De Jager

What De Jager does

De Jager BV is a Dutch family-owned importer and distributor of commercial kitchen, food retail, and butchery equipment, headquartered at Carneool 600, 3316 KC Dordrecht, Netherlands. Founded in 1948 in Rotterdam and relocated to Dordrecht in 1978, the company has operated continuously for over 77 years, with a multi-generational ownership transition that brought three sons (Ruud, Ben, Jan) into the business in 1995 and formalized expansion into professional kitchen equipment. Operations are Netherlands-only with no disclosed international presence.

Name

De Jager

Legal name

De Jager BV

Website

https://dejager.com

Company type

Private

Founded year

1948

Operating status

Operating

Short description

The portfolio spans 12 product categories including refrigeration, dishwashers, combi steamers, slicers, packaging machines, grill equipment, high-speed ovens, and stainless-steel fabrications, sourced from a multi-brand partner roster that includes Electrolux, UNOX, Nordcap, Winterhalter, Smeg, Bizerba, Fri-Jado, Atollspeed, Henkelman, and EMGA. De Jager also manufactures the proprietary Jadopack Klappackmachine in-house and maintains a 12+ technician workforce providing nationwide installation, warranty, and maintenance coverage. The business model is B2B direct sales with quote-based project pricing rather than public e-commerce self-serve. De Jager serves 20+ named Dutch enterprise accounts spanning supermarket chains (Jumbo, Albert Heijn, Sligro, Plus, Hoogvliet, Vomar, Nettorama, Poiesz, Boni, SPAR), foodservice operators (McDonald's, La Place, Bagels & Beans, Doppio Espresso, HEMA), butcheries (Kippie), and regional retailers (Verhage, Deka, Deen, Marqt, Boon's Markt). Revenue is generated through equipment sale plus attached service contracts, with no publicly disclosed figures.

Ownership category

akta.pro rank

Headquarters

HQ city

Dordrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Revenue generated from sale of professional food equipment and machinery to food retail businesses, butchers, supermarkets, and large-scale kitchens. Products include slicers, vacuum machines, grinders, mixers, cookers, refrigeration, dishwashers, packaging machines, and stainless steel furniture. One-time purchase model with optional service contracts.
2. Service and Maintenance: Technical service including installation, maintenance, and repair services provided by own service team of 12 technicians with nationwide coverage.
3. Custom Fabrication: Custom stainless steel (RVS) fabrication including work tables, cabinets, wall shelves, and shelving carts. Also custom solutions for larger requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

De Jager BV imports, distributes, and services professional commercial kitchen, food retail, and butcher equipment for the Dutch market. The company supplies slicers, cooking lines, combi steamers, refrigeration, dishwashers, packaging machines, grill equipment, and stainless steel furniture from leading international brands, and also manufactures the proprietary Jadopack Klappackmachine. Sales, installation, and maintenance are delivered directly through an in-house team of 12 service technicians.

Product overview

De Jager BV is a distributor and importer of professional cooking and butcher equipment founded in 1948, serving butchers, supermarkets, fresh food shops, and large-scale kitchens (grootkeukens) in the food retail sector. The company operates as a multi-brand distribution business offering a broad portfolio of equipment categories including butcher machines (slagerijmachines), slicing machines, cooking/baking/roasting equipment, refrigeration technology (Nordcap/SMEG), dishwasher equipment (Winterhalter/SMEG), packaging machines (including the proprietary Jadopack Klappackmachine), Atollspeed high-speed ovens, UNOX combisteamers, grill equipment (Fri-Jado/Inotech), stainless steel products, and general food equipment (EMGA). The products are sourced from numerous European and Far Eastern manufacturers and are supported by a national service organization with 12 service technicians. The portfolio is organized as a unified distribution platform across multiple equipment categories rather than a single integrated product.

Differentiator

Problem solved

Functional benefit

Brands

• Jadopack Klappackmachine: In-house produced packaging machine used for packaging pre-cut cheese and cold cuts.

Products and services

• Slagerijmachines (Butcher Machines)

Quantifiable outcome

• Nearly 70 years of butcher equipment specialization
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and major.

• UNOXcoreTechnology or IntegrationUNOX is a key brand partner for combisteamers and bake-off ovens. De Jager distributes UNOX Cheftop Mind Maps ovens featuring digital touch screen controls, direct fresh steam injection, Dry Plus moisture control, core temperature probes, and Rotor Klean washing system. Suitable for cooking, poaching, sous vide, blanching, baking, roasting, and regenerating.
• ElectroluxcoreTechnology or IntegrationElectrolux is a major brand partner offering the 700XP and 900XP cooking lines with over 200 models in gas and electric variants. Provides the most flexible and spacious choice of configurations for professional kitchens.
• WinterhaltercoreTechnology or IntegrationWinterhalter is a key partner for dishwashing equipment. Known for innovation, efficiency, ease of use, and wash results. De Jager supplies undercounter dishwashers, conveyor dishwashers, and utensil washers. Complete solutions include machines, detergents, water treatment, and baskets.
• SMEGcoreTechnology or IntegrationSMEG is a key brand partner for professional kitchen equipment including dishwashers, refrigeration units, freezers, and ovens. Known for over 40 years of dedication to high-quality commercial appliances. De Jager offers SMEG cooling and freezing units as well as professional ovens.
• Nordcap (AKE-Ideal)coreTechnology or IntegrationNordcap provides high-quality refrigeration technology integrated into various stainless steel constructions. Products include beverage coolers, refrigerated and freezer display cases, (self-service) display cases, wall and wine coolers, and ice cream display cases. Used in supermarkets, to-go stores, hotels/restaurants, bars/cafes, events, and high-traffic locations like airports.
• BizerbamajorTechnology or IntegrationBizerba is a represented brand in De Jager's slicer portfolio. Bizerba specializes in professional slicing machines for meat and food applications.
• AtollspeedmajorTechnology or IntegrationAtollspeed is a revolutionary oven combining forced hot air and microwave heating. Ideal for businesses with high snack sales and high turnover. Versatility allows easy and high-quality expansion of product assortment. Distributed by De Jager in the Netherlands.
• Fri-JadomajorTechnology or IntegrationFri-Jado is a brand partner for grill equipment. The Fri-Jado Grill is described as the fastest grill on the market, featuring front cooking on the shop floor. Creates irresistible visual appeal for grilled chicken, spare ribs, or roast beef, driving impulse purchases and increased turnover.
• ModularmajorTechnology or IntegrationModular is a brand partner providing cooking lines that complement Electrolux and Desco offerings in De Jager's professional cooking equipment portfolio.
• DescomajorTechnology or IntegrationDesco is a brand partner for cooking equipment. De Jager offers Desco cooking lines as part of their comprehensive professional cooking equipment range alongside Electrolux and Modular.
• SAMmajorTechnology or IntegrationSAM is a represented brand in De Jager's slicer portfolio, included in the comprehensive selection of professional meat slicing machines.
• HenkelmanmajorTechnology or IntegrationHenkelman is a brand partner for packaging machines. De Jager distributes Henkelman vacuum machines as part of their complete range of professional packaging equipment.
• EMGAmajorTechnology or IntegrationEMGA is a major catalog brand for food service equipment. De Jager is importer/distributor of all types of equipment and supplies for hotels, restaurants, cafes, and other hospitality businesses using the EMGA catalog.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Electrolux Professional: Global manufacturer of professional kitchen and foodservice equipment (cooking lines, refrigeration, dishwashers). De Jager is a long-standing Electrolux distribution partner in the Netherlands, and the two compete and collaborate in the same Dutch professional kitchen segment.
• Rational AG: German manufacturer of combi-steamers (SelfCookingCenter and iCombi Pro) for professional kitchens. Rational is a direct competitor to UNOX — De Jager's combi-steamer partner — and competes head-to-head in the same Dutch combi-steamer category De Jager distributes.
• UNOX: Italian combi-steamer and bake-off oven manufacturer represented by De Jager in the Netherlands. UNOX and De Jager share the Dutch combi-steamer market with Rational, making them channel partners in the same end-customer segment De Jager serves.
• Winterhalter: German manufacturer of commercial dishwashing systems. De Jager is Winterhalter's Dutch distribution partner, and the two jointly address the same supermarket, foodservice, and horeca dishwashing opportunities in the Netherlands.
• Bizerba: German manufacturer of professional slicing, weighing, and food processing equipment. Bizerba is represented by De Jager in the Netherlands and competes alongside other slicer brands De Jager carries (SAM, Manconi, OMAS, Deko) for the same Dutch butcher/food retail customers.

Broad incumbents

• Middleby Corporation: Large US-listed foodservice equipment manufacturer with a broad portfolio across cooking, refrigeration, and beverage. Operates in the same Dutch commercial kitchen equipment market as De Jager but at vastly greater scale and through its own direct and dealer channels.
• Hoshizaki: Japanese manufacturer of commercial refrigeration, ice machines, and beverage equipment. Competes directly with Nordcap (a De Jager brand partner) and SMEG refrigeration units that De Jager distributes in Dutch supermarkets and foodservice.
• Welbilt: Major global commercial foodservice equipment manufacturer (brands include Convotherm, Merrychef, Garland). Addresses the same Dutch combi-steamer, cooking, and quick-service equipment categories that De Jager supplies via UNOX, Atollspeed, and Electrolux.
• Ali Group: Italian-owned multinational foodservice equipment company with dozens of brands across cooking, refrigeration, warewashing, and food prep. Operates broadly in the same Dutch market as De Jager with overlapping categories including dishwashing and cooking.

Regional players

• Sligro Food Group: Dutch foodservice wholesaler that is both a De Jager customer (referenced as supplied with food service equipment) and an operator in the Dutch horeca/professional kitchen value chain. Comparable as a regional Dutch B2B foodservice platform though Sligro's core is food distribution rather than equipment distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/de-jager-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Jager