What itison does

itison Limited is a privately held Scottish company that operates an online deals and events marketplace serving approximately 1.5 million members across Glasgow, Edinburgh, Aberdeen, Dundee, Manchester, and Newcastle. Its core product is a voucher and ticketing platform connecting consumers with local restaurants, hotels, spas, activity providers, and entertainment venues at discounts of up to 50%, monetising through a tiered service fee of £0.49–£9.49 per order and commission on each transaction. Beyond third-party deals, itison creates and operates proprietary events including GlasGLOW (positioned as the UK's biggest Halloween event) and Drive-in Movies, which together attract 300,000+ paid attendees annually, and runs three owned restaurants and bars in Glasgow through a wholly-owned subsidiary, itison Venues. Distribution occurs via a web platform and native iOS/Android apps, supported by a 300+ person team across six regional offices, a B2B partner platform (itison for Business), a postal and digital gifting service, and a charitable arm (itison us) that has donated vouchers to 28 local charities and raised over £3 million for Social Bite since 2014.

The business model is a multi-sided marketplace with three revenue streams: deal voucher commissions, event ticket fees, and a tiered service fee structure that scales from £0.49 to £9.49 based on order value. Customers can purchase across categories including dining, getaways, spa and beauty, activities, family entertainment, and gift cards, with the merchant side primarily composed of long-tail SMBs supplemented by a handful of larger venues such as the Glasgow Royal Concert Hall. The company differentiates itself from generic deals aggregators through its regional density (six offices, 300+ staff), proprietary event IP, owned hospitality venues, and a community-impact narrative anchored on charitable giving and carbon-neutral certification (Carbon Neutral Business 2023).

Operationally, itison maintains 6 offices and 3 owned venues, supports both direct-to-consumer bookings and merchant partner onboarding, and is integrated with mainstream payment rails (Visa, Mastercard, Amex, Apple Pay, Google Pay) plus Trustpilot for social proof (4.7 stars, 20,500 reviews). No external funding rounds, institutional investors, or parent entities are disclosed in the available source material, suggesting founder-led, profitable-by-design or internally financed growth, and it has received Sunday Times Top 100 Employer recognition on multiple occasions.

Name

itison

Legal name

itison Limited

Website

https://dada.co.uk

Company type

Private

Operating status

Operating

Short description

itison is a privately held Scottish online marketplace operating a deals, events, and ticketing platform serving 1.5 million members across Scotland and Northern England through voucher sales, proprietary events (GlasGLOW, Drive-in Movies), and three owned hospitality venues.

Ownership category

akta.pro rank

Product category

Local Deals and Events Marketplace

NAICS

Travel Agencies (561510), Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Attractions & Experiences Reservations (Museums, Tours, Theme Parks) (HSACALAE)

akta.pro secondary industries

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Local deals marketplace
• Daily deals platform
• Event ticketing services
• Restaurant discount vouchers
• Experience gift cards

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Deal Vouchers: Commission-based model where itison sells vouchers for third-party business deals (restaurants, hotels, spas, activities) at discounted rates. Businesses receive customer exposure; itison takes a service fee from customers on each transaction.
2. Event Tickets: Tickets sold for company-created events (GlasGLOW, Drive-in Movies) and third-party promoted events. Service fee charged per ticket.
3. Service Fees: Tiered service fee charged to customers on all orders, ranging from £0.49 to £9.49 based on order value. This covers customer support and platform maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

itison operates a deals and events marketplace, selling discounted vouchers for restaurants, hotels, spas, and leisure activities to a membership base of 1.5–1.7 million across Scotland and Northern England. In parallel, it creates and ticketing proprietary live events such as GlasGLOW and Drive-in Movies, distributing them through its web platform and mobile apps.

Product overview

itison is a deals and events platform operating primarily in Scotland and Northern England, serving 1.5 million members. The platform functions as a marketplace connecting consumers with local businesses through discounted vouchers and as a ticket reseller for events. The core product consists of the Deals platform (offering vouchers for restaurants, hotels, spas, and activities), the Events ticketing service, and proprietary owned events including GlasGLOW (Halloween) and Drive-in Movies. The ecosystem includes the itison App for mobile access, a Business platform for merchant partnerships, and the itison us charitable programme. Customers can purchase Gift Cards with postal or email delivery options. The platform serves multiple cities including Glasgow, Edinburgh, Aberdeen, Dundee, Manchester, and Newcastle.

Differentiator

Problem solved

Functional benefit

Brands

• GlasGLOW: The UK's biggest Halloween event held at Botanic Gardens, Glasgow
• itison Drive-In Movies

Quantifiable outcome

• Save up to 50% on experiences
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• TrustpilotcoreGTM or Marketing PartnerTrustpilot integration provides social proof through 4.7 star rating with 20.5K reviews, enhancing customer trust and conversion rates on the platform.
• Social BiteflagshipStrategic or Co-development PartnerMajor charitable partnership raising over £3 million since 2014 to help feed the homeless. Includes annual Christmas collaboration and ongoing fundraising initiatives.
• Carbon Neutral BritainminorOthersCarbon Neutral Britain certification validating company's sustainability efforts.
• 28 Local Charities (Aberdeen, Dundee, Edinburgh, Glasgow)coreStrategic or Co-development Partneritison us charity program partners with 28 local charities including Ardgowan Hospice, Maggie's Glasgow, COVEY, Baby Loss Retreat, and Young Lives vs Cancer. Companies donate vouchers for charity use in respite, volunteer rewards, and fundraising.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/itisonaberdeen
• Instagraminstagram.com/itison
• TikToktiktok.com/@itisonglasgow
• LinkedInlinkedin.com/company/dada_2

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about itison