Mooji
Mooji is a Paris-based B2B SaaS platform that delivers AI-personalised behavioural-science micro-actions through Microsoft Teams and Slack, helping enterprises improve training ROI, develop managers, and drive sustained on-the-job behaviour change.
- Company typePrivate
- Founded2022
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Mooji does
Mooji is a Paris-based B2B SaaS company, founded in 2022 and operated under the legal entity Evergrow, that delivers AI-personalised "micro-actions" (nudges) to employees through the workplace communication tools they already use — Microsoft Teams and Slack. The platform applies behavioural science to convert training and managerial development content into short, timely, personalised messages aimed at bridging the gap between learning intention and on-the-job behaviour change. Customers include large enterprises such as PepsiCo, SNCF, Amplitude, EPITA, and BIMA Milvik, with use cases spanning manager development, culture rollout, hard-skills training, and compliance/security training.
The core product architecture combines a behavioural-science-led content layer, a recommendation and personalisation engine that uses generative AI to tailor nudges to individual profiles, and native integrations with Microsoft Teams (via a certified Teams Bot, published on Microsoft AppSource) and Slack. Content is co-developed by in-house psychologists and delivered in the flow of work; the company claims outcomes such as 87% regular skill application among PepsiCo respondents, 75% weekly engagement, and a 93% helpfulness rating across a 200-user survey. Ancillary IP includes the "Essentiel du Management en Bref" management guide co-authored by the CEO.
Go-to-market is enterprise sales-led with custom quote-based pricing under annual contracts, supplemented by product-led distribution through the Microsoft AppSource marketplace and the Slack ecosystem. The company employs 1–10 people, raised a disclosed $100,000 in May 2023, has no named institutional investors, and operates with governing law seated in the Netherlands despite its Paris headquarters. No revenue, ARR, or valuation figures are publicly disclosed, and the input data contains no acquisitions or M&A activity.
Mooji firmographics
Firmographics- Name
- Mooji
- Legal name
- Evergrow
- Website
- https://mooji.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mooji is a Paris-based B2B SaaS platform that delivers AI-personalised behavioural-science micro-actions through Microsoft Teams and Slack, helping enterprises improve training ROI, develop managers, and drive sustained on-the-job behaviour change.
- Ownership category
- akta.pro rank
Mooji industry classification
Industry- Product category
- Employee Learning & Development Software
- NAICS
- Professional and Management Development Training (61143), Computer Training (611420)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Change Management & Organizational Development (OD) Training (EDABAIAJ)
- akta.pro secondary industry
- Time Management & Personal Productivity (EDABAMAF)
Keywords
Where Mooji is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Mooji business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (implied): Mooji operates as a B2B SaaS platform delivering micro-learning via workplace integrations. The product is sold to enterprise and mid-market companies (PepsiCo, Amplitude, SNCF) with custom implementations per client. The sales motion uses 'Request Demo' CTAs, indicating a quote/contract-based pricing model typical of B2B SaaS. Free access is not offered; the platform is described as accessible only after contractual agreement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Mooji product offering
Product offeringCore offering
Mooji delivers personalized, short behaviour-change micro-actions ("nudges") to employees directly inside Microsoft Teams and Slack, leveraging behavioural science and generative AI. The platform helps enterprises bridge the intention-action gap by integrating micro-learning into employees' daily workflows without requiring a separate app or portal. It targets manager development, culture rollouts, and rapid skill scaling for hybrid, distributed workforces.
Product overview
Mooji is a single unified skills development platform that delivers personalized micro-learning through behavioral science-backed nudges. The core product, Mooji, integrates natively with Microsoft Teams and Slack to send employees short, actionable micro-actions in their daily workflow. The platform is complemented by the 'Essentiel du Management en Bref' guide, a downloadable resource co-authored by Mooji's CEO that provides practical management frameworks. Together, these offerings address the challenge of training forgetfulness by providing continuous, contextual learning that drives lasting behavior change.
Differentiator
Problem solved
Functional benefit
Products and services
- Mooji Behaviour-change micro-learning SaaS platform that sends personalized, short "micro-actions" (nudges) to employees inside Microsoft Teams or Slack. Built on a behavioural-science methodology and a generative AI personalization/recommendation engine, it is sold to enterprise HR and L&D teams (e.g. PepsiCo, Amplitude, SNCF, BIMA Milvik, EPITA) to improve training ROI, develop managers, reinforce culture, and run security/compliance training that sticks.
- Essentiel du Management en Bref (The Essentials of Management in Brief) Practical management guide co-authored by Mooji CEO Ghalia Alami and DRH Christelle Vaugelade-Kalipé. A downloadable resource covering delegation, feedback, team progression, and time management, offered under the Mooji brand to support managers applying Mooji's behaviour-change approach.
Quantifiable outcome
- 93% of users find Mooji helpful
- +6 more outcomes
Companies that use Mooji
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
Mooji technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature5 records
Mooji partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Amplitude (Amplitude Academy)coreMooji launched a Data and Product training program in partnership with Amplitude, targeting a community of 30,000+ Product Managers and Analysts. The training is delivered entirely on Slack, adapting Amplitude Academy's product analytics content into Mooji's micro-action format. The partnership aims to strengthen analytical skills, improve platform adoption rates, and increase engagement with Amplitude's products.
- LabRHminorMooji participated in VivaTech 2023 as a partner of LabRH, a French HR innovation organization, to present its solution and latest innovations in professional development. The partnership provided visibility at a major tech conference and contributed to Mooji being shortlisted for the Atlas Award.
- MicrosoftcoreMooji became a Microsoft partner with its application certified by Microsoft and published on Microsoft AppSource. The platform operates as a Microsoft Teams Bot. The certification confirms Mooji meets Microsoft's rigorous standards for security, privacy, accessibility, quality, and performance. This enables direct discoverability and streamlined installation for Microsoft Teams enterprise customers globally.
- Slack / Station FcoreMooji was selected for the Slack Future of Work program at STATION F, the world's largest startup campus. This provides a platform to collaborate closely with Slack's France teams and benefit from their expertise. The partnership aligns with Mooji's mission to transform learning by making it simpler and more effective, delivered through Slack's messaging platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Mooji competitors and assessment
Company assessmentDirect peers
- Arist: Arist delivers text-message-based micro-learning courses to employees via Slack, Teams, and SMS. Closely comparable to Mooji in targeting behaviour change and training reinforcement in the flow of work, with similar integration-first delivery model.
- EdApp by SafetyCulture: EdApp is a mobile-first microlearning platform focused on bite-sized, gamified training for frontline and enterprise workforces. Comparable to Mooji in emphasizing short, mobile-delivered learning bursts rather than traditional long-form courses.
- Axonify: Axonify is a frontline-focused microlearning platform using short, daily brain-training bursts and personalization. Highly comparable to Mooji in methodology (short, frequent nudges) and enterprise target market.
- 360Learning: 360Learning is a collaborative learning platform that empowers internal experts to create and share training. Comparable to Mooji as a European-headquartered B2B SaaS company in the corporate L&D space, though with a peer-learning rather than nudging focus.
Broad incumbents
- Docebo: Docebo is a public, AI-powered enterprise learning platform with broad L&D functionality. Comparable to Mooji as an LMS/LXP competitor with AI-driven personalization, but operating at significantly larger scale with a much wider product portfolio.
- Degreed: Degreed is a learning experience platform (LXP) focused on upskilling and skill development at the enterprise level. Comparable to Mooji in targeting skills/behaviour change for employees, but with a broader content aggregation and skill-profiling orientation.
- Workday Learning: Workday Learning is the LMS module within the Workday HCM suite, serving large enterprises for compliance, onboarding, and skill development. Comparable to Mooji as an enterprise training destination, but bundled into a much larger HCM platform rather than delivered as a standalone behaviour-change tool.
Emerging players
- BetterUp: BetterUp is a coaching and behaviour-change platform combining AI with human coaching for managers and employees. Comparable to Mooji in the behaviour-change and manager-development thesis, but with a higher-touch human coaching model rather than automated nudges.
- CoachHub: CoachHub is a digital coaching platform headquartered in Europe targeting enterprise manager and leadership development. Comparable to Mooji in serving the manager development use case at enterprises, though delivered through human coaching rather than AI-driven micro-actions.
- Learn Amp: Learn Amp is a learning and talent development platform for mid-market companies with a focus on people development and engagement. Comparable to Mooji in the mid-market/enterprise L&D segment, though as a broader LMS rather than a flow-of-work nudging product.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mooji social profiles
Digital presenceMooji compliance and trust
Trust signalCompliance2 records
Mooji financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mooji leadership team
Management profileNumber of profiles
Profiles3 records
Mooji funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mooji M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mooji
What does Mooji do?
Mooji delivers personalized, short behaviour-change micro-actions ("nudges") to employees directly inside Microsoft Teams and Slack, leveraging behavioural science and generative AI. The platform helps enterprises bridge the intention-action gap by integrating micro-learning into employees' daily workflows without requiring a separate app or portal. It targets manager development, culture rollouts, and rapid skill scaling for hybrid, distributed workforces.
Is Mooji a public or private company?
Mooji is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mooji founded?
Mooji was founded in 2022. It employs 1 to 10 people.
Where is Mooji based?
Mooji is headquartered in Paris, France, in the Europe region.
How does Mooji make money?
One revenue line is on record: saaS Subscription (implied).
Who are Mooji's main competitors?
Direct peers on record are Arist, EdApp by SafetyCulture, Axonify and 360Learning. Broad incumbents are Docebo, Degreed and Workday Learning. Emerging players are BetterUp, CoachHub and Learn Amp.
Does Mooji have an API?
No public API is recorded for Mooji.
What industry is Mooji in?
Mooji's product category is Employee Learning & Development Software. Its primary akta.pro industry code is EDABAIAJ, Change Management & Organizational Development (OD) Training, with a secondary code of EDABAMAF, Time Management & Personal Productivity. Its NAICS code is 61143 and its SIC code is 7372.