Name

bhuti.co

Legal name

The Wellbeing (London) Co Ltd

Website

https://bhuti.co

Company type

Private

Founded year

2015

Operating status

Operating

Ownership category

akta.pro rank

Product category

Wellness and Spa Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

akta.pro secondary industries

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

Keywords

• Wellness sanctuary services
• Yoga pilates classes
• Spa massage treatments
• Alternative holistic therapies
• Wellness retreats events

Headquarters

HQ city

Richmond

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly and annual membership packages offering access to classes, treatments, and member benefits including discounts on services and products.
2. Treatment Services: Revenue from massage therapies, facials, body treatments, and specialized spa services. Prices range from £100-£600 depending on treatment type and duration.
3. Class Bookings: Individual drop-in classes and class packs (5 or 10 classes) for yoga, pilates, barre, and other fitness offerings. Late cancellation fees of £5 apply.
4. Retail Products: Sale of bhuti meditation candles, meditation oils, and other wellness products through online shop and in-store at Bingham Riverhouse.
5. Retreats and Events: Revenue from workshops, retreats, and special events including sound healing, cacao ceremonies, tarot readings, and other wellness experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

bhuti operates a physical wellness sanctuary at Bingham Riverhouse in Richmond, London offering yoga and Pilates classes, spa treatments (massage and facials), infrared sauna sessions, ice bath therapy, and alternative holistic therapies (sound healing, energy healing, RESET Method). The business also sells proprietary wellness products (meditation candles and essential oil rollerballs) and runs workshops, retreats, and community events, with access via memberships or à la carte bookings.

Product overview

bhuti.co is an eco wellbeing escape and yoga studio in Richmond, London, offering a comprehensive wellness platform centered around yoga and Pilates classes, spa treatments, and holistic therapies. The core offering includes group and private fitness classes, massage and facial treatments, infrared sauna sessions, ice bath therapy, and alternative healing modalities. The company also sells proprietary wellness products including meditation candles and essential oil rollerballs. Services are accessible through various membership tiers (Full, Studio, Weekday, Treatment) or à la carte bookings via MINDBODY and Momence platforms. The business operates from Bingham Riverhouse and maintains an online store for products.

Differentiator

Problem solved

Functional benefit

Brands

• bhuti meditation oils: Organic essential oil roll-ons created by Sama (bhuti founder) and Jo Holland. Available in three essences: I Am Joy, I Am Love, and I Am Still.
• bhuti meditation candles

Products and services

• Yoga and Pilates Classes Group and private yoga and Pilates classes for all levels, including restorative, yin, vinyasa, kundalini, and beginners courses taught by certified instructors. Targeted at individuals seeking physical wellness and mindfulness practice.
• Body Massage and Body Treatments Massage services including bhuti Massage Ritual (75/90 min), lymphatic drainage, jaw release massage, and energy healing. Features aromatherapy with essential oils in Stillness, Love, or Joy scents. Targeted at individuals seeking stress relief and physical wellness.
• Facials Skincare treatments including bhuti Facelift Ritual (75 min), bhuti Body + Facial Ritual (90 min), bespoke facials (90 min), Oskia Revitalising Super C Facial (60 min), and Oskia Signature Glow (90 min). Targeted at individuals seeking skin health and rejuvenation.
• Infrared Sauna Solocarbon 3-in-1 infrared sauna providing near, mid, and far infrared wavelengths for detoxification, cardiovascular workout, increased circulation, and relief from arthritis and muscular ailments. 30 min from £50, 60 min from £75.
• Ice Bath Therapy
• bhuti Meditation Candles Handmade organic meditation candles with wood wick and natural wax blend. Each candle includes a meditation accessed via QR code. Three essences available: I Am Joy, I Am Love, I Am Still. Burn time 35+ hours. Available from £35.
• bhuti Meditation Oils Organic essential oil rollerballs handmade in London. Three essences: I Am Joy (Copaiba Balsam), I Am Love (Palo Santo), I Am Still (White Sage). Created by founder Sama and Jo Holland. Available from £35.
• Retreats and Events Wellness retreats, workshops, and special events including sound healing, yoga nidra, tarot readings, cacao ceremonies, and community gatherings. Targeted at individuals seeking immersive wellness experiences.
• Membership Programs Subscription-based access to classes and facilities including Full Membership (monthly/annual with classes and treatments), Studio Membership, Weekday Membership, and Treatment Membership. Members receive 15% discount on massage treatments and free ice bath access.
• Gift Cards Digital and physical gift cards available for treatments, classes, and experiences. Valid for 1 year from purchase and non-refundable.
• Alternative Therapies Holistic healing services including Sound Healing with Anne Malone (60 min, £150), Matrix Goldie's Energy Balance (45 min, £150) and Deep Dive MOT (4 hours, £600), and The RESET Method with Peter Strange (First Session 90-120 min, £400; Follow-up 60-90 min, £300).

Quantifiable outcome

• Testimonials report transformation from conditions including postnatal depression, chronic stress, and physical rehabilitation
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MINDBODY OnlinecoreTechnology or IntegrationThird-party booking and scheduling platform used for web scheduling, registration, order processing, and online payments. Data is stored in the UK with MINDBODY Online servers. Protected by Privacy Shield for GDPR compliance.
• Urban Ice TribecoreTechnology or IntegrationBritish manufacturer of galvanised steel ice bath tubs. bhuti installed Urban Ice Tribe's Steel Ice Bath in their garden space overlooking the River Thames for cold water immersion therapy services.
• Bingham RiverhousecoreStrategic or Co-development PartnerVenue location for bhuti operations at 61-63 Petersham Rd, Richmond. Also serves as retail location for bhuti products including meditation candles and oils. Bingham Riverhouse is the venue hosting bhuti's wellness sanctuary.
• Aurora Facets (Justine Nagaur)minorStrategic or Co-development PartnerBespoke crystal healing jewellery brand and transformational healing practitioner. Justine Nagaur runs regular workshops, sound healing circles, yoga nidra sessions, and moon ceremonies at bhuti. Products are displayed and sold at the sanctuary.
• Caroline D'Arcy (Inti-Mate)minorGTM or Marketing PartnerSexologist and coach hosting workshops on sexual wellness and pleasure at bhuti. Sessions include 'Reclaim a Year of Lost Sex' workshops.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Equinox: Global luxury fitness club with strong London presence integrating yoga, Pilates, spa and recovery. Competes for the same premium wellness-seeker segment as bhuti but at much larger scale.
• Bannatyne Health Club: UK-wide health and wellness chain with classes, spa and holistic treatments. Broader incumbent offering a less premium but overlapping wellness service menu versus bhuti.
• Third Space: Premium London health club chain with spa, classes and recovery amenities. Larger, multi-site incumbent offering overlapping yoga, spa and wellness services to affluent Londoners.

Direct peers

• KXU: Chelsea-based luxury wellness club offering fitness classes, spa, sauna/ice bath and recovery. Comparable premium integrated wellness concept targeting affluent London professionals.
• Psycle London: London fitness brand combining indoor cycling, yoga and strength classes with wellness recovery. Comparable community-led, premium London boutique model with class-pack and membership pricing.
• The Light Centre: London holistic health centre offering yoga, Pilates, massage and alternative therapies. Closely mirrors bhuti's wellness sanctuary positioning and treatment menu, though with multiple London locations.
• Another_Space: London boutique fitness and wellness studio offering yoga, Pilates, barre and recovery services. Overlaps with bhuti on class programming and target urban professional customer.
• Triyoga: London-based yoga and wellness centre with multiple studios offering yoga, Pilates, treatments and retreats. Highly comparable to bhuti in offering mix (yoga classes + holistic therapies + retail) and premium London positioning.
• Frame: London wellness studio chain combining fitness classes, spa treatments and recovery (sauna/ice bath). Directly comparable to bhuti's integrated yoga + spa + recovery + retail concept, with a multi-site footprint.

Regional players

• Renaissance Life Therapies: UK wellness/alternative therapy provider offering retreats, holistic healing and workshops. Comparable in alternative therapies and retreat-style programming but typically outside the immediate Richmond/London catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bhutilondon
• LinkedInlinkedin.com/company/bhuti

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bhuti.co