What coram pacey does

Coram PACEY is a UK registered charity (Charity No. 312278) founded in 1977 as the National Childminding Association, operating as a professional association and membership body for home-based childcare professionals including childminders, nannies, and nursery workers across England and Wales. The organisation rebranded from PACEY to Coram PACEY in 2025 and now sits within The Coram Group. It represents nearly 14,000 Early Years Providers—approximately 50% of registered childminders in England and Wales—reaching nearly 100,000 children and families. Two legal entities are operated: the charity itself (Company No. 2060964) and the wholly-owned trading subsidiary Coram PACEY Commercial Services Limited (Company No. 2875417), which handles commercial activities including the Coram PACEY Shop and Quality Partner contracts with local authorities.

The core offering is a tiered membership structure with annual subscriptions: Practitioner Assistant from £75/year, Practitioner from £110/year, Practitioner PLUS, Manager from £144/year, Manager PLUS, and a Quality Partner tier for local authorities. Membership bundles specialist childcare insurance arranged through Morton Michel and underwritten by QBE UK, online training through the wholly-owned CEY Smart platform (over 80 bite-sized CPD courses), expert advice lines, e-commerce discounts via the Coram PACEY Shop, and policy advocacy with Ofsted and the Care Inspectorate Wales (CIW). The technology stack comprises the MyPACEY member portal, digital forms, and an integration with Kinderly Together for digital learning journeys available to PLUS tier members.

Revenue is generated through membership subscriptions, e-commerce sales, training course fees, conference ticket sales (annual flagship event), and enterprise-level Quality Partner contracts with local authorities. Go-to-market combines self-serve online enrollment via corampacey.org.uk, phone-based member services, and event-driven community activation through PACEY Connect local networks and the annual conference. Distribution is single-country domestic with operations split between England (Coram PACEY) and Wales (PACEY Cymru), and the organisation maintains a multi-channel social presence across Facebook, Instagram, LinkedIn, TikTok, and X.

Name

coram pacey

Legal name

Coram PACEY

Website

https://corampacey.org.uk

Company type

Private

Founded year

1977

Operating status

Operating

Short description

Coram PACEY is a UK charity and professional association serving nearly 14,000 home-based childcare professionals in England and Wales through tiered membership, bundled insurance, training, and policy advocacy, now operating as part of The Coram Group.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership Subscriptions: Annual membership fees from childcare professionals including childminders, nannies, nursery managers and childminding assistants. Tiers range from £75-£144/year with optional payment plans over 4 months. Insurance is bundled with certain tiers (Practitioner and Practitioner PLUS).
2. Shop Products: Sale of training materials, business products, arts & crafts, and resources through the Coram PACEY shop. Members receive discounts on products. Non-members can also purchase.
3. Training Courses: Revenue from training courses including first aid training, safeguarding courses, and bite-sized CPD modules. Some training is free for members, with discounted rates on accredited qualifications.
4. Insurance Services: Practitioner Insurance arranged through Morton Michel and underwritten by QBE UK Limited is included as a benefit of Practitioner and Practitioner PLUS memberships. This cannot be purchased separately.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Coram PACEY sells tiered annual memberships to home-based childcare professionals in England and Wales, bundling specialist public liability and professional indemnity insurance, online CPD training (via CEY Smart), expert legal/tax/wellbeing advice lines (via ARAG), downloadable resources and legal documentation, the Childcare Professional magazine, and Kinderly Together digital learning journeys. Members pay between £75 and £144+ per year depending on tier (Practitioner Assistant, Practitioner, Practitioner PLUS, Manager, Manager PLUS, Quality Partner), with bundled insurance included in practitioner tiers and optional add-ons available. The organisation also generates revenue through an e-commerce shop, training and qualification fees, and conference ticketing.

Product overview

Coram PACEY is a professional association providing membership-based services for home-based childcare professionals including childminders, nannies, and nursery workers across England and Wales. The core offering is a tiered membership structure (Practitioner Assistant, Practitioner, Practitioner PLUS, Manager, Manager PLUS, and Quality Partner) providing insurance, training, expert advice, products, and policy updates. Digital platforms include CEY Smart for online training, Search Childcare for provider-parent matching, and Kinderly Together (in PLUS tiers) for learning journeys and parent communication. Additional offerings include the Coram PACEY Shop e-commerce platform, Childcare Professional magazine, the Practice/Business/Downloads Hubs for resources, Legal Documentation Library, and Digital Forms. Insurance is provided through partnership with Morton Michel underwritten by QBE UK Limited.

Differentiator

Problem solved

Functional benefit

Brands

• CEY Smart: Digital learning platform providing bite-sized CPD training courses for early years professionals
• PACEY Cymru
• Kinderly Together
• MyPACEY

Products and services

• Practitioner Membership Annual membership for registered childminders, registered nannies, and non-registered nannies, from £110/year, bundling specialist childcare insurance (Public Liability £10M, Employers Liability £10M, Professional Indemnity £100k, Legal Expenses £100k, Practitioner Contents £1k), CPD training, advice lines, and member resources.
• Practitioner Assistant Membership Annual membership for childminding assistants and nursery workers, from £75/year, providing training, support and mentoring without insurance coverage.
• Practitioner PLUS Membership Enhanced practitioner membership including Practitioner Insurance plus Kinderly Together digital learning journey, parent communication and accounting software.
• Manager Membership Annual membership for nursery managers and their teams supporting group settings or larger childminder settings, from £144/year, with Manager 5 (up to 5 staff) and Manager 10 (up to 10 staff) options.
• Manager PLUS Membership Enhanced manager membership adding Kinderly Together digital learning journey, parent communication and accounting software.
• Quality Partner Membership Annual partnership membership for local authorities and not-for-profit organisations that wish to support childcare providers, sponsor memberships, and access provider networks.
• CEY Smart Online Training Platform Online training and professional development platform offering bite-sized CPD courses for early years professionals, covering child development, partnership working, SEND/ALN, safeguarding, business, and regulation.
• Search Childcare Platform Digital platform for childcare providers to register their services and for parents to find and connect with local childcare provision.
• Coram PACEY Shop Online retail platform operated by Coram PACEY Commercial Services Limited selling training resources, business products, arts and crafts, and Childcare Professional magazine subscriptions, with member discounts.
• Childcare Professional Magazine Award-winning official membership magazine providing news, sector campaigns, policy updates, and innovation coverage to childminders, nannies, and nursery workers.
• Coram PACEY Practitioner Insurance Specialist childcare insurance arranged by Morton Michel and underwritten by QBE UK Limited, covering Public Liability (£10M), Employers Liability (£10M), Professional Indemnity (£100k), Legal Expenses (£100k), and Practitioner Contents (£1k), bundled with Practitioner and Practitioner PLUS memberships.
• Magic of Childminding Public-facing initiative for parents promoting the value and benefits of childminding as a quality childcare option.
• Childcare and Early Years Conference 2027 Annual childcare and early years conference held at Bishopsgate Institute, London on 6 February 2027, marking the 50th anniversary year with workshops, talks, clinics, exhibition space and networking for childcare professionals.
• It Takes a Village Magazine Magazine launched on 7 July 2026 for parents, titled 'It Takes a Village to Raise a Child', produced by Coram PACEY.

Quantifiable outcome

• Representing nearly 14,000 Early Years Providers
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Morton MichelcoreStrategic or Co-development PartnerInsurance partner for Coram PACEY Practitioner Insurance. Arranged and administered by Morton Michel Limited and underwritten by QBE UK Limited. Provides Public Liability insurance and related coverage for qualifying members.
• KinderlycoreTechnology or IntegrationKinderly Together is included as a benefit in Practitioner PLUS and Manager PLUS memberships. It's a digital learning journey, parent communication and accounting software for early years settings.
• CEY SmartcoreTechnology or IntegrationOnline training platform providing bite-sized CPD courses for childcare professionals. Partners with organisations including Loughborough University, Speech and Language UK, Relate, The Money Charity, The Wildlife Trusts, and Autism Education Trust to develop courses.
• ARAGcoreStrategic or Co-development PartnerProvides legal advice helpline (24/7), tax advice (weekdays 9am-5pm), and 24/7 counselling helpline for eligible Coram PACEY members.
• TigerlilyminorGTM or Marketing PartnerProvides discounted paediatric first aid training for Coram PACEY Manager members in England.
• Boogie MitesminorGTM or Marketing PartnerEarly years music workshops and practitioner training provider. Coram PACEY Manager members receive 20% off all practitioner products and webinars.
• Cheeky WipesminorGTM or Marketing PartnerReusable wipes provider for childcare settings. Offering 20-38% discounts for Coram PACEY members depending on purchase amount.
• TOTUM (formerly NUS Extra)minorGTM or Marketing PartnerStudent discount card program. Coram PACEY members entitled to apply for TOTUM PRO card (£14.99/year) providing access to 200+ discounts from retailers and services.
• HOPE EducationcoreGTM or Marketing PartnerLead exhibition partner for the 2027 Childcare and Early Years Conference. Exhibits early years products and services.
• Cache (Council for Awards in Care, Health and Education)minorStrategic or Co-development PartnerPACEY safeguarding course content reviewed and endorsed by Cache, the leading specialist awarding organisation for the care and education sector.
• Dr Julian Grenier CBEminorStrategic or Co-development PartnerAuthor of Development Matters, partnered with Coram PACEY to develop mini-series of courses about seven key features of effective practice in England.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Early Years Alliance: UK membership organisation supporting early years providers with training, resources, and policy advocacy. The most directly comparable peer to Coram PACEY, with a similar membership-tier model and overlapping target audience across the early years sector.
• National Day Nurseries Association (NDNA): UK membership association serving nurseries and daycare providers with training, resources, quality schemes, and policy advocacy. Direct peer with a comparable tiered membership structure and B2B institutional relationships with local authorities.
• Montessori International: UK-based training and membership organisation for Montessori early childhood educators, delivering qualifications, CPD, and a professional community. Comparable membership-association model to Coram PACEY though with a narrower pedagogical focus.

Emerging players

• Tiney: UK childminder agency platform that recruits, trains, and matches childminders with families. Alternative business model operating in the same childminding segment with partial overlap on target audience.

Broad incumbents

• Bright Horizons: Large UK and global operator of nursery and early years settings with a broader services portfolio. Same end customer (families seeking childcare) but operates nurseries directly rather than as a membership association.
• N Family Club: UK nursery operator providing early years education across multiple settings. Operates in the same sector with overlapping end customers (parents seeking childcare) but under a commercial nursery operator model.
• Kidsunlimited (Family First): UK nursery operator (now operating under Family First) with group settings serving the same early years age range. Same customer base and sector, different commercial operating model.
• National Education Union: Large UK trade union for teachers, lecturers, and education professionals. Comparable professional membership model serving educators, but at significantly larger scale and with broader scope than Coram PACEY's childcare-only focus.

Others

• NCFE (formerly CACHE): UK awarding organisation providing qualifications in childcare and education. Adjacent service provider in the same early years ecosystem; Coram PACEY's safeguarding course content is reviewed and endorsed by CACHE (now part of NCFE).
• Morton Michel: Specialist insurance broker for the childcare and education sector. Coram PACEY's insurance partner, but Morton Michel also serves nurseries, schools, and childminders directly, making it an adjacent distributor in the same ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CoramPACEY
• Facebookfacebook.com/CoramPACEY
• LinkedInlinkedin.com/company/corampacey
• Instagraminstagram.com/corampacey
• Pinterestpinterest.co.uk/paceychildcare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about coram pacey