What JP Communications does

JP Communications Co., Ltd. (JPコミュニケーションズ株式会社) is a Tokyo-based, wholly-owned subsidiary of Japan Post Co., Ltd., established August 8, 2014, with commercial operations commencing October 1, 2014. The company monetizes advertising inventory across Japan Post's nationwide network of approximately 20,000 post offices, offering eleven core formats: posters, pamphlets/flyers, A-racks (combined poster + pamphlet displays), sampling distribution, event spaces, outdoor advertising, PO boards, post office counter monitors, envelope advertising, and digital signage. Customer segments are diversified across government, healthcare, cosmetics, telecommunications, real estate, pharmaceuticals, and education, with sales distributed through direct post-office intake, a channel of roughly 60 designated advertising agencies covering all regions from Hokkaido to Okinawa, and a dedicated navi-dial inquiry line.

The company's technology stack is anchored by a GIS-based postal station selection system that supports regional targeting, complemented by operational tools including LPWA-based drive-by smart water meter reading and digital signage networks. The proprietary OITETTE delivery bag, patent-registered in July 2026 (Patent No. 7875253), introduced a hardware product line at ¥2,800 (tax included) sold through Kyushu post offices and the Japan Post online shop. Beyond postal advertising, the company operates a Solution Services business that provides one-stop support to local governments and enterprises — including regional gift certificate operations, MyNA Point support, call center operations, promotional tool production, and an IoT smart-meter demonstration project with Saitama City and Water Devices Co., Ltd.

JP Communications is privately held under Japan Post Group with ¥350 million in registered capital and 45 employees as of April 1, 2026. The business model is advertising-led with three revenue streams: postal advertising services (unit pricing by format and post-office classification SS/S/A/B), solution/professional services for local governments and corporates, and product sales (OITETTE). President and Representative Director Mita Akiko (三田彰子) leads the company, which holds Privacy Mark certification and operates from its Kanda-Otemachi headquarters following a 2023 relocation.

Name

JP Communications

Legal name

ＪＰコミュニケーションズ株式会社

Website

https://jp-comm.jp

Company type

Private

Founded year

2014

Operating status

Operating

Short description

JP Communications, a wholly-owned subsidiary of Japan Post Co., Ltd., monetizes advertising across Japan's approximately 20,000 post offices through posters, pamphlets, sampling, events, digital signage, and envelope ads, serving government, healthcare, cosmetics, telecom, and other advertisers via direct sales and a network of 60+ designated agencies.

Ownership category

akta.pro rank

Product category

Post Office Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Material Distribution Services (541870)

SIC

Services-Advertising (7310)

akta.pro primary industry

Print Media Buying (Newspapers & Magazines) (BPAFABAF)

Keywords

• Post office advertising
• Out-of-home media
• Sampling distribution
• Creative production services
• Postal network solutions

Headquarters

HQ city

Commerce

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Postal Advertising Services: Revenue from providing advertising space in post offices nationwide. Includes various formats: posters, pamphlets, A-racks, sampling, event spaces, outdoor advertising, PO boards, counter monitors, envelope ads, and digital signage. Pricing varies by post office classification (SS/S/A/B) and duration.
2. Solution Services: One-stop solutions for local governments and corporations utilizing Japan Post's network. Includes regional gift certificate operations,マイナポイント support services, call center operations, and promotional tool production/distribution.
3. Product Sales (OITETTE): Sales of original delivery bag OITETTE priced at ¥2,800 (tax included), sold through Kyushu branch post offices and Japan Post online shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

JP Communications sells paid advertising inventory and campaign services across Japan Post's network of approximately 20,000 post offices, including static displays, sampling, event spaces, envelope advertising, and digital signage. It also provides creative production and postal-network solutions for corporations and public-sector organizations, plus physical products such as the OITETTE contactless delivery bag.

Product overview

JP Communications（JPコミュニケーションズ）是日本邮政的独资子公司，成立于2014年8月8日，运营约20,000家邮局网络进行通信和广告业务。公司提供三大事业支柱：（1）邮局广告事业——包括海报、宣传册、A架、采样、活动场地、户外广告、PO板、窗口费用显示器、数字标牌等广告菜单；（2）策划制作事业——提供平面、户外、网络视频等广告制作和活动运营服务；（3）解决方案事业——利用邮局网络提供放置配送包、智能水表抄表、商品券事业、マイナポイント支援等创新服务。此外还提供免费设计模板「さくっと！デザイン」和简捷广告诊断工具等辅助服务。

Differentiator

Problem solved

Functional benefit

Brands

• ピーコ (Pico): Company mascot character, a pigeon who serves as special employee managing post office advertising.

Products and services

• Post Office Advertising (郵便局広告) JP Communications uses Japan Post's network of approximately 20,000 post offices to sell advertising in formats including posters, pamphlets, A-racks, sampling, event spaces, outdoor advertising, PO boards, post-office counter displays, envelope advertising, and digital signage.
• Poster Advertising (ポスター) Posters are displayed on dedicated post-office boards or in attached spaces for new-product promotion, event notices, store-opening announcements, and other campaigns. The advertised size is B2, 728 mm × 515 mm, or smaller.
• Pamphlet and Flyer Advertising (パンフレット・チラシ) Pamphlets and flyers are placed on post-office display stands or in attached spaces to provide detailed information about products and services.
• A-Rack Advertising (Aラック) An A-Rack is a combined fixture with one poster display position and four pamphlet positions for exclusive use by one advertiser. It is available at approximately 4,700 post offices.
• Sampling Distribution (サンプリング) Post-office counter staff distribute samples, pamphlets, and other promotional materials to visitors selected by gender or age range. The service is available across approximately 20,000 post offices.
• Event Space Advertising (イベントスペース) Post-office space is used for product promotion, displays, sales, and service introductions. The service is available at approximately 16,000 post offices for exhibitions, tastings, surveys, property fairs, charity sales, and other events.
• Outdoor Advertising (屋外広告) Outdoor advertisements are displayed on post-office glass surfaces, walls, and other exterior locations for visitors and passersby. The service is available at approximately 400 post offices.
• PO Board Outdoor Advertising (屋外広告 POボード) A PO Board is a standardized outdoor advertising fixture installed at eye level on post-office premises. Approximately 800 post offices and approximately 1,000 display surfaces are available in a standard size of 900 mm × 1,800 mm.
• Post Office Counter Fee Monitor Advertising (郵便窓口料金モニター) Static advertisements are displayed on fee-paying monitors at post-office counters and can be placed by prefecture. The national network includes approximately 20,000 post offices and approximately 25,000 displays.
• Envelope Advertising (封筒広告) Advertising is printed on envelopes placed inside post offices or distributed at service counters. The display period is approximately six months and is described as having a high take-home rate.
• Digital Signage Advertising (サイネージ) Video advertising is played on LCD displays installed in post offices. Digital signage is available at approximately 500 post offices, with outdoor signage at Fukui Central Post Office and Hiroshima Central Post Office.
• Creative Planning and Production Services (企画・制作) JP Communications provides advertising creative development, event planning and operation, and content production for print, outdoor, online, and video advertising.
• Postal Network Solution Services (ソリューション事業) JP Communications provides one-stop solutions to local governments and corporations using Japan Post's network. Services include promotional-tool production and distribution, call-center operations, Japan Post counter coordination, shipping-agency work, office-operations agency work, and system development.
• OITETTE Delivery Bag (OITETTE 置き配バッグ) The OITETTE is an original contactless delivery bag designed to receive two large parcels simultaneously. It uses a two-compartment structure, dial combination lock, wire cables, and waterproof fabric, incorporates disability artwork, and is priced at ¥2,800 tax included. It is sold at approximately 80 post offices in the Kyushu branch jurisdiction and has Patent No. 7875253.
• Drive-By Smart Water Meter Reading System (郵便車両によるスマート水道検針「ドライブ・バイ」) The system installs wireless equipment on postal vehicles to collect water-usage data automatically from smart meters through LPWA while the vehicles pass residential areas. It was jointly developed with Water Devices Co., Ltd. and used in a demonstration experiment in Aomori City.
• Regional Gift Certificate Services (地域商品券事業) JP Communications operates local-government regional gift-certificate programs using post-office assets and provides printing, dispatch, operations, and management services.
• My Number Point Support Services (マイナポイント事業) In Phase 2 of the My Number Point program, JP Communications acts as a post-office application-support organization, installs dedicated terminals at approximately 20,000 post offices, promotes the program, and provides application support.
• Digital Bulletin Board Advertising (デジタル掲示板（ゆうちょ銀行ATM上部）) JP Communications sells advertising on digital bulletin boards installed above Japan Post Bank ATMs. The format extends the company's media portfolio to digital signage in high-traffic ATM areas.

Quantifiable outcome

• 62% of post office visitors are female, with 40s women being the largest demographic segment
• +3 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• 日本郵便株式会社 (Japan Post Co., Ltd.)coreOthers · 1 October 2014Parent company providing postal services network. JP Communications is a wholly-owned subsidiary of Japan Post Co., Ltd. (100%出资). The company utilizes Japan Post's network of approximately 20,000 post offices for postal advertising services.
• ウォーターデバイス社 (Water Devices Co., Ltd.)coreStrategic or Co-development PartnerTechnology collaboration for smart water meter reading system ( drive-by ) using LPWA wireless technology. Postal vehicles equipped with receivers automatically collect water usage data from smart meters during regular delivery routes.
• さいたま市 (Saitama City)coreStrategic or Co-development PartnerBasic agreement signed for Saitama version smart meter demonstration project. Collaboration with Saitama City Waterworks Bureau and general foundation Saitama Water Service Public Corporation to implement drive-by water meter reading system.
• 九州障害者アートサポートセンター NPO法人まる (Kyushu Disability Art Support Center)minorStrategic or Co-development PartnerCollaboration for OITETTE delivery bag design featuring artwork created by artists with disabilities, contributing to social inclusion and understanding of disability art.
• ウォータースタンド株式会社 (Waterstand Co., Ltd.)minorStrategic or Co-development PartnerJoint initiative for installing free water servers (マチミズ) at post offices in Sakai City, Osaka Prefecture. Started January 2024 with 10 post offices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JR East Marketing & Communications (JR東日本企画): Operates advertising media inside JR East stations (posters, digital signage, wrapping, sampling) across a similarly distributed nationwide real-estate footprint. The closest functional analogue to JP Communications: a Japan Group-affiliated media company monetizing a captive physical venue network for advertisers.

Broad incumbents

• Dentsu Inc. Japan's largest advertising agency and a global ad holding group. While Dentsu is a full-service agency serving the same Japanese advertisers JP Communications targets, it does not own post office media inventory — making it an adjacent incumbent competing for the same advertiser budget pool.
• Hakuhodo Inc. Second-largest Japanese advertising agency with a strong direct-marketing and out-of-home practice. Competes with JP Communications for enterprise advertiser relationships, particularly in healthcare, government, and cosmetics where the post office medium is strongest.
• ADK Holdings (Asatsu-DK): Major Japanese advertising group with established OOH, content, and direct-marketing capabilities. Overlaps with JP Communications on planning, buying, and creative services for the same Japanese advertiser base, though without the exclusive postal venue relationship.
• JCDecaux SE: Global leader in street-furniture and out-of-home advertising, including bus shelters, digital panels, and airport media. Compares to JP Communications as a venue-network media owner monetizing publicly accessible physical real estate for advertisers, but with a very different asset base (urban vs. community-rooted).
• Clear Channel Outdoor Holdings: One of the world's largest OOH media companies (billboards, transit, digital panels). Relevant peer for venue-network ad sales strategy and format diversification (posters → digital), though geographically and structurally different from JP Communications' postal network.

Others

• News Advertising Inc. (新聞広告): Specialized representative/advertising sales house for Japanese newspaper media. Indirectly comparable as a 'print-format media sales' business monetizing legacy mass media for Japanese advertisers; competes for the same print-advertiser budgets that JP Communications serves via pamphlets.
• Tokyu Agency Inc. Mid-sized Japanese advertising agency with capabilities in OOH, transit advertising, and direct response. Comparable to JP Communications as a Japanese-rooted full-service agency, but without the exclusive post office venue access that is JP Communications' core differentiator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@JP%E3%82%B3%E3%83%9F%E3%83%A5%E3%83%8B%E3%82%B1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%82%BA%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE
• Instagraminstagram.com/jpcom559
• LinkedInlinkedin.com/company/jpcommunicationsinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JP Communications