conexxus
Conexxus is a non-profit 501(c)(6) trade association that develops technology standards for the convenience and fuel retail industry, serving enterprise retailers, technology suppliers, and industry associations through tiered memberships, sponsorships, and conferences.
- Company typePrivate
- Founded2004
- HeadquartersAlexandria, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What conexxus does
Conexxus is a non-profit 501(c)(6) industry trade association that develops and maintains technology standards for the convenience store and fuel retail industry. The organization originated from the NACS Technology Standards Project launched in 1995, was incorporated in 2004 as PCATS (Petroleum Convenience Alliance for Technology Standards), rebranded to Conexxus in 2014, and operates from Alexandria, Virginia, with a small professional staff supplemented by volunteer committee members. Its portfolio spans payment standards (Electronic Payment Server, Point-to-Point Encryption, Payment System Product Codes, Forecourt Payment Terminal), device integration standards (Forecourt Device Controller, Site Asset Specification), retail operations standards (POS/Back Office Interface, Retail Merchandise Data Exchange, Motor Fuels Interface), and mobile/loyalty/lottery standards (Mobile Payments APIs and XML, Loyalty Standard, Lottery Data Exchange), all developed collaboratively through member working groups and made available to members via a portal.
Conexxus generates revenue through annual membership dues (structured across Gold, Silver, Silicon, Technical Association, Retail Association, and Emeritus tiers and scaled to members' annual sales), conference and webinar registration fees, and tiered sponsorships (Diamond, Emerald, Garnet). Its go-to-market is community-led: it acquires members through industry advocacy, standards development participation, and convening events such as the Annual Conference, Annual Strategy Conference, Conexxus365 webinars, and the Technology Edge program at the NACS Show. Distribution occurs via direct membership sales and self-serve access through its website member portal, with in-person engagement at industry events.
The organization maintains core strategic alliances with NACS (which provides funding, board representation, and government relations support), IFSF (joint global standards work including FDC and APIs), EMVCo, W3C, ANSI X9, the US Payments Forum, the Secure Technology Alliance, PCI Security Standards Council, and GS1 US. Major enterprise members include 7-Eleven, Circle K, Chevron, BP, CITGO, and CHS/Cenex on the retailer side, and Verifone, NCR Voyix, PDI Technologies, Dover Fueling Solutions, Bluefin, and Armor Safe Technologies on the supplier side. The organization does not offer a public API or software product; rather, it publishes technical specifications that members implement in their own systems.
conexxus firmographics
Firmographics- Name
- conexxus
- Legal name
- Conexxus, Inc.
- Website
- https://conexxus.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- Conexxus is a non-profit 501(c)(6) trade association that develops technology standards for the convenience and fuel retail industry, serving enterprise retailers, technology suppliers, and industry associations through tiered memberships, sponsorships, and conferences.
- Ownership category
- akta.pro rank
conexxus industry classification
Industry- Product category
- Retail Technology Standards
- NAICS
- Professional, Scientific, and Technical Services (541)
- akta.pro primary industry
- Third-Party Risk, Vendor Due Diligence & Supply Chain Compliance (BPAEAPAG)
Keywords
Where conexxus is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
conexxus business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Membership Dues: Conexxus generates revenue primarily through annual membership dues paid by retailers, suppliers, and industry associations. Membership dues are based on the annual sales of the member organization. Classes include Gold, Silver, Silicon, Technical Association, Retail Association, and Emeritus memberships with varying fee structures and benefits.
- Conference Registration Fees: Revenue generated from Annual Conference and Annual Strategy Conference registration fees. Reduced rates are provided to members.
- Sponsorships: Annual sponsorships at various levels (Diamond, Emerald, Garnet) provide revenue from member companies seeking visibility and engagement with the Conexxus community.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Gold Membership - Full access including board eligibility and standards ratification rights |
| Subscription | Annual | Silver Membership - Committee participation without board eligibility |
| Subscription | Annual | Silicon Membership - Standards access for startups and suppliers |
| Subscription | Annual | Technical Association Membership - For non-profit organizations |
| Subscription | Annual | Retail Association Membership - Educational offerings for regional associations |
| Subscription | Annual | Emeritus Membership - For retired industry professionals |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
conexxus product offering
Product offeringCore offering
Conexxus is a non-profit 501(c)(6) technology standards organization that develops and publishes technical standards and specifications for the convenience and fuel retail industry. It creates interoperability standards covering payment processing, forecourt device integration, mobile payments, point-of-sale interfaces, loyalty, encryption, and retail data exchange, enabling retailers, suppliers, and technology providers to operate on common protocols.
Product overview
Conexxus is a non-profit technology standards organization (501(c)(6)) for the convenience and fuel retail industry. Rather than a single product, Conexxus offers a comprehensive portfolio of technical standards and specifications that enable interoperability across retail systems. The core offerings include data exchange standards organized into categories: Payment standards (Electronic Payment Server/EPS, Point-to-Point Encryption, Payment System Product Codes, Forecourt Payment Terminal), Device Integration standards (Forecourt Device Controller/FDC, Site Asset Specification), Retail Operations standards (POS/Back Office Interface, Retail Merchandise Data Exchange, Motor Fuels Interface), Mobile/ Loyalty standards (Mobile Payments APIs and XML, Loyalty Standard, Lottery Data Exchange), and supporting resources including Conexxus365 webinars and API Design Guidelines. These standards are developed collaboratively by member companies (retailers and suppliers) and made available to members for implementation.
Differentiator
Problem solved
Functional benefit
Products and services
- Electronic Payment Server (EPS) Standard
Quantifiable outcome
- Saved industry approximately $1B by advocating for EMV liability shift delay from October 2017 to October 2020
- +2 more outcomes
Companies that use conexxus
Customer profileNamed customers17 records
Segments6 records
conexxus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
conexxus partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and secondary.
- NACS (National Association of Convenience Stores)coreConexxus has an integral relationship with NACS, serving as its technology resource for knowledge and advocacy. NACS provides funding support including a $1M grant for API Sprint initiatives. Four NACS-designated directors serve on the Conexxus Board of Directors. NACS represents Conexxus interests in government relations.
- IFSF (International Forecourt Standards Forum)coreLong-standing global standards collaboration with IFSF. Jointly developed Forecourt Device Controller v2.0.1 as the first truly global specification. All API work proceeds as global standard through IFSF collaboration. Open Retailing website and gitlab created to support this collaboration.
- EMVCocoreConexxus participates in EMVCo as one of the only retail organizations creating chip-based payment platforms. Represents industry concerns and identifies future specification requirements. Nominated by card brands to design fleet operation tags leveraging PAR discretionary data.
- W3C (World Wide Web Consortium)coreConexxus has been actively participating in W3C for over two decades, leading work in Web Payments, Digital Promotion, and Verifiable Claims. Represents industry through leadership roles in these work groups to standardize web-based retail and mobile commerce.
- ANSI X9coreOver two decades of representing industry issues to this ISO body tasked with structuring the payments industry standards. Working on reconciling ISO8583 payment standards with upcoming ISO20022.
- US Payments ForumcoreConexxus represents industry concerns regarding deployment of EMV and Mobile Payments through continued membership and leadership.
- Secure Technology AlliancecoreConexxus Executive Director Linda Toth advocates on behalf of the convenience industry at the Secure Technology Alliance.
- Merchant Advisory Group (MAG) - Petro SIGsecondaryConexxus Executive Director Linda Toth serves as facilitator for the Petro SIG at the Merchant Advisory Group.
- nexosecondaryCollaboration on ISO20022 migration for fuels retail segment alongside IFSF and nexo (FR).
- GS1 UScoreDiamond sponsor and active member contributing to standards development. Collaboration on data standards including Sunrise 2027 working group.
- PCI Security Standards CouncilcoreConexxus works with PCI Council on data security standards and compliance guidance. Releases EMV Resource and Guidance documents for convenience retailers.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
conexxus competitors and assessment
Company assessmentBroad incumbents
- NACS (National Association of Convenience Stores): Conexxus's parent-adjacent industry association; NACS holds 4 of 7 board seats and provides funding and government-relations infrastructure. Comparable because it represents the same convenience/fuel retail vertical with a broader (non-standards-focused) mission.
- GS1 US: Global supply-chain data standards organization; a Conexxus Diamond sponsor and collaborator on Sunrise 2027 working groups. Comparable because both publish standards adopted by retailers and suppliers for product, pricing, and supply-chain data exchange.
- PCI Security Standards Council: Sets the PCI DSS standard that Conexxus's Site Asset Specification and P2PE standard support. Comparable because both develop security standards that retailers and payment vendors must implement to participate in the card payments ecosystem.
- EMVCo: The global standards body for chip-based payments; Conexxus participates as one of the only retail organizations. Comparable because both define technical specifications that payment-accepting merchants and vendors must implement.
- US Payments Forum: Cross-industry payments implementation body where Conexxus holds a leadership seat on EMV and mobile payments deployment. Comparable because both convene stakeholders to align on payment technology rollouts in the US market.
- W3C (World Wide Web Consortium): Web standards body where Conexxus has participated for over 20 years and co-chairs the Web Commerce Interest Group. Comparable because both publish technical standards that get embedded into software products across industries.
Direct peers
- IFSF (International Forecourt Standards Forum): The global counterpart focused on forecourt device interoperability standards; jointly developed FDC v2.0.1 with Conexxus. Closest direct peer because both develop technical standards for the same fuel-retail integration layer.
- ARTS (Association for Retail Technology Standards): NRF-managed standards body for retail technology interoperability across store systems. Comparable because it develops similarly purposed data exchange and integration standards, though for general retail rather than the c-store/fuel niche.
- nexo: European payment-interoperability standards organization collaborating with Conexxus and IFSF on ISO 20022 migration for the fuels retail segment. Closely comparable because both work at the same payments-integration layer for similar end users.
Others
- Merchant Advisory Group (MAG): Merchant-side payments industry group where Conexxus's Executive Director facilitates the Petro Special Interest Group. Adjacent peer because it influences payments-industry direction from the merchant side, similar to how Conexxus represents c-store/fuel merchants on technical standards.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
conexxus social profiles
Digital presenceconexxus compliance and trust
Trust signalCompliance3 records
conexxus financial estimates
Financial estimateRevenue estimate
Valuation estimate
conexxus leadership team
Management profileNumber of profiles
conexxus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
conexxus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about conexxus
What does conexxus do?
Conexxus is a non-profit 501(c)(6) technology standards organization that develops and publishes technical standards and specifications for the convenience and fuel retail industry. It creates interoperability standards covering payment processing, forecourt device integration, mobile payments, point-of-sale interfaces, loyalty, encryption, and retail data exchange, enabling retailers, suppliers, and technology providers to operate on common protocols.
Is conexxus a public or private company?
conexxus is a private company. It is currently operating.
When was conexxus founded?
conexxus was founded in 2004.
Where is conexxus based?
conexxus is headquartered in Alexandria, United States, in the North America region.
How does conexxus make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are conference Registration Fees and sponsorships.
Who are conexxus's main competitors?
Broad incumbents on record are NACS (National Association of Convenience Stores), GS1 US, PCI Security Standards Council, EMVCo, US Payments Forum and W3C (World Wide Web Consortium). Direct peers are IFSF (International Forecourt Standards Forum), ARTS (Association for Retail Technology Standards) and nexo. Merchant Advisory Group (MAG) is listed as an others.
Does conexxus have an API?
No public API is recorded for conexxus.
What industry is conexxus in?
conexxus's product category is Retail Technology Standards. Its primary akta.pro industry code is BPAEAPAG, Third-Party Risk, Vendor Due Diligence & Supply Chain Compliance. Its NAICS code is 541.