Flipp
Flipp is a Canadian digital savings platform operating a mobile and web app that aggregates weekly digital flyers, digital coupons, and shopping lists from over 2,000 retailers across the US and Canada, monetizing primarily through retailer advertising and coupon distribution fees.
- Company typePrivate
- Founded2006
- HeadquartersToronto, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingSoftware
What Flipp does
Flipp Corporation is a privately held Canadian digital savings platform headquartered in Etobicoke, Ontario, founded in 2006. The company operates a mobile-first consumer application (available on iOS, Android, and Huawei AppGallery) plus a web platform that aggregates weekly digital flyers, digital coupons, and shopping list functionality from over 2,000 retailers across the US and Canada. Users can browse localized weekly ads, clip digital coupons directly to integrated loyalty cards, and maintain synced shopping lists across devices; the platform claims users can save up to 20% weekly on groceries.
The platform's retailer-facing business model is two-fold: (1) retailers pay for placement and distribution of their weekly flyers and promotional content to Flipp's consumer base, and (2) Flipp distributes digital coupons from both retailers and manufacturers, earning transaction-linked fees per redemption or click-through. Major enterprise customers include Walmart, Target, Home Depot, CVS, Dollar General, Family Dollar, Kroger, Costco, Lowe's, and Walgreens. The consumer-facing product is free; pricing for the retailer platform is not publicly disclosed. Distribution is anchored by app stores, SEO-driven city/store landing pages, an email newsletter, and a content marketing blog.
Strategically, Flipp has pursued consolidation via the June 2022 acquisition of Reebee — previously Canada's second-largest digital savings channel — which it continues to operate as a retained subsidiary brand. The combined entity positions Flipp as Canada's leading digital savings platform. Total disclosed funding is approximately $62 million, with the most recent significant round being a $61 million investment led by General Atlantic in April 2016. Leadership includes CEO Wehuns Tan, founder/CTO David Meyers, co-founder/board member David Au-Yeung, and SVP of Enterprise Technology & Partnerships Matthew Cheung.
Flipp firmographics
Firmographics- Name
- Flipp
- Legal name
- Flipp Corporation
- Website
- https://flipp.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Flipp is a Canadian digital savings platform operating a mobile and web app that aggregates weekly digital flyers, digital coupons, and shopping lists from over 2,000 retailers across the US and Canada, monetizing primarily through retailer advertising and coupon distribution fees.
- Ownership category
- akta.pro rank
Flipp industry classification
Industry- Product category
- Digital Savings Platform
- NAICS
- Advertising Material Distribution Services (541870)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Flipp is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Flipp business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Retailer Advertising and Placement: Flipp generates revenue by allowing retailers to distribute digital flyers and coupons through its platform. Retailers pay for visibility and distribution of their weekly deals to Flipp's user base.
- Digital Coupon Distribution: The platform distributes manufacturer and retailer coupons, potentially earning fees per coupon redeemed or per click-through
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Flipp product offering
Product offeringCore offering
Flipp operates a mobile-first digital savings platform that aggregates weekly digital flyers from over 2,000 retailers and enables consumers to clip digital coupons directly to their loyalty cards. The platform combines flyer browsing, coupon clipping, and a smart shopping list with automatic deal-matching, available via a free consumer app on iOS, Android, and Huawei AppGallery as well as a web experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Weekly Flyers Digital flyer platform allowing users to browse weekly ads from over 2,000 retailers near their location, covering categories including groceries, home and garden, pharmacy, general merchandise, electronics, fashion, automotive, sporting goods, and pets.
- Coupons Digital coupon platform that allows users to clip coupons directly to their loyalty cards for in-store savings, eliminating the need to carry physical loyalty cards.
- Shopping List Digital shopping list tool that lets users add deals or custom items, automatically finding the best available deals and syncing across devices and with shopping partners.
- Flipp Mobile App Native mobile application for iOS, Android, and Huawei devices enabling on-the-go browsing of flyers, coupons, and shopping lists with loyalty card sync and list sharing capabilities.
- Reebee Digital flyer and discount app for Canadian consumers, operating as a retained subsidiary brand within the Flipp portfolio after acquisition.
Quantifiable outcome
- Save 20% weekly on groceries
- +1 more outcomes
Companies that use Flipp
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Flipp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Flipp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ReebeecoreFlipp acquired Reebee, Canada's second largest digital savings distribution channel, on June 22, 2022. The acquisition expanded Flipp's reach in Canada and maintained both brands' operations under the Flipp subsidiary. The deal aimed to enhance digital shopping experiences for Canadian consumers and strengthen Flipp's position in the market.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Flipp competitors and assessment
Company assessmentDirect peers
- Ibotta: Ibotta is a leading cashback and digital coupon platform serving North American consumers with retailer-funded offers. It is a direct competitor to Flipp in digital coupon distribution and shopper marketing monetization.
- Rakuten: Rakuten (formerly Ebates) is a major cashback and digital coupon platform with strong retailer relationships and a large consumer user base. It competes directly with Flipp for retailer digital coupon ad spend and consumer mindshare in savings.
- RetailMeNot: RetailMeNot is a digital coupon and deals aggregator that monetizes via retailer/brand placements. It directly competes with Flipp on aggregated deals content, digital coupon distribution, and retailer advertising relationships.
- Coupons.com (Quotient Technology / Neptune Retail Solutions): Coupons.com is one of the largest digital coupon platforms with deep retailer and CPG integrations, including load-to-card digital coupons. It is a direct peer to Flipp in digital coupon distribution and shopper marketing.
- Honey (PayPal): Honey is a browser-based coupon and cashback tool owned by PayPal that automatically finds and applies digital coupons at checkout. It competes with Flipp for digital coupon engagement, though primarily through a different distribution mechanism (browser vs. app).
- Fetch Rewards: Fetch Rewards is a receipt-scanning rewards platform that monetizes via CPG and retailer advertising. It overlaps with Flipp in digital coupon and shopper marketing, with a different consumer engagement model.
- Checkout 51: Checkout 51 is a Canadian cashback and digital coupon app with strong CPG and retailer relationships in Canada. It is a direct competitor to Flipp in the Canadian market for digital coupon distribution.
- Shopkick: Shopkick is a location-based shopping rewards app offering digital coupons and cashback funded by retailers and brands. It competes with Flipp on retailer-funded digital offers and in-store shopper engagement.
- Slickdeals: Slickdeals is a community-driven deals aggregator monetized via retailer and brand advertising. It overlaps with Flipp on aggregated deals content and digital advertising to deal-seeking consumers.
Broad incumbents
- Groupon: Groupon is a broad marketplace for local deals and discounts with large consumer reach and merchant relationships. While broader than Flipp, it overlaps on digital coupon/deals distribution and merchant advertising monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Flipp social profiles
Digital presenceFlipp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flipp leadership team
Management profileNumber of profiles
Profiles4 records
Flipp subsidiaries and ownership
Company hierarchySubsidiaries1 record
Flipp funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flipp M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flipp
What does Flipp do?
Flipp operates a mobile-first digital savings platform that aggregates weekly digital flyers from over 2,000 retailers and enables consumers to clip digital coupons directly to their loyalty cards. The platform combines flyer browsing, coupon clipping, and a smart shopping list with automatic deal-matching, available via a free consumer app on iOS, Android, and Huawei AppGallery as well as a web experience.
Is Flipp a public or private company?
Flipp is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flipp founded?
Flipp was founded in 2006. It employs 501 to 1,000 people.
Where is Flipp based?
Flipp is headquartered in Toronto, Canada, in the North America region.
How does Flipp make money?
Two revenue lines are on record. Retailer Advertising and Placement is the primary driver. The others are digital Coupon Distribution.
Who are Flipp's main competitors?
Direct peers on record are Ibotta, Rakuten, RetailMeNot, Coupons.com (Quotient Technology / Neptune Retail Solutions), Honey (PayPal), Fetch Rewards, Checkout 51, Shopkick and Slickdeals. Groupon is listed as a broad incumbent.
Does Flipp have an API?
No public API is recorded for Flipp.
What industry is Flipp in?
Flipp's product category is Digital Savings Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541870.