conversion rate pros

What conversion rate pros does

Conversion Rate Pros is a Cape Town-based conversion rate optimisation (CRO) agency that helps e-commerce and lead-generation businesses improve website sales and lead flow through evidence-based research, design, and AB testing. The firm operates a horizontal service model with two core offerings: Conversion Teardown, a one-off fixed-fee funnel audit that delivers a recorded video walkthrough, written findings, and a revenue-impact-ranked fix list; and Conversion Sprints, an ongoing two-week sprint programme that bundles a full in-house conversion team (UX researcher, designer, copywriter, developer, QA engineer, data analyst, and CRO strategist) for a single monthly fee. The company works with mid-to-large retailers and established brands across South Africa, the UK, the US, and Australia, including Unilever, ABSA, Italtile, Auto & General, Dometic, Lexie Hearing, CTM, and Oneplan.

The underlying methodology triangulates data from GA4 or Shopify analytics, Hotjar session recordings and heatmaps, on-site customer surveys, and search-behavior signals to diagnose conversion leaks, formulate a written hypothesis, and ship live-traffic tests whose results are validated downstream in the client's own GA4 — not solely within the testing tool. The technology stack is deliberately thin and partner-led: Hotjar for behavioural analytics (Certified Partner) and Anthropic for AI-assisted analysis, with the firm explicitly supporting Shopify, Shopify Plus, WordPress, Magento, and custom platforms. No proprietary SaaS platform, IP portfolio, or patents are disclosed; the differentiator is process discipline and validation rigour rather than owned technology.

Commercial mechanics combine one-time audit fees with subscription recurring revenue from the Sprints programme (month-to-month after a three-month initial commitment, with no account-management fees or twelve-month lock-in). Customer acquisition is sales-led: a 20–30 minute fit assessment call qualifies prospects against a traffic threshold of roughly 1,500+ orders per month, with the firm disclosing that it turns away approximately one-third of prospective clients. Distribution is direct-to-enterprise, supported by a results-portfolio and 5.0/5.0 verified reviews on REVIEWS.io.

Name

conversion rate pros

Legal name

Conversion Rate Pros

Website

https://conversionratepros.co.za

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Conversion Rate Pros is a Cape Town-based conversion rate optimisation agency that runs evidence-based AB testing programmes and one-off funnel audits for e-commerce and lead-generation brands across four continents.

Ownership category

akta.pro rank

Product category

Conversion Rate Optimisation Services

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industry

Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF)

Keywords

• Conversion rate optimisation
• AB testing services
• E-commerce CRO agency
• UX research services
• Website analytics consulting

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Conversion Sprints (Ongoing Programme): Monthly recurring revenue from an ongoing two-week sprint programme. Month-to-month after initial three-month commitment. Programme intensity scales with traffic from one test per month to three parallel sprints. Includes full conversion team (UX researcher, designer, copywriter, developer, QA engineer, data analyst, CRO strategist) for one monthly fee. No account management fees or 12-month lock-in.
2. Conversion Teardown (One-off Audit): Fixed-fee one-time engagement providing a recorded video walkthrough, written audit, and prioritised fix list ranked by revenue impact. Full fee is credited against first month if client continues into programme within 60 days.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Conversion Rate Pros is a conversion rate optimisation agency that diagnoses why website visitors leave without buying, designs and tests fixes on live traffic, and validates every result in the client's own analytics. It offers two services: a one-off Conversion Teardown audit (recorded video walkthrough, written audit, and prioritised fix list ranked by revenue impact) and an ongoing Conversion Sprints programme (two-week recurring sprints that compound gains over time, delivered by a full in-house team of CRO specialists).

Product overview

Conversion Rate Pros offers two distinct conversion rate optimisation services: Conversion Teardown (a one-off fixed-fee audit with video walkthrough, written report, and prioritised fix list) and Conversion Sprints (an ongoing two-week sprint programme that diagnoses, designs, tests, and measures conversion improvements, with gains compounding over time). Both follow the same evidence-first methodology but differ in engagement model: Teardown is a standalone project, while Sprints is a recurring monthly programme with a dedicated full conversion team.

Differentiator

Problem solved

Functional benefit

Products and services

• Conversion Teardown

Quantifiable outcome

• 4.5x conversion rate increase over 15 months for DTC health device retailer (0.76% to ~3.5%)
• +5 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• HotjarcoreTechnology or IntegrationCertified Partner. Hotjar's behavioral analytics tools (session recordings, heatmaps) are used as part of the CRO methodology to diagnose user behavior and identify conversion opportunities.
• AnthropicsupportingTechnology or IntegrationPlatform partner. Anthropic's AI capabilities are used within the CRO technology stack for analysis and optimization support.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Conversion Sciences: US-based CRO agency specialising in research-driven conversion optimisation for e-commerce and B2B lead generation. Closely comparable services and customer profile to Conversion Rate Pros.
• Widerfunnel: Canada-based CRO agency offering strategy, experimentation, and analytics services to enterprise e-commerce and SaaS clients. Comparable in offering mix, methodology, and enterprise focus.
• CXL: Conversion-focused agency and training platform offering CRO consulting, experimentation services, and education. Overlaps with Conversion Rate Pros in CRO consulting and methodology evangelism.
• The Good: US-based digital agency with a strong conversion optimisation practice serving enterprise e-commerce and B2B brands. Directly comparable in service scope and customer tier.
• KlientBoost: Digital marketing agency offering CRO, paid media, and landing page services to mid-market and enterprise clients. Comparable in combining CRO with adjacent performance marketing offerings.
• Conversion Rate Experts: UK-headquartered CRO consultancy founded by Chris Goward, focused on e-commerce conversion lifts using structured testing programmes. Closely comparable in methodology and client profile to Conversion Rate Pros.
• Invesp: US-based conversion rate optimisation agency serving e-commerce and SaaS clients. Directly comparable to Conversion Rate Pros in service offering (CRO audits and ongoing programmes), enterprise targeting, and AB-testing methodology.

Broad incumbents

• Optimizely: Enterprise experimentation and digital experience platform with CRO-adjacent services. Overlaps with Conversion Rate Pros' category but is a broad, platform-led incumbent rather than a specialised CRO agency.
• Perficient: Large global digital consultancy offering CRO, analytics, and experience design services to enterprise clients. Indirect peer — competes for enterprise CRO budgets but from a broad-services positioning.
• AB Tasty: Global experimentation and personalisation platform with adjacent professional services. Larger, platform-led player operating in the same CRO category but with a software-first business model rather than pure agency services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/conversion-rate-pros

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about conversion rate pros