breast pump depot

What breast pump depot does

Breast Pump Depot is a division of URS Medical, a family-owned Texas healthcare company founded in 1999 and headquartered in Waco. The division provides breast pumps, lactation support, and related maternal medical supplies through a hybrid distribution model that combines an in-hospital bedside dispensing program with direct-to-consumer home delivery. Its primary customers are new and expecting mothers seeking insurance- or Medicaid-covered pumps, and hospital Post-Partum and NICU departments that use Breast Pump Depot to dispense pumps to patients before discharge. Most pumps are covered at 100% with no deductible or copays under the Affordable Care Act, and the company is an in-network provider for most insurance companies and accepts Medicaid.

The core product portfolio comprises five breast pumps (Baby Buddha 2.0, Ameda Mya Joy Plus, Spectra S1 ULTRA, Spectra S2 PRO, and Zomee Z2), alongside lactation consultation services and bilingual how-to video content. The principal technology asset is a proprietary HIPAA-compliant tablet system deployed inside partner hospitals that allows staff to submit bedside breast pump requests via four data points plus images, with authorization typically completed in about two hours. The company processes all insurance and Medicaid billing directly, ships directly to consumers' homes through an online portal, and accepts phone and email orders.

Revenue derives primarily from hardware sales reimbursed by insurance and Medicaid, with minor upgrade-fee revenue (for example, a $50 fee for the Spectra S1 ULTRA) and self-pay options for the uninsured. The company is bootstrapped and family-owned, with no external institutional funding disclosed and no publicly reported financial figures. Geographic operations are anchored in Texas with an enterprise hospital channel and a national-capable direct-to-consumer billing infrastructure.

Name

breast pump depot

Legal name

Breast Pump Depot (a division of URS Medical)

Website

https://breastpumpdepot.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Breast Pump Depot, a division of URS Medical, provides breast pumps and lactation support to new and expecting mothers and to hospital Post-Partum and NICU departments, billing insurance and Medicaid directly through a HIPAA-compliant in-hospital tablet system and a direct-to-consumer online portal.

Ownership category

akta.pro rank

Product category

Maternal and Infant Healthcare Supplies

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industry

Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE)

Keywords

• Breast pump distribution
• Lactation support services
• Maternal healthcare supplies
• Insurance Medicaid billing
• Hospital breast pump dispensing

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Breast Pump Sales (Insurance/Medicaid): Breast Pump Depot serves as an in-network provider for most insurance companies and accepts Medicaid. The company processes all billing and insurance company communications directly. Most pumps are covered at 100% with no deductible or copays under the Affordable Care Act.
2. Breast Pump Sales (Self-Pay/Upgrades): Some upgraded breast pumps require upgrade fees (e.g., Spectra S1 has $50 upgrade fee). Self-pay options available for mothers without insurance coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Breast Pump Depot distributes breast pumps and related maternal medical supplies from third-party manufacturers to two distinct audiences: hospitals (Post-Partum and NICU departments) through a proprietary HIPAA-compliant in-hospital tablet dispensing system, and individual mothers via direct-to-consumer home delivery with insurance or Medicaid billing handled by the company. The company also provides individualized lactation consulting and educational support to complement the hardware offering.

Product overview

Breast Pump Depot is a division of URS Medical that provides breast pumps and lactation support services. The company offers a portfolio of five core breast pump products: Baby Buddha 2.0 (portable hands-free pump), Ameda Mya Joy Plus (hospital-strength compact pump), Spectra S1 ULTRA (rechargeable portable pump), Spectra S2 PRO (electric pump with built-in light), and Zomee Z2 (lightweight pump with 2-Phase technology). The service is delivered through two channels: an in-hospital breast pump program using a proprietary HIPAA-compliant tablet system for bedside ordering, and direct-to-consumer home delivery through insurance or Medicaid. Additional services include lactation support consultations, how-to instructional videos in multiple languages, and blood pressure monitor support. The company operates as a Texas-based, family-owned healthcare company with over 25 years of industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Baby Buddha 2.0 Portable hands-free breast pump with 21 settings (Soft Stimulation, Classic Stimulation, and Expression modes), fully rechargeable USB-C battery, 6 oz weight, quiet mechanism, and 2-year warranty. Covered by insurance and Medicaid and aimed at new and expecting mothers seeking a discreet on-the-go pump.
• Ameda Mya Joy Plus Hospital-strength portable electric breast pump weighing 8 oz with whisper-quiet operation, long-lasting rechargeable battery, USB charging, dual HygieniKit milk collection system, and 2-year warranty. Covered by most insurance and Medicaid for new and expecting mothers.
• Spectra S1 ULTRA Portable rechargeable electric breast pump weighing 3 pounds with built-in rechargeable battery and quiet, discreet operation for soothing pumping sessions. Requires a $50 upgrade fee for non-insurance customers.
• Spectra S2 PRO Quiet and discreet electric breast pump with a built-in light and support for an alternate vehicle-charger power source, intended for confident and comfortable pumping sessions at home.
• Zomee Z2 Portable breast pump weighing 0.5 pound with 3 pumping styles (Stimulation, Expression, 2-Phase modes) and alternate mode technology that rhythmically alternates expression between breasts. Includes rechargeable battery, AC adapter, double pump kit, and wearable cups; covered by insurance and Medicaid.
• Hospital Breast Pump Program HIPAA-compliant in-hospital breast pump delivery system that equips Post-Partum and NICU hospital staff with a proprietary tablet to dispense breast pumps to patients before discharge, with authorizations typically within about 2 hours. No cost to facility or patient for insurance/Medicaid-covered pumps; Breast Pump Depot handles all billing and insurance communications.
• Lactation Support Services Individualized lactation support including telephone consultations with lactation consultants, breastfeeding education, and guidance on breastmilk feeding to help mothers achieve their breastfeeding goals.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Texas Breastfeeding CoalitionminorStrategic or Co-development PartnerThe Breast Pump Depot supports the Texas Breastfeeding Coalition through financial giving and donations of time. TXBC promotes, protects, and supports breastfeeding families in Texas. Last year TXBC supported legislation which enhanced a woman's right to express breastmilk anywhere she is legally entitled to be.
• March of DimesminorStrategic or Co-development PartnerPartnership with March of Dimes provided access to breast pumps in some of the most vulnerable Texas communities, extending the company's network through connecting those in need with resources.
• WIC (Women, Infants, and Children)minorOthersFor mothers with no insurance coverage who are unable to self-pay for a breast pump, Breast Pump Depot refers them to WIC program for assistance.
• Hospitals (Post-Partum and NICU)coreChannel Partner/ Reseller/ DistributorBreast Pump Depot places its proprietary HIPAA-compliant tablet systems in hospitals, enabling them to dispense breast pumps directly to patients. The company is an in-network provider for most insurance companies and processes all billing. No cost to facility.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• AdaptHealth: Large public DME provider with broad product portfolio including maternity/breast pump offerings through insurance; competes broadly across patient and hospital channels.
• Medela: Leading breast pump manufacturer whose products BPD resells; could expand DTC and direct hospital sales, creating disintermediation risk for distributors like BPD.
• Spectra Baby USA: Major hospital-grade and consumer breast pump brand whose products BPD distributes; vertical integration into distribution could shift competitive dynamics.

Direct peers

• Edgepark Medical Supplies: Established DME e-commerce distributor covering breast pumps, lactation, and maternal/postpartum supplies through insurance — comparable DTC + insurance billing motion.
• Aeroflow Healthcare: National durable medical equipment distributor that is a leading in-network breast pump provider through insurance/Medicaid, directly competing with BPD's DTC and hospital-side dispensing model.
• Byram Healthcare: Major medical supply distributor with a strong breast pump fulfillment business via insurance billing — overlapping channel, customer base, and reimbursement-driven revenue model.

Emerging players

• Lansinoh Laboratories: Breastfeeding products brand (pumps, accessories, lactation aids) that competes in the same insurance-covered breast pump category with comparable target customers.
• Willow Innovations: Direct-to-consumer wearable breast pump brand; competes for the same insurance-covered mother segment and pushes the channel toward DTC and away from distributors.

Others

• Zomee: Portable breast pump brand (Z2) whose products BPD distributes; partnership/supplier relationship but also a potential channel competitor as Zomee expands DTC and insurance coverage.
• Ameda: Hospital-grade and consumer breast pump manufacturer (Mya Joy Plus) whose products BPD resells; supplier relationship but also a brand competing for the same hospital and mother customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BreastPumpDepot
• LinkedInlinkedin.com/company/the-breast-pump-depot

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about breast pump depot