ashley farms online

What ashley farms online does

Ashley Farms Online is a fourth-generation family farm headquartered in Flanders, New Jersey, operating a year-round on-site farm market at 25 Hillside Avenue. The farm is co-owned and operated by Larry Ashley alongside his children Scott Ashley and Aimee Ashley Myers, with support from family and a small staff. Its core offerings are homegrown turkeys raised from day-old poults on a proprietary corn-and-soybean feed and processed on-site under humane standards, alongside sweet corn, tomatoes, peppers, and other seasonal produce, fresh baked pies, and curated partner goods such as Piedmontese beef, Bell & Evans chicken, and McCutcheon's preserves.

The business model is overwhelmingly direct-to-consumer retail through physical farm-market walk-in traffic, supplemented by a limited online/phone ordering channel (a Google Forms workflow) for Thanksgiving fresh turkeys priced at $4.89 per pound and pies at a flat $17.99. A wholly-owned sub-brand, Smitty's Ice, operates an ice cream stand on the same property, extending revenue capture into frozen treats. Seasonality drives inventory composition — Spring bedding plants and asparagus, Summer produce, Fall pumpkins/apples/cider donuts, and Winter firewood/wreaths/soups — while Constant Contact email is the sole documented digital marketing channel. There is no proprietary technology platform, mobile app, e-commerce site, API, or AI component disclosed; the operation functions as a traditional agricultural retail business.

Revenue mechanics are unit-based one-time purchases with no subscription or recurring contracts, pricing is fixed by item (e.g., pies at $17.99) or by weight (turkeys), and the customer base is exclusively local New Jersey individual consumers. No external investors, parent companies, or funding rounds are disclosed, and the firm shows no hiring, geographic, or digital scaling signals beyond seasonal product rotation.

Name

ashley farms online

Legal name

Ashley Farms Online

Website

https://ashleyfarmsonline.com

Company type

Private

Operating status

Operating

Short description

Ashley Farms Online is a fourth-generation family farm in Flanders, New Jersey that sells homegrown turkeys, seasonal produce, fresh baked pies, and curated farm goods through an on-site farm market and a wholly-owned ice cream sub-brand called Smitty's Ice, serving local individual consumers.

Ownership category

akta.pro rank

Product category

Farm Market & Agricultural Products

NAICS

Other Crop Farming (1119), Corn Farming (11115)

SIC

Agricultural Production-Crops (100), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ), Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra) (AFAGADAI)

Keywords

• Farm market
• Fresh turkeys
• Seasonal produce
• Baked pies
• Family farm

Headquarters

HQ city

Flanders

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Farm Market Retail Sales: Year-round retail sales of fresh produce, baked goods, prepared foods, dairy products, and seasonal items sold directly to consumers at the farm market location.
2. Thanksgiving Turkey Sales: Seasonal fresh turkey sales for Thanksgiving, with online and phone ordering for 14-45 pound birds at $4.89 per pound.
3. Fresh Baked Pies: Fresh baked pies sold at $17.99 each, with varieties including Apple, Apple Caramel Walnut, Apple Crumb, Blueberry, Cherry, Peach, Pumpkin, Very Berry, Strawberry Rhubarb, Fruit of the Forest, Coconut Custard, and Pecan.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Ashley Farms Online is a fourth-generation family farm in Flanders, NJ that raises and sells homegrown fresh turkeys (14-45 lbs), seasonal produce (sweet corn, tomatoes, peppers, apples, pumpkins), fresh baked pies, and value-added goods (soups, sandwiches, dairy) through an on-site farm market. The farm operates the Smitty's Ice cream sub-brand and offers seasonal items such as firewood, wreaths, and bedding plants year-round.

Product overview

Ashley Farms Online is a fourth-generation family farm operating as a farm market that sells its own homegrown products alongside curated partner goods. The core offerings include homegrown turkeys (ranging 14-45 lbs, $4.89/lb for 2025), fresh baked pies ($17.99 each), and seasonal produce (summer sweet corn, tomatoes, peppers; fall pumpkins and apples; winter firewood and wreaths; spring bedding plants). The portfolio includes sub-brand Smitty's Ice (ice cream shop), specialty meats (Piedmontese beef, Bell & Evans chicken, turkey parts), and value-added goods like homemade soups, sandwiches, and McCutcheon's preserves. The farm market operates year-round from their Flanders, NJ location.

Differentiator

Problem solved

Functional benefit

Brands

• Smitty's Ice: Ice cream and frozen treats stand owned and operated by Ashley Farms. Located at the farm with hours Monday-Saturday 9am-6pm and Sunday 9am-5pm.

Products and services

• Fresh Homegrown Turkeys Whole turkeys raised from day-old poults on the farm, fed with specially formulated corn and soybean meal with vitamins, and processed on-site according to humane standards. Birds range from 14 to 45 pounds and are sold to consumers for Thanksgiving at $4.89 per pound.
• Fresh Baked Pies Fresh baked pies sold at the farm market at $17.99 each, available in varieties including Apple, Apple Caramel Walnut, Apple Crumb, Blueberry, Cherry, Peach, Pumpkin, Very Berry, Strawberry Rhubarb, Fruit of the Forest, Coconut Custard, and Pecan.
• Smitty's Ice Ice cream and frozen treats shop owned and operated by Ashley Farms at the same Flanders, NJ location. Open Monday-Saturday 9am-6pm and Sunday 9am-5pm.
• Summer Produce Homegrown summer produce including sweet corn, tomatoes, peppers, eggplant, green beans, squash, lettuces, beets, fresh cut flowers, and propane fills.
• Fall Products Fall season offerings including pumpkins, cornstalks, haybales, gourds, fall decorations, hardy mums, locally grown apples, fresh turkeys and turkey parts, cider donuts, and fresh apple cider.
• Winter Products Winter offerings including seasoned firewood by the stack and cord, Christmas wreaths, grave blankets, and prepared soups and chili.
• Spring Products Spring offerings including Piedmontese beef hamburgers and hot dogs, Bell & Evans chicken breasts, Easter plants, bedding plants, hanging baskets, planters, hay, asparagus, strawberries, lettuce, and deer repellent spray.
• Farm Market Products Year-round farm market assortment including fresh fruit and vegetables, homebaked pies, cookies, muffins, scones, breads, homemade salads and soups, turkey sandwiches, roasted turkeys, milk and dairy, Griggstown Farm pot pies, frozen ravioli, turkey burgers, sausage and ground turkey, McCutcheon's jams, jellies, salsas and sauces, gift items, decor, and snacks.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Smitty's IceminorOthersSmitty's Ice is a separate business owned and operated by Ashley Farms at the same location. Offers ice cream products as an additional product line at the farm market.

Scale indicators1 record

Direct peers

• Ort Farms: Long-running family farm in Long Valley, NJ with a farm market offering produce, pies, and seasonal decorations. Comparable mid-size NJ family farm market serving a similar suburban exurban customer base as Ashley Farms.
• Alstede Farms: Family farm in Chester, NJ operating a year-round farm market with homegrown produce, baked goods, pies, and seasonal products. Highly comparable to Ashley Farms in geography (northwest NJ), product mix, and DTC farm-market model.
• Terhune Orchards: Family-owned farm in Princeton, NJ running a farm store with homegrown produce, pies, baked goods, and seasonal items, plus on-site events. Comparable as a multi-generational NJ farm market selling similar artisanal and seasonal products direct to consumer.
• Wightman's Farms: Morristown, NJ family farm market selling homegrown produce, baked goods, pies, and seasonal items. Comparable as a long-standing NJ farm market with a similar year-round assortment and DTC retail motion.
• Stony Hill Farms: Chester, NJ family farm offering farm market retail, homegrown produce, baked goods, and seasonal events. Comparable family-operated farm market in northwest NJ with similar product breadth.
• Lee Turkey Farm: East Windsor, NJ family farm famous for its homegrown turkeys and on-farm retail. Highly comparable on the flagship turkey product and farm-stand retail model in the same NJ market.
• Phillips Farms: Milford, NJ family farm with farm market retail of homegrown produce, pies, and seasonal goods. Comparable in scale, family-owned structure, and product mix to Ashley Farms.
• Emery's Farm: New Egypt, NJ family farm with farm market retail of produce, pies, and seasonal items, plus pick-your-own. Comparable family farm market model in New Jersey with overlapping product categories.

Market position

Strengths5 records

Weaknesses4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ashleyfarms

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ashley farms online