What b prior foundation does

B Prior Foundation (legal name: Bernie Prior Foundation) is a New Zealand-registered nonprofit spiritual teaching organization headquartered in Governors Bay, Christchurch, and led by founder-teacher Bernie Prior, known as "B." The organization delivers non-dual spiritual teachings centered on Awareness-Knowing, enlightened partnership, and its proprietary "Form Reality Practice," a movement, breath, and awareness-based embodiment practice originated through Prior's realization. Its core offerings include in-person retreats (notably the flagship Crete Retreat 2026), the parallel Crete Virtual Retreat, weekly online Sunday Satsang gatherings, a daily CosmoForm practice, recurring Heart Share Membership, and a content library distributed via Satsang Gems, Retreat Gems, Sound Gems (Apple Podcasts), and Video Gems, alongside an online store selling books such as Love Without Duality.

The underlying technology stack is intentionally lightweight: a Squarespace-hosted website serves as the primary storefront and content hub, with FoxyCart and Orderdesk handling multi-currency payments and order processing (GBP, EUR, AUD, NZD, USD), and Apple Podcasts handling audio distribution. There is no proprietary platform, mobile application, or API layer; the digital footprint is a standard CMS-plus-commerce-plus-podcast configuration rather than a technology product.

The business and revenue model is community-supported and multi-stream: donations (in five currencies) form a primary funding source, supplemented by paid retreat registrations (in-person and virtual), recurring Heart Share Membership subscriptions, and modest catalog/merchandise sales. Go-to-market is community-led and event-driven — retreats and satsangs function as both product and acquisition channel — supported by organic content marketing, an email newsletter, and word-of-mouth referrals. The customer base is global and individual (spiritual seekers across Europe, Asia-Pacific, and Oceania), with no enterprise or institutional customers, no disclosed funding rounds, and no parent company.

Name

b prior foundation

Legal name

Bernie Prior Foundation

Website

https://bprior.org

Company type

Private

Operating status

Operating

Short description

B Prior Foundation is a New Zealand nonprofit spiritual teaching organization led by Bernie Prior, delivering non-dual teachings, retreats, satsang, and The Form Reality Practice to a global community of individual spiritual seekers via retreats, online sessions, membership, and media.

Ownership category

akta.pro rank

Product category

Spiritual Wellness Services

NAICS

Civic and Social Organizations (8134), Religious Organizations (8131)

SIC

Services-Membership Organizations (8600), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

akta.pro secondary industries

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Spiritual retreats
• Meditation teachings
• Consciousness practices
• Satsang gatherings
• Yoga movement

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Donations & Payments: The organization accepts donations in multiple currencies (GBP, EUR, AUD, NZD, USD) through its Donations & Payments page. Donations constitute a primary revenue stream for the Bernie Prior Foundation.
2. Heart Share Membership: A recurring membership offering (Heart Share Membership) provides community access and ongoing engagement with B's teaching content. This generates subscription-based revenue.
3. Retreat Registrations: Revenue generated from paid registrations for in-person retreats (e.g., Crete Retreat 2026) and virtual retreat offerings. Pricing is stated in New Zealand dollars.
4. Store / Catalog Sales: The organization operates a store selling books (e.g., 'Love Without Duality') and other merchandise, processed through the FoxyCart platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

B Prior Foundation provides spiritual teaching centered on Awareness-Knowing and The Form Reality Practice. The organization delivers in-person and virtual retreats (such as the Crete Retreat 2026 and Crete Virtual Retreat), weekly Sunday Satsang online gatherings, the daily CosmoForm practice, and a Heart Share Membership for ongoing community engagement. It also sells related books and materials through its online store.

Product overview

B Prior Foundation is a spiritual teaching organization led by Bernie Prior (B Prior) that offers a holistic portfolio of products and services centered on awakening, consciousness, and self-realisation. The core offering is The Form Reality Practice, a spiritual practice for transcending the sense of self and realising one's true nature. The organization provides in-person retreats (Crete Retreat 2026, Crete Virtual Retreat), weekly Sunday Satsang gatherings, the daily CosmoForm practice, and a Heart Share Membership for ongoing community access. Content is distributed through multiple channels including Satsang Gems, Retreat Gems (collections from worldwide retreats), Sound Gems podcast, and Video Gems. An online store offers books such as 'Love Without Duality'. The platform is built on Squarespace with FoxyCart and Orderdesk for payment processing.

Differentiator

Problem solved

Functional benefit

Brands

• The Form Reality Practice: The primary spiritual practice/teaching originated through B's realization
• CosmoForm
• Heart Share Membership
• Sunday Satsang

Products and services

• Crete Retreat 2026 An in-person spiritual retreat held in Crete, Greece, offering immersive teaching sessions with B Prior focused on The Form Reality Practice and consciousness awakening.
• Crete Virtual Retreat Online version of the Crete retreat offering, allowing remote participants to engage with B Prior's teachings from anywhere.
• Sunday Satsang Weekly online gathering featuring teachings and spiritual discourse with B Prior, available both live and through recorded sessions.
• CosmoForm Daily spiritual practice offered to the community, designed to help participants connect with deeper awareness and The Form Reality Practice on a regular basis.
• The Form Reality Practice The central teaching and practice originated through B's realisation, serving as the manifest vehicle for knowing and embodying the deeper spiritual truths taught. Involves movement, breath work, and awareness practices.
• Heart Share Membership Paid membership program offering ongoing access to teachings, community resources, and exclusive content from B Prior.
• Sound Gems Sound Gems — B Prior podcast series featuring audio teachings and spiritual discourse from B Prior, distributed through Apple Podcasts.
• Store Online store offering books and materials related to B Prior's teachings, including the book 'Love Without Duality'.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rupert Spira: Non-dual awareness teacher offering retreats, talks, online meetings, and published meditations — overlapping directly with B Prior's awareness-knowing teaching and retreat-led delivery.
• Adyashanti: Awakening-oriented spiritual teacher offering retreats, satsang-style gatherings, books, and online teachings; comparable founder-led model and non-dual framing to B Prior.
• Gangaji: Self-inquiry and non-dual spiritual teacher hosting retreats, satsangs, and online programs; similar founder-centric, retreat-and-community model serving spiritual seekers.
• Mooji: Founder-led spiritual teacher offering global in-person retreats, satsang gatherings, and online teachings centered on non-dual self-inquiry — the closest analogue to B Prior's format and audience.
• Eckhart Tolle: Spiritual teacher with a global teaching community, retreats, books, video content, and online programs rooted in presence and non-dual awareness — overlapping audience and content format with B Prior.

Broad incumbents

• Isha Foundation (Sadhguru): Large-scale spiritual and meditation organization offering retreats, online programs, and structured practices globally — same broad category but materially larger scope, infrastructure, and brand than B Prior.
• Art of Living (Sri Sri Ravi Shankar): Global meditation and wellness organization operating retreats, courses, and online content — comparable retreat-led delivery at much larger institutional scale.
• Omega Institute for Holistic Studies: Long-running retreat and workshop center offering multi-teacher residential programs in mindfulness, meditation, and spiritual practice — comparable retreat-venue model with broader program breadth.
• Insight Meditation Society: Established retreat center offering residential meditation retreats and online programming — overlapping retreat and mindfulness practice category, though rooted in a different lineage.
• Chopra Foundation: Meditation, wellbeing, and retreat-focused foundation with online programs, events, and content — comparable nonprofit-foundation structure with meditation and mindfulness offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about b prior foundation