The House of Marigold

What The House of Marigold does

The House of Marigold is a privately held, Black-owned New American restaurant founded in March 2023 by husband-and-wife team Chef Kristopher Cole and Adrienne Cole at 10310 Shelbyville Road in Louisville, Kentucky. The restaurant operates brunch and lunch service (weekdays 9am–3pm, weekends 9am–4pm) plus evening private-event bookings, with a seasonally rotating farm-to-table menu and a curated beverage program. Adjacent revenue lines include to-go catering with a $600 food-and-beverage minimum, private dining rentals with a $2,500 minimum for parties up to 12, a branded merchandise store, and full-service event catering operated through the affiliated Marigold Catering Co., which also offers mobile bars and showroom services. Distribution and booking flows run through Toast Tab (online ordering, reservations, waitlist, gift cards, rewards) for the restaurant and Triple Seat for catering order management.

The company's commercial model is a mix of high-velocity, low-ticket consumer transactions (dine-in and online ordering) and lower-velocity, higher-ticket private and catering bookings. Pricing for catering and private rentals follows fixed minimums rather than published menu pricing; merchandise is sold at fixed unit prices (sweatshirts $45–$50, tees from $30). Marketing is primarily digital and earned media, including press coverage in Wave3, Leo Weekly, 6AM City, and EBONY magazine, supported by the company website and a Toast Tab loyalty/rewards program. The company carries no institutional funding, no patents, no AI/ML capability disclosure, and no enterprise customer logos in the source data.

The company is in an active expansion phase, with two new Louisville locations announced for Norton Commons and NuLu in Fall 2025, tripling the physical footprint within roughly two and a half years of founding. Recognition includes Best New Restaurant in Kentucky (2024), EBONY's top Black-owned restaurants in America (2024), and inclusion in a top 45 Black-owned businesses list in the US (2024). Co-owner Adrienne Cole was selected for the Fall 2025 Women's Entrepreneurial Leadership Cohort focused on scaling strategy and operations.

Name

The House of Marigold

Legal name

The House of Marigold

Website

https://thehouseofmarigold.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

The House of Marigold is a Black-owned New American restaurant in Louisville, KY, founded in 2023 by Chef Kristopher and Adrienne Cole, serving farm-to-table brunch and lunch with private events, catering, and merchandise, and expanding to two additional Louisville locations in Fall 2025.

Ownership category

akta.pro rank

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

akta.pro secondary industries

All-Day Dining Restaurants (THAFACAJ), Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• New American cuisine
• Restaurant dining services
• Event catering services
• Private dining rentals
• Branded merchandise

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food and Beverage Sales: Revenue from serving customers who dine at the restaurant during operating hours. Menu features an ever-changing selection of locally-sourced New American cuisine paired with a curated drink selection.
2. To-Go Catering: Pick-up and drop-off catering services for events. Orders are delivered in aluminum trays with optional disposable chafing dishes and premium palm leaf plates/utensils. Drop-off catering requires $600 food and beverage minimum.
3. Private Event Rentals: The restaurant dining room is available for private party reservations for groups up to 12 people, with a $2,500 food and beverage minimum.
4. Retail Merchandise: Sale of branded apparel including sweatshirts, t-shirts, and other merchandise through the online store.
5. Event Catering Services: Full-service event catering through a separate catering company (Marigold Catering Co), including mobile bars and showroom services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The House of Marigold operates a New American restaurant in Louisville, Kentucky, serving a seasonally changing menu of locally-sourced, farm-to-table cuisine for breakfast and lunch, paired with a curated beverage program. The core dine-in offering is supplemented by to-go catering, private dining room rentals for parties up to 12, full-service event catering through the affiliated Marigold Catering Co., and a branded merchandise store.

Product overview

The House of Marigold is a single-location New American restaurant offering an ever-changing menu of locally-sourced cuisine paired with beverages. The business operates as a unified restaurant concept with ancillary services including to-go catering, private event rentals, and a merchandise store. The core dining experience centers on farm-to-table breakfast and lunch service, complemented by hot pop-up dinners and special events. Catering is offered through both direct to-go options and the affiliated Marigold Catering Co. for event catering.

Differentiator

Problem solved

Functional benefit

Brands

• Marigold Catering Co. Event catering services offered by the restaurant group

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Toast TabcoreTechnology or IntegrationToast Tab platform powers online ordering, reservations, waitlist management, gift cards, and rewards program for the restaurant. Customers can reserve tables, join waitlists, order online, and purchase gift cards through this platform.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sweetgreen: Public farm-to-table restaurant chain with a comparable locally-sourced positioning and seasonal menu philosophy, though operating a fast-casual model rather than full-service. Useful as a comparable for unit-economics benchmarks and brand-led growth in the farm-to-table segment.
• Darden Restaurants: Large full-service restaurant operator (Olive Garden, LongHorn, etc.). Used as a broad incumbent benchmark for unit economics, real estate, and labor cost structures across full-service restaurants.
• Blooming Brands: Multi-concept restaurant parent (Outback, Carrabba's, Bonefish). Provides a comparable for managing a portfolio of full-service dining brands with shared back-office and procurement infrastructure.

Direct peers

• Blue Hill at Stone Barns: High-end chef-driven farm-to-table restaurant in the New York metro. Closest comparable in concept (seasonal, locally-sourced menu, chef-as-operator) at a premium price point; used as a benchmark for premium farm-to-table positioning.
• Founding Farmers: Multi-unit farm-to-table restaurant group operating full-service concepts with locally-sourced menus. Comparable for scaling a single farm-to-table concept into multiple locations and for menu/brand consistency standards.
• Chez Panisse: Pioneering New American farm-to-table restaurant in Berkeley, CA. The original reference point for chef-driven, locally-sourced New American cuisine with curated beverage pairings and private event programming.
• Cafe Patachou: Indiana-based farm-to-table breakfast/lunch restaurant chain with chef-driven menus and a similar daytime focus. Closest regional comparable for a farm-to-table concept expanding from a single origin city within the Midwest.

Regional players

• Wild Eggs: Louisville-area breakfast/brunch chain. Direct regional competitor for the brunch/lunch daypart and for share of household dining occasions in the Louisville MSA.
• Mayan Cafe: Louisville-based chef-owned, locally-sourced restaurant concept. Comparable for farm-to-table positioning and chef-operator model within the same metro market House of Marigold serves.

Others

• Toast, Inc. Restaurant technology platform powering House of Marigold's POS, online ordering, reservations, and rewards. Adjacent infrastructure provider rather than a direct competitor, but shapes the operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-house-of-marigold

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The House of Marigold