berry patch farm

What berry patch farm does

Berry Patch Farm is a 140-acre family-owned U-pick berry, fruit, and produce farm operating from Nevada, Iowa. Founded in 1974 by Dean and Judy Henry and transitioned in May 2025 to Joe and Kristin Wakeman, the farm cultivates 35+ varieties of berries (strawberries, blueberries, raspberries in four colors, blackberries, honeyberries, gooseberries, currants, elderberries), tree fruit (ten apple varieties, peaches, plums, cherries), vegetables (rhubarb, pumpkins, asparagus, tomatoes, peppers, squash, mushrooms), and specialty crops using sustainable practices including integrated pest management, drip irrigation with on-site well water, and compost-based fertilization. The operation combines an on-site U-pick experience with pre-picked (We-Pick) ordering, a Country Store, and a year-round e-commerce storefront running on WooCommerce with Square payment processing.

The farm generates revenue across five streams: U-pick and We-Pick produce sold by the pound; a Country Store retail assortment of jams, jellies, syrups, apple butter, freeze-dried fruits and candies (50+ SKUs), honey supplied via an on-site hive partnership with Spring Valley Honey Farms, farm-fresh eggs, and branded merchandise; booth sales at the Nevada and Ames farmers markets; a Community Supported Agriculture (CSA) subscription program; and bulk/wholesale orders for individuals and businesses. Pricing is per-pound for produce ($3.50–$80 across SKUs and formats) and per-unit for value-added goods ($5–$20 per jar/container). Customers are exclusively B2C — central Iowa families and individuals seeking authentic agritourism without commercial entertainment, with multi-generational loyalty dating back decades. The technology stack is intentionally light: no AI/ML, no proprietary software beyond the WooCommerce/Square e-commerce layer, and operational decisions rely on agronomic expertise (notably held by long-tenured employee Mike Henry) rather than data systems. The business is privately held by a single family, with no external funding rounds and no disclosed financial metrics.

Name

berry patch farm

Legal name

Berry Patch Farm

Website

https://berrypatchfarm.com

Company type

Private

Founded year

1974

Operating status

Operating

Short description

Berry Patch Farm is a 140-acre family-owned U-pick berry and produce farm in Nevada, Iowa, selling 35+ fruit and vegetable varieties plus value-added goods via on-site picking, a Country Store, farmers markets, CSA subscriptions, and online orders to central Iowa consumers.

Ownership category

akta.pro rank

Product category

U-Pick Berry and Produce Farm

NAICS

Berry (except Strawberry) Farming (111334), Strawberry Farming (111333), Fruit and Tree Nut Farming (1113), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Production-Crops (100), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Berry Sorting & Packing Facilities (AFAOAGAD), Organic Fruit & Tree Nut Farming (Orchards) (AFAGAKAB)

Keywords

• U-pick berry farm
• Fresh produce farming
• Farm retail store
• Community supported agriculture
• Sustainable agriculture

Headquarters

HQ city

Nevada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. U-Pick Produce Sales: Customers visit the farm to pick their own berries, fruits, and vegetables. Prices listed include both U-Pick and We-Pick options. Primary revenue stream driving foot traffic to the farm.
2. Country Store Retail: On-site retail store selling jams, jellies, apple butter, apple sauce, honey, syrups, freeze-dried products, eggs, and merchandise. Fresh baked goods available on Saturday mornings during season.
3. Farmers Market Sales: Booth presence at Nevada and Ames Farmers Markets selling pre-picked produce and farm products directly to local consumers.
4. Community Supported Agriculture (CSA): Subscription-based program providing fresh produce to community members throughout the growing season.
5. Bulk/Wholesale Orders: Bulk purchasing options for individuals and businesses interested in larger quantities or partnership for food products.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Berry Patch Farm is a family-owned U-pick berry and produce farm that grows and sells 35+ varieties of berries, tree fruits, vegetables, eggs, and mushrooms directly to consumers through on-farm U-pick experiences, pre-picked (We-Pick) orders, an on-site Country Store, farmers markets, a CSA subscription program, and online ordering for pickup. The 140-acre farm focuses on sustainable agriculture and offers value-added products including jams, jellies, syrups, apple butter, honey, and freeze-dried fruits.

Product overview

Berry Patch Farm is a family-owned U-Pick berry and produce farm operating since 1974 in Nevada, Iowa. The farm offers a diverse portfolio of fresh produce including multiple berry varieties (Strawberries, Blueberries, Raspberries in 4 colors, Blackberries, Honeyberries, Gooseberries, Currants in 3 colors, Elderberries), tree fruits (Apples in 10 varieties, Peaches, Plums, Cherries), vegetables (Rhubarb, Tomatoes, Peppers, Squash, Zucchini, Cucumbers, Asparagus, Green Beans, Eggplant, Pumpkins, Watermelon), and specialty items (Farm Fresh Eggs, Mushrooms, Herbs, Sunflowers, Zinnias). The Country Store offers value-added products including Honey from local beekeepers, Jams and Jellies in multiple fruit varieties, Syrups (Maple and fruit-based), Apple Butter, Apple Sauce, Freeze Dried fruits and candies, Elderberry products, and merchandise (T-shirts, Hats, Lip Balm, Books, 3D Printed Toys). Services include U-Pick experiences, We Pick (pre-picked) orders, and Bulk ordering for individuals or businesses.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Spring Valley Honey FarmscoreStrategic or Co-development PartnerSpring Valley Honey Farms in Perry, Iowa maintains hives located at Berry Patch Farm. Their bees pollinate farm crops while producing honey sold at the Country Store. This mutually beneficial relationship provides pollination services for berries and fruits while generating honey products for sale. The farm describes receiving 'a two'fer' from this partnership.
• Practical Farmers of Iowa (PFI)minorOthersListed as a Proud Partner on the Berry Patch Farm website. Practical Farmers of Iowa is a member organization supporting sustainable and diversified farming practices.
• North American Strawberry Growers AssociationminorOthersListed as a Proud Partner. Membership indicates commercial strawberry production and industry involvement.
• North American Raspberry & Blackberry Association (NARBA)minorOthersListed as a Proud Partner. Industry association for raspberry and blackberry growers.
• Minnesota Horticultural Society (MSHS)minorOthersListed as a Proud Partner. Regional horticultural organization supporting fruit growers.
• Midwest FruitVentures Group (MFVGA)minorOthersListed as a Proud Partner. Fruit growers association supporting regional fruit production.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tuttle Orchards: Indiana family-owned orchard offering apples, berries, pumpkins, and vegetables with U-pick and pre-picked options plus a farm store selling jams, cider, and baked goods. Comparable Midwest family-owned U-pick with similar diversified fruit and value-added product mix.
• Beasley's Orchard: Indiana family farm offering U-pick apples, pumpkins, and berries with a farm market and seasonal entertainment. Comparable Midwest family-owned U-pick operation with country store retail.
• Wegmeyer Farms: Northern Virginia U-pick farm specializing in strawberries, blueberries, blackberries, pumpkins, and Christmas trees, with on-site farm store. Highly comparable business model of diversified berries plus tree fruit, U-pick and pre-picked options, and direct-to-consumer farm store sales.
• Great Country Farms: Virginia U-pick farm offering strawberries, blueberries, cherries, apples, pumpkins, and vegetables with a farm market selling jams, baked goods, and cider. Comparable diversified U-pick model with similar value-added country store offering.
• Wasem Fruit Farm: Michigan family farm offering U-pick apples, blueberries, cherries, raspberries, pumpkins, and other produce with a farm market selling jams and cider. Highly comparable diversified U-pick model with similar berry and tree fruit mix.
• Hollabaugh Orchards: Multi-generational Pennsylvania family farm offering U-pick apples, berries, peaches, and pumpkins with a farm market selling jams, baked goods, and gift items. Closely comparable in family ownership, U-pick experience, and on-site retail of value-added products.
• Milburn Orchards: Maryland multi-generational family farm offering U-pick apples, berries, cherries, peaches, and pumpkins with a farm market and value-added products. Comparable family-owned U-pick farm with diversified fruit portfolio and country store retail.
• Kauffman Fruit Farm: Iowa and Missouri farm offering strawberries, apples, peaches, melons, and vegetables with on-site farm market. Comparable Midwest U-pick and pre-picked farm with similar strawberry and tree fruit emphasis and farm store sales.
• Carver's Orchard: Tennessee family-owned U-pick orchard and farm market offering apples, berries, peaches, and pumpkins with jams, jellies, and baked goods. Comparable family-run U-pick farm with country store value-added line.

Broad incumbents

• Eckert's Country Store & Farms: Multi-generational family farm in Illinois and Missouri offering U-pick berries, apples, peaches, and pumpkins alongside a large country store with value-added products. Comparable as a similarly authentic, family-owned U-pick destination with diversified crop portfolio and country store retail, though materially larger in scale and operating across multiple locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/berrypatchfarmiowa
• Instagraminstagram.com/theberrypatchfarm
• LinkedInlinkedin.com/company/berry-patch-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about berry patch farm