NEMOTOTSUKEMONO Co.

What NEMOTOTSUKEMONO Co. does

NEMOTOTSUKEMONO Co. is a privately held Japanese food manufacturer founded in 1935 and based in Mito, Ibaraki. With 11–50 employees, it serves consumers through a catalog centered on umeboshi and other preserved foods, including pickled radish, plum-based takuan, soboro natto, and plum syrup. The assortment also includes wooden-box and other gift presentations, sports-team-branded products, and a whiskey-barrel-aged specialty line.

Production is based on tree-ripened plums, traditional sun-drying, salt curing, natural-yeast fermentation, beet sugar in some syrups, and product-specific recipes. Several products are described as using no chemical seasonings or additives, while the barrel-aged umeboshi is aged for one year with a Mito sake brewery.

Revenue is generated through one-time product sales rather than disclosed subscriptions. Items range from ¥300 to more than ¥6,300, excluding tax; distribution is through the company's own e-commerce site, which supports nationwide delivery and multiple payment methods, and a physical store with tasting and tour-group facilities. Customers include individual household buyers, gift buyers, consumers of traditional Japanese foods, tourists, and regional sports supporters.

Name

NEMOTOTSUKEMONO Co.

Legal name

株式会社根本漬物 (NEMOTOTSUKEMONO Co., Ltd.)

Website

https://nemotuke.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

NEMOTOTSUKEMONO Co. is a private Mito, Japan food manufacturer established in 1935 that sells umeboshi, pickled vegetables, soboro natto, and plum syrup to consumers through its website, store, and tourism retail.

Ownership category

akta.pro rank

Headquarters

HQ city

Mito

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct consumer sales of umeboshi, pickled plums, ground natto, pickled radish, plum syrup and other Japanese traditional foods through their e-commerce website and physical retail location. One-time purchase model with products ranging from ¥300 to ¥6,300+ per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

NEMOTOTSUKEMONO Co. manufactures traditional Japanese umeboshi (pickled plums), tsukemono (pickled vegetables), soboro natto, and plum syrup beverages using sun-drying and natural fermentation methods. The company sells these products directly to consumers through its own e-commerce website (nemotuke.com) and a physical retail store with tasting facilities at its Mito, Ibaraki headquarters, serving gift buyers, household consumers, and tourism visitors.

Product overview

NEMOTOTSUKEMONO Co. is a Japanese food company specializing in traditional umeboshi (pickled plums), tsukemono (pickles), plum syrup beverages, and ground natto products. The product portfolio centers on core umeboshi lines including the Kairaku-ume (偕楽梅干) series with its premium Gyokusyou (玉匠) variant, the Mito-no-Ume (水戸乃梅) Fukuyui series, and the Mito City certified Umeiromirai (梅色未来) brand. The company offers single products (偕楽梅干, 水戸乃梅 ふくゆい, まろやか完熟梅干), gift sets (水戸の梅セット, 一日一梅 梅詰合せ), specialty barrel-aged products (高藏CASK梅干し), plum syrup beverages (一日一梅 梅シロップ series including コーラ flavor), takuan pickles (練梅たくあん variants), and traditional ground natto (水戸藩伝承 そぼろ納豆). Products are categorized into 梅干し (umeboshi), そぼろ納豆 (ground natto), ご贈答品 (gifts), and その他の商品 (other products).

Differentiator

Problem solved

Functional benefit

Brands

• 梅色未来: A unified brand certified by Mito City for plum products
• 偕楽梅干
• 水戸乃梅
• 一日一梅
• 高藏 CASK

Products and services

• Kairaku-ume Tamasho premium gift umeboshi series (偕楽梅干 玉匠 九寸一品 / 八寸一品 / 箱入) Premium umeboshi made from tree-ripened large plums, sun-dried using traditional methods. Available in nine-inch single (¥6,300), eight-inch single (¥5,000), and boxed (¥3,000) gift formats targeted at premium traditional food gift buyers.
• Kairaku-ume standard sun-dried umeboshi (偕楽梅干) Umeboshi made from tree-ripened plums using traditional sun-drying methods, offering a simple rustic taste. Standard retail SKU priced at ¥600 for individual household consumption.
• Kairaku-ume combination set (偕楽梅干 梅合わせ) Gift set combining Kairaku-ume with Umeboman, both featuring traditional sun-drying methods, with approximately 12% and 10% salt content respectively. Available in boxed packaging format for gifting.
• Mito-no-Ume Fukuyui salt-only umeboshi (水戸乃梅 ふくゆい) Traditional umeboshi made with only salt using Mito city's certified brand plum 'Mito-no-Ume Fukuyui'. No chemical seasonings or additives. Targeted at consumers seeking the purest traditional flavor profile.
• Mito Kairakuen Shikin-ume specialty umeboshi (水戸偕楽園 紫錦梅) Specialty umeboshi made using the original recipe of Tokugawa Nariaki, the 15th-generation shogun's father. Uses plums from Kairakuen garden in Mito, finished with shiso leaves and salt only. Carries Mito City 'Umeiromirai' brand certification.
• Umeiromirai shiso-pickled umeboshi (梅色未来 しそ梅漬) Umeboshi made from tree-ripened plums, sun-dried traditionally, pickled with red shiso leaves for natural coloring. Mito City certified 'Umeiromirai' brand.
• Umeiromirai refined plum takuan (梅色未来 練梅たくあん) Unique takuan pickle made by pickling sun-dried original hothouse daikon radish with plum meat, flavored with refined plum. Features pleasant acidity and crispy texture. Also available in half-size variant.
• Maruyaka kanjuku umeboshi (まろやか完熟梅干) Umeboshi made from tree-ripened plums with apple juice and honey, finished with low salt content for easy everyday eating. Priced at ¥1,500.
• Umeboman katsuobushi umeboshi (梅じまん) Umeboshi seasoned with quality katsuobushi (bonito flakes) and red shiso leaves, featuring easy-to-eat salt content and rich umami. Priced at ¥1,500.
• Three-color assorted umeboshi gift set (三色詰合わせ梅) Gift set combining three types: Kairaku-ume (tree-ripened, sun-dried), Ko-bume-zuke (crunchy small plums with moderate acidity), and Umeboman (with katsuobushi and shiso). Targeted at gift buyers seeking variety.
• Neri-umejama paste-style umeboshi (練梅じまん) Carefully sun-dried umeboshi processed into a paste-like texture while maintaining crunchiness. Packaged in a convenient screw-cap stand pouch for daily use.
• Antlers Fukuyui umeboshi collaboration SKU (アントラーズ ふくゆい梅干) Umeboshi made with Mito-no-Ume Fukuyui plums, seasoned with salt only. Limited edition collaboration created to wish for the Kashima Antlers soccer team's success, targeting regional sports fan collectors.
• Ibaraki Robots refined plum takuan collaboration SKU (茨城ロボッツ 練梅たくあんハーフ) Half-size refined plum takuan supporting the Ibaraki Robots basketball team. Made with sun-dried daikon radish pickled with plum meat. Targeted at local team supporters as collector merchandise.
• Kouzo CASK whiskey barrel-aged umeboshi (高蔵CASK梅干し) Specialty collaboration umeboshi with Meiri Shurui (Mito sake brewery). Aged for one year in whiskey barrels, imparting a soft aroma from the barrel. Combines plum's original acidity with barrel aging depth.
• Ichinichi Ichiume individually-wrapped umeboshi gift set (一日一梅 梅詰合せ 個包装) Gift set with individually wrapped umeboshi: shiso-pickled plum for morning, katsuobushi-seasoned for lunch, and Fukuyui salt-only umeboshi for evening. Presented in a wooden box.
• Mito plum four-type wooden barrel set (水戸の梅セット) Gift set of four types of Mito umeboshi: Fukuyui, Shikin-ume, Nemono no Ume, and Nemono no Shiso-zuke Ume. Arranged in a wooden barrel. Priced at ¥6,000.
• Ichinichi Ichiume fermented plum syrup series (一日一梅 梅シロップ plain / しそ / コーラ) Fermented plum syrup made from Mito-no-Ume Fukuyui plums, sweetened with beet sugar and natural yeast. Available in plain, shiso, and cola flavors at ¥1,480 each. Recommended 5x dilution for beverages, also suitable for cocktails and food toppings.
• Mito-han denshin soboro natto (水戸藩伝承 そぼろ納豆) Traditional Mito specialty — natto mixed with dried shredded daikon radish and light soy sauce. A beloved local food of the former Mito Tokugawa castle town. Entry-level product priced at ¥300.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 明利酒類 (Meiri Shurui)coreStrategic or Co-development PartnerCollaboration between 明利酒類 (sake brewery in Mito) and 根本漬物 to create 高藏CASK梅干し. 明利酒類 provides whiskey barrels and aging expertise, while 根本漬物 contributes umeboshi production skills. The product is aged for 1 year in barrels to impart whiskey-derived aromatic notes into the plum.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Marumiya: Established Japanese food maker best known for furikake and umeboshi products, with a similarly heritage-oriented positioning in the rice seasoning and pickled plum categories.
• Hatakosen: Specialized Japanese manufacturer of natto, tsukemono (pickles), and other traditional preserved foods - directly comparable to NEMOTOTSUKEMONO's core tsukemono and soboro natto offerings.

Broad incumbents

• Mizkan Holdings: Major Japanese food and condiments company producing umeboshi, vinegars, and dressings - overlapping with NEMOTOTSUKEMONO but operating at much larger scale across multiple categories.
• Kikkoman: Global Japanese food giant with a portfolio spanning soy sauce, sauces, and some preserved foods; competes broadly with NEMOTOTSUKEMONO in Japanese traditional food categories.
• Kewpie: Japanese food company best known for mayonnaise, dressings, and processed egg products, with selective presence in preserved condiments relevant to NEMOTOTSUKEMONO's market.
• Ajinomoto: Large Japanese food conglomerate producing seasonings, oils, and processed foods including umami and fermented products that compete with NEMOTOTSUKEMONO's preserved food offerings.
• House Foods: Established Japanese food company producing curry, spices, and condiments including pickled and seasoned products, overlapping with NEMOTOTSUKEMONO's traditional preserved food space.
• S&B Foods: Japanese food maker specializing in spices, curry, and processed condiments; competes broadly with NEMOTOTSUKEMONO in Japanese table sauces and preserved seasonings.

Emerging players

• Yugeta: Smaller Japanese manufacturer focused on traditional condiments and seasonings including pickled plum products, comparable to NEMOTOTSUKEMONO in scale and craft positioning.
• Iio Jozo: Japanese producer of premium vinegars and fermented condiments with a heritage-driven, craft positioning similar to NEMOTOTSUKEMONO's traditional plum-based products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEMOTOTSUKEMONO Co.