citr 101.9 fm and discorder magazine
CiTR 101.9 FM and Discorder Magazine is a UBC student-run non-profit operating a CRTC-licensed campus radio station (101.9 FM, 100+ programs) and a bi-monthly print/digital arts magazine (Discorder, since 1983), serving UBC students, Vancouver's local music community, and underrepresented voices through broadcasting, publishing, and media training.
- Company typePrivate
- Founded1974
- HeadquartersVancouver, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What citr 101.9 fm and discorder magazine does
CiTR 101.9 FM and Discorder Magazine is a non-profit campus media organization operated by The Student Radio Society of UBC, headquartered at the UBC Nest in Vancouver, British Columbia. The entity operates two integrated media products: CiTR 101.9 FM, a CRTC-licensed campus/community radio station broadcasting 100+ locally-focused programs in multiple languages over FM, online streaming, and podcast channels; and Discorder Magazine, a print and digital publication producing 6 issues per year (currently Issue 447, 2026) distributed across 30+ drop spots in Vancouver and the Lower Mainland. The organization traces its origins to 1937, was formally re-licensed as CiTR in 1974 under CRTC Decision 74-260, and relocated from the Student Union Building to the UBC Nest in 2015.
The underlying technology stack is conventional broadcast infrastructure: professionally-designed FM studios with modern broadcasting equipment, an upgraded signal processor and transmitter (replaced in 2024), online live-streaming via citr.ca, and a podcasting platform launched in 2007. There is no disclosed proprietary technology, no AI/ML components, no public API or SDK, and no patent or trademark filings. Distribution is dual-channel — FM radio at 101.9 FM (regional) plus online streaming and podcasts (global reach) for audio, and 30+ physical drop spots plus web exclusives for the magazine.
Revenue mechanics are diffuse and community-funded. Sources include small-dollar donations via donatetocitr.ca, recurring memberships, $20/year physical magazine subscriptions (with free digital access), local advertising and sponsorship (managed by a dedicated Advertising & Sponsorship Manager), and implicit UBC institutional support. The organization is governed by a Board of Directors and a Student Executive team of 15+ student positions, supported by a small professional staff. Customer/member segments are UBC students and community members seeking media training, the Vancouver music and arts scene seeking coverage and platform, and underrepresented communities seeking air-time and editorial representation. Community programs include the Shindig battle-of-the-bands competition (since 1983), Summer Radio Camp for youth (since 2015), and a dedicated Indigenous Collective.
citr 101.9 fm and discorder magazine firmographics
Firmographics- Name
- citr 101.9 fm and discorder magazine
- Legal name
- The Student Radio Society of UBC
- Website
- https://citr.ca
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CiTR 101.9 FM and Discorder Magazine is a UBC student-run non-profit operating a CRTC-licensed campus radio station (101.9 FM, 100+ programs) and a bi-monthly print/digital arts magazine (Discorder, since 1983), serving UBC students, Vancouver's local music community, and underrepresented voices through broadcasting, publishing, and media training.
- Ownership category
- akta.pro rank
citr 101.9 fm and discorder magazine industry classification
Industry- Product category
- Community Radio and Magazine Publishing
- NAICS
- Radio Broadcasting Stations (516110), Periodical Publishers (513120)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- University/Educational Local Stations (College Radio, Campus TV) (MPABACAH)
- akta.pro secondary industries
- Public Broadcasting Content Distribution & Interconnection (Sat/IP feeds) (MPABADAI), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where citr 101.9 fm and discorder magazine is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
citr 101.9 fm and discorder magazine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Membership Fees: The station accepts donations through donatetocitr.ca and offers membership programs for supporters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Digital Subscription - Free |
| Subscription | Annual | Physical Magazine Subscription - $20/year |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
citr 101.9 fm and discorder magazine product offering
Product offeringCore offering
CiTR 101.9 FM and Discorder Magazine operates a campus/community radio station broadcasting at 101.9 FM and streams online and as podcasts, airing 100+ locally-focused programs in multiple languages. Discorder Magazine publishes 6 print issues per year plus web-exclusive content, distributed across 30+ drop spots in Vancouver and the Lower Mainland, amplifying underrepresented communities and providing media training for UBC students and community members.
Product overview
CiTR & Discorder operates as a unified media organization consisting of CiTR 101.9 FM (a university radio station broadcasting 100+ locally-focused programs in multiple languages via FM, online streaming, and podcasts) and Discorder Magazine (a print and digital publication publishing 6 issues per year plus web-exclusive content). The organization also runs community programs including Shindig battle-of-the-bands competitions and Summer Radio Camp for youth training.
Differentiator
Problem solved
Functional benefit
Products and services
- CiTR 101.9 FM Radio Broadcast
- Discorder Magazine
- Online Radio Streaming
- Podcast Services
- Shindig Battle-of-the-Bands
- Summer Radio Camp
Companies that use citr 101.9 fm and discorder magazine
Customer profileSegments3 records
Ideal customer profiles5 records
citr 101.9 fm and discorder magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
citr 101.9 fm and discorder magazine partnerships and signals
Strategic signalScale indicators6 records
Recent moves10 records
Expansion highlights6 records
citr 101.9 fm and discorder magazine competitors and assessment
Company assessmentDirect peers
- CJSF 90.1 FM: Campus and community radio station at Simon Fraser University in Burnaby, serving the Greater Vancouver area. Operates on a very similar student-run, non-profit, volunteer-driven model with multilingual, alternative-format programming — the closest geographic and structural peer to CiTR.
- CFUV 101.9 FM: Campus and community radio station at the University of Victoria broadcasting on the same 101.9 FM frequency. Comparable non-profit, student-involved model with diverse alternative programming serving a BC university community.
- CIVL 101.7 FM: Campus and community radio at the University of the Fraser Valley. Operates a similar non-commercial, volunteer-driven model serving the Fraser Valley region with alternative and community-focused programming.
- CKUT 90.3 FM: Campus and community radio station at McGill University in Montreal. One of Canada's most established campus stations with a similar mandate of alternative programming, multilingual shows and community-focused broadcasting.
- CJAM 99.1 FM: Campus and community radio station at the University of Windsor. Operates under a comparable non-profit, volunteer-based model offering diverse alternative programming and community access broadcasting in Canada.
- BeatRoute Magazine: Western Canadian music and arts print and online publication covering local and emerging artists. Closest direct peer to Discorder Magazine in terms of editorial mandate — covering local music, arts and culture in the same regional market.
- CJSW 90.9 FM: Campus and community radio station at the University of Calgary. Non-profit, volunteer-driven station with comparable mandate of alternative programming, multilingual shows and community access broadcasting.
Broad incumbents
- KEXP 90.3 FM: Non-commercial listener-supported radio station in Seattle with a strong focus on music discovery, indie and local artists. Shares CiTR's emphasis on music programming, community engagement and artist support, but operates at significantly larger scale as a regionally recognized brand.
- WFMU 91.1 FM: Independent, listener-supported non-commercial freeform radio station based in New Jersey. Comparable as a freeform-format non-commercial station relying on donations and volunteer DJs, but with a much larger national following and longer archive.
- Exclaim!: National Canadian music and entertainment magazine (print and digital). Overlaps with Discorder's editorial focus on Canadian artists and music reviews, but operates at a much larger national scale with broader distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
citr 101.9 fm and discorder magazine social profiles
Digital presencecitr 101.9 fm and discorder magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
citr 101.9 fm and discorder magazine leadership team
Management profileNumber of profiles
Profiles15 records
citr 101.9 fm and discorder magazine subsidiaries and ownership
Company hierarchySubsidiaries1 record
citr 101.9 fm and discorder magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
citr 101.9 fm and discorder magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about citr 101.9 fm and discorder magazine
What does citr 101.9 fm and discorder magazine do?
CiTR 101.9 FM and Discorder Magazine operates a campus/community radio station broadcasting at 101.9 FM and streams online and as podcasts, airing 100+ locally-focused programs in multiple languages. Discorder Magazine publishes 6 print issues per year plus web-exclusive content, distributed across 30+ drop spots in Vancouver and the Lower Mainland, amplifying underrepresented communities and providing media training for UBC students and community members.
Is citr 101.9 fm and discorder magazine a public or private company?
citr 101.9 fm and discorder magazine is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was citr 101.9 fm and discorder magazine founded?
citr 101.9 fm and discorder magazine was founded in 1974. It employs 51 to 100 people.
Where is citr 101.9 fm and discorder magazine based?
citr 101.9 fm and discorder magazine is headquartered in Vancouver, Canada, in the North America region.
How does citr 101.9 fm and discorder magazine make money?
One revenue line is on record: donations and Membership Fees.
Who are citr 101.9 fm and discorder magazine's main competitors?
Direct peers on record are CJSF 90.1 FM, CFUV 101.9 FM, CIVL 101.7 FM, CKUT 90.3 FM, CJAM 99.1 FM, BeatRoute Magazine and CJSW 90.9 FM. Broad incumbents are KEXP 90.3 FM, WFMU 91.1 FM and Exclaim!.
Does citr 101.9 fm and discorder magazine have an API?
No public API is recorded for citr 101.9 fm and discorder magazine.
What industry is citr 101.9 fm and discorder magazine in?
citr 101.9 fm and discorder magazine's product category is Community Radio and Magazine Publishing. Its primary akta.pro industry code is MPABACAH, University/Educational Local Stations (College Radio, Campus TV), with a secondary code of MPABADAI, Public Broadcasting Content Distribution & Interconnection (Sat/IP feeds). Its NAICS code is 516110 and its SIC code is 4832.