dgtl

What dgtl does

DGTL is a privately held global electronic music festival brand headquartered in Amsterdam, Netherlands, founded in 2013 by Apenkooi Events and now operating as a subsidiary of Superstruct Entertainment (itself KKR-backed since October 2024 following ID&T's September 2022 acquisition of Apenkooi). The company produces multi-day festival editions in Amsterdam (NDSM Docklands), Bengaluru, Mumbai, and Santiago, plus a programming slot during the Amsterdam Dance Event, and complements live events with the DGTL Records music label, the DGTL Academy mentorship program for emerging female electronic music and visual art talent (partnered with ABN AMRO), and limited-edition merchandise collaborations (notably DGTL x Vertere Berlin).

DGTL's core technology and operations stack centers on event production augmented by proprietary sustainability systems: a circular urine collection and processing pipeline that produced approximately 21,000 liters of fertilizer, grey water recycling that draws surface water from the IJ to flush toilets, hybrid renewable energy via the NDSM Wharf green grid and Greener batteries, hydrogen power exploration for high-energy demand stages, and a 160 m² motion-tracking LED installation developed with creative agency 250K for the 2026 edition. The company achieved 100% renewable energy in 2022 and reduced diesel dependency from 50,000 liters (2019 baseline context) to 2,150 liters, anchoring a sustainability positioning reinforced through the Green Deal Circular Festivals coalition with 53 European festivals, the Municipality of Amsterdam, and the Dutch Ministry of Infrastructure and Water Management.

The business model is event-driven: primary revenue comes from tiered festival ticket sales through the DGTL official website (with loyalty pre-sales and TicketSwap-exclusive resale at ±20% of face value), supplemented by brand sponsorships (ABN AMRO, BUD, Absolut, Lipton, Beyond Meat, Alpine), merchandise via the DGTL Store (store.dgtl.nl) and on-site, plant-based food and beverage sales, and DGTL Records releases. Distribution spans owned e-commerce, the TicketSwap marketplace, regional partners such as Skillboxes for India, and on-site retail. Marketing is led through organic social (Instagram, TikTok, SoundCloud, YouTube), email/newsletter, content marketing, and event presence at ADE and the festivals themselves. The brand targets electronic music enthusiasts as its primary persona, with emerging artists and corporate brand sponsors as secondary segments. Revenue figures are not publicly disclosed.

Name

dgtl

Legal name

DGTL B.V.

Website

https://dgtl.nl

Company type

Private

Founded year

2013

Operating status

Operating

Short description

DGTL is an Amsterdam-headquartered electronic music festival brand operating multi-day festival editions in Amsterdam, Bengaluru, Mumbai, and Santiago, supplemented by the DGTL Records label, the DGTL Academy mentorship program, and merchandise, with sustainability embedded across operations. It serves electronic music enthusiasts, emerging artists, and brand sponsors.

Ownership category

akta.pro rank

Product category

Live Music Festivals and Event Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts Companies (7111), Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), Concerts & Music Festivals (THAJAFAA)

Keywords

• Electronic music festivals
• Live event management
• Sustainable event operations
• Festival brand experiences
• Music label and recordings

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Festival Ticket Sales: Primary revenue stream from selling admission tickets for DGTL festival editions. Tickets are sold through official website with tiered pricing, and resale is permitted exclusively through TicketSwap partner with price restrictions (20% above/below face value).
2. Merchandise Sales: Sale of branded merchandise including limited edition collaborations such as DGTL x Vertere Berlin. Products sold through dedicated e-commerce store (store.dgtl.nl) and on-site at festivals.
3. Sponsorship and Brand Partnerships: Revenue from brand sponsors including ABN AMRO (DGTL Academy), Bud (Tower of Celebration competition), Absolut, Lipton, Beyond Meat, and other partners. Partnerships include financial support, product donations, and co-marketing initiatives.
4. Food and Beverage: On-site food and beverage sales at festival venues. All foods served are plant-based and biologically produced.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

DGTL organizes and operates multi-day electronic music festivals across international editions (Amsterdam, Amsterdam Dance Event, Mumbai, Bengaluru), combining live performances with art installations and sustainability-focused event operations. The company sells festival tickets and branded merchandise directly, supported by ancillary programs including the in-house DGTL Records music label and the DGTL Academy mentorship program for emerging female talent.

Product overview

DGTL is a global electronic music festival brand offering multi-day festival events across multiple cities (Amsterdam, ADE, Bengaluru, Mumbai), supported by an in-house record label (DGTL Records) and a mentorship programme (DGTL Academy) for emerging female talent. The product portfolio includes the core festival experiences across international editions, a music label publishing electronic artists, the Academy programme for artist development, and merchandise collaborations such as the DGTL x Vertere Berlin collection.

Differentiator

Problem solved

Functional benefit

Products and services

• DGTL Amsterdam

Quantifiable outcome

• 21,000 liters of urine collected and processed into fertilizer
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, secondary and minor.

• BUDcoreGTM or Marketing Partner · 1 January 2026BUD sponsors the Tower of Celebration competition, giving emerging DJs the chance to perform inside the iconic crane stage at DGTL Amsterdam. Winners receive official DJ slots on the line-up, professional production support, and overnight stays in crane suites. One winner per festival day is selected.
• ABN AMROcoreStrategic or Co-development Partner · 1 January 2025ABN AMRO partners with DGTL Academy, a six-month mentorship program supporting emerging female talent in electronic music and visual art. The bank provides resources and support to accelerate female talent development and address structural inequality in the industry. The partnership culminated in a 160 m² LED installation at DGTL Amsterdam 2026.
• TicketSwapcoreChannel Partner/ Reseller/ DistributorOfficial exclusive partner for ticket resale. TicketSwap enables ticket holders to resell tickets within a 20% above and below face value price band. DGTL enforces strict anti-resale policies except through this partner.
• Vertere BerlinsecondaryStrategic or Co-development PartnerOngoing merchandise collaboration creating limited edition DGTL x Vertere Berlin collections. The third collaboration includes unisex apparel and accessories inspired by movement, unity, and dance floor energy. Vertere Berlin was founded by a collective of DJs and designers.
• DGTL Records ArtistscoreOthersDGTL Records family artists perform at DGTL festivals and release music through the label. Artists include Beste Hira, Dax, Comrade Winston, Genex, Beswerda, Alinka, Theo Kottis, and BELLA.
• SkyNRGminorStrategic or Co-development PartnerSustainable aviation fuel partner compensating all fossil fuel for flights by artists performing at DGTL. Artists contribute 2% of their fee to SAF as part of their contract. Partnership also includes a free CO2 offsetting tool for visitors.
• Green Deal Circular FestivalsminorStrategic or Co-development PartnerCollaboration of 53 European festivals working with Ministry of Infrastructure and Water Management to accelerate transition to circular water chains at events. DGTL contributed learnings from urine collection and processing into fertilizer.
• Apenkooi EventscoreOthersOriginal founding company of DGTL in 2013. Apenkooi Events sold DGTL (along with itself) to ID&T in September 2022.
• Municipality of AmsterdamminorStrategic or Co-development PartnerCollaboration on circular festival initiatives including urine processing into fertilizer. Works with Waternet and Ministry of Infrastructure and Water on sustainable water management.
• AlpineminorGTM or Marketing PartnerAlpine PartyPlug earplugs available at merchandise stand during DGTL Amsterdam 2027. Earplugs feature music filters to prevent hearing damage while maintaining sound quality.
• Stichting NDSM-werfminorStrategic or Co-development PartnerJoint commissioning of the NDSM Container Arch artwork. Artists are invited to reimagine the iconic landmark for annual DGTL festival editions.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Awakenings: Long-running Dutch electronic music festival brand focused on techno, operating multi-day events near Amsterdam. Direct head-to-head competitor in the same city, genre, and demographic as DGTL Amsterdam.
• Dekmantel: Amsterdam-based electronic music festival and label with strong artistic and curatorial reputation, hosting events in Amsterdam and select international cities. Comparable to DGTL in scale, programming philosophy, and audience demographic.
• Tomorrowland: World's largest electronic music festival, held annually in Boom, Belgium, with global expansion editions. Direct competitor in electronic dance music festival category, with comparable production scale and multi-day format.
• Mysteryland: Historic Dutch multi-genre music festival (Haarlemmermeer) also operating under the ID&T/Superstruct Entertainment umbrella alongside DGTL. Sibling brand within same parent, directly comparable in audience and Dutch festival market.
• Sensation: Premium electronic dance event brand owned by ID&T, formerly part of the Superstruct portfolio. Direct sibling brand competing for similar electronic music audiences, often staging events at Amsterdam ArenA.
• Ultra Music Festival: Major global electronic dance music festival founded in Miami with editions across multiple continents. Comparable global multi-edition strategy and positioning as a flagship electronic music festival brand.
• Sonar: Barcelona-based electronic music and creative technology festival with strong art-meets-music positioning. Comparable to DGTL in combining electronic music programming with art installations and curatorial identity.
• Time Warp: Long-running German techno festival with editions in Mannheim and international markets. Comparable electronic music positioning, multi-stage indoor format, and focus on underground electronic music audiences.

Broad incumbents

• Lowlands: Major Dutch multi-genre music festival held annually in Biddinghuizen. Comparable as a Dutch-headquartered multi-day festival but operates at significantly larger scale and broader genre scope than DGTL.
• Amsterdam Dance Event (ADE): Largest global electronic music conference and festival umbrella, hosting hundreds of events across Amsterdam each October. DGTL operates a dedicated ADE edition within this ecosystem; ADE is a broader incumbent platform partner and ecosystem anchor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXAuu4lli9oBgKZVGapNvBw
• Facebookfacebook.com/dgtlfestival
• Instagraminstagram.com/dgtlfestival
• TikToktiktok.com/@dgtlfestival
• Xx.com/dgtlfestival
• LinkedInlinkedin.com/company/dgtl-festival

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dgtl