vine oh
VineOh! is a family-owned, women-focused subscription-box company that delivers 5 seasonal boxes per year containing wine plus beauty, self-care, and lifestyle products to adult women across 45 contiguous US states.
- Company typePrivate
- Founded2017
- HeadquartersEagle, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What vine oh does
VineOh! (legal entity: Splash Wines, Inc., DBA Vine Oh! / VineOh!) is a privately held, family-owned subscription-box company headquartered in Eagle, Idaho, founded in 2017 and owned by parent holding company SQUIX, LLC. The company curates and ships seasonal boxes 5 times per year to adult women (21+) in the contiguous United States, with each box containing 2 bottles of wine and 5-6 full-sized beauty, self-care, and lifestyle products selected by women for women.
The product portfolio spans three core lines: (1) the recurring Seasonal Subscription Box and Annual Subscription ($64.99/box or $299/year for 5 boxes), (2) themed Curated Gift Boxes for gifting occasions (e.g., BEACH Please!, Happy Camper!, Rhinestone Cowgirl), and (3) Curated Wine Packs including award-winning sangrias, sparkling rosés, and themed 6- and 12-bottle bundles. Supporting modules include a subscriber-exclusive Add-Ons store (up to 90% off retail), eGift cards ($25-$250), a wine shop, and the OhDough! loyalty and referral programs.
The business operates entirely through a Shopify-based direct-to-commerce storefront with subscription management, OTP authentication, and SMS notifications, and ships via UPS/FedEx Ground to 45 US states (excluding AK, AR, HI, MI, MS, UT, WV). Revenue is generated through subscription recurring revenue, one-time gift purchases, à la carte wine sales, add-on product sales, and gift card redemption, with no institutional funding, M&A, or public-market activity disclosed.
vine oh firmographics
Firmographics- Name
- vine oh
- Legal name
- Splash Wines, Inc.
- Website
- https://vineoh.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- VineOh! is a family-owned, women-focused subscription-box company that delivers 5 seasonal boxes per year containing wine plus beauty, self-care, and lifestyle products to adult women across 45 contiguous US states.
- Ownership category
- akta.pro rank
vine oh industry classification
Industry- Product category
- Wine & Lifestyle Subscription Boxes
- NAICS
- Beer, Wine, and Liquor Retailers (445320)
- akta.pro primary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
- akta.pro secondary industries
- Alcohol Subscription Clubs & Membership Retail (CRANAAAI), Alcohol Gift, Basket & Specialty Packaging Retail (CRANABAG), Wine Shops (Off-Premise) (CRANAAAB)
Keywords
Where vine oh is headquartered
LocationHeadquarters
- HQ city
- Eagle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
vine oh business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Subscription Boxes: Core revenue stream from seasonal subscription boxes delivered 5x per year. Each box includes 2 bottles of wine and 5-6 full-sized lifestyle products. Available as seasonal pay-per-box ($64.99) or annual prepaid plans ($299 for 5 boxes).
- Gift Boxes: One-time gift purchases of curated gift boxes including curated gift boxes (curated by occasion/theme) and curated wine packs. Gift options include single boxes, 2-season, and 5-season gift subscriptions.
- Wine Shop: Direct wine sales through the wine shop. Mix and match individual bottles with free shipping on 6+ bottles plus 20% discount.
- Add-on Products: Seasonal add-on store accessible to subscribers with products at up to 90% off retail. Includes past favorite items and wines.
- eGift Cards: Electronic gift cards ranging from $25-$250, redeemable for subscriptions, wine purchases, or one-time boxes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Seasonal+ Pay-Per-Box |
| Subscription | Annual | Annual Subscription (5 boxes) |
| One time/ perpetual license | Pay-as-you-go | One-Time Gift Box |
| One time/ perpetual license | Pay-as-you-go | Gift 2 Seasonal Boxes |
| One time/ perpetual license | Pay-as-you-go | Gift 5 Seasonal Boxes |
| Unit Pricing | Pay-as-you-go | Wine Shop - 1-3 Bottles |
| Unit Pricing | Pay-as-you-go | Wine Shop - 4-5 Bottles |
| Unit Pricing | Pay-as-you-go | Wine Shop - 6+ Bottles |
| Other | Pay-as-you-go | eGift Cards |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
vine oh product offering
Product offeringCore offering
VineOh! operates a women's subscription service delivering 5 seasonal boxes per year, each containing 2 bottles of wine and 5-6 full-sized beauty, self-care, and lifestyle products curated by women for women. Customers can choose seasonal pay-per-box ($64.99) or annual prepaid plans ($299 for 5 boxes, saving $25.95), pick wine preferences (Reds, Whites, Mixed, Sweet, or Cocktails), and access an exclusive add-on store offering past favorites at up to 90% off retail. The company also sells one-time gift boxes, curated wine packs, and electronic gift cards through its Shopify-based direct-to-consumer website.
Product overview
VineOh! is a women's subscription box company offering seasonal boxes delivered 5x per year. The core product is the Seasonal Subscription Box containing 2 bottles of wine and 5-6 full-sized beauty, self-care, and lifestyle products. The company operates three main product lines: (1) Seasonal/Annual Subscription Boxes for recurring delivery, (2) Curated Gift Boxes including themed collections like BEACH Please!, Happy Camper!, Unleash the Inner Chef!, and seasonal holiday boxes, and (3) Curated Packs featuring wine-only bundles including award-winning sangrias, sparkling rosés, and themed wine collections. Additional offerings include an Add-Ons Store for subscribers to purchase past box favorites, eGift Cards, and the OhDough! loyalty rewards program. Wine options include Reds, Whites, Mixed, Sweet, or Cocktails. The company is owned by Splash Wines, Inc., headquartered in Eagle, Idaho.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 90% off retail on add-on products
- +2 more outcomes
Companies that use vine oh
Customer profileSegments1 record
Ideal customer profiles2 records
vine oh technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
vine oh partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
vine oh competitors and assessment
Company assessmentDirect peers
- Bright Cellars: Direct-to-consumer wine subscription club targeting a similar demographic of younger, predominantly female wine drinkers with curated monthly bottles. Most analogous peer given overlap in target customer and curated wine discovery model.
- Firstleaf: Personalized wine subscription club shipping 6 bottles at a time based on taste preferences. Comparable subscription cadence, wine-discovery value proposition, and DTC e-commerce model.
- Winc: Once-leading DTC wine subscription brand built on personalized recommendations and curated bottles. Closest historical analog to VineOh!'s model; filed for bankruptcy in 2023 and has reorganized under new ownership.
- Vinebox: Wine-by-the-glass subscription service delivering single-serve pours in tasting flights. Comparable curated-wine subscription mechanic and female-skewing customer base, though narrower product format.
- Plonk Wine Club: Curated wine subscription offering small-production and natural wines on a quarterly cadence. Comparable curated-discovery model and DTC e-commerce delivery, with a more niche wine enthusiast positioning.
- SommSelect: Premium curated wine club founded by a Master Sommelier, delivering hand-picked bottles on a quarterly schedule. Comparable curated-wine subscription model with a higher-end positioning and analogous gifting SKUs.
- Wine of the Month Club: Long-running wine subscription club offering 2- or 4-bottle monthly/quarterly shipments with gift-subscription options. Closest analog on subscription longevity and breadth of gift-plan formats in the wine category.
Broad incumbents
- FabFitFun: Established women's lifestyle subscription box delivering seasonal full-sized beauty, wellness, and home products. Most comparable broad-lifestyle peer given shared women-targeted seasonal-box model, though without the wine component.
- Ipsy: Major beauty subscription service with a Gen Z and Millennial female audience. Comparable target demographic and DTC subscription infrastructure, though focused on beauty rather than wine or lifestyle mix.
- Birchbox: Pioneer beauty subscription box delivering curated samples and full-sized products to women. Comparable women-targeted subscription model and DTC delivery infrastructure, though without wine or broad lifestyle categories.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
vine oh social profiles
Digital presencevine oh financial estimates
Financial estimateRevenue estimate
Valuation estimate
vine oh leadership team
Management profileNumber of profiles
vine oh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
vine oh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about vine oh
What does vine oh do?
VineOh! operates a women's subscription service delivering 5 seasonal boxes per year, each containing 2 bottles of wine and 5-6 full-sized beauty, self-care, and lifestyle products curated by women for women. Customers can choose seasonal pay-per-box ($64.99) or annual prepaid plans ($299 for 5 boxes, saving $25.95), pick wine preferences (Reds, Whites, Mixed, Sweet, or Cocktails), and access an exclusive add-on store offering past favorites at up to 90% off retail. The company also sells one-time gift boxes, curated wine packs, and electronic gift cards through its Shopify-based direct-to-consumer website.
Is vine oh a public or private company?
vine oh is a private company. It is classified as family owned and is currently operating.
When was vine oh founded?
vine oh was founded in 2017.
Where is vine oh based?
vine oh is headquartered in Eagle, United States, in the North America region.
How does vine oh make money?
Five revenue lines are on record. Subscription Boxes are the primary driver. The others are gift Boxes, wine Shop, add-on Products and eGift Cards.
Who are vine oh's main competitors?
Direct peers on record are Bright Cellars, Firstleaf, Winc, Vinebox, Plonk Wine Club, SommSelect and Wine of the Month Club. Broad incumbents are FabFitFun, Ipsy and Birchbox.
Does vine oh have an API?
No public API is recorded for vine oh.
What industry is vine oh in?
vine oh's product category is Wine & Lifestyle Subscription Boxes. Its primary akta.pro industry code is CRANABAF, Alcohol Subscription & Wine Clubs (Retail), with a secondary code of CRANAAAI, Alcohol Subscription Clubs & Membership Retail. Its NAICS code is 445320.