face skincare

What face skincare does

FACE Medspa PC, doing business as FACE Skincare ~ Medical ~ Wellness, is a Michigan-based medical spa founded around 2004 by Holly Cutler and family-owned. It operates two clinics in Bingham Farms and Bloomfield Hills, serving predominantly affluent consumers in Oakland County with facial rejuvenation, injectables, body contouring, laser and energy-based treatments, men's services, and an expanding longevity and wellness menu that includes mental wellness, NAD+ therapy, and integrative medicine delivered by Dr. Doug Cutler. The clinical platform is built on more than 45 laser, energy, and facial technologies, supported by membership programs (Skin Society, Beauty Maintenance) that anchor recurring revenue, plus AI-enabled consultative tools such as VISIA and Ponce.ai 3D facial analysis.

The business model is B2C services-led with two extensions: a national direct-to-consumer skincare brand called The Skin Saint, which combines virtual skincare consulting with an e-commerce product line positioned as the brand's first national virtual skincare offering, and a device-and-formulation stack that includes Michigan-exclusive deployments such as BTL's EXOMIND mental wellness platform and the EXO-NAD Longevity Peel. Revenue mechanics combine per-treatment pricing, recurring memberships, and DTC product sales; there is no disclosed B2B or enterprise channel. The business is privately held, founder-led, and has not raised outside funding, with growth historically reinvested rather than externally financed.

Name

face skincare

Legal name

FACE Medspa PC

Website

https://facebeautyscience.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

FACE Skincare (FACE Medspa) is a Michigan-based medical spa founded in 2004 operating clinics in Bingham Farms and Bloomfield Hills, serving affluent consumers with injectables, laser treatments, body contouring, and longevity services, plus a national DTC skincare line called The Skin Saint.

Ownership category

akta.pro rank

Product category

Medical Spa and Aesthetic Wellness Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHSALAFAB

Medical Spas (Medi-Spas)

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

SECONDARYHSALADAN

Medical-Grade / Clinical Facials (Dermatology & Med Spa)

Home & Personal Services/Personal Care & Beauty Services/Skincare & Facial Services

SECONDARYCRABAAAA

Facial Skincare (Cleansers, Toners, Moisturizers)

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYHSALADAO

Men’s Skincare & Facials

Home & Personal Services/Personal Care & Beauty Services/Skincare & Facial Services

Keywords

• Medical spa services
• Aesthetic treatments
• Skin rejuvenation
• Injectable treatments
• Body contouring

Headquarters

HQ city

Bingham Farms

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Medical Spa Services: FACE generates revenue through providing medical aesthetic treatments including facials, laser treatments, injectables, body contouring, and wellness services. Revenue is primarily service-based with one-time treatments and package series.
2. Skincare Products (The Skin Saint™): Sale of proprietary skincare product line through Shopify-hosted e-commerce platform and in-clinic retail
3. Membership Programs: Monthly Beauty Maintenance Membership and Skin Society™ exclusive membership program for committed skincare clients

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

FACE Medspa is a Michigan-based medical spa that sells facial rejuvenation, injectables and dermal fillers, body contouring, laser skin treatments, naturopathic and bioidentical hormone therapy, and mental wellness services such as EXOMIND brain stimulation. It complements in-clinic services by retailing its proprietary Skin Saint™ skincare line through a Shopify store and an in-clinic Face Pharmacy™, and by offering membership programs (Monthly Beauty Maintenance Membership and Skin Society™) for recurring skin-health maintenance.

Product overview

FACE Beauty Science is a multi-award-winning medical spa in Bingham Farms, Michigan offering an integrated approach to beauty, wellness, and medical aesthetics. The clinic provides 45+ laser and facial technologies along with injectables, body contouring, and naturopathic medicine under the guidance of Dr. Doug Cutler ND and Dr. Lorna Thomas. The proprietary portfolio includes Skin Management Model (5-level treatment framework), Synchronize Lift, Modern Lift, 3D Face Therapy, FaceFit, Face Pharmacy, Acnelase, and Skin Society membership. Core treatments span Facial Rejuvenation (Celebrity Facials, Biostimulation, Lasers, Microneedling, Ultherapy), Injectables & Fillers (Evolysse HA Fillers, Neurotoxins, Dermal Fillers, KYBELLA, Threadlifts, PRFM Hair Restoration), Body Contouring (Emsculpt, Emtone, Cellfina, TruSculpt iD, Sentient Sculpt, Laser Hair/Tattoo Removal), Wellness (Bioidentical Hormone Therapy, IV Nutrient Therapy, BioCharger NG, NEO Functional Wellness, EXOMIND), and Longevity (EXO-NAD Longevity Peel, V Hacker, Liquid X, BioIntelligent Testing). The Skin Saint product line provides retail skincare, while the AI Facial Analysis system with VISIA Complexion Analysis enables personalized treatment planning.

Differentiator

Problem solved

Functional benefit

Brands

• The Skin Saint™: Exclusive retail collection of skincare products addressing individual skin needs
• Skin Society™
• Synchronize Lift™
• FaceFit™
• Acnelase™
• Skin Checkup™
• FanPoints

Products and services

• Facial Rejuvenation Services Comprehensive facial skin rejuvenation services including Celebrity Facials & Peels, Biostimulation (Mermaid Facial, Salmon PDRN Facial), Laser Skin Treatments, Microneedling, Plasma Treatments, Radiofrequency Skin Treatments, Skin Tightening, and Ultherapy Chin Strap Technique, targeted at individual consumers seeking anti-aging and skin-quality improvements.
• Injectables & Fillers Injectable treatments including Regenerative Aesthetics, BIOXX, Neurotoxins (BOTOX, Dysport, Xeomin), Dermal Fillers (Restylane, JUVÉDERM, Radiesse, Sculptra, Bellafill), Threadlifts & Liquid Lifts, KYBELLA, and PRFM & Hair Restoration for individual consumers seeking non-surgical facial rejuvenation.
• Body Contouring Services Body sculpting and contouring services including Sentient Sculpt, Laser Hair Removal, Laser Tattoo Removal, Cellulite Reduction (Cellfina, Emtone), Non-Surgical Brazilian Butt Lift, Vaginal Rejuvenation, and Body Rejuvenation for individual consumers targeting stubborn fat, cellulite, and body sculpting.
• Wellness Treatments Comprehensive wellness services including Thinnr (medical weight loss), Sublingual Peptides, Emface TMJ, IV Nutrient Therapy, Naturopathic Medicine, Holistic/Integrative Medicine, Environmental Medicine, and Bioidentical Hormone Therapy for individual consumers seeking whole-body health optimization.
• Laser & Light-Based Treatments Extensive laser technology portfolio including HALO Hybrid Laser, Contour TRL, ProFractional, Pearl, Permea, Clear & Brilliant, Laser Genesis, PICOgenesis, Enlighten Tattoo Removal, and various IPL treatments for skin rejuvenation, pigmentation, and texture improvement for individual consumers.
• Men's Aesthetic Services

Quantifiable outcome

• 50% reduction in depressive symptoms (PHQ-9 scores) within 4 weeks with EXOMIND
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature13 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Dr. Doug Cutler / Cutler Integrative MedicinecoreStrategic or Co-development PartnerExclusive partnership with naturopathic physician Dr. Doug Cutler to integrate bioidentical hormone therapy, naturopathic medicine, and environmental medicine with award-winning aesthetic treatments. Dr. Cutler provides root-cause approach to health and beauty from within.
• BTL (EXOMIND)coreTechnology or IntegrationExclusive partnership to offer EXOMIND by BTL - an innovative non-invasive brain stimulation device using ExoTMS™ technology for mental wellness treatment including depression, anxiety, and cognitive enhancement.
• Booker (Scheduling Platform)supportingTechnology or IntegrationOnline appointment booking and gift certificate platform integration for service scheduling
• Shopify Inc. (E-commerce)supportingTechnology or IntegrationE-commerce platform hosting The Skin Saint product store, providing online sales capability for proprietary skincare products
• Sciton (Laser Technology)supportingTechnology or IntegrationProvider of advanced laser technologies including HALO™ Hybrid Laser, Contour TRL™, ProFractional™ Laser, and BBL™ for skin rejuvenation treatments
• Allergan (Botox, Dermal Fillers)supportingTechnology or IntegrationProvider of BOTOX® Cosmetic, JUVÉDERM® fillers, and other injectable products for aesthetic treatments
• Galderma (Restylane, Sculptra)supportingTechnology or IntegrationProvider of Restylane® fillers, Sculptra®, and other dermal filler products

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ideal Image: Ideal Image is the largest US medical spa chain with 150+ locations offering injectables, laser hair removal, body contouring, and skin rejuvenation. It is the most direct scaled comparison to FACE Medspa, though it competes as a national chain rather than a single-region premium operator.
• LaserAway: LaserAway operates 80+ US medspa locations focused on laser hair removal, skin rejuvenation, body contouring, and injectables with a tech-forward marketing approach. It is a comparable direct competitor in laser-driven aesthetics with significant scale advantages.
• Westlake Dermatology & Cosmetic Surgery: Westlake Dermatology is a multi-location dermatology and cosmetic surgery practice offering injectables, lasers, body contouring, and skincare with physician oversight. It is a comparable peer combining clinical dermatology with medspa services, though with a stronger physician-led operating model.

Direct peers

• SkinSpirit: SkinSpirit is a premium medical spa brand with multiple locations offering Botox, fillers, lasers, body contouring, and skincare under medical director oversight. It is a closely comparable premium-aesthetic medspa peer to FACE in service menu and positioning.
• Tribeca MedSpa: Tribeca MedSpa is a premium aesthetic medspa offering injectables, lasers, body sculpting, and wellness services under medical director oversight with strong brand recognition. It mirrors FACE's premium positioning, integrated aesthetics-wellness model, and trademark-driven differentiation strategy.
• Ever/Body: Ever/Body is a modern, technology-forward medspa offering injectables, laser treatments, and body contouring with a digitally native brand. It is a comparable direct peer in the premium-tech-forward medspa niche serving affluent clientele.
• Skin Laundry: Skin Laundry operates a chain of facial and laser-focused clinics with streamlined treatment menus and modern branding. It competes in the same laser-facial category as FACE and represents a comparable scaled peer with a different go-to-market approach.
• The Skin Center: The Skin Center is a multi-location medical spa offering injectables, laser treatments, body contouring, and skincare with a similar integrated medical-aesthetic service mix. It is a comparable mid-sized regional medspa peer with similar service breadth.

Others

• BTL Aesthetics: BTL is the device manufacturer behind Emsculpt, Emtone, EXOMIND, and other technologies used at FACE Medspa. It is an ecosystem partner rather than direct competitor, but its technology roadmap directly determines FACE's service innovation pipeline.
• Cutera: Cutera is an aesthetic device manufacturer supplying body sculpting and laser technologies deployed at premium medspas. It is a technology supplier partner that influences the competitive set of treatments FACE can offer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/facebeautyscience
• Facebookfacebook.com/FACEmedicalspa
• Instagraminstagram.com/facemedspa
• LinkedInlinkedin.com/company/face-skincare-medical-wellness

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about face skincare