBike Systems: Dominant supplier of e-bike drive systems (motors, batteries, displays) used in many brands Electric Bike Superstore stocks, including Corratec. Not a competitor but a key ecosystem partner — illustrates the company's reliance on third-party component technology rather than proprietary systems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
electric bikes superstore social profiles
Digital presenceelectric bikes superstore compliance and trust
Trust signalCompliance1 record
electric bikes superstore financial estimates
Financial estimateRevenue estimate
Valuation estimate
electric bikes superstore leadership team
Management profileNumber of profiles
Profiles5 records
electric bikes superstore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
electric bikes superstore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about electric bikes superstore
What does electric bikes superstore do?
Electric Bike Superstore retails electric bicycles, e-bike conversion kits, batteries, parts, and accessories through physical stores in Victoria and South Australia and an Australia-wide online store, complemented by expert repair and servicing, rental programs, and a rent-to-own scheme including a food delivery rider program. Product prices range from approximately AUD $1,690 to $4,990, with online prices inclusive of GST.
Is electric bikes superstore a public or private company?
electric bikes superstore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was electric bikes superstore founded?
electric bikes superstore was founded in -1.
Where is electric bikes superstore based?
electric bikes superstore is headquartered in Braeside, Australia, in the Oceania region.
How does electric bikes superstore make money?
Four revenue lines are on record. Electric Bike Sales are the primary driver. The others are eBike Rental, repair & Service and accessories & Parts.
Who are electric bikes superstore's main competitors?
Direct peers on record are 99 Bikes, Reid Cycles, BikeExchange and Dyson Bikes. Emerging players are Rad Power Bikes and Aventon. Broad incumbents are Specialized Bicycle Components, Trek Bicycle Corporation and Giant Bicycles. Bosch eBike Systems is listed as an others.
Does electric bikes superstore have an API?
No public API is recorded for electric bikes superstore.
What industry is electric bikes superstore in?
electric bikes superstore's product category is Electric Bicycle Retail. Its primary akta.pro industry code is CRAMAHAE, E-Bike Retail, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 459.