Dr.Link Tiernahrung

What Dr.Link Tiernahrung does

Dr. Link Tiernahrung, operating as ZFT - Zentrum für Tiernahrung GmbH, is a Hamburg-based German direct-to-consumer e-commerce retailer of premium wet pet food for dogs and cats. Founded in 2009 by veterinarian Dr. med. vet. Hans-Peter Link together with fellow veterinarians and specialists, the company sells a portfolio of branded wet food lines including Dr. Link SUPER NATURAL (formulations containing real superfoods such as quinoa, goji berries, and chlorella algae), Dr. Link PURE SENSITIVE (grain-free, high-meat recipes for sensitive pets), Dr. Link SPEZIAL-DIÄTEN (veterinary therapeutic diets for hepatic, cardiac, renal, gastrointestinal, obesity/diabetes, and allergy conditions), Dr. Link HYPO ALLERGY CARE (novel-protein formulas such as kangaroo and goat), and the Love is where a cat is sub-brand (single-protein premium cat food). All products are manufactured in Germany without artificial colors, flavors, preservatives, soy, or added sugar, and are positioned as species-appropriate nutrition.

The business model is asset-light and single-channel: all sales are generated through the company's own online storefront at dr-link-tiernahrung.de, with orders fulfilled via DHL and free shipping within Germany on orders above €35. Pricing is pay-as-you-go unit pricing in multi-pack formats (e.g., 6x200g to 12x85g), with dog food multi-packs ranging €19.29-€29.94 and cat food ranging €7.99-€26.28. There is no physical retail footprint, no disclosed wholesale or international shipping, no disclosed revenue, no disclosed headcount, and no external funding rounds or M&A activity.

Marketing is conducted through owned channels: Facebook (DrLinkTiernahrung) and Instagram (drlink_petfood) for awareness, an email newsletter with double opt-in, an educational blog at blog.dr-link.de, downloadable product flyers, and conversion tracking via Google Analytics/AdWords and Facebook Pixel. The company holds three registered trademarks (Dr. Link®, Dr. Link PREMIUM PETFOOD®, Love is where a cat is®) and maintains a core strategic relationship with a team of collaborating veterinarians who co-developed the Spezial-Diäten line. Sven-Christian Krogmann serves as Managing Director of the operating entity.

Name

Dr.Link Tiernahrung

Legal name

ZFT - Zentrum für Tiernahrung GmbH

Website

https://dr-link-tiernahrung.de

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Dr. Link Tiernahrung (ZFT - Zentrum für Tiernahrung GmbH) is a Hamburg-based German direct-to-consumer e-commerce retailer of premium natural wet food and veterinary therapeutic diets for dogs and cats, founded in 2009 by a veterinarian and shipped nationwide via its own online shop.

Ownership category

akta.pro rank

Product category

Premium Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (459910)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Wet & Canned Pet Food (AFADAFAB)

akta.pro secondary industries

Functional & Veterinary Diet Pet Food (CRADAFAF), Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Gastrointestinal & Food Sensitivity/Hypoallergenic Diets (HLAMAHAM), Life-Stage & Breed/Size-Specific Formulas (CRADAFAG), Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB)

Keywords

• Premium pet food
• Natural dog food
• Natural cat food
• Therapeutic pet diets
• Grain-free wet food

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Online Pet Food Sales: Direct-to-consumer sales of premium wet pet food through owned e-commerce storefront. Products sold in multi-pack formats (6x200g, 10x125g, 12x85g) with pricing ranging from €7.99 to €29.94 per pack. Includes standard and sale items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Dr. Link Tiernahrung manufactures and sells premium, natural wet food for dogs and cats through its own online shop, marketed under the sub-brands SUPER NATURAL (with superfoods), PURE SENSITIVE (grain-free hypoallergenic), SPEZIAL-DIÄTEN (veterinary therapeutic diets), HYPO ALLERGY CARE (novel-protein formulas), and Love is where a cat is (single-protein cat food). The company also offers accessories including branded cotton bags and Fackelmann can lids. All products are manufactured in Germany using natural, grain-free ingredients with high meat content and no artificial colors, flavors, preservatives, soy, or added sugar.

Product overview

Dr. Link Tiernahrung is an online shop for natural premium pet food, specializing in wet/canned food for dogs and cats. The product portfolio consists of multiple sub-brands: Dr. Link® SUPER NATURAL (wet food with superfoods for dogs), Dr. Link® PURE SENSITIVE (grain-free, high-meat cat food), Dr. Link® SPEZIAL-DIÄTEN (therapeutic diets for veterinary support), Dr. Link® HYPO ALLERGY CARE (hypoallergenic formulas), and Love is where a cat is® (premium single-protein cat food). The company also sells accessories like branded cotton bags and can lids. All products are manufactured in Germany with high meat content and no artificial additives.

Differentiator

Problem solved

Functional benefit

Brands

• Dr. Link PURE SENSITIVE: Grain-free wet food with high meat content for sensitive pets
• Dr. Link SUPER NATURAL
• Dr. Link SPEZIAL-DIÄTEN
• Love is where a cat is

Products and services

• Dr. Link SUPER NATURAL Wet Food for Dogs

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Collaborating VeterinarianscoreStrategic or Co-development Partner · 1 January 2009Joint development of therapeutic diet formulations with a team of veterinarians, which contributed to the founding of the Dr. Link® Tiernahrung brand in 2009. These veterinary professionals helped develop the Spezial-Diäten (special diets) product line for therapeutic applications.
• DHLminorOthersShipping logistics partner for delivery of pet food products to customers throughout Germany.
• FackelmannminorChannel Partner/ Reseller/ DistributorFackelmann produces and supplies conservation lids/can covers sold alongside Dr. Link products in the accessories section. Available in various colors as 2-piece sets.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Terra Canis: Munich-based premium natural wet/raw dog and cat food brand sold primarily via DTC and specialty retail in Germany, competing head-on with Dr. Link's natural, grain-free positioning.
• GranataPet: German premium pet food brand offering natural wet and dry food with a focus on high-meat, grain-free recipes; directly comparable premium/natural niche to Dr. Link.
• Fleischeslust: German DTC premium wet pet food brand with single-protein and natural formulations, mirroring Dr. Link's Pure Sensitive and Love is where a cat is product positioning.
• Herrmann's Manufaktur: German premium wet and raw pet food manufacturer/retailer focused on natural, species-appropriate nutrition, similar target customer and product philosophy to Dr. Link.
• MAC's Petfood: German premium cat and dog food brand specializing in high-meat wet food with limited-ingredient and hypoallergenic options, a direct competitor in the same natural/therapeutic niche.
• Lily's Kitchen: UK-based premium natural pet food brand with a strong DTC model and veterinary-formulated ranges; comparable in positioning, premium pricing, and natural-ingredient narrative.

Broad incumbents

• Royal Canin: Global veterinary and breed/life-stage diet incumbent (Mars Petcare); overlaps with Dr. Link's SPEZIAL-DIÄTEN therapeutic range but operates at vastly greater scale across retail and vet channels.
• Hill's Pet Nutrition: Veterinary-recommended therapeutic diet leader sold through vet clinics globally; competes with Dr. Link in clinical dietary management for liver, renal, GI, and obesity conditions.
• PURINA (Nestlé): Mass-market and premium pet food giant with established German distribution; its Pro Plan and Veterinary Diets lines are direct substitutes for Dr. Link's natural and therapeutic offerings.

Emerging players

• Wildborn: Emerging German premium natural pet food brand with grain-free, high-meat wet food ranges; an emerging niche competitor targeting the same discerning German pet owner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DrLinkTiernahrung
• Instagraminstagram.com/drlink_petfood

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr.Link Tiernahrung