What www.doktoris.gr does

Doktoris.gr is a Greek direct-to-consumer e-commerce retailer operating since 2008 and registered as ΔΟΚΤΩΡΗΣ ΙΚΕ (ELIAS GI), headquartered in Agios Athanasios, Thessaloniki. The company sells a broad assortment of over 6,984 SKUs across garden tools and equipment, garden machinery, hand and power tools, air and industrial tools, electrical materials, workwear and safety gear, fasteners, household items, kitchenware, and bathroom products. Its customer base comprises DIY homeowners, garden enthusiasts, and professional tradespeople in Greece, served through the main consumer storefront and a separate B2B wholesale portal at b2b-shop.gr.

The platform is built on a standard e-commerce technology stack — product catalog, shopping cart, customer accounts, wishlists, and order management — with no proprietary technology or AI/ML features disclosed. Orders are fulfilled via Greek couriers (1-2 business days), transport companies for bulky items (1-3 days mainland, 2-5 days islands), and BOX NOW parcel lockers, with free shipping on orders over €49 and multiple payment options including cash on delivery. The company drives top-of-funnel demand through organic social channels (Instagram, Facebook, YouTube, Pinterest, LinkedIn) and a content blog.

Revenue is generated entirely through one-time product sales at unit prices ranging from €0.12 to over €417, with no subscription, SaaS, or recurring component. The company is privately held with no disclosed funding rounds, no parent company, no M&A activity, and no enterprise customer concentration. Its growth strategy, to the extent observable, consists of catalog breadth expansion, B2B channel development, and last-mile delivery partnerships within the Greek domestic market only.

Name

www.doktoris.gr

Legal name

ΔΟΚΤΩΡΗΣ ΙΚΕ - ELIAS GI

Website

https://doktoris.gr

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Doktoris.gr is a Greek e-commerce retailer, operating since 2008, selling over 6,984 SKUs of garden tools, household goods, kitchenware, power tools, and workwear to DIY consumers, tradespeople, and wholesale buyers across Greece via its DTC site and B2B portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Agios Athanasios

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of tools, garden equipment, home goods, and related products through the e-commerce platform. Revenue generated through one-time product transactions with various price points ranging from €0.12 to €417+. The company offers free shipping on orders over €49.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Doktoris.gr is an online retail store selling garden tools, household hardware, kitchenware, bathroom products, workwear, and consumables to Greek consumers through its e-commerce portal. The company also runs a separate B2B wholesale platform (b2b-shop.gr) for trade buyers, providing flexible delivery options including courier, locker pickup, and cash on delivery.

Product overview

Doktoris.gr is a Greek e-commerce platform operated by DOKTORIS IKE (ELIAS GI), specializing in olive oil commerce, selling a comprehensive range of hardware, garden, and household products. The product portfolio includes garden tools and machinery (pruning shears, lawn mowers, chain saws), hand tools and power tools (drills, angle grinders, air tools), household items (kitchenware, bathroom accessories, cleaning supplies), garden irrigation equipment, plant pots, workwear and safety equipment, and fasteners/consumables. The company offers a multi-category online marketplace with delivery services including BOX NOW parcel lockers, serving both retail consumers and B2B wholesale customers through its b2b-shop.gr portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden tools and equipment

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Public: Greek omnichannel retailer for technology, entertainment, and home/lifestyle products with a strong e-commerce presence. Comparable multi-category DTC model serving Greek consumers.
• Kotsovolos: Greek e-commerce and retail platform for appliances, electronics, and home products. Comparable online-first model with overlap in household goods and home equipment.
• Skroutz: Greece's leading price-comparison and marketplace platform that aggregates tool, garden, and home goods listings. Competes with Doktoris for the same Greek DIY/professional shopper across overlapping categories.
• Plaisio: Greek e-commerce retailer offering tools, home/office products, and consumer electronics. Comparable to Doktoris as a multi-category online retailer serving Greek consumers with a broad product catalog.

Emerging players

• ManoMano: European specialist DIY and gardening e-commerce platform that has expanded into Greece. Directly comparable to Doktoris's core garden and tool categories but with deeper category curation and pan-European scale.
• Toolplanet: Greek specialist e-commerce retailer focused on power tools, hand tools, and industrial equipment. Comparable B2C/B2B online model with overlapping professional tradesperson customer base.
• e-Gate (Skroutz Marketplace sellers): Greek online tool and hardware retailer selling power tools, garden equipment, and DIY supplies. Direct overlap with Doktoris's core tool/garden categories.

Broad incumbents

• Praktiker: Greek home improvement and DIY chain offering tools, garden, and household products. Competes with Doktoris on broad home/DIY assortment though primarily through physical stores.
• Leroy Merlin Greece: Greek arm of the European DIY and home improvement giant. Directly competes with Doktoris across garden tools, hand tools, and household categories with significantly larger scale and assortment.
• Bauhaus: European DIY and workshop specialist with Greek operations. Comparable on garden equipment, tools, and household categories with a more workshop-focused assortment.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCdnoF8QyVLeNBYaAJ_T0_vw
• Facebookfacebook.com/doktoris
• LinkedInlinkedin.com/company/doktoris-gr
• Instagraminstagram.com/doktoris.gr
• Pinterestgr.pinterest.com/doktoris_gr
• Xx.com/doktoris_gr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about www.doktoris.gr