bunnies and bows

What bunnies and bows does

Bunnies and Bows is a privately held, family-owned personalized-gifts business founded in 1992 by husband-and-wife team Chrysa and Kevin and headquartered in Lewisville, Texas. The company designs and produces custom personalized pillows, pillowcases, tea towels, and handmade gifts, built on a proprietary library of more than 500 hand-drawn designs and a catalog of 349+ active SKUs. All production is in the United States using CPSIA-compliant, water-based non-toxic inks, and most items are made-to-order with a 10–14 day production lead time. Pricing spans roughly $10 to $45 per unit across tooth fairy pillows, kids pillows, standard pillowcases, tea towels, and fundraising pillowcases, with digital gift cards priced from $15 to $250.

The business operates a multi-channel distribution model. Direct-to-consumer sales flow through a Shopify-based e-commerce storefront carrying a 4.9/5 rating across 50+ reviews. Wholesale distribution combines a presence on Faire.com with direct boutique retail relationships developed over more than 20 years. A school and organizational fundraising program sells custom pillowcases at $10 per unit, opening an institutional channel alongside the consumer base.

The company is fully bootstrapped with no external investors, no disclosed funding rounds, no acquisitions, and no leadership changes on record. It has invested in brand awareness through national television features on The View and Good Morning America. There is no evidence of proprietary AI or ML capability; the core technology stack is Shopify e-commerce plus standard production tooling. The 30+ year operating history, hand-drawn design IP, and multi-channel retail footprint constitute the company's principal competitive assets.

Name

bunnies and bows

Legal name

Bunnies and Bows

Website

https://bunniesandbows.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Bunnies and Bows is a family-owned, bootstrapped personalized-gifts maker founded in 1992 in Lewisville, Texas, producing custom pillows, pillowcases, tea towels, and handmade gifts via DTC Shopify, boutique wholesale, and school fundraising channels.

Ownership category

akta.pro rank

Product category

Personalized Gifts

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Gift Basket & Curated Hamper Assembly (HSACANAD)

akta.pro secondary industries

Dolls, Plush & Action Figures Retail (CRALAFAD), Kids Crafts & Educational Craft Kits Retail (CRALACAG)

Keywords

• Personalized textile gifts
• Custom pillowcases
• Tooth fairy pillows
• Handmade tea towels
• Kids keepsake gifts

Headquarters

HQ city

Lewisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through their Shopify-powered website, selling personalized pillowcases, tooth fairy pillows, kids pillows, and tea towels. Products are custom-made upon order with 10-14 day production time.
2. Wholesale Distribution: Wholesale program for retail stores with over 20 years of history. Products include wholesale packaging. Also available through Faire.com marketplace.
3. Fundraising Programs: School and organization fundraising program offering 16 standard pillowcase designs at $10 per pillowcase with free personalization, allowing organizations to set their own selling prices.
4. Digital Gift Cards: Completely digital gift cards in denominations from $15 to $250 that never expire, providing flexible gifting options.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bunnies and Bows designs, produces, and sells personalized, handmade textile gifts — including tooth fairy pillows, standard pillowcases, kids/toddler pillows, baby onesies, aprons, wine bags, throw pillows, and tea towels. Each item is custom-made-to-order with hand-drawn artwork and name/message personalization, using water-based non-toxic inks, with 10–14 day production and direct-to-consumer shipping primarily through their Shopify storefront.

Product overview

Bunnies and Bows is a personalized, handmade gift company founded in 1992 by a husband-and-wife team. The company offers a diverse portfolio of customizable textile products centered around pillowcases (tooth fairy pillows, standard pillowcases, kids/toddler/travel pillows), tea towels (including flour-sack towels), and various gift items (baby onesies, aprons, wine bags, throw pillows). With over 500 designs spanning children's themes, wedding, collegiate, sorority, pop culture, humor, and more, the core differentiator is personalized hand-drawn artwork applied to each product. The company operates on a made-to-order basis with 10-14 day shipping and offers wholesale options through Faire.com. The e-commerce platform is powered by Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Tooth Fairy Pillows Handcrafted pillows featuring a pocket to hold lost teeth for the Tooth Fairy tradition, designed with whimsical hand-drawn artwork and personalized with a child's name. Targeted at families celebrating a child's first lost tooth. Priced $14.95–$18.96.
• Standard Pillowcases Soft cotton pillowcases personalized with hand-drawn artwork across children's, wedding, collegiate, sorority, pop culture, and humor themes. Made-to-order in the USA. Priced $35.00–$45.00, with sale pricing down to $21.00.
• Kids Pillows Toddler pillows and travel pillows sized appropriately for young children, featuring personalized hand-drawn designs. Priced $30.00–$40.00.
• Tea Towels Handmade kitchen towels made from absorbent cotton flour-sack material, featuring hand-drawn artwork across multiple themes; personalized tea towels can be customized with names and messages. Standard towels priced $14.00–$17.00; personalized/custom tea towels up to $26.00.
• eGift Cards Digital gift cards available in denominations from $15 to $250 that never expire, giving recipients flexibility to choose any personalized gift in the catalog.
• Baby Onesies Personalized baby onesies featuring hand-drawn designs, part of the custom gift product line for new parents and baby shower gifts.
• Aprons Personalized aprons featuring hand-drawn artwork, part of the custom gift product line.
• Wine Bags Personalized wine bags featuring hand-drawn artwork, part of the custom gift product line for hostess and occasion gifting.
• Throw Pillows Decorative throw pillows featuring whimsical hand-drawn designs for home décor and gifting.

Quantifiable outcome

• 4.9/5 customer rating based on 50+ reviews
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify powers the Bunnies and Bows e-commerce platform, enabling the online store, payment processing, and order management. The store is hosted by Shopify which collects and processes personal information for providing services.
• Faire.comminorChannel Partner/ Reseller/ DistributorWholesale marketplace platform where Bunnies and Bows maintains an official store for retail buyers to order wholesale products. Customers can order wholesale via their Faire.com store.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Personalization Mall: A large D2C retailer specializing in personalized gifts for virtually every occasion. Directly comparable as both companies sell customizable, gift-oriented products through e-commerce with personalization as the core value proposition.
• Uncommon Goods: D2C retailer offering unique, often handmade or hand-crafted gifts and home goods. Comparable in positioning around distinctive, story-driven gift products targeting thoughtful gift-givers.
• Vermont Teddy Bear: Bear-themed plush gift brand with keepsake positioning. Comparable for plush keepsake gifting with American-made heritage, though B&B's products are pillows rather than bears.
• CafePress: Custom printed products marketplace with personalization across textiles, gifts, and apparel. Comparable for custom textile printing and personalized gift manufacturing at scale.
• Zazzle: Custom products marketplace enabling personalization across a broad product range. Comparable as a personalization-led product platform though operating at much larger scale.
• Things Remembered: Personalized gifts retailer historically known for engraved and customized gift products. Comparable on personalized-gift positioning though the brand has significantly contracted its physical footprint.

Broad incumbents

• Shutterfly: Large personalized products company primarily serving photo-based and stationery personalization. Broader incumbent in the same personalized-products category but with much larger scale and photo-centric focus.
• Etsy: Global marketplace for handmade, vintage, and personalized goods. Overlaps with B&B on handmade personalized gift products, but as a marketplace rather than a single brand.
• Lands' End: American heritage brand selling home textiles and apparel with a Made-in-USA heritage. Comparable on Made-in-USA home textile positioning though much larger and broader in scope.
• The Vermont Country Store: Heritage American retailer selling classic, traditional, often domestically-made home goods and gifts. Comparable on American-made heritage gift positioning and traditional/whimsical product aesthetic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bunniesandbows1
• Instagraminstagram.com/bunniesandbows1
• Pinterestpinterest.com/bunniesandbows1
• LinkedInlinkedin.com/company/bunnies-and-bows

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bunnies and bows