channel pro

What channel pro does

ChannelPro is a B2B media publication serving the IT channel ecosystem, providing news, analysis, reviews, and resources for technology resellers, managed service providers (MSPs), value-added resellers (VARs), distributors, and channel partner organizations. Founded in 2006 and operated as a sub-brand of Future plc (LSE: FUTR), it sits alongside sister titles ITPro and CloudPro within the publisher's B2B technology media portfolio and reaches audiences in the UK, US, and Australia.

Core products include daily editorial coverage of channel-relevant topics (partner programs, distribution, managed services, cybersecurity, cloud, and emerging technology), a twice-weekly newsletter, RSS feeds and an API for content syndication, whitepaper and resources lead-generation assets, and active social channels on LinkedIn, X, and BlueSky. Content is produced by a small editorial team under Global Content Director B2B IT Maggie Holland, with commercial sales led by Global VP Sales B2B Dena Malouf. Future plc's enterprise media infrastructure supports distribution, ad-tech, and audience operations.

Revenue is generated primarily through B2B advertising (display, newsletter sponsorships), sponsored editorial content, and affiliate commerce commissions, with advertisers typically drawn from IT vendors, distributors, and service providers targeting channel partners. ChannelPro is not separately financed or reported; it operates as an integrated title within Future plc's B2B IT media vertical.

Name

channel pro

Legal name

Future Publishing Limited

Website

https://channelpro.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Short description

ChannelPro is a B2B media publication under Future plc providing news, analysis, and resources for IT channel partners including resellers, MSPs, VARs, and distributors across UK, US, and Australian markets.

Ownership category

akta.pro rank

Product category

B2B IT Trade Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

akta.pro primary industry

News Agencies & Wire Services (General & Specialized) (MPAJADAE)

akta.pro secondary industries

Technology & B2B PR (MPAAADAC), Technology & B2B PR (BPAFADAI)

Keywords

• IT channel news
• B2B media publication
• Channel partner coverage
• MSP industry news
• VAR reseller media

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels2 records

Marketing channels6 records

Core offering

ChannelPro is a B2B digital media publication operated by Future plc that publishes IT channel news, daily news reporting, in-depth analysis, expert commentary, product reviews, whitepapers, and a twice-weekly email newsletter for IT channel decision-makers including VARs, MSPs, resellers, and technology vendors. It operates as a sub-brand of ITPro alongside sister publication CloudPro, distributing content via the ITPro website, email newsletters, RSS feeds, social media, and the award-nominated ITPro Podcast.

Product overview

ChannelPro is a B2B media publication operated by Future plc, serving IT channel decision-makers including VARs, MSPs, resellers, and technology vendors. It operates as a unified platform offering news reporting, in-depth analysis, expert commentary, whitepapers, podcasts, and newsletters. The publication's content is organized into sections including News, Resources (whitepapers), In-Depth & Advice features, People (leadership coverage), and a twice-weekly ChannelPro Newsletter. ChannelPro functions as a sister brand to ITPro and CloudPro, all under the Future plc media group umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• ChannelPro Publication B2B digital media publication providing IT channel news, daily reporting, in-depth analysis, expert commentary, and product reviews for IT channel decision-makers including VARs, MSPs, resellers, and technology vendors.
• ChannelPro Newsletter Twice-weekly email newsletter delivering the latest channel industry news and analysis directly to subscribers' inboxes.
• ITPro Podcast Award-nominated weekly podcast bringing trustworthy content and intelligent discussion on technology trends to IT professionals, co-hosted by Jane McCallion and Rory Bathgate, covering ChannelPro-relevant channel and B2B IT topics.
• ChannelPro Whitepapers and Resources Gated and ungated whitepapers, guides, and research reports on topics including security, MSP scaling, zero trust, and M365 identity security, available to IT channel professionals.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• CRN (Computer Reseller News): CRN is a leading US-focused B2B media publication covering the IT channel - VARs, MSPs, resellers, and solution providers - directly comparable to ChannelPro's editorial remit and audience.
• Channel Futures: Channel Futures (formerly The ChannelPro Network in the US, now under Informa Tech) is a direct competitor publishing IT channel news, MSP content, and partner program coverage - a near-twin to ChannelPro's editorial model.
• Channelnomics: Channelnomics is a B2B publication providing news, analysis, and research on the IT channel, with a similar focus on vendor partner programs, channel strategy, and reseller economics.
• ChannelE2E: ChannelE2E (formerly The VAR Guy) is a B2B media brand covering the IT channel from SMBs to managed services, with comparable editorial remit and audience of channel partners and MSPs.

Broad incumbents

• ITPro (UK): ITPro is the parent brand under Future plc that hosts ChannelPro; it covers broader enterprise IT decision-makers (CIOs, CTOs) and shares editorial resources with ChannelPro.
• CloudPro: CloudPro is a sister publication under ITPro/Future plc covering cloud computing for IT decision makers; adjacent editorial focus with shared distribution and audience overlap.
• TechTarget: TechTarget is a large B2B tech media and purchase-intent data platform serving enterprise IT buyers; overlaps with ChannelPro in IT decision-maker audience but operates at much greater scale with proprietary intent data.
• ZDNet UK: ZDNet is a global B2B/consumer tech media outlet covering enterprise IT, with overlap in CIO/IT decision-maker audience and a UK edition comparable to ChannelPro's geography.

Emerging players

• SiliconAngle / theCUBE: SiliconAngle is a B2B tech media and video platform covering enterprise IT, AI, cloud, and the channel; comparable in audience (IT decision makers) with differentiated video-first content format.
• VentureBeat: VentureBeat is a B2B tech media outlet covering enterprise AI, cloud, and IT transformation; comparable audience and editorial remit, though broader in scope than ChannelPro's channel-specific focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ITPro
• LinkedInlinkedin.com/company/channelpro-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about channel pro