coeur climbing

What coeur climbing does

Coeur Climbing Company operates a full-service indoor climbing gym located at 764 S. Clearwater Loop in Post Falls, Idaho, serving the Coeur d'Alene metro area and surrounding communities in the Idaho/Washington border region (including Spokane Valley, approximately 35 minutes away). Founded in 2023 by Daniel Shaw, the facility spans over 6,000 square feet of climbing surfaces, including 24-foot roped walls, 15-foot bouldering walls, a training board, designated kids area, fitness area, yoga studio, retail section, and a party room. The core technical offering covers bouldering, top rope climbing, lead climbing, and auto belay systems, with route tracking, competition scoring, and routesetting supported by the third-party KAYA application, while the Approach platform powers membership management, class registration, scheduling, billing, and transaction processing via a portal app introduced in 2025.

The company operates a direct-to-consumer, vertically integrated fitness and recreation business model with six revenue streams: recurring memberships (monthly autopay at $70, monthly prepaid at $85, annual prepaid at $649), day passes ($20 adult, $14 youth), ten-punch passes ($160 adult), youth summer camps ($220-$250 per camper), retail merchandise (the only climbing-specific retail store in the area), and ancillary services including yoga classes (free with membership), specialty workshops ($30), birthday parties, and facility rentals. The gym serves families with children, individual adult climbers, beginners/first-timers, youth and teens, groups/events, and individuals with disabilities, with a horizontal segmentation approach and community-led go-to-market motion. Coeur Climbing has no disclosed institutional funding and remains founder-owned, with Kristi Rinehart (Rinehart Marketing) credited as a co-founder and Keith Wallace serving as General Manager.

Name

coeur climbing

Legal name

Coeur Climbing Company

Website

https://coeurclimbing.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Coeur Climbing Company operates a single-location, full-service indoor climbing gym in Post Falls, Idaho, serving families, adult climbers, and youth across the Coeur d'Alene region with bouldering, top rope, lead, auto belay, yoga, youth camps, leagues, and retail.

Ownership category

akta.pro rank

Product category

Indoor Climbing Gym

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)

Keywords

• Indoor climbing gym
• Bouldering facility
• Climbing instruction
• Youth climbing programs
• Fitness memberships

Headquarters

HQ city

Post Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Membership Subscriptions: Monthly and annual recurring memberships providing unlimited gym access. Auto-billing monthly plans and prepaid annual options with discounted rates.
2. Day Passes and Punch Passes: One-time day pass sales and multi-visit punch passes for casual climbers and first-time visitors.
3. Youth Programs: Summer climbing camps and youth team programs generating revenue from tuition and registration fees.
4. Retail Sales: On-site retail climbing gear, shoes, chalk, snacks and beverages. 10% discount for members.
5. Classes and Workshops: Yoga classes (free with membership), specialty mobility workshops ($30), and climbing instruction classes.
6. Facility Rental and Events: Party room rentals, group events, birthday parties, and facility use for private events.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Coeur Climbing is an indoor climbing gym that provides bouldering, top rope, lead climbing, and auto belay climbing experiences for individuals and families. The facility also offers structured youth climbing programs and group fitness/climbing instruction classes for the Post Falls, Idaho community.

Product overview

Coeur Climbing is a full-service indoor climbing gym operating as a single unified facility in Post Falls, Idaho, offering over 6,000 square feet of climbing terrain. The core product is the climbing gym itself, featuring bouldering, top rope, lead, and auto belay climbing. The company supplements its core offering with integrated add-on modules including Yoga and Fitness Classes (offered free with membership), Summer Youth Climbing Camps, Climbing Classes and Leagues, Birthday Parties, Group Events, and a retail store (Coeur Climbing Supply). Access to the gym is facilitated through Memberships, Day Passes, and Ten-Punch Passes, all managed through the Approach platform. The gym also hosts youth competitive teams and community events including competitions like FlailFest and the Summer Send Series.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Pass / Drop-in Climbing Access

Named customers7 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Emerge CDAminorStrategic or Co-development Partner · 27 March 2026Nonprofit art studio in Coeur d'Alene providing art instruction as add-on program for Coeur's summer camps. Afternoon sessions extend camp day from 12:30pm to 2:30pm during select weeks.
• Spokane MountaineersminorGTM or Marketing Partner · 7 January 2026501(c)(3) nonprofit outdoor education organization established 1915. Active Spokane Mountaineers members receive membership discounts at Coeur Climbing. Partnership supports outdoor education and conservation efforts in the Inland Northwest.
• Peak 7 AdventuresminorStrategic or Co-development Partner · 24 November 2025Nonprofit providing safe climbing spaces for at-risk youth. Partnership includes community trash pickup initiatives. Part of Coeur's Climbing for Good initiative.
• Club Pilates Post FallsminorGTM or Marketing Partner · 20 July 2025Pilates studio offering complimentary intro classes for Coeur members. Cross-promotional content about Pilates benefits for climbing strength, control, and injury prevention.
• Adaptive Climbing Group (ACG)coreStrategic or Co-development Partner · 30 June 2025Nonprofit partnership providing affordable, inclusive climbing for individuals with disabilities. ACG is the largest national adaptive climbing program in the US with over 1000 participants annually. Coeur Climbing runs volunteer donation campaigns to support ACG's mission. Mason Keough from Coeur is an ACG member competing internationally.
• Atlas AlignedminorGTM or Marketing Partner · 25 June 2025Upper cervical chiropractic clinic in Post Falls (958 S. Lochsa St.) offering Coeur members 50% discount on initial exams. Dr. Rebecca Williams and team specialize in headaches, neck pain, and dizziness treatment. Also offers massage therapy and pediatric/prenatal chiropractic care.
• The Burger DockminorGTM or Marketing Partner · 21 May 2025Local burger restaurant in Coeur d'Alene and Sandpoint, voted 'Best Burger in Bonner County'. Offers Coeur members 10% off orders over $30. Joint Instagram giveaway promotion worth $191 including day passes, gift cards, and merchandise.
• Courageous Kids Climbing (CKC)coreStrategic or Co-development Partner · 30 March 2025Idaho nonprofit providing free climbing experiences to children and adults with physical or intellectual special needs. Coeur hosts CKC events twice yearly with volunteer coaches needed for participants ages 3 months to 103 years.
• ApproachcoreTechnology or IntegrationSoftware platform powering Coeur's membership portal, class registration, scheduling, and transaction processing. Used for day passes, gift cards, event registration, and membership management.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Movement Climbing + Fitness: Larger regional chain operating multiple full-service climbing gyms across the western US with climbing, fitness, yoga, and youth programming. Comparable to Coeur Climbing on product mix and member-based model, but at a significantly larger multi-site scale.
• Stone Summit Climbing and Fitness: Larger indoor climbing and fitness facility in the Southeast offering full-service climbing, fitness, instruction, and youth programs. Comparable to Coeur on product breadth but operates at greater scale and in a different geography.
• Planet Granite / Touchstone Climbing: Network of full-service climbing gyms across California and beyond offering climbing, fitness, yoga, instruction, and youth programming. Comparable to Coeur on full-service climbing product but operates at meaningfully larger multi-site scale.
• Sender One Climbing: Multi-location indoor climbing gym operator offering bouldering, top rope, lead, yoga, and youth programs across the Southwest. Closely comparable to Coeur in service mix and community-led positioning, though operating at greater scale.
• Earth Treks / Movement Golden: Former Earth Treks climbing gym (now part of Movement) operating a large full-service indoor climbing facility. Comparable to Coeur on service breadth; differentiated by much larger square footage and member base.
• The Bouldering Project: Multi-site climbing and fitness operator with locations in multiple US cities, combining bouldering, fitness, yoga, and youth programming. Overlaps with Coeur's indoor climbing, fitness, and youth programming offering.

Direct peers

• Climb So Ill: Independent indoor climbing gym operator with multiple locations offering climbing terrain, yoga, instruction, youth teams, and retail. Highly comparable to Coeur Climbing on community focus, programming mix, and indie ownership profile.
• Vertical World: Indoor climbing gym with multiple Pacific Northwest locations offering climbing, instruction, youth teams, and community events. Highly comparable to Coeur on product, region (PNW adjacency), and community-led positioning.
• Ascent Studio: Boutique indoor climbing and fitness studio offering climbing, yoga, and personal training in a community-oriented setting. Comparable to Coeur Climbing on small-format, member-driven, community-focused model.
• Rockreation Sport Climbing Center: Indoor climbing gym offering roped climbing, bouldering, fitness, instruction, and youth programs. Closely comparable to Coeur Climbing on product mix and indie-operator profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Instagraminstagram.com/coeurclimbing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about coeur climbing