catalonia ceramica sa

What catalonia ceramica sa does

Catalonia Ceramica SA is a family-owned Spanish distributor of ceramic tiles, flooring, bathroom and kitchen solutions, pool materials, and construction supplies, headquartered in Cerdanyola del Vallès and operating across six showrooms in the Barcelona metropolitan area. The company distributes a broad portfolio of national and international brands alongside its own proprietary lines Rosa Gres (porcelain ceramics for pools) and Fixcer (adhesives and cement-based installation products), positioning itself as a one-stop-shop for both new construction and renovation projects. Its technology base is centered on physical distribution logistics, integrated warehousing, and technical advisory rather than software, with specialized services such as the INNOVA professional desk for architects and developers.

The company serves a dual B2B/B2C customer base: individual homeowners undertaking renovations (particulars) and construction professionals including architects, interior designers, developers, and reformists. Revenue is generated primarily through one-time material sales — project-quoted for B2B clients and per-transaction for B2C visitors — supplemented by own-brand distribution. GTM combines enterprise field sales (INNOVA desk, dedicated project support, logistics and financing solutions for professionals) with direct-to-consumer showroom sales supported by technical advisory staff. Named reference customers span hospitality (multiple hotels), healthcare, education, residential development, and restaurant sectors across multiple Barcelona-area municipalities.

Founded in 1986 as successor to a 1975 predecessor, Catalonia Ceramica has consolidated its regional position over four decades. Strategic activity in 2023-2025 has focused on deepening the professional service layer (INNOVA launch, Catalonia Tech training cycles, Catalonia Selection showcases) and a strategic alliance with the Gremi de la Construcció de Barcelona (May 2025) to institutionalize relationships with the regional construction guild. The company has not pursued e-commerce, geographic expansion beyond Catalonia, external funding, or AI/technology differentiation, and operates without disclosed revenue or headcount data.

Name

catalonia ceramica sa

Legal name

CATALONIA CERAMIC, S.A.

Website

https://cataloniaceramica.es

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Catalonia Ceramica SA is a family-owned Spanish distributor of ceramic tiles, bathroom, kitchen, pool, and construction materials, operating six showrooms across the Barcelona metropolitan area and serving both individual homeowners and construction professionals.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Clay Building Material and Refractories Manufacturing (327120)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE), Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)

Keywords

• Ceramic tile distribution
• Construction materials supply
• Bathroom fixtures retail
• Flooring products wholesale
• Kitchen design solutions

Headquarters

HQ city

Cerdanyola del Vallès

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Material Sales: Sale of ceramic tiles, bathroom fixtures, kitchen solutions, construction materials and hardware to individual customers (homeowners) through showrooms for renovation projects.
2. Professional/B2B Material Sales: Sale of construction and finishing materials to architects, interior designers, developers, and reformists for new construction and large-scale renovation projects. Includes technical advisory, logistics solutions, and financing options.
3. Own Brand Products (Rosa Gres, Fixcer): Revenue from proprietary ceramic and installation material brands distributed through the company's network.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Catalonia Ceramic distributes ceramic tiles, flooring (wood, vinyl, laminate), large format slabs, bathroom and kitchen fixtures, pool materials, construction materials, and hardware through six showroom-warehouse locations in the Barcelona metropolitan area. The company serves both individual homeowners (B2C) undertaking renovations and construction professionals (B2B) such as architects, interior designers, developers, and reformists, providing technical advisory, project support, logistics solutions, and financing options. It distributes national and international ceramic brands alongside its own proprietary brands Rosa Gres (pool ceramics) and Fixcer (adhesives and cements).

Product overview

Catalonia Ceramic operates as a multi-location materials distributor offering a comprehensive portfolio of ceramic tiles, flooring (wood, vinyl, laminate), large format slabs, bathroom fixtures, kitchen solutions, pool materials, construction materials, and hardware. The company distributes both national and international brands alongside its own brands Rosa Gres (pool ceramics) and Fixcer (adhesives and cement products). Professional services include INNOVA, an exclusive advisory office for architects and designers, while Catalonia Tech and Catalonia Selection provide training events and promotional product showcases. The company serves both retail customers and construction professionals across six showroom locations in the Barcelona metropolitan area.

Differentiator

Problem solved

Functional benefit

Brands

• INNOVA by Catalonia Ceramic: Exclusive professional office for architects, interior designers and construction professionals providing in-depth advisory for complex projects
• Rosa Gres
• Fixcer

Products and services

• Ceramic Tiles (Paviments Ceràmics) Distribution of ceramic and porcelain tiles for floors and walls, covering interior and exterior applications, decorative options, large format tiles, terracotta, and mosaics sourced from national and international brands. Targeted at both individual homeowners and construction professionals.
• Bathroom Products (Banys) Complete bathroom solutions including bathroom furniture, sanitary ware, faucets, bathtubs, shower trays, and shower screens from multiple brands. Targeted at homeowners undertaking bathroom renovations and professionals designing bathroom projects.
• Kitchen Products (Cuines) Kitchen furniture, appliances, and accessories with first-level design and quality, for homeowners renovating kitchens and for professional kitchen designers and developers.
• Wood, Vinyl and Laminate Flooring (Fusta, Vinils i Laminats) Flooring and wall coverings with wood finishes, available in natural wood, laminate, or vinyl options. Targeted at homeowners and professionals seeking wood-look surfaces.
• Large Format Slabs (Plaques) Large format slabs available in 20mm, 12mm, and 6mm thicknesses with a wide range of hyperrealistic finishes, used for premium architectural surfaces. Targeted at architects, designers, and developers specifying large-scale finishes.
• Pool Products (Piscines) Pool installation solutions combining Rosa Gres porcelain pool tiles with Fixcer installation and waterproofing materials. Targeted at pool construction companies, architects, and property owners.
• Construction Materials (Materials de Construcció) Building materials including bricks, cement and mortars, plasterboards, beams, pipes, fire-rated doors, and waterproofing products. Targeted at construction professionals and developers for new construction and renovation projects.
• Hardware Store (Ferreteria) Tools, machinery rental, spare parts, consumables, plumbing, air conditioning, sanitation, lighting, paints, PPE, and signage. Targeted at construction professionals and DIY homeowners.
• INNOVA Professional Advisory Service Exclusive advisory service and office for architects, interior designers, and construction professionals providing in-depth project consultation, specialized technical advice for complex projects, and dedicated support. Open Monday to Friday at the Barcelona office (C/ Buenos Aires 20).
• Rosa Gres (own brand) Own-brand line of porcelain ceramic tiles specialized for pool installations and waterproofing, distributed exclusively through the company's showroom and warehouse network in Catalonia.
• Fixcer (own brand) Own-brand line of adhesives and cement-based products for ceramic tile installation and waterproofing, distributed exclusively through the company's showroom and warehouse network in Catalonia.

Quantifiable outcome

• Over 40 years serving the construction materials sector in Catalonia
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Gremi de la Construcció de BarcelonacoreStrategic or Co-development Partner · 4 May 2025Strategic collaboration agreement signed May 2025 to strengthen the construction sector and promote sustainable building practices. Establishes stable cooperation framework for joint initiatives including technical training and knowledge sharing. Provides guild members with access to technical information, specialized support, and preferential conditions on construction and interior finishing materials.
• Inside FarmacyminorStrategic or Co-development PartnerArchitecture studio specializing in pharmacy design that designed Farmàcia Brustenga project in collaboration with Catalonia Ceramic.
• GeraciPuig (Juanjo Puig and Laura Geraci)minorStrategic or Co-development PartnerInterior design studio that designed 122m² Sant Gervasi apartment reform project with Catalonia Ceramic materials.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Porcelanosa: Spanish ceramic tile and bathroom manufacturer with its own showroom retail network across Spain and internationally. Most directly comparable as a vertically integrated tile/bathroom brand operating showrooms that combine proprietary products with multi-brand distribution.
• Keraben Grupo: Spanish ceramic tile manufacturer with strong presence in residential and commercial projects. Comparable as a national ceramic supplier frequently specified by the same architects and developers Catalonia Ceramic serves.
• Azulev (Azulejos y Pavimentos): Spanish ceramic tile manufacturer specializing in floor and wall tiles. Operates in the same supply ecosystem and is often stocked by specialty tile distributors like Catalonia Ceramic.
• Marazzi Group: Italian ceramic tile manufacturer (Mohawk Industries subsidiary) and one of Catalonia Ceramic's listed partner brands. Comparable as a premium ceramic brand competing for the same architect-specified projects in Catalonia.
• Peronda: Spanish ceramic tile manufacturer with deep heritage (founded 1827). Active brand partner of Catalonia Ceramic, frequently specified in the same residential and hospitality projects the distributor serves.

Broad incumbents

• Roca: Global Spanish bathroom fixtures manufacturer and one of Catalonia Ceramic's listed brand partners. Operates at scale in the same category but as a manufacturer rather than distributor; represents both a supplier relationship and a competing brand for showroom traffic.
• Leroy Merlin Spain: France-based DIY/home improvement retailer with extensive Spanish footprint. Competes with Catalonia Ceramic for transactional tile and bathroom purchases across Catalonia, particularly with price-sensitive individual homeowners.
• Bricomart: Spanish construction materials retailer (formerly隶属 ADEO group) targeting trade professionals. Directly comparable professional customer segment but with broader construction materials focus rather than specialty tile/bath curation.
• Bauhaus (Spain): European DIY/home improvement chain operating in Spain with showrooms across Catalonia. Competes for renovation-driven retail customers with broader assortment but less specialty ceramic expertise than Catalonia Ceramic.

Others

• Hansgrohe: German premium bathroom fixtures manufacturer featured at Catalonia Tech events. Comparable as a partner brand in the same premium bathroom category Catalonia Ceramic distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/cataloniaceramic
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• LinkedInlinkedin.com/company/catalonia-ceramica-s-a-
• Instagraminstagram.com/cataloniaceramic

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about catalonia ceramica sa